Database Users

[Q] Anybody use Admob?

Hi!
I am now trying to implement admob ads in my android apps.
Test ads can be shown in the emulator properly in test mode.
However, when i disable test mode (remove the setTestDevice code) and try to display the live ads, no ads can be shown in both emulator & real device. In log can, a log claimed that there are no ads to be displayed.
In the admob screen, I found that the Fill rate is always 0%. I wonder is this the reason I got no ads to be displayed? If yes, how can i improve the fill rate?
Thanks!

hi, i just started using ads a few days ago and had the same problem, the app needs to be realeased and then used for a bit to increase the number of "requests" (a request is made everytime the program tries to access a new ad), once the # of request increases then the fill rate will increase (e.g. my one app was released friday and has had over 4,000 requests and the ad rate is about 57%). once the fillrate gets higher then you'll start seeing ads... you can go to the sites/apps section on admob (where it shows revenue and stuff) and go to your app and click "reporting", which gives you all the statistics of that app, the "impression" category tells you how many times ads actually showed up.

Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?

xaiai said:
Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?
Click to expand...
Click to collapse
Admob pays by clicks (at least in my case).
And as hyperbyteX stated, you need to release the app and wait a bit (depending on how popular it is) before you see any live ads.
Hope that helps

Im not sure I understand what you mean by what's the "use". Admob gives very detailed statistics about requests, impressions, CTR, eCPM and clicks. If you aren't interested in knowing those other fields, then ignore them. Most people are interested to see that kind of stuff though.

Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.

HA~ I understand now~
Thanks for you guys' help~

nonini said:
Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.
Click to expand...
Click to collapse
Thank you that answered my question also because I have noticed that sometimes my app displays ads sometime not. Good to know that thats the reason.

Consider switching another Mobile Ad Network?
First time using Admob, I have the same problems like you. After do some research and try some other ad network, I recommend Adsota as an alternative. its eCPM is much better than Admob. It has quick and smooth payment. Work for IOS and Android and 100% Fill-rate. Adsota works better for me and I think It could work better for you. Give it a try.
You can find by googling "ads.appota".
Best of luck, mate!

[Q] App promotion via AdMob (bad conversion)

Hi guys...
I don't know where else to ask, so I thought maybe some of you guys could help me out.
A while ago I made a free2play online game, and published it on Play Market. After my game was gone frome the Top New Free chart, the downloads has dropped significantly, so I decided to advertise my app via AdMob.
After the game has been promoted to 40K users, I've had... 15 new downloads in total. I'm sure Google would not cheat, as there were lots of others that have promoted their apps this way. Also, the referral link I've been using is working fine as I checked it myself. But I decided to double-check and purchased 5000 banner-clicks from the guys that has an Android app with lots of users. And I've had 3 downloads out of that.
So I was wondering... Is it possible that due to some software, or locale, or hardware, or any other issues, something could prevent people from downloading my game over the refferal link? What could be those issues? Or is this a real conversion rate? If you had used AdMob, what conversion rate did you have?
Any suggestions are much appreciated.

I had a similarly bad experience on admob as well. I wouldn't advise promoting your app there unless you've got extra money to spare.
Also, I've realized that the type of ad you put on there will have an impact. If you choose their standard ad, you will get the benefit of double tap verification and avoid accidental clicks. If you put a custom ad, you will lose that safety feature because a single click will open up the referral link.

Try pay-per-install services
I have the same situation in Admob. My best experience was with AppBrain. You pay for installs not for clicks.

I got the same problem too but eventually solve it by switching from CPM to CPI. However, the incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, and swift payment, various advertisng forms. You can find it by googling "ads.appota".
Best of luck, mate!

unexpected increase in admob revenue

hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance

KaitlinM said:
It's normal on any ad network for interstitials to perform better than banners. I would recommend avoiding a banners-only approach for almost all apps. Here's some stats from AppFlood.
In this experiment, the blogger did the math for a CPC campaign with a $0.3 bid and a CPI campaign with a $3.00 bid, both based on 100,000 impressions. For the CPC campaign, banner ads earned $9.60 and interstitials earned $1,024.40. That's huge! And in the CPI campaign banners earned nothing and interstitials earned $96.
Then check out AppFlood's August click-through-rates, 0.23% for banners and 5.70% for interstitials.
AppFlood also has some other nice ad formats like app lists and panels, and rich media is on its way soon. Hope that clears it up!
Click to expand...
Click to collapse
thank you very much
i was afraid that it ws getting false clicks or something and my admob account will get banned...
thnks

ankur.walia said:
hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance
Click to expand...
Click to collapse
Hi,
This is normal as ecpm is higher with Admob interstitials (but fill rate is lower), US clicks have a very good ecpm, all this explains why you get that, Don't forget the effect of increasing number of users that will bring more revenue too. I recommend you using mediation with other ad networks like MMedia or InMobi

wow.. that's great.. I don't have a good experience using interstitial.. my uninstall rate is higher since using interstitial.. so, I'm just using banner for my prospecting top apps now

You just need to be careful with the interstitials. If you show them too often, or at an annoying time for the user then your uninstall rate will obviously increase. On exit is probably the least intrusive, and limit the number shown to a max of one or two a session.

bellissimo75 said:
You just need to be careful with the interstitials. If you show them too often, or at an annoying time for the user then your uninstall rate will obviously increase. On exit is probably the least intrusive, and limit the number shown to a max of one or two a session.
Click to expand...
Click to collapse
On exit is a pretty bad idea, although many devs fall for this. It will result in a very low CTR and is actually against the AdMob TOS:
Do not place interstitial ads on app load and when exiting apps as interstitials should only be placed in between pages of app content.
Click to expand...
Click to collapse
(support.google.com/admob/answer/6201362)

monetizerPro said:
We tested over 30 different ad provider and mediation networks and can say Appodeal
is by far the best monetization plattform with the highest revenue and fillrates.
Take a look at our stats from the last days:
The eCPM is ALWAYS between $ 10 and $ 30! Thats the highest eCPM we've ever seen.
The SDK is very easy to integrate! Appodeal serve ads based on revenue.
See the stats. There is nothing more to say
Click to expand...
Click to collapse
Have heard great things about Appodeal.

It is normal
I think the increase is reasonable
- Interstitial ads are always known to be more effective in reaching the customers and calling to their actions (download or install). So by using it, you actually gets more downloads for the advertisers, which bring you more money. However, Interstitial ads are also known to be intrusive if used carelessly. It may harm the user experience in a long run. So be mindful with that.
- Your app can be good and it attracts users gradually. --> more people exposed to your app.
However, I recommend that you use several mobile ads network at a time to maximize your revenue.
I have tried using Adsota, Appstart, Revmob, Airpush and only adsota seems to work well for me. ITs eCPM is decent, quick and smooth SDK integration, quick payment. You will earn more with it. You can find by googling "ads.appota"
Best of luck.

Increase Admob Revenue
ankur.walia said:
hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance
Click to expand...
Click to collapse
It is Good Sir you don't worry for that but I think you Earning is not so good to you need to increase your revenue by Keyword research and by good Apps Like Shayari Apps for For More Check TechnicalArp site in Google

Please help me !

hi guys
i'm new in android development and currently working on my first app
i have too many questions, i googled it but no clear answers and i still puzzled
should i have a specific kind of bank account to receive the money from an add network via wire transfer ? BTW i live in egypt
what is the CPC, CTR eCPM, CPM.....? i saw a lot of abbreviations like those and cant understand
how users can see your app when it just published ? or how user can see the most new published apps ?
any help with ( answers, sharing knowledge, sharing references ...) would be greatly appreciated by me and by every noob like me seeking for answers

zezooo16 said:
hi guys
i'm new in android development and currently working on my first app
i have too many questions, i googled it but no clear answers and i still puzzled
should i have a specific kind of bank account to receive the money from an add network via wire transfer ? BTW i live in egypt
what is the CPC, CTR eCPM, CPM.....? i saw a lot of abbreviations like those and cant understand
how users can see your app when it just published ? or how user can see the most new published apps ?
any help with ( answers, sharing knowledge, sharing references ...) would be greatly appreciated by me and by every noob like me seeking for answers
Click to expand...
Click to collapse
Hello!
Hope this info helps:
Question 1. While you don't need to use a specific bank, you should check with your bank to make sure that they accept international wire transfers. Sometimes this a problem with local bank branches.
Question 2. CPA/CPI: “cost per acquisition/install”; CPC: “cost per click”; CPM: “cost per mille (thousand)”
Each of the above is a tool for measuring the worth of a particular ad campaign. CPA/CPI measures the campaign based on the amount of users who signed up for a service or downloaded an app after seeing an ad. CPC measures the campaign based on the number of users who click on an ad. CPM measures the campaign based on a thousand users who saw an ad.
Most ad networks run on a combination of the above measurement tools, and each is also an effective way of pricing an ad campaign.
CTR is the common abbreviation for “click-through rate”, and it refers to the number of users who click on a link of advertisement. High CTR is always an important goal for advertisers and developers.
For advertisers, high CTR reflects an effective ad campaign that captured user attention. For developers, high CTR is an important factor in earning high revenue and contributes to high eCPM.
eCPM means “effective cost per mille”, and it is used as a tool by app developers when comparing ad-based monetization strategies on the various ad networks. Ad networks with high eCPM (although eCPM does vary from day to day) are usually more successful and earn developers more revenue from ads.
Calculating eCPM is simple:
total earnings/impressions * 1000
(total earnings divided by impressions, multiplied by 1000)​
You can also think about it like this:
CTR*Conversion Rate*Revenue per Conversion*1000
(CTR multiplied by Conversion Rate multiplied by Revenue per Conversion multiplied by 1000)​
If you are still unsure about how eCPM is used, check out this example:
Imagine that you are running two ad types in your app called “Interstitial 1” and “Interstitial 2”.
After a week or so of running the ads, you decide that it is time to evaluate the effectiveness of each ad. After reviewing the data, you see that “Interstitial 1” generated 345 impressions and $1.00 in earnings. “Interstitial 2” generated 740 impressions with $0.60 in earnings.
Based on these numbers alone, it can be difficult to determine which ad type was the most effective. This is where eCPM comes in.
After evaluating the first eCPM formula for each ad type, “Interstitial 1” has an eCPM of $2.89 and “Interstitial 2” has an eCPM of $0.81. “Interstitial 1” wins!​
Question 3. Most app stores have a "New Releases" section or chart. Newly released apps will usually appear on there for a few hours to a full day, depending on the amount of apps released in your category.
If you have any more questions, feel free to PM me and I'll answer them the best I can
Good luck!
Best,
Cassidy Smith
Social Networks Manager at StartApp

You are the best Lady
CassidyStartApp said:
Hello!
Hope this info helps:
Question 1. While you don't need to use a specific bank, you should check with your bank to make sure that they accept international wire transfers. Sometimes this a problem with local bank branches.
Question 2. CPA/CPI: “cost per acquisition/install”; CPC: “cost per click”; CPM: “cost per mille (thousand)”
Each of the above is a tool for measuring the worth of a particular ad campaign. CPA/CPI measures the campaign based on the amount of users who signed up for a service or downloaded an app after seeing an ad. CPC measures the campaign based on the number of users who click on an ad. CPM measures the campaign based on a thousand users who saw an ad.
Most ad networks run on a combination of the above measurement tools, and each is also an effective way of pricing an ad campaign.
CTR is the common abbreviation for “click-through rate”, and it refers to the number of users who click on a link of advertisement. High CTR is always an important goal for advertisers and developers.
For advertisers, high CTR reflects an effective ad campaign that captured user attention. For developers, high CTR is an important factor in earning high revenue and contributes to high eCPM.
eCPM means “effective cost per mille”, and it is used as a tool by app developers when comparing ad-based monetization strategies on the various ad networks. Ad networks with high eCPM (although eCPM does vary from day to day) are usually more successful and earn developers more revenue from ads.
Calculating eCPM is simple:
total earnings/impressions * 1000
(total earnings divided by impressions, multiplied by 1000)​
You can also think about it like this:
CTR*Conversion Rate*Revenue per Conversion*1000
(CTR multiplied by Conversion Rate multiplied by Revenue per Conversion multiplied by 1000)​
If you are still unsure about how eCPM is used, check out this example:
Imagine that you are running two ad types in your app called “Interstitial 1” and “Interstitial 2”.
After a week or so of running the ads, you decide that it is time to evaluate the effectiveness of each ad. After reviewing the data, you see that “Interstitial 1” generated 345 impressions and $1.00 in earnings. “Interstitial 2” generated 740 impressions with $0.60 in earnings.
Based on these numbers alone, it can be difficult to determine which ad type was the most effective. This is where eCPM comes in.
After evaluating the first eCPM formula for each ad type, “Interstitial 1” has an eCPM of $2.89 and “Interstitial 2” has an eCPM of $0.81. “Interstitial 1” wins!​
Question 3. Most app stores have a "New Releases" section or chart. Newly released apps will usually appear on there for a few hours to a full day, depending on the amount of apps released in your category.
If you have any more questions, feel free to PM me and I'll answer them the best I can
Good luck!
Best,
Cassidy Smith
Social Networks Manager at StartApp
Click to expand...
Click to collapse
Really you are the best
Thank you very very veryyyyyy much about your excellent informative answer, i really appreciate your answer.
In fact, i have some more Questions
Can i monetize my app by putting an add in each activity from the same add netowrk? and if yes, all impressions for all adds in all activities will have the same (CTR , CPM..... etc) calculations ? or each add in each activity will have its own? and if no, can i make this idea by using different add network apps?
Sorry about my noob questions really this field is very confusing and sorry about my bad English.
Thank you again for your help

zezooo16 said:
Really you are the best
Thank you very very veryyyyyy much about your excellent informative answer, i really appreciate your answer.
In fact, i have some more Questions
Can i monetize my app by putting an add in each activity from the same add netowrk? and if yes, all impressions for all adds in all activities will have the same (CTR , CPM..... etc) calculations ? or each add in each activity will have its own? and if no, can i make this idea by using different add network apps?
Sorry about my noob questions really this field is very confusing and sorry about my bad English.
Thank you again for your help
Click to expand...
Click to collapse
Hello,
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
If you have more questions, let me know!
Good luck!
Regards,
Cassidy
Social Networks Manager at StartApp

the best answer
CassidyStartApp said:
Hello,
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
If you have more questions, let me know!
Good luck!
Regards,
Cassidy
Social Networks Manager at StartApp
Click to expand...
Click to collapse
Sorry i was too busy in the previous few days because i'm developing my first app
CassidyStartApp said:
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Click to expand...
Click to collapse
I really really really would like to thank you very very much for your informative answer, lady
CassidyStartApp said:
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
Click to expand...
Click to collapse
Yes, i agree with you. i won't bother my first few users with annoying adds (which are too many or/and overlap UI elements....etc) i will take your advice, Thank you
You are one of the best i ever met. i can't ever forget someone helped me while taking my first steps

App Monetization

Hi,
I would like to Introduce Ogury Ltd, a relevance based ad network dedicated to monetizing android apps in the utmost appealing way to your users and yourself.
Our founders have 6 years in the advertising business and during this time revealed there was a flaw in the mobile advertising market; the ads displayed are not relevant enough to the individual user, which has led to a lower click through rate and a lower CPM. This being noticed, they created Ogury.
Our solution shows only very high quality and global ad campaigns, which are relevant to your user regardless of where they are located in order to ensure they stay satisfied. We offer a guaranteed CPM of $15, the highest in the market. The reason we can afford to pay you such a high CPM is because our click through rate is very healthy. We work along side other ad networks as a top up service to maximize your revenue!
Integration of our SDK only takes 20 minutes and can be done very easily, not to mention we have an incredible tech team prepared if you have any questions. The Interstitials we show are full page and have two opt out options so your active users will not be aggravated.
We look forward to hearing from you

Ogury said:
Hi,
I would like to Introduce Ogury Ltd, a relevance based ad network dedicated to monetizing android apps in the utmost appealing way to your users and yourself.
Our founders have 6 years in the advertising business and during this time revealed there was a flaw in the mobile advertising market; the ads displayed are not relevant enough to the individual user, which has led to a lower click through rate and a lower CPM. This being noticed, they created Ogury.
Our solution shows only very high quality and global ad campaigns, which are relevant to your user regardless of where they are located in order to ensure they stay satisfied. We offer a guaranteed CPM of $15, the highest in the market. The reason we can afford to pay you such a high CPM is because our click through rate is very healthy. We work along side other ad networks as a top up service to maximize your revenue!
Integration of our SDK only takes 20 minutes and can be done very easily, not to mention we have an incredible tech team prepared if you have any questions. The Interstitials we show are full page and have two opt out options so your active users will not be aggravated.
We look forward to hearing from you
Click to expand...
Click to collapse
Do you have any examples of advertisers that you guys consistently work with? With so many options for networks out there, there need to be more data points on average eCPMs by genre/geo and fill rates as integrating a new SDK is time consuming..

What is your payment policies? I am using Adsota - they pay me every 30 days no matter how much I earn.

Hey guys!
Saw that thread about your network http://forum.xda-developers.com/monetization/mobile-ad-networks/one-month-ogury-ecpm-25-t2882858 There were some weird things, but still have some questions: 1) How do you guarantee $15 CPM (how do you provide "healthy CTR" and what does it mean) 2) How does you payout system works, do you charge any fees and how does Ogury earn? 3) Do you support video ads?

$15 guaranteed CPMs sound pretty amazing.. can you elaborate a little more on how that works?