hi guys
i'm new in android development and currently working on my first app
i have too many questions, i googled it but no clear answers and i still puzzled
should i have a specific kind of bank account to receive the money from an add network via wire transfer ? BTW i live in egypt
what is the CPC, CTR eCPM, CPM.....? i saw a lot of abbreviations like those and cant understand
how users can see your app when it just published ? or how user can see the most new published apps ?
any help with ( answers, sharing knowledge, sharing references ...) would be greatly appreciated by me and by every noob like me seeking for answers
zezooo16 said:
hi guys
i'm new in android development and currently working on my first app
i have too many questions, i googled it but no clear answers and i still puzzled
should i have a specific kind of bank account to receive the money from an add network via wire transfer ? BTW i live in egypt
what is the CPC, CTR eCPM, CPM.....? i saw a lot of abbreviations like those and cant understand
how users can see your app when it just published ? or how user can see the most new published apps ?
any help with ( answers, sharing knowledge, sharing references ...) would be greatly appreciated by me and by every noob like me seeking for answers
Click to expand...
Click to collapse
Hello!
Hope this info helps:
Question 1. While you don't need to use a specific bank, you should check with your bank to make sure that they accept international wire transfers. Sometimes this a problem with local bank branches.
Question 2. CPA/CPI: “cost per acquisition/install”; CPC: “cost per click”; CPM: “cost per mille (thousand)”
Each of the above is a tool for measuring the worth of a particular ad campaign. CPA/CPI measures the campaign based on the amount of users who signed up for a service or downloaded an app after seeing an ad. CPC measures the campaign based on the number of users who click on an ad. CPM measures the campaign based on a thousand users who saw an ad.
Most ad networks run on a combination of the above measurement tools, and each is also an effective way of pricing an ad campaign.
CTR is the common abbreviation for “click-through rate”, and it refers to the number of users who click on a link of advertisement. High CTR is always an important goal for advertisers and developers.
For advertisers, high CTR reflects an effective ad campaign that captured user attention. For developers, high CTR is an important factor in earning high revenue and contributes to high eCPM.
eCPM means “effective cost per mille”, and it is used as a tool by app developers when comparing ad-based monetization strategies on the various ad networks. Ad networks with high eCPM (although eCPM does vary from day to day) are usually more successful and earn developers more revenue from ads.
Calculating eCPM is simple:
total earnings/impressions * 1000
(total earnings divided by impressions, multiplied by 1000)
You can also think about it like this:
CTR*Conversion Rate*Revenue per Conversion*1000
(CTR multiplied by Conversion Rate multiplied by Revenue per Conversion multiplied by 1000)
If you are still unsure about how eCPM is used, check out this example:
Imagine that you are running two ad types in your app called “Interstitial 1” and “Interstitial 2”.
After a week or so of running the ads, you decide that it is time to evaluate the effectiveness of each ad. After reviewing the data, you see that “Interstitial 1” generated 345 impressions and $1.00 in earnings. “Interstitial 2” generated 740 impressions with $0.60 in earnings.
Based on these numbers alone, it can be difficult to determine which ad type was the most effective. This is where eCPM comes in.
After evaluating the first eCPM formula for each ad type, “Interstitial 1” has an eCPM of $2.89 and “Interstitial 2” has an eCPM of $0.81. “Interstitial 1” wins!
Question 3. Most app stores have a "New Releases" section or chart. Newly released apps will usually appear on there for a few hours to a full day, depending on the amount of apps released in your category.
If you have any more questions, feel free to PM me and I'll answer them the best I can
Good luck!
Best,
Cassidy Smith
Social Networks Manager at StartApp
You are the best Lady
CassidyStartApp said:
Hello!
Hope this info helps:
Question 1. While you don't need to use a specific bank, you should check with your bank to make sure that they accept international wire transfers. Sometimes this a problem with local bank branches.
Question 2. CPA/CPI: “cost per acquisition/install”; CPC: “cost per click”; CPM: “cost per mille (thousand)”
Each of the above is a tool for measuring the worth of a particular ad campaign. CPA/CPI measures the campaign based on the amount of users who signed up for a service or downloaded an app after seeing an ad. CPC measures the campaign based on the number of users who click on an ad. CPM measures the campaign based on a thousand users who saw an ad.
Most ad networks run on a combination of the above measurement tools, and each is also an effective way of pricing an ad campaign.
CTR is the common abbreviation for “click-through rate”, and it refers to the number of users who click on a link of advertisement. High CTR is always an important goal for advertisers and developers.
For advertisers, high CTR reflects an effective ad campaign that captured user attention. For developers, high CTR is an important factor in earning high revenue and contributes to high eCPM.
eCPM means “effective cost per mille”, and it is used as a tool by app developers when comparing ad-based monetization strategies on the various ad networks. Ad networks with high eCPM (although eCPM does vary from day to day) are usually more successful and earn developers more revenue from ads.
Calculating eCPM is simple:
total earnings/impressions * 1000
(total earnings divided by impressions, multiplied by 1000)
You can also think about it like this:
CTR*Conversion Rate*Revenue per Conversion*1000
(CTR multiplied by Conversion Rate multiplied by Revenue per Conversion multiplied by 1000)
If you are still unsure about how eCPM is used, check out this example:
Imagine that you are running two ad types in your app called “Interstitial 1” and “Interstitial 2”.
After a week or so of running the ads, you decide that it is time to evaluate the effectiveness of each ad. After reviewing the data, you see that “Interstitial 1” generated 345 impressions and $1.00 in earnings. “Interstitial 2” generated 740 impressions with $0.60 in earnings.
Based on these numbers alone, it can be difficult to determine which ad type was the most effective. This is where eCPM comes in.
After evaluating the first eCPM formula for each ad type, “Interstitial 1” has an eCPM of $2.89 and “Interstitial 2” has an eCPM of $0.81. “Interstitial 1” wins!
Question 3. Most app stores have a "New Releases" section or chart. Newly released apps will usually appear on there for a few hours to a full day, depending on the amount of apps released in your category.
If you have any more questions, feel free to PM me and I'll answer them the best I can
Good luck!
Best,
Cassidy Smith
Social Networks Manager at StartApp
Click to expand...
Click to collapse
Really you are the best
Thank you very very veryyyyyy much about your excellent informative answer, i really appreciate your answer.
In fact, i have some more Questions
Can i monetize my app by putting an add in each activity from the same add netowrk? and if yes, all impressions for all adds in all activities will have the same (CTR , CPM..... etc) calculations ? or each add in each activity will have its own? and if no, can i make this idea by using different add network apps?
Sorry about my noob questions really this field is very confusing and sorry about my bad English.
Thank you again for your help
zezooo16 said:
Really you are the best
Thank you very very veryyyyyy much about your excellent informative answer, i really appreciate your answer.
In fact, i have some more Questions
Can i monetize my app by putting an add in each activity from the same add netowrk? and if yes, all impressions for all adds in all activities will have the same (CTR , CPM..... etc) calculations ? or each add in each activity will have its own? and if no, can i make this idea by using different add network apps?
Sorry about my noob questions really this field is very confusing and sorry about my bad English.
Thank you again for your help
Click to expand...
Click to collapse
Hello,
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
If you have more questions, let me know!
Good luck!
Regards,
Cassidy
Social Networks Manager at StartApp
the best answer
CassidyStartApp said:
Hello,
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
If you have more questions, let me know!
Good luck!
Regards,
Cassidy
Social Networks Manager at StartApp
Click to expand...
Click to collapse
Sorry i was too busy in the previous few days because i'm developing my first app
CassidyStartApp said:
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Click to expand...
Click to collapse
I really really really would like to thank you very very much for your informative answer, lady
CassidyStartApp said:
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
Click to expand...
Click to collapse
Yes, i agree with you. i won't bother my first few users with annoying adds (which are too many or/and overlap UI elements....etc) i will take your advice, Thank you
You are one of the best i ever met. i can't ever forget someone helped me while taking my first steps
Related
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Click to expand...
Click to collapse
Using push ads you risk to get a lot of bad reviews and some antivirus app thinks that it is malware.
I wanna to know what is the best AdNetwork too.
This is not good new's, i just started using leadbolt as i heard a lot of good stuff about them aswell! Keep us updated as i'm interested to see if things pick up for you with them.
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Click to expand...
Click to collapse
In Leadbolt, advertising inventory is a combination of Cost Per Click (CPC), Cost Per Install (CPI) and Cost Per Action (CPA) ads. CPC ads will earn revenue as soon as the ad is clicked by the user. However, CPA/ CPI ads are paid on the basis of a conversion, which varies based on the ad type, but can include installing an app, calling a phone number etc.
If a CPA/ CPI ad receives a click, but there is not a conversion (for example, the advertised app install ad is clicked on, but the user does not install the app) then LeadBolt does not earn revenue and revenue will not be added to your account. If your account has registered clicks, but is not yet receiving any revenue, it is most likely that the user has clicked on a CPA ad, but did not complete required action to indicate a conversion, such as installing an app.
With Leadbolt model, I think we must have huge of requests and clicks from user, then we can get revenue! You should try Airpush Smart Wall, in my case it's better than Leadbolt!
Leadbolt has low eCPM for me too.
Use Admob of MobFox instead.
'ad.leadboltads.net' is Malware
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
Click to expand...
Click to collapse
This is from my posts here, and my experience from apps using Leadboltads as a {content removed} conduit for malware.
If you align yourself with these people, this is what you can expect.
LINK (to this post): http://forum.xda-developers.com/showthread.php?p=48461948#post48461948
" LEADBOLTADS IS MALWARE,,,DO NOT GIVE THEM ANYTHING!
My browser started popping open on reboot/start up to 'ad.leadboltads.net' page full of apps and advertising.
This behaviour is known as malware.
Lookout Security & Antivirus found mine in ChargeBar Free Edition,
ChargeBar came embedded in the NottachTrix 2.3.0 ROM.
I installed it (NottachTrix) and it (ChargeBar) didn't update for 3 months, then, BANG.
I've deleted ChargeBar's update, moved it from system apps to apps, deleted it, and the browser pop open 'ad.leadboltads.net' still persists.
Lookout Security & Antivirus can not find the new location of the malware, they do not have a forum.
By the very definition and behaviour, this is malware, and, ChargeBar (Asgard Casino Apps) is involved in the distribution of malware.
Asgard Casino Apps distributes 34 apps that behave this way.
They are using Google Play Store to distribute this malware, abet, that app is benign in its origin, its a pipeline, or conduit for malware.
Sneaky F##kers aren`t they.........
#1) I would like to get this crap off my phone.
#2) I need to bring this to Google's attention, and have the developer and apps banned from the Play store.
Sooo, starting with #1,,,how do I get this crap off my phone!
NOTE:
I will be linking to this post in the NottachTrix post, I'm asking the developers to to move ChargeBar from the ROM zip.
My MBAM forum post: https://forums.malwarebytes.org/inde...06#entry764184 "
And you wonder why your returns are low?
Ask yourself this: Am I involved in the distribution of Malware?
Leadbolt offers mostly CPI ads, whereas AdMob CPC ads. The difference between CPI and CPC ads is that in the former that user has to click and install the app!
hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance
KaitlinM said:
It's normal on any ad network for interstitials to perform better than banners. I would recommend avoiding a banners-only approach for almost all apps. Here's some stats from AppFlood.
In this experiment, the blogger did the math for a CPC campaign with a $0.3 bid and a CPI campaign with a $3.00 bid, both based on 100,000 impressions. For the CPC campaign, banner ads earned $9.60 and interstitials earned $1,024.40. That's huge! And in the CPI campaign banners earned nothing and interstitials earned $96.
Then check out AppFlood's August click-through-rates, 0.23% for banners and 5.70% for interstitials.
AppFlood also has some other nice ad formats like app lists and panels, and rich media is on its way soon. Hope that clears it up!
Click to expand...
Click to collapse
thank you very much
i was afraid that it ws getting false clicks or something and my admob account will get banned...
thnks
ankur.walia said:
hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance
Click to expand...
Click to collapse
Hi,
This is normal as ecpm is higher with Admob interstitials (but fill rate is lower), US clicks have a very good ecpm, all this explains why you get that, Don't forget the effect of increasing number of users that will bring more revenue too. I recommend you using mediation with other ad networks like MMedia or InMobi
wow.. that's great.. I don't have a good experience using interstitial.. my uninstall rate is higher since using interstitial.. so, I'm just using banner for my prospecting top apps now
You just need to be careful with the interstitials. If you show them too often, or at an annoying time for the user then your uninstall rate will obviously increase. On exit is probably the least intrusive, and limit the number shown to a max of one or two a session.
bellissimo75 said:
You just need to be careful with the interstitials. If you show them too often, or at an annoying time for the user then your uninstall rate will obviously increase. On exit is probably the least intrusive, and limit the number shown to a max of one or two a session.
Click to expand...
Click to collapse
On exit is a pretty bad idea, although many devs fall for this. It will result in a very low CTR and is actually against the AdMob TOS:
Do not place interstitial ads on app load and when exiting apps as interstitials should only be placed in between pages of app content.
Click to expand...
Click to collapse
(support.google.com/admob/answer/6201362)
monetizerPro said:
We tested over 30 different ad provider and mediation networks and can say Appodeal
is by far the best monetization plattform with the highest revenue and fillrates.
Take a look at our stats from the last days:
The eCPM is ALWAYS between $ 10 and $ 30! Thats the highest eCPM we've ever seen.
The SDK is very easy to integrate! Appodeal serve ads based on revenue.
See the stats. There is nothing more to say
Click to expand...
Click to collapse
Have heard great things about Appodeal.
It is normal
I think the increase is reasonable
- Interstitial ads are always known to be more effective in reaching the customers and calling to their actions (download or install). So by using it, you actually gets more downloads for the advertisers, which bring you more money. However, Interstitial ads are also known to be intrusive if used carelessly. It may harm the user experience in a long run. So be mindful with that.
- Your app can be good and it attracts users gradually. --> more people exposed to your app.
However, I recommend that you use several mobile ads network at a time to maximize your revenue.
I have tried using Adsota, Appstart, Revmob, Airpush and only adsota seems to work well for me. ITs eCPM is decent, quick and smooth SDK integration, quick payment. You will earn more with it. You can find by googling "ads.appota"
Best of luck.
Increase Admob Revenue
ankur.walia said:
hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance
Click to expand...
Click to collapse
It is Good Sir you don't worry for that but I think you Earning is not so good to you need to increase your revenue by Keyword research and by good Apps Like Shayari Apps for For More Check TechnicalArp site in Google
I always get in my app admob ads that are so irrelevant. No one would want to click them.
Is there any ads network that provides relevant ads like ads based on the user location - advertising businesses that are nearby the user?
Is there any other ads provider with relevant ads that would increase the chances of the user clicking the ad
johnDHD said:
I always get in my app admob ads that are so irrelevant. No one would want to click them.
Is there any ads network that provides relevant ads like ads based on the user location - advertising businesses that are nearby the user?
Is there any other ads provider with relevant ads that would increase the chances of the user clicking the ad
Click to expand...
Click to collapse
Hey @johnDHD. You can have a look at Pollfish. Pollfish delivers highly targeted surveys through mobile apps, as a monetization solution based on users' previous answers.
How do you know what ads are served in different countries ? Maybe your app just doesnt focus users to click on ads.
In my experience, Adsota is good
I have used Admob and I agree with you that it is not really relevant. However, I have to admit that the mobile ads can not be really relevant because the targeting options are yet to be specific enough.
Well in my experience, you can try Adsota.
I'm not 100% sure whether it will improve your clicks but its eCPM is much better than Admob.
Personally, it improve the click for me.
You can find it by googling "Ads.appota".
Best luck, man.
Contextual targeting is a great concept, however is hard to develop. At Teads, we bucket advertising campaigns for the vertical your app is in meaning every ad is relatable to your audience.
johnDHD said:
I always get in my app admob ads that are so irrelevant. No one would want to click them.
Is there any ads network that provides relevant ads like ads based on the user location - advertising businesses that are nearby the user?
Is there any other ads provider with relevant ads that would increase the chances of the user clicking the ad
Click to expand...
Click to collapse
Hey, I was just going through this forum and I came across your query. We have used several platforms for advertising and had dynamic experiences. Never the less, it all teaches you something. We have used Admob, bidderplace, etc and the best results I have achieved have been with Affle MAAS platform. Their attribution analytics based mobile marketing aids relevant ads to relevant traffic. You can see positive changes in your CPC model, if that is what you are pursuing. Visit their website and place your query, I am sure they will look into it soon. You could also use my reference since we have worked with them before, it might help.
Hello, I am using MoPub linked with AdMob as my ad network, and both show slightly different stats. There is a little difference in impressions, requests, fill rate, etc.
What could be causing the problem? Is this all right? Also, what could be the problem of fill rate of only around 55%?
And my last question is about eCPM, I have it set to 0.05 USD (as I learned from a random tutorial). I went through many articles about eCPM, but I didn't find any simple answer - is that value really my choice? What does it influence? I'm going through threads here on XDA and everyone has the eCPM of around .50 to 1.00$ and so. Is 0.05 too small? I would like to here more on this.
Thank you very much!
ECPM: You must treat Admob as auctions, why ? Because not only you publish the ads. It's something like that, if you setup to little your ads will not be displayed. Of course it also depends from keywords for example ads about games always will be cheaper than ads about business, forex, money etc.
The fill rate sounds oddly low, so it could be a good time to look into other networks to test with.
For a full list you can visit Thalamus.co
It's used more on the UA side, and we have average CPI + install rates by genre/platform/country, but it should be able to give you a good sense of potential eCPMs and other networks you might want to add into the mix.
Hi,
I would like to Introduce Ogury Ltd, a relevance based ad network dedicated to monetizing android apps in the utmost appealing way to your users and yourself.
Our founders have 6 years in the advertising business and during this time revealed there was a flaw in the mobile advertising market; the ads displayed are not relevant enough to the individual user, which has led to a lower click through rate and a lower CPM. This being noticed, they created Ogury.
Our solution shows only very high quality and global ad campaigns, which are relevant to your user regardless of where they are located in order to ensure they stay satisfied. We offer a guaranteed CPM of $15, the highest in the market. The reason we can afford to pay you such a high CPM is because our click through rate is very healthy. We work along side other ad networks as a top up service to maximize your revenue!
Integration of our SDK only takes 20 minutes and can be done very easily, not to mention we have an incredible tech team prepared if you have any questions. The Interstitials we show are full page and have two opt out options so your active users will not be aggravated.
We look forward to hearing from you
Ogury said:
Hi,
I would like to Introduce Ogury Ltd, a relevance based ad network dedicated to monetizing android apps in the utmost appealing way to your users and yourself.
Our founders have 6 years in the advertising business and during this time revealed there was a flaw in the mobile advertising market; the ads displayed are not relevant enough to the individual user, which has led to a lower click through rate and a lower CPM. This being noticed, they created Ogury.
Our solution shows only very high quality and global ad campaigns, which are relevant to your user regardless of where they are located in order to ensure they stay satisfied. We offer a guaranteed CPM of $15, the highest in the market. The reason we can afford to pay you such a high CPM is because our click through rate is very healthy. We work along side other ad networks as a top up service to maximize your revenue!
Integration of our SDK only takes 20 minutes and can be done very easily, not to mention we have an incredible tech team prepared if you have any questions. The Interstitials we show are full page and have two opt out options so your active users will not be aggravated.
We look forward to hearing from you
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Do you have any examples of advertisers that you guys consistently work with? With so many options for networks out there, there need to be more data points on average eCPMs by genre/geo and fill rates as integrating a new SDK is time consuming..
What is your payment policies? I am using Adsota - they pay me every 30 days no matter how much I earn.
Hey guys!
Saw that thread about your network http://forum.xda-developers.com/monetization/mobile-ad-networks/one-month-ogury-ecpm-25-t2882858 There were some weird things, but still have some questions: 1) How do you guarantee $15 CPM (how do you provide "healthy CTR" and what does it mean) 2) How does you payout system works, do you charge any fees and how does Ogury earn? 3) Do you support video ads?
$15 guaranteed CPMs sound pretty amazing.. can you elaborate a little more on how that works?