unexpected increase in admob revenue - Mobile Ad Networks

hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance

KaitlinM said:
It's normal on any ad network for interstitials to perform better than banners. I would recommend avoiding a banners-only approach for almost all apps. Here's some stats from AppFlood.
In this experiment, the blogger did the math for a CPC campaign with a $0.3 bid and a CPI campaign with a $3.00 bid, both based on 100,000 impressions. For the CPC campaign, banner ads earned $9.60 and interstitials earned $1,024.40. That's huge! And in the CPI campaign banners earned nothing and interstitials earned $96.
Then check out AppFlood's August click-through-rates, 0.23% for banners and 5.70% for interstitials.
AppFlood also has some other nice ad formats like app lists and panels, and rich media is on its way soon. Hope that clears it up!
Click to expand...
Click to collapse
thank you very much
i was afraid that it ws getting false clicks or something and my admob account will get banned...
thnks

ankur.walia said:
hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance
Click to expand...
Click to collapse
Hi,
This is normal as ecpm is higher with Admob interstitials (but fill rate is lower), US clicks have a very good ecpm, all this explains why you get that, Don't forget the effect of increasing number of users that will bring more revenue too. I recommend you using mediation with other ad networks like MMedia or InMobi

wow.. that's great.. I don't have a good experience using interstitial.. my uninstall rate is higher since using interstitial.. so, I'm just using banner for my prospecting top apps now

You just need to be careful with the interstitials. If you show them too often, or at an annoying time for the user then your uninstall rate will obviously increase. On exit is probably the least intrusive, and limit the number shown to a max of one or two a session.

bellissimo75 said:
You just need to be careful with the interstitials. If you show them too often, or at an annoying time for the user then your uninstall rate will obviously increase. On exit is probably the least intrusive, and limit the number shown to a max of one or two a session.
Click to expand...
Click to collapse
On exit is a pretty bad idea, although many devs fall for this. It will result in a very low CTR and is actually against the AdMob TOS:
Do not place interstitial ads on app load and when exiting apps as interstitials should only be placed in between pages of app content.
Click to expand...
Click to collapse
(support.google.com/admob/answer/6201362)

monetizerPro said:
We tested over 30 different ad provider and mediation networks and can say Appodeal
is by far the best monetization plattform with the highest revenue and fillrates.
Take a look at our stats from the last days:
The eCPM is ALWAYS between $ 10 and $ 30! Thats the highest eCPM we've ever seen.
The SDK is very easy to integrate! Appodeal serve ads based on revenue.
See the stats. There is nothing more to say
Click to expand...
Click to collapse
Have heard great things about Appodeal.

It is normal
I think the increase is reasonable
- Interstitial ads are always known to be more effective in reaching the customers and calling to their actions (download or install). So by using it, you actually gets more downloads for the advertisers, which bring you more money. However, Interstitial ads are also known to be intrusive if used carelessly. It may harm the user experience in a long run. So be mindful with that.
- Your app can be good and it attracts users gradually. --> more people exposed to your app.
However, I recommend that you use several mobile ads network at a time to maximize your revenue.
I have tried using Adsota, Appstart, Revmob, Airpush and only adsota seems to work well for me. ITs eCPM is decent, quick and smooth SDK integration, quick payment. You will earn more with it. You can find by googling "ads.appota"
Best of luck.

Increase Admob Revenue
ankur.walia said:
hello friends,
i use admob for for my apps(for oonetization), which is my second app
i was using only banner ads in the starting, while using that,i only used to get $1-$2 per day only..
then i added interstitial ads also in the same app.after that revenue increased to $10 per day!!
i want to know is this normal?
my ecpm - $0.33
fill rate -99.71%
ctr -0.46, most of my ad clicks and downlaods are from US.does this affect this?
thanks in advance
Click to expand...
Click to collapse
It is Good Sir you don't worry for that but I think you Earning is not so good to you need to increase your revenue by Keyword research and by good Apps Like Shayari Apps for For More Check TechnicalArp site in Google

Related

Has anyone made money using in-app advertising?

IE using Admob within a free app, etc.
Has anyone actually made money with this?
Wondering if it's at all worth it to try generating revenue from a free app
Good question!
I would be very interested in the opinions of some devs that use that business model too!
I have a buddy that has a popular solitaire game in the app market, and he says he makes some decent change off of it. I was shocked to hear this, because I NEVER click on ads, but he says he makes a few bucks off of it, so it must work.
RayKinStL said:
I have a buddy that has a popular solitaire game in the app market, and he says he makes some decent change off of it. I was shocked to hear this, because I NEVER click on ads, but he says he makes a few bucks off of it, so it must work.
Click to expand...
Click to collapse
Any idea how much? Like a few bucks a week, or a month?
I know it has been a while since the last post but I think its an interesting issue.
The share of free apps is continuously growing and developers can seriously make a lot of money of implementing ads into their apps.
If your app is rather popular, and you generate a sufficient amount of ad requests, and work with a good monetization platform you can even live off it.
an interesting question to answer i am not sure about the ROI but i think app developers are making money through advertising...
Well as far as I know depends a lot of the active users of your app.
I have a free app with ads and I think developers should support each others clicking the ads...
Actually advertising you apps really work it gives you some money, it depends a lot on the daily downloads, and active downloads, the more you have ovbiously the better
Just get my NOV2013 paypal payment notice by admob.:highfive:
moschino_luv said:
Just get my NOV2013 paypal payment notice by admob.:highfive:
Click to expand...
Click to collapse
moschino_luv,
How many clicks do you get for a month?
eembdroid said:
moschino_luv,
How many clicks do you get for a month?
Click to expand...
Click to collapse
I am lazy to count apps by apps in admob, maybe you can visit my google developer page HERE
I use AdMob.
Unfortunately, the gains are low.
I pay much attention to the quality of my app, but I see that many prefer quantity rather than quality. It may be that their earnings are higher.
If you like you can see my apps here:
https:// play.google.com/store/apps/developer?id=High+Touch
I believe that in order to live with advertising, you should make at least 60000 views per day.
It 'difficult but not impossible
Actually i earn 1€ every 1000 impression with AdMob. But i don't have much impression
FunWithApps said:
Actually i earn 1€ every 1000 impression with AdMob. But i don't have much impression
Click to expand...
Click to collapse
Your earning is good according to mine. I earn 2€ every 10.000 impression with Admob.
eembdroid said:
Your earning is good according to mine. I earn 2€ every 10.000 impression with Admob.
Click to expand...
Click to collapse
Don' worry, I earn less than 1€ every 10.000 impression with Admob
Is it possible to earn money on app by advertising? Yes it is! It's not easy but it's worth. First of all you should have intereting good looking app. Then find good ad network, I mean you should know where come from your users and what is target of your ad network. Get know if ad netowrk pay by CPI, CPC, or CPM. And constantly promote your app to get new users but don't forget to do some updates to engage users you have. So we can say More Active Users = Higher Revenue!
Woodny said:
Is it possible to earn money on app by advertising? Yes it is! It's not easy but it's worth. First of all you should have intereting good looking app. Then find good ad network, I mean you should know where come from your users and what is target of your ad network. Get know if ad netowrk pay by CPI, CPC, or CPM. And constantly promote your app to get new users but don't forget to do some updates to engage users you have. So we can say More Active Users = Higher Revenue!
Click to expand...
Click to collapse
"More Active Users = Higher Revenue!" I agree with you, Woodny. Can you give me a quick explanation on CPI, CPC, & CPM? I read the ads FAQs already, but I can't figure out what they are.
I always have 1 question from the very beginning of this "ads-model" journey. Why your earning over 1k impressions is different than mine? How is it evaluated?
Thanks
pttruc87 said:
"More Active Users = Higher Revenue!" I agree with you, Woodny. Can you give me a quick explanation on CPI, CPC, & CPM? I read the ads FAQs already, but I can't figure out what they are.
I always have 1 question from the very beginning of this "ads-model" journey. Why your earning over 1k impressions is different than mine? How is it evaluated?
Thanks
Click to expand...
Click to collapse
CPI - cost per install - developer earn money when someone will install his app,
CPC - cost per click - developer earn money when someone will click on ad in his app
CPM - cost per mile - developer earn money when particular ad will be watched 1000 times
Beacause it depends how much advertiser will pay for 1 click, install etc. and how big is commision in ad network.
killer313 said:
Don' worry, I earn less than 1€ every 10.000 impression with Admob
Click to expand...
Click to collapse
The same earnings ratio for me. But I think it all depends on where you put your ads. Mine are really not-obtrusive, displayed at the bottom, between levels, so users may not even notice them, or simply prefer to go to the next level. I'll try different approaches in the future.
Yes, it is certainly possible. The key is definitely to have a good quality app which will get used on a regular basis. Once you get up to around 100,000 impressions a day, then you can start to make a reasonable income off them.

[Q] Anybody use Admob?

Hi!
I am now trying to implement admob ads in my android apps.
Test ads can be shown in the emulator properly in test mode.
However, when i disable test mode (remove the setTestDevice code) and try to display the live ads, no ads can be shown in both emulator & real device. In log can, a log claimed that there are no ads to be displayed.
In the admob screen, I found that the Fill rate is always 0%. I wonder is this the reason I got no ads to be displayed? If yes, how can i improve the fill rate?
Thanks!
hi, i just started using ads a few days ago and had the same problem, the app needs to be realeased and then used for a bit to increase the number of "requests" (a request is made everytime the program tries to access a new ad), once the # of request increases then the fill rate will increase (e.g. my one app was released friday and has had over 4,000 requests and the ad rate is about 57%). once the fillrate gets higher then you'll start seeing ads... you can go to the sites/apps section on admob (where it shows revenue and stuff) and go to your app and click "reporting", which gives you all the statistics of that app, the "impression" category tells you how many times ads actually showed up.
Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?
xaiai said:
Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?
Click to expand...
Click to collapse
Admob pays by clicks (at least in my case).
And as hyperbyteX stated, you need to release the app and wait a bit (depending on how popular it is) before you see any live ads.
Hope that helps
Im not sure I understand what you mean by what's the "use". Admob gives very detailed statistics about requests, impressions, CTR, eCPM and clicks. If you aren't interested in knowing those other fields, then ignore them. Most people are interested to see that kind of stuff though.
Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.
HA~ I understand now~
Thanks for you guys' help~
nonini said:
Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.
Click to expand...
Click to collapse
Thank you that answered my question also because I have noticed that sometimes my app displays ads sometime not. Good to know that thats the reason.
Consider switching another Mobile Ad Network?
First time using Admob, I have the same problems like you. After do some research and try some other ad network, I recommend Adsota as an alternative. its eCPM is much better than Admob. It has quick and smooth payment. Work for IOS and Android and 100% Fill-rate. Adsota works better for me and I think It could work better for you. Give it a try.
You can find by googling "ads.appota".
Best of luck, mate!

Leadbolt low eCPM and other AdNetworks

Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Click to expand...
Click to collapse
Using push ads you risk to get a lot of bad reviews and some antivirus app thinks that it is malware.
I wanna to know what is the best AdNetwork too.
This is not good new's, i just started using leadbolt as i heard a lot of good stuff about them aswell! Keep us updated as i'm interested to see if things pick up for you with them.
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Click to expand...
Click to collapse
In Leadbolt, advertising inventory is a combination of Cost Per Click (CPC), Cost Per Install (CPI) and Cost Per Action (CPA) ads. CPC ads will earn revenue as soon as the ad is clicked by the user. However, CPA/ CPI ads are paid on the basis of a conversion, which varies based on the ad type, but can include installing an app, calling a phone number etc.
If a CPA/ CPI ad receives a click, but there is not a conversion (for example, the advertised app install ad is clicked on, but the user does not install the app) then LeadBolt does not earn revenue and revenue will not be added to your account. If your account has registered clicks, but is not yet receiving any revenue, it is most likely that the user has clicked on a CPA ad, but did not complete required action to indicate a conversion, such as installing an app.
With Leadbolt model, I think we must have huge of requests and clicks from user, then we can get revenue! You should try Airpush Smart Wall, in my case it's better than Leadbolt!
Leadbolt has low eCPM for me too.
Use Admob of MobFox instead.
'ad.leadboltads.net' is Malware
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
Click to expand...
Click to collapse
This is from my posts here, and my experience from apps using Leadboltads as a {content removed} conduit for malware.
If you align yourself with these people, this is what you can expect.
LINK (to this post): http://forum.xda-developers.com/showthread.php?p=48461948#post48461948
" LEADBOLTADS IS MALWARE,,,DO NOT GIVE THEM ANYTHING!
My browser started popping open on reboot/start up to 'ad.leadboltads.net' page full of apps and advertising.
This behaviour is known as malware.
Lookout Security & Antivirus found mine in ChargeBar Free Edition,
ChargeBar came embedded in the NottachTrix 2.3.0 ROM.
I installed it (NottachTrix) and it (ChargeBar) didn't update for 3 months, then, BANG.
I've deleted ChargeBar's update, moved it from system apps to apps, deleted it, and the browser pop open 'ad.leadboltads.net' still persists.
Lookout Security & Antivirus can not find the new location of the malware, they do not have a forum.
By the very definition and behaviour, this is malware, and, ChargeBar (Asgard Casino Apps) is involved in the distribution of malware.
Asgard Casino Apps distributes 34 apps that behave this way.
They are using Google Play Store to distribute this malware, abet, that app is benign in its origin, its a pipeline, or conduit for malware.
Sneaky F##kers aren`t they.........
#1) I would like to get this crap off my phone.
#2) I need to bring this to Google's attention, and have the developer and apps banned from the Play store.
Sooo, starting with #1,,,how do I get this crap off my phone!
NOTE:
I will be linking to this post in the NottachTrix post, I'm asking the developers to to move ChargeBar from the ROM zip.
My MBAM forum post: https://forums.malwarebytes.org/inde...06#entry764184 "
And you wonder why your returns are low?
Ask yourself this: Am I involved in the distribution of Malware?
Leadbolt offers mostly CPI ads, whereas AdMob CPC ads. The difference between CPI and CPC ads is that in the former that user has to click and install the app!

Please help me !

hi guys
i'm new in android development and currently working on my first app
i have too many questions, i googled it but no clear answers and i still puzzled
should i have a specific kind of bank account to receive the money from an add network via wire transfer ? BTW i live in egypt
what is the CPC, CTR eCPM, CPM.....? i saw a lot of abbreviations like those and cant understand
how users can see your app when it just published ? or how user can see the most new published apps ?
any help with ( answers, sharing knowledge, sharing references ...) would be greatly appreciated by me and by every noob like me seeking for answers
zezooo16 said:
hi guys
i'm new in android development and currently working on my first app
i have too many questions, i googled it but no clear answers and i still puzzled
should i have a specific kind of bank account to receive the money from an add network via wire transfer ? BTW i live in egypt
what is the CPC, CTR eCPM, CPM.....? i saw a lot of abbreviations like those and cant understand
how users can see your app when it just published ? or how user can see the most new published apps ?
any help with ( answers, sharing knowledge, sharing references ...) would be greatly appreciated by me and by every noob like me seeking for answers
Click to expand...
Click to collapse
Hello!
Hope this info helps:
Question 1. While you don't need to use a specific bank, you should check with your bank to make sure that they accept international wire transfers. Sometimes this a problem with local bank branches.
Question 2. CPA/CPI: “cost per acquisition/install”; CPC: “cost per click”; CPM: “cost per mille (thousand)”
Each of the above is a tool for measuring the worth of a particular ad campaign. CPA/CPI measures the campaign based on the amount of users who signed up for a service or downloaded an app after seeing an ad. CPC measures the campaign based on the number of users who click on an ad. CPM measures the campaign based on a thousand users who saw an ad.
Most ad networks run on a combination of the above measurement tools, and each is also an effective way of pricing an ad campaign.
CTR is the common abbreviation for “click-through rate”, and it refers to the number of users who click on a link of advertisement. High CTR is always an important goal for advertisers and developers.
For advertisers, high CTR reflects an effective ad campaign that captured user attention. For developers, high CTR is an important factor in earning high revenue and contributes to high eCPM.
eCPM means “effective cost per mille”, and it is used as a tool by app developers when comparing ad-based monetization strategies on the various ad networks. Ad networks with high eCPM (although eCPM does vary from day to day) are usually more successful and earn developers more revenue from ads.
Calculating eCPM is simple:
total earnings/impressions * 1000
(total earnings divided by impressions, multiplied by 1000)​
You can also think about it like this:
CTR*Conversion Rate*Revenue per Conversion*1000
(CTR multiplied by Conversion Rate multiplied by Revenue per Conversion multiplied by 1000)​
If you are still unsure about how eCPM is used, check out this example:
Imagine that you are running two ad types in your app called “Interstitial 1” and “Interstitial 2”.
After a week or so of running the ads, you decide that it is time to evaluate the effectiveness of each ad. After reviewing the data, you see that “Interstitial 1” generated 345 impressions and $1.00 in earnings. “Interstitial 2” generated 740 impressions with $0.60 in earnings.
Based on these numbers alone, it can be difficult to determine which ad type was the most effective. This is where eCPM comes in.
After evaluating the first eCPM formula for each ad type, “Interstitial 1” has an eCPM of $2.89 and “Interstitial 2” has an eCPM of $0.81. “Interstitial 1” wins!​
Question 3. Most app stores have a "New Releases" section or chart. Newly released apps will usually appear on there for a few hours to a full day, depending on the amount of apps released in your category.
If you have any more questions, feel free to PM me and I'll answer them the best I can
Good luck!
Best,
Cassidy Smith
Social Networks Manager at StartApp
You are the best Lady
CassidyStartApp said:
Hello!
Hope this info helps:
Question 1. While you don't need to use a specific bank, you should check with your bank to make sure that they accept international wire transfers. Sometimes this a problem with local bank branches.
Question 2. CPA/CPI: “cost per acquisition/install”; CPC: “cost per click”; CPM: “cost per mille (thousand)”
Each of the above is a tool for measuring the worth of a particular ad campaign. CPA/CPI measures the campaign based on the amount of users who signed up for a service or downloaded an app after seeing an ad. CPC measures the campaign based on the number of users who click on an ad. CPM measures the campaign based on a thousand users who saw an ad.
Most ad networks run on a combination of the above measurement tools, and each is also an effective way of pricing an ad campaign.
CTR is the common abbreviation for “click-through rate”, and it refers to the number of users who click on a link of advertisement. High CTR is always an important goal for advertisers and developers.
For advertisers, high CTR reflects an effective ad campaign that captured user attention. For developers, high CTR is an important factor in earning high revenue and contributes to high eCPM.
eCPM means “effective cost per mille”, and it is used as a tool by app developers when comparing ad-based monetization strategies on the various ad networks. Ad networks with high eCPM (although eCPM does vary from day to day) are usually more successful and earn developers more revenue from ads.
Calculating eCPM is simple:
total earnings/impressions * 1000
(total earnings divided by impressions, multiplied by 1000)​
You can also think about it like this:
CTR*Conversion Rate*Revenue per Conversion*1000
(CTR multiplied by Conversion Rate multiplied by Revenue per Conversion multiplied by 1000)​
If you are still unsure about how eCPM is used, check out this example:
Imagine that you are running two ad types in your app called “Interstitial 1” and “Interstitial 2”.
After a week or so of running the ads, you decide that it is time to evaluate the effectiveness of each ad. After reviewing the data, you see that “Interstitial 1” generated 345 impressions and $1.00 in earnings. “Interstitial 2” generated 740 impressions with $0.60 in earnings.
Based on these numbers alone, it can be difficult to determine which ad type was the most effective. This is where eCPM comes in.
After evaluating the first eCPM formula for each ad type, “Interstitial 1” has an eCPM of $2.89 and “Interstitial 2” has an eCPM of $0.81. “Interstitial 1” wins!​
Question 3. Most app stores have a "New Releases" section or chart. Newly released apps will usually appear on there for a few hours to a full day, depending on the amount of apps released in your category.
If you have any more questions, feel free to PM me and I'll answer them the best I can
Good luck!
Best,
Cassidy Smith
Social Networks Manager at StartApp
Click to expand...
Click to collapse
Really you are the best
Thank you very very veryyyyyy much about your excellent informative answer, i really appreciate your answer.
In fact, i have some more Questions
Can i monetize my app by putting an add in each activity from the same add netowrk? and if yes, all impressions for all adds in all activities will have the same (CTR , CPM..... etc) calculations ? or each add in each activity will have its own? and if no, can i make this idea by using different add network apps?
Sorry about my noob questions really this field is very confusing and sorry about my bad English.
Thank you again for your help
zezooo16 said:
Really you are the best
Thank you very very veryyyyyy much about your excellent informative answer, i really appreciate your answer.
In fact, i have some more Questions
Can i monetize my app by putting an add in each activity from the same add netowrk? and if yes, all impressions for all adds in all activities will have the same (CTR , CPM..... etc) calculations ? or each add in each activity will have its own? and if no, can i make this idea by using different add network apps?
Sorry about my noob questions really this field is very confusing and sorry about my bad English.
Thank you again for your help
Click to expand...
Click to collapse
Hello,
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
If you have more questions, let me know!
Good luck!
Regards,
Cassidy
Social Networks Manager at StartApp
the best answer
CassidyStartApp said:
Hello,
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
If you have more questions, let me know!
Good luck!
Regards,
Cassidy
Social Networks Manager at StartApp
Click to expand...
Click to collapse
Sorry i was too busy in the previous few days because i'm developing my first app
CassidyStartApp said:
No need for apologies; I'm happy to help
Yes, you can use multiple ads from the same network throughout your app. Or, if you'd like to try out multiple ad networks (many devs do!), you can use ads from different networks however you would like throughout your app. It's really up to you, and most networks are pretty flexible about letting developers control where the ads show up!
In most cases, a different ad will be displayed every time an adEvent is triggered. Since it is a different/new advertisement, the revenue calculations will be a bit different depending on the agreement that your ad network has with the advertiser (some run CPC campaigns, others run CPI campaigns, etc...)
Click to expand...
Click to collapse
I really really really would like to thank you very very much for your informative answer, lady
CassidyStartApp said:
Also, unless you are using only banner ads, I don't recommend placing an ad in every activity because the user may find it annoying and it could disrupt their experience. This is just a suggestion though You can also test out different ad placements to see which ones your users respond to the most.
Click to expand...
Click to collapse
Yes, i agree with you. i won't bother my first few users with annoying adds (which are too many or/and overlap UI elements....etc) i will take your advice, Thank you
You are one of the best i ever met. i can't ever forget someone helped me while taking my first steps

Best Ad network to monetize my APP

Hi guys
I'm looking for a good ad network to monetize my apps. What's the best network for native ads? With best fill rates and payouts? And which one are the worst and why?
Also if you know the same stuff about interstitial, that would be really helpful.
Any advise would be hugely appreciated! Please share your experience. Thanks
Admob - nice fill rate.
Phoenix264 said:
Admob - nice fill rate.
Click to expand...
Click to collapse
for native too? or for interstitital only?
mashaanimasha said:
for native too? or for interstitital only?
Click to expand...
Click to collapse
Hey, sorry for disturbing you. We are making native ads campaign and interested in buying whole inventory (yes, 100% fill rate).
Ping me if interested and what us here: hyperadx.com
Admob - Easy to implement and pay good revenue pay-per-click & install.
Leadbolt - Easy to implement to but pays only for Installs and rather than impressions or clicks.
mashaanimasha said:
for native too? or for interstitital only?
Click to expand...
Click to collapse
For interstitital. I didn't use native. But it's very popular network and I think for native too.
Team Pentagon said:
Admob - Easy to implement and pay good revenue pay-per-click & install.
Leadbolt - Easy to implement to but pays only for Installs and rather than impressions or clicks.
Click to expand...
Click to collapse
what about applovin? heard any good about them?
and what about native ads? what's the best network for native?
mashaanimasha said:
what about applovin? heard any good about them?
and what about native ads? what's the best network for native?
Click to expand...
Click to collapse
Didn't heard about applovin.
Google Admob is good for native ads and for interstitial too. Good luck
kate.dispply said:
Hey, sorry for disturbing you. We are making native ads campaign and interested in buying whole inventory (yes, 100% fill rate).
Ping me if interested and what us here: hyperadx.com
Click to expand...
Click to collapse
I'd love to know more - give me your contact info
kate.dispply said:
Hey, sorry for disturbing you. We are making native ads campaign and interested in buying whole inventory (yes, 100% fill rate).
Ping me if interested and what us here: hyperadx.com
Click to expand...
Click to collapse
Why can't register as a Advertiser?
Team Pentagon said:
Why can't register as a Advertiser?
Click to expand...
Click to collapse
Currently we are quite full of advertisers, but ping me at skype (kate.dispply)
---------- Post added at 10:10 AM ---------- Previous post was at 10:01 AM ----------
mashaanimasha said:
I'd love to know more - give me your contact info
Click to expand...
Click to collapse
my skype: kate.dispply
Team Pentagon said:
Why can't register as a Advertiser?
Click to expand...
Click to collapse
Send me your SDK and spec before I register please
admob is best
Sent from my LENOVO A760 using Tapatalk
I recommend admob. I've got around 50,000 impressions with 98% fill rate with admob. Admob pays well for clicks in USA, Italy, Japan, and some other rich countries (around 1$ per click). For other countries, including UK, it doesn't pay so well but it has coverage in almost all countries. In Pakistan and India, it pays around 0.02$ per click. On average, you might get more or less 0.20$ per click if your app is disturbed worldwide. So target the above mentioned countries if you want to make money with ads. With few users it is very difficult to reach the payout threshold i.e 100$. So you need many users and they must be frequent as well.
AdMob often works perfectly for that, but not in all cases. There are other ad networks which can beat it sometimes.
I'd recommend you to try ad mediation services. Mediation services aggregate the best demand offers from multiple networks, perform an auction between them and put the most profitable ad in your app. The main advantage is that you don’t have to sign up account for each network, set them up, integrate and control how they perform.
Speaking about myself, I've just switched to Appodeal, there's their kinda official topic in that subforum too, where they answer questions. I think you may try them
Ad mediation sounds really good, but for devs who are struggling to get installs will get stuck because they will not reach the payout threshold of either of the networks. Indie developers like me would want to receive the first payment as soon as possible, and it is already difficult to reach threshold of one network when you have so little number of installs.
usman farhat said:
Ad mediation sounds really good, but for devs who are struggling to get installs will get stuck because they will not reach the payout threshold of either of the networks. Indie developers like me would want to receive the first payment as soon as possible, and it is already difficult to reach threshold of one network when you have so little number of installs.
Click to expand...
Click to collapse
You can try Appodeal. They have around 30 ad networks connected, but they create the accounts themselves and take care about the payout: there is an immediate payout feature, so when pay you in advance, there's no minimum amount.
LawRoller said:
You can try Appodeal. They have around 30 ad networks connected, but they create the accounts themselves and take care about the payout: there is an immediate payout feature, so when pay you in advance, there's no minimum amount.
Click to expand...
Click to collapse
What happens to your current earnings in admob? I mean if appodeal is paying me for admob then what would admob's console show? And please confirm that even if I have 1$ payable earnings, world appodeal still pay me? (Wire transfer does not cost anything)
And does admob allow such integration? Because the website's video tells me to install an extension which will run a script.
usman farhat said:
What happens to your current earnings in admob? I mean if appodeal is paying me for admob then what would admob's console show? And please confirm that even if I have 1$ payable earnings, world appodeal still pay me? (Wire transfer does not cost anything)
And does admob allow such integration? Because the website's video tells me to install an extension which will run a script.
Click to expand...
Click to collapse
AdMob doesn't have a problem with mediation, there's a plenty of services and startups who use AdMob's advertisers. That's completely legal.
There's basically two options, you can set up an Appodeal account and use only it, then you won't even have the AdMob console, Appodeal will use their own accounts for your app. However, you will still be able to see the amount of impressions/clicks/etc each network gave you.
But if you want, you can connect your own AdMob account to Appodeal, in that case you'll be able to see AdMob's own stats in their console. In that case Appodeal will take care about all other networks above from AdMob.
If you want that $1 immediately, there's an immediate payout. There's about 2% cut, but you get it right away. That's because Appodeal pays you from their pocket, before ad networks wired anything at all.
LawRoller said:
AdMob doesn't have a problem with mediation, there's a plenty of services and startups who use AdMob's advertisers. That's completely legal.
There's basically two options, you can set up an Appodeal account and use only it, then you won't even have the AdMob console, Appodeal will use their own accounts for your app. However, you will still be able to see the amount of impressions/clicks/etc each network gave you.
But if you want, you can connect your own AdMob account to Appodeal, in that case you'll be able to see AdMob's own stats in their console. In that case Appodeal will take care about all other networks above from AdMob.
If you want that $1 immediately, there's an immediate payout. There's about 2% cut, but you get it right away. That's because Appodeal pays you from their pocket, before ad networks wired anything at all.
Click to expand...
Click to collapse
Cool! I've signed up for the account. Let's see what happens.

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