Sudden increase and drop in Admob impressions and earnings - experience, causes? - Mobile Ad Networks

I had a period for a few months where income from Admob banner display ads suddenly increased 3x.
The strange thing is - I changed nothing in my app. And the online user count did not change as well.
The average online user count for the app is about 500. So it's not about going from 1 clicks to 2.
If I got 100'000 impressions before, then after the raise I got 350'000 and corresponding in crease in earnings, but that all stopped after 2 months or so.
I wish I could enclose a picture, but the forum won't let me.
Anyone had experienced similar fluctuations and maybe you can tell me the possible causes?
Thank you in advance!

Related

How good is this device?

I was sitting in a cafe yesterday in a shopping mall sipping coffee and using my Vario II to check my e-mail (messaging), get the sports results (PIE), look at some recent photos from a friend (mobile Flickr), and chat to my wife (Skype for PPC) - and I thought...wow!
Bill Gates was right when he said that we are disappointed in incremental change over the short term but long term change is amazing. My story would have been science fiction five years ago.
bobbyelliott said:
I was sitting in a cafe yesterday in a shopping mall sipping coffee and using my Vario II to check my e-mail (messaging), get the sports results (PIE), look at some recent photos from a friend (mobile Flickr), and chat to my wife (Skype for PPC) - and I thought...wow!
Bill Gates was right when he said that we are disappointed in incremental change over the short term but long term change is amazing. My story would have been science fiction five years ago.
Click to expand...
Click to collapse
I like your comment because it balances all the negative news we get on the forums. Of course folks are wanting help with their problems and this is an ideal place to get it. If you were to read all the posts you would form the impression the Hermes was a piece of junk with virtually nothing that works and in respect for those with some of the older poorer devices, yes there have been problems.
Thanks for the positive comment - like a breeze of fresh air!!
Mike
i would agree, while there are a few quirks with this phone that need to be ironed out, especially the poor battery life, but overall this really is an amazing device overall... give it a few months and we should be able to make this device more than amazing!
bobbyelliott said:
Bill Gates was right when he said that we are disappointed in incremental change over the short term but long term change is amazing. My story would have been science fiction five years ago.
Click to expand...
Click to collapse
Well...
Since 2000 I had been using a Psion 5mx. When this thing was connected to my Siemens S35i (via IR), I could dial-up to an internetprovider, and view websites and send/receive emails. The thing is, I don't consider myself to be a very early adopter.
Granted, it was very primitive: lining up the mobile and the 5mx, the connection was only 9600 bps, the display was 16 greyscales (32 greyscales if you were willing to have fewer battery life, ...).
(I know colleagues did similar stuff using their laptop + mobile)
The overall change is actually not as short term as it often appears to most people. But the improvements have been incredible in just a few years time, and most people fail to realize what technical marvel they are carrying.
(but every device, no matter how good it is, will always cause some frustration at one point )
Jörg
lovely little beast
I could further extend this discussion, with a real experience! Take for example last Friday.....
Yes! I am sitting at 8:00 am at the Syntagma square at the center of Athens(Greece), enjoying my cafe under the sunny sky of Athens and also enjoying free 4Mbps WiFi Internet, browsing with my TyTN and PIE a special electronic service that provides me with the press clippings related to my organisation.
Before leaving the cafe, I download news headers to my RSS application to read at the Metro (where there is no steady signal), just to exploit the 10 minutes, on the road to a meeting.
During the meeting, my boss calls for an issue, but my complete office is in my pocket (actually in my TyTN and its 2GB card!). No problem to answer e-mails, browse documents or powerpoints and provide immediate insight on the spot. Everything is always sync'd to my home and office PCs.
After finishing the meeting, and inputting all relevant meeting details and future reminders at a note on my TyTN, my push e-mail sends me an e-mail from my secretary, where she has included all phones/ people that called while I was away. I just copy+paste them to my calendar as tasks and no-one slips....
And the story goes on and on........ The best part (and one that I am the happiest about recently) is that while driving to meetings that are in places I don't know, I just put my TyTN on the car-holder, link it with bluetooth to a BT GPS and drive by the directions that this lady-voice gives me!
I have asked the GPS software to divert me to the closest branch of my bank for some ATM withdrawals, and after that and before entering any new meeting, I just finish a web-banking transaction with my TyTN, paying my electricity bill on the road.
Isn't it a lovely beast?
Regards,
_____________
Yannis, Greece
I get a bit annoyed when people, looking at my phone, ask, "What is it?" or, "What does it do?"
Mainly because I really don't know where to start. My nice little story about the awesomness of this device is the following:
In my university class on financial institutions (banks) my group of 5 people was supposed to do a presentation on the financials of our bank. Four groups were presenting that day. Lucky us, we were picked to go last. Once the first group started, we realized that all of us forgot to do an introduction about the bank's history. I looked up Wikipedia on PIE, and wrote down a summary in MS Word on my device. We also realized that one of the Excell sheets I built for calculating fractons had wrong data. Lucky fo me, my TyTN can open and edit those as well. I fixed the problem, then spent a bit of extra time creating line graphs to show trends in various numbers over the years to show in a slideshow presentation, since apparently other people did too. All of this was done just in time, since I attached all these new files to an e-mail and hit send as I was getting up from my seat to go to the front of the class. The e-mail was sent to the teacher's laptop at the front of the class, which was connected to a projector. By the time we waked to the front, the e-mail arrived, we opened it, and were able to do our presentation. So, with the help of PIE/Wikipedia, Word, Excell, and e-mail on the fly (transfering as we are walking across the classroom) our project grade went from what would've been a C, to a perfect A
Hoping
Just bought myself the SPV M3100 (Trion etc..). am just hoping afetr a few weeks or couple of months of getting to grips with this peice of art i can enjoy the beauty that this phone is capable off.
p.s.. cant seem to put it down at the moment... and as i work for Orange UK i am currently waiting to go on a special tarrif that allows me 130MB internet download a month for £10. cant wait...
But for now... sorting out little tweaks, bits and bobs.... Patients is the key
bobbyelliott:
You know, in 1995 with my Psion Series 3a I was able to access CompuServe forums and e-mails, also Internet browsing (though there are people who believe that Internet was invited by Bill Gates!)... I had a very powerful word processor and shreadsheets there, lots of other productivity tools, also some games. I was able to write programs directly on that device, very good and useful programs... I had a good income selling them...
It didn't have a color display, so no photos. It had no enough storage space for such purposes either... But its 480x160 grayscale display without any backlight was clearly visible even in twighlight.
The amazing thing it that it had 512 kilobytes (yes, Kilobytes!) of RAM dynamically allocated for internal storage and to run programs. I also had a 4 megabytes flash card in it, and an external 3.5" floppy drive. It powered from two alkaline AA batteries, which I was changing every 2-3 months. It supported true pre-emptive multitasking, of course (not that "kind of" that was in Windows 95 those days!).
It didn't support firmware upgraing, and the firmware was in true ROM. It never required it though. It never required a hard reset during several years of use, and didn't require a software reset for an average user (developers are different, of course!).
I'd also like my current device to run at least a week from two alkaline batteries, have no memory leaks and to be bug-free (at least without really annoying bugs), and to see the screen content without a keypress, and being not afraid to drain the battery to 0 very fast... But it's non-science fiction during over five years already, and, probably, forever!
But what did you say, in general, is a real life for many people during past 10 years and even more, for those who know that Bill Gates is/was never first and best, but he always the last, unfortunatelly. He is great in winning the market, but he's nothing more.
I'd better have my current device Symbian/UIQ based, like my previous one (SE P800), but, unfortunatelly, they've lost this game once again.
I am impressed how powerful Pocket PC are and what they are going to be.
Soon you can run Windows XP from it and run your usual programs on it. Okay if this is an improvement in all points is another thing.
I had an Palm IIIe some years ago. That was nice to do some things. But i had to synchronize it with an extra cable to my PC. Before using an xda there where three devices: mobile phone, mp3 Player and pda. (i am a firefighter so there were 1 to 2 devices more in the time from change to analog to digital alarm, makes 4-5 devices to carry with me.)
I started just this year with an xda mini s and had all together in one device and even more (excepting the last two devices ;-) but i heard from people using sms alarm... ^^).
Its getting more and more like my home PC. Its amazing. I like it.
Okay there are bugs. But I can handle them. Maybe most wouldn't exist any more if the providers would release the newest AKU a bit earlier. I read somewhere feature Versions of WM have WindowsUpdate. An direct Update for the OS would be nice.
Before I changed from mini s to trion I read some really bad news about this device. And it sounded more worse than it actually is. The reason for this is maybe, that i am working with computers for years and i can handle many computer problems. If there is a problem an automated reaction follows solving it in some way. And in the last time i see more and more people with another background using such devices. From that point of view there where mobilephones with simple functions working everytime. And now they have a mini pc with problems like big pcs ;-)

HTC Evo - Two Weeks in Review

Hey Everyone,
I was asked today by a friend what my thoughts were on the Evo after two weeks of ownership, and was inspired to write up a first-hand review which I want to share with you.
What are your thoughts of the Evo after your first two weeks, what do you find to be it's strengths and weaknesses...and how would you compare it to other smart phones like the iPhone 4, Droid Incredible, and upcoming Droid X. Anyone with buyer's remorse?
Please try to keep fanboy/fangirl-ism to a minimum, if possible...as I'm really looking for unbiased feedback.
=======================
Friend's question: So how's that new phone treating you?
My thoughts:
Very good, but until it has "Froyo" 2.2 I have to bite my tongue on a final judgement.
On paper and in RL, the hardware specs are impressive.
Build quality is good (but not great) mostly due to issues I've read about with users experiencing a "glass separation" and grounding woes (resolved? as of the latest HTC firmware)... or maybe just plain separation anxiety from my G1 and a tactile keyboard...ok, bad joke. I haven't had any of the issues reported, but will say there is some minor light-leaking on the lower bezel of the phone, where the glass meets the plastic casing. Other than that, it'srock solid. No random crashes, no overheating, no dead pixels, no battery charging problems, no issues with mounting the phone to a PC or swapping the microSD card. Everything just works, as expected (which if you're shelling out 300 bucks for a phone, that's the minimum expectation). I also like the fact that there's a warranty option available for the purchase, unlike the iPhone.
The updated HTC Rosie/Sense UI is beautiful nearly flawless. Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming. HTC has done a lot to outperform Android's stock UI. Integrated multitouch (limited) for the home screen along with the Live Wallpapers integration (which are both fun and cheesy) is a pleasure to use. HTC's widgets are great (but not the best for application specific platforms like Twitter - use Seesmic instead, blows Twidroid out of the water). The HTC keyboard also blows the stock Android keyboard away.. I just wish the bloody thing integrated multi-touch interface (mostly for copy-pasting and capitalizing).
Sprint's network is impressive, but their 3G speeds seem a bit slower than my experience with T-Mobile. Until we have 4G here in FL, the jury's still out. In contrast, I also haven't had random network outages or call dropping as I was prone to with my G1 on T-Mobile. Over WiFi, YouTube and even embedded Flash videos (yes, I got the 2.1 flash pre-release) FLY like the wind and look stunning in HD. I'll also add....thanks to some savvy bargaining, my Sprint bill is 13% less than what I was paying T-Mobile. As a business, their customer service has been excellent, but it would help their sales if their sales associates had more tech knowledge. AT&T wins on that point, as their reps tend to know the iPhones inside-out, or at least talk the talk of "power users".
Camera takes great daytime photos and the recording in HD is impressive (albeit slight under-performance on frame rate capping, thanks to HTC...of course there's a hack to change that). Nighttime camera-work leaves some things to be desired (i.e. its grainy), but the built-in flash is decent and doubly effective for applications that use it as a LED flashlight.
Battery life, on the other hand, totally sucks. I'm a power user, so I frequently mass kill background apps to make phone resources available, but I still have to say there's no easy way to manage power for Android phones. I blame this on the Dalvik compiler, and I'm hoping 2.2 changes energy management....or at least gives app builders a better way to scale resource use for their applications (both background and foreground services).
Apps are still a major point of contention for me and Android...mostly because they're just not there (and are the ultimate deal breaker or maker for most Smartphone buyers). I initially blamed JAVA; but now I'm going to raise the bar and blame the often fragmented (and frustrating) Android framework and lack of developer marketing by Google AND the various carriers (which I think is just about all of 'em) selling Android-powered phones, save Verizon. You have to be a real cowboy to want to develop for Android mostly because it requires a cavalier attitude, since the code source requires a LOT of research. Apple has done a lot to enforce product standard for the iPhone apps out there, and I think it's time Google's marketplace stepped up to expect the same level of product quality. There's nothing more frustrating than downloading what one would expect to be a polished app (or even a clone for something iPhoney like Doodle jump) to find it bug ridden, unpolished or simply feel like a BETA release. This isn't to say that they all suck...but most unfortunately do. Again, hopefully the new VM will change this.
Oh, I forgot to mention Google Voice and integrated search/speech-to-text capabilities - they're amazing.
your review reads well. in the battery section, you should specify what you've tried to remedy the problem... there are tons of people, myself included, who make it through a day on heavy usage.
i have gmail push, always on data, calendar sync, and gps enabled. turned off gchat service, removed people widget, friend stream widget.
when my phone is idle i usually lost 1% every 90minute to 2 hours. and I can get 4-5 hours of heavy usage in before bar hits red.
Pardon me?!?!
"Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming."
Pre-70's here buddy... I have been playing with my 4hr old phone quite a bit already. So there.
muncheroo said:
your review reads well. in the battery section, you should specify what you've tried to remedy the problem... there are tons of people, myself included, who make it through a day on heavy usage.
i have gmail push, always on data, calendar sync, and gps enabled. turned off gchat service, removed people widget, friend stream widget.
when my phone is idle i usually lost 1% every 90minute to 2 hours. and I can get 4-5 hours of heavy usage in before bar hits red.
Click to expand...
Click to collapse
Honestly muncheroo, I haven't done much by way of battery optimization but will start working out on it once I have a relative mental benchmark for battery life as of the latest update (which by the way has amped up my phone's lifespan quite a bit).
sablesurfer said:
Pardon me?!?!
"Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming."
Pre-70's here buddy... I have been playing with my 4hr old phone quite a bit already. So there.
Click to expand...
Click to collapse
Sorry sablesurfer, no offense meant!! I actually used that anecdote after showing off my Evo to my mom and a few mature coworkers. I got the same response from everyone - "It's beautiful but has so much going on, how do you keep track of everything!?"
The irony I think, is most of the widgets are all about improving efficiency and multitasking capabilities. :]
Good write up..
I would really love to see what people define as heavy usage. I'm sorry but I'm not buying the full day on one battery with heavy usage crap.
Sent from my EVO via Tapatalk

[Q] Admob RPM below .10?

Hey guys! I have a few apps on google play and get around 3000 Impressions / day (this rises steadily since my apps aren't out longer thatn two weeks).
I get more than 50 clicks a day, but those aren't payed very well (between 0.3 and 3 cents, mostly 2).
My CTR is a bit under 2%.
I this normal?
alecman said:
Hey guys! I have a few apps on google play and get around 3000 Impressions / day (this rises steadily since my apps aren't out longer thatn two weeks).
I get more than 50 clicks a day, but those aren't payed very well (between 0.3 and 3 cents, mostly 2).
My CTR is a bit under 2%.
I this normal?
Click to expand...
Click to collapse
In my apps I see that it depends for a big number of factors that I did not focus yet.
overall my app have an eCPM of 0.35$ and a CTR of 0.59%, but as I said it depends a lot. Another app I made, for example, has a lot of downloads more than Wooords, but it earns very little. I started thinking that it is due to the fact that the screen is horizontal. Others may have less clicks due to the target that download it, or because the app is a short-use app (that you keep there but use rarely for a short period of time). I really couldn't know how to understand that better.
I got the same problem too but eventually solve it. The incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

Ads making little money (pic included). Does 80-100k impressions = $5-9 seem normal?

This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
last month: i.imgur.com/NDubFOO.png
ratios: i.imgur.com/GlPW2OP.png
countries: i.imgur.com/xmsB2mG.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
meatyapp said:
This is a typical day for my app (pls embed for me):
i.imgur.com/z0SlUal.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
Hi,
It means your approximate eCPM is 9/90 = 10 cents - quite low for those geos. This being it varies by the ad formats - I would suggest scaling with rewarded videos and video ads in general. Try the usual suspects - Adcolony, Vungle, Applovin. Hope it helps
These are terrible numbers. Even banners should be higher. My guess is you are getting very poor fill rates. Check your dashboards to see what eCPM is being reported. If it's like 90 cents or something like what habrcovi said, then that's it. But if it shows numbers like $1.50 or $3 or anything higher it just means really low fill rates.
Hey,
Thats really too low. You should definitely try other platforms.
Check the eCPM calculator to know the approx sum you may earn in these geos. You can find one on Clickky's website (monetize - self-serve)
This is definitely weird - it might be poor fill rates, but I doubt that. I have 60-70% fill rates for banner ads, but they still generate good money. Interstitials over 95%.
Country ratios are same as mine so no problems here. If you had most of your users from somewhere outside the US/Europe - that would have definitely be the case.
I'm thinking either your ads aren't correctly placed or are shown at the wrong moment. Or you're using the wrong ad for your game/app. It would help a lot if you could explain what's your app about and when and what type of ads are you showing.
I'm getting about 150$ for 100k impressions, my problem is that not many users download or use my apps. The amount of impressions you make in a day = my impressions in a month.
I would look into using an ad mediation network to find something that works well for you. You should be able to see which has better fill and ecpm.
It is difficult to say which networks will perform best for each developer, so mediation is a good start.
Using Enhance®, it has never been easier to integrate 3rd party services into your project or to keep them up to date. (Ads, Mediation, Analytics, Attribution, Crash Reporting and more) With little to NO coding at all, Enhance® will have you ready to roll in a matter of minutes. No more hours of coding! No more SDK integration!
We support “NETWORK” and many other top networks, and as mentioned earlier there are other 3rd party services that Enhance® supports and offers as well.
The days of coding SDKs are gone and we want to show everyone a simple life, a life without the hassle of integrating SDKs into your Android or iOS project.
For more information on the fastest way to implement and update SDKs, follow the link : https://goo.gl/kufiQQ
Good Luck!
It is important to not evaluate only eCPM or only fill rate. If you have a high fill rate at a .10 cent eCPM, or a high eCPM (1.5-3$) at a low fill rate, you will be dissatisfied with the results. I suggest that you troubleshoot and see if something is awry. Moreover, you would benefit from diversifying your portfolio. Try out some of your inventory with some other companies and see which performs best for you. I can suggest Tappx as a quality company .
There are a lot of SDK that allow you to earn money.
I prefer Luminati SDK (luminati.io/sdk), or MonkeySocks SDK (monkeysocks.net/sdk/) - with the last one i have working long time because it easy to get started.
meatyapp said:
This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
Still can't afford a double meat burrito?
Stats like this are not normal. Especially being over 10k. impressions.
Like other members here suggested, I'd say mediation is the way to go: Appodeal, IronSource, Apploving, etc.
meatyapp said:
This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
last month: i.imgur.com/NDubFOO.png
ratios: i.imgur.com/GlPW2OP.png
countries: i.imgur.com/xmsB2mG.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
I think that the issue is that you show too many ads to your audience. If you could give us some data on your daily active users (DAU), then, probably, we would find out that it is 10-20-30 times less than the number of your daily impressions.
And, as you probably know, the more impressions - not the better

Chartboost advertising - huge volume drop?

Hi All,
I use Chartboost for user acquisition and recently -- in the past 48 hours -- I've seen a huge drop-off in my impressions and ad installs -- a big enough drop that it almost looks like I turned off my advertising altogether.
Of 8 different campaigns, all but 1 had had impressions drop by over 95% in the past 2 days. One campaign seems unaffected. Some campaigns I made small changes to, but others I did not change at all during this time period.
Has anyone else seen anything similar?
Thanks!

Categories

Resources