Chartboost advertising - huge volume drop? - Mobile Ad Networks

Hi All,
I use Chartboost for user acquisition and recently -- in the past 48 hours -- I've seen a huge drop-off in my impressions and ad installs -- a big enough drop that it almost looks like I turned off my advertising altogether.
Of 8 different campaigns, all but 1 had had impressions drop by over 95% in the past 2 days. One campaign seems unaffected. Some campaigns I made small changes to, but others I did not change at all during this time period.
Has anyone else seen anything similar?
Thanks!

Related

hd2 on the gadget show uk next week

Heads up.... I wonder what they say!
stuart-buchy said:
Heads up.... I wonder what they say!
Click to expand...
Click to collapse
I'd guess usual comparisons to the iPhone and thet the camera isn't amazing. They didn't actually say what phones they are going to review when the spoke about the segment on the show though. They did manage to do a reasonable review of the Nokia N95 and it won on features over the original iPhone. Only time will tell. At least it's not Jason doing the review. Just my honest opinion.
What day time and channel? I would be interested in looking at that...
Only 3 G's because it's not an iPhone or Android
Edit... This one?
TECHNOLOGY: The Gadget Show
On: Five (105)
Date: Monday 15th February 2010 (starting in 6 days)
Time: 20:00 to 21:00 (1 hour long)
Consumer technology show presented by Jason Bradbury, Suzi Perry, Jon Bentley and Ortis Deley. Suzi and Jason compete to shoot rival pop music videos. Suzi teams up with Fightstar while Jason works with Har Mar Superstar. Elsewhere, Jon tests smartphones in Italy and Ortis heads to the Czech Republic to view the amazing Snow Glider. And the whole team gathers to assemble a Top Five list of the best mobile-phone apps available.
(Followed by Five News at 9, Subtitles, 3 Star)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Marked By: 'Favourite: The Gadget Show' and 'Search for keywords' markers
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Excerpt taken from DigiGuide - the world's best TV guide available from http://www.getdigiguide.com/?p=1&r=243015
Copyright (c) GipsyMedia Limited.
+£50 they're going to down rate it simply because it uses WinMo, and say only that its "old, and not finger friendly", despite the first having no real relevance, and the second being near irrelevent too seeing as hardly anyone has that sort of problem with the HD2.
Fair play if they mark it down on random lag or crap keyboard though.
I like the Gadget Show but their tests are usually rubbish, I'm sure they are secretly sponsored by apple!! Even when iPhone looses all the tests they still say its better.
From what I saw at the end of last weeks show it looked like they had the HD2 up against the nexus one, but I do hope they bring the iPhone into the mix too.
I'm sure it will be the same old story, Win all the hardware tests, be the best device at most tasks, but will give it a crap rating cos the thicko's don't know how to use windows mobile!!
The Gadget show in the UK is the worst pile of drivel ever to grace our television screens.
It is a complete insult to intelligence and the only kind of people that watch it are those who want to know what objects are currently "cool"... unfortunately... the presenters of the show (and it is apparent the producers and researchers also) are completley clueless about ANY kind of tech.
The whole show ends up being a bit like the blind leading the blind.
Great New Game for All the Family
Gadget Show Lottery:
Guess how long it will take for any of the grinning ninnies presenting the show to mention the word 'Apple'
Score extra if there is a little bit of drool on their chins
Score even more if there is a visible disturbance in the trouser region
Last Week's Winner:
Mrs J.Froster from Newton Abbott, with a guess of 38 seconds. Mrs Froster wins the new iCar - identical to a real car only twice the size, entirely unusable and spectacularly unable to fulfill its basic purpose...but beautifully designed and specially marketed to hide the flaws. Available in white
Audio Oblivion said:
The Gadget show in the UK is the worst pile of drivel ever to grace our television screens.
It is a complete insult to intelligence and the only kind of people that watch it are those who want to know what objects are currently "cool"... unfortunately... the presenters of the show (and it is apparent the producers and researchers also) are completley clueless about ANY kind of tech.
The whole show ends up being a bit like the blind leading the blind.
Click to expand...
Click to collapse
I think your being a little harsh but I do agree to a certain extent.
I still enjoy the show, but thats what its becoming "A Show" a bit like what happened with Top Gear, General sillyness with the odd bit of usefull information popping in now & then, it looks like this is whats happening to the Gadget Show too.
I still love Top Gear even though they don't review normal cars that much etc. But I love it as a Show.
Gustopher said:
Gadget Show Lottery:
Guess how long it will take for any of the grinning ninnies presenting the show to mention the word 'Apple'
Score extra if there is a little bit of drool on their chins
Score even more if there is a visible disturbance in the trouser region
Last Week's Winner:
Mrs J.Froster from Newton Abbott, with a guess of 38 seconds. Mrs Froster wins the new iCar - identical to a real car only twice the size, entirely unusable and spectacularly unable to fulfill its basic purpose...but beautifully designed and specially marketed to hide the flaws. Available in white
Click to expand...
Click to collapse
LOL, Classic!! Top Marks!!
If you want to watch
http://fwd.five.tv/gadget-show/videos/jon-test/samrtphones
HD2 came out on top
just watched that crappy review.
the gadget show must think thats all people do with a smart phone is post tweets and take pictures. no real comparison about email integration, battery life, customization, ease of use, usability, speaker quality, call quality etc, etc, etc.
smartphones are not meant to be judged on how easily they integrate with your social networks, though its a nice feature when they do.
stop comparing to the iphone, it wasnt even reviewed and its not an iphone.
rubbish program that has the specially made steve jobs blinkers on.
Agreed, the review was the briefest things I've ever seen, didn't go indepth on any of the phones at all. He might as well have just covered how the phones felt in his pocket.
The phones covered in the review were: Motorola Milestone, HD2 & Nexus One.
I LOL'd when he described the Nexus One as Google's own phone
Jon Bentley is doing the review - friend of mine - the HD2 was on 1.43 firmware!
What I found particuarly amusing was that he liked the keyboard!! And when he was looking at the pictures he said they weren't bad but I could see some distinctive pink tinging!
BUT at least the HD2 beat the other phones quite clearly. Although did anyone else notice, they didn't actually answer the question that everyone wanted to know... is the HD2 better than the iphone At least he did add very quickly that the HD2 was superior to the iphone in terms of hardware which is really pretty much undeniable fact.

HTC Evo - Two Weeks in Review

Hey Everyone,
I was asked today by a friend what my thoughts were on the Evo after two weeks of ownership, and was inspired to write up a first-hand review which I want to share with you.
What are your thoughts of the Evo after your first two weeks, what do you find to be it's strengths and weaknesses...and how would you compare it to other smart phones like the iPhone 4, Droid Incredible, and upcoming Droid X. Anyone with buyer's remorse?
Please try to keep fanboy/fangirl-ism to a minimum, if possible...as I'm really looking for unbiased feedback.
=======================
Friend's question: So how's that new phone treating you?
My thoughts:
Very good, but until it has "Froyo" 2.2 I have to bite my tongue on a final judgement.
On paper and in RL, the hardware specs are impressive.
Build quality is good (but not great) mostly due to issues I've read about with users experiencing a "glass separation" and grounding woes (resolved? as of the latest HTC firmware)... or maybe just plain separation anxiety from my G1 and a tactile keyboard...ok, bad joke. I haven't had any of the issues reported, but will say there is some minor light-leaking on the lower bezel of the phone, where the glass meets the plastic casing. Other than that, it'srock solid. No random crashes, no overheating, no dead pixels, no battery charging problems, no issues with mounting the phone to a PC or swapping the microSD card. Everything just works, as expected (which if you're shelling out 300 bucks for a phone, that's the minimum expectation). I also like the fact that there's a warranty option available for the purchase, unlike the iPhone.
The updated HTC Rosie/Sense UI is beautiful nearly flawless. Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming. HTC has done a lot to outperform Android's stock UI. Integrated multitouch (limited) for the home screen along with the Live Wallpapers integration (which are both fun and cheesy) is a pleasure to use. HTC's widgets are great (but not the best for application specific platforms like Twitter - use Seesmic instead, blows Twidroid out of the water). The HTC keyboard also blows the stock Android keyboard away.. I just wish the bloody thing integrated multi-touch interface (mostly for copy-pasting and capitalizing).
Sprint's network is impressive, but their 3G speeds seem a bit slower than my experience with T-Mobile. Until we have 4G here in FL, the jury's still out. In contrast, I also haven't had random network outages or call dropping as I was prone to with my G1 on T-Mobile. Over WiFi, YouTube and even embedded Flash videos (yes, I got the 2.1 flash pre-release) FLY like the wind and look stunning in HD. I'll also add....thanks to some savvy bargaining, my Sprint bill is 13% less than what I was paying T-Mobile. As a business, their customer service has been excellent, but it would help their sales if their sales associates had more tech knowledge. AT&T wins on that point, as their reps tend to know the iPhones inside-out, or at least talk the talk of "power users".
Camera takes great daytime photos and the recording in HD is impressive (albeit slight under-performance on frame rate capping, thanks to HTC...of course there's a hack to change that). Nighttime camera-work leaves some things to be desired (i.e. its grainy), but the built-in flash is decent and doubly effective for applications that use it as a LED flashlight.
Battery life, on the other hand, totally sucks. I'm a power user, so I frequently mass kill background apps to make phone resources available, but I still have to say there's no easy way to manage power for Android phones. I blame this on the Dalvik compiler, and I'm hoping 2.2 changes energy management....or at least gives app builders a better way to scale resource use for their applications (both background and foreground services).
Apps are still a major point of contention for me and Android...mostly because they're just not there (and are the ultimate deal breaker or maker for most Smartphone buyers). I initially blamed JAVA; but now I'm going to raise the bar and blame the often fragmented (and frustrating) Android framework and lack of developer marketing by Google AND the various carriers (which I think is just about all of 'em) selling Android-powered phones, save Verizon. You have to be a real cowboy to want to develop for Android mostly because it requires a cavalier attitude, since the code source requires a LOT of research. Apple has done a lot to enforce product standard for the iPhone apps out there, and I think it's time Google's marketplace stepped up to expect the same level of product quality. There's nothing more frustrating than downloading what one would expect to be a polished app (or even a clone for something iPhoney like Doodle jump) to find it bug ridden, unpolished or simply feel like a BETA release. This isn't to say that they all suck...but most unfortunately do. Again, hopefully the new VM will change this.
Oh, I forgot to mention Google Voice and integrated search/speech-to-text capabilities - they're amazing.
your review reads well. in the battery section, you should specify what you've tried to remedy the problem... there are tons of people, myself included, who make it through a day on heavy usage.
i have gmail push, always on data, calendar sync, and gps enabled. turned off gchat service, removed people widget, friend stream widget.
when my phone is idle i usually lost 1% every 90minute to 2 hours. and I can get 4-5 hours of heavy usage in before bar hits red.
Pardon me?!?!
"Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming."
Pre-70's here buddy... I have been playing with my 4hr old phone quite a bit already. So there.
muncheroo said:
your review reads well. in the battery section, you should specify what you've tried to remedy the problem... there are tons of people, myself included, who make it through a day on heavy usage.
i have gmail push, always on data, calendar sync, and gps enabled. turned off gchat service, removed people widget, friend stream widget.
when my phone is idle i usually lost 1% every 90minute to 2 hours. and I can get 4-5 hours of heavy usage in before bar hits red.
Click to expand...
Click to collapse
Honestly muncheroo, I haven't done much by way of battery optimization but will start working out on it once I have a relative mental benchmark for battery life as of the latest update (which by the way has amped up my phone's lifespan quite a bit).
sablesurfer said:
Pardon me?!?!
"Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming."
Pre-70's here buddy... I have been playing with my 4hr old phone quite a bit already. So there.
Click to expand...
Click to collapse
Sorry sablesurfer, no offense meant!! I actually used that anecdote after showing off my Evo to my mom and a few mature coworkers. I got the same response from everyone - "It's beautiful but has so much going on, how do you keep track of everything!?"
The irony I think, is most of the widgets are all about improving efficiency and multitasking capabilities. :]
Good write up..
I would really love to see what people define as heavy usage. I'm sorry but I'm not buying the full day on one battery with heavy usage crap.
Sent from my EVO via Tapatalk

[Q] Admob RPM below .10?

Hey guys! I have a few apps on google play and get around 3000 Impressions / day (this rises steadily since my apps aren't out longer thatn two weeks).
I get more than 50 clicks a day, but those aren't payed very well (between 0.3 and 3 cents, mostly 2).
My CTR is a bit under 2%.
I this normal?
alecman said:
Hey guys! I have a few apps on google play and get around 3000 Impressions / day (this rises steadily since my apps aren't out longer thatn two weeks).
I get more than 50 clicks a day, but those aren't payed very well (between 0.3 and 3 cents, mostly 2).
My CTR is a bit under 2%.
I this normal?
Click to expand...
Click to collapse
In my apps I see that it depends for a big number of factors that I did not focus yet.
overall my app have an eCPM of 0.35$ and a CTR of 0.59%, but as I said it depends a lot. Another app I made, for example, has a lot of downloads more than Wooords, but it earns very little. I started thinking that it is due to the fact that the screen is horizontal. Others may have less clicks due to the target that download it, or because the app is a short-use app (that you keep there but use rarely for a short period of time). I really couldn't know how to understand that better.
I got the same problem too but eventually solve it. The incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

Sudden increase and drop in Admob impressions and earnings - experience, causes?

I had a period for a few months where income from Admob banner display ads suddenly increased 3x.
The strange thing is - I changed nothing in my app. And the online user count did not change as well.
The average online user count for the app is about 500. So it's not about going from 1 clicks to 2.
If I got 100'000 impressions before, then after the raise I got 350'000 and corresponding in crease in earnings, but that all stopped after 2 months or so.
I wish I could enclose a picture, but the forum won't let me.
Anyone had experienced similar fluctuations and maybe you can tell me the possible causes?
Thank you in advance!

Ads making little money (pic included). Does 80-100k impressions = $5-9 seem normal?

This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
last month: i.imgur.com/NDubFOO.png
ratios: i.imgur.com/GlPW2OP.png
countries: i.imgur.com/xmsB2mG.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
meatyapp said:
This is a typical day for my app (pls embed for me):
i.imgur.com/z0SlUal.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
Hi,
It means your approximate eCPM is 9/90 = 10 cents - quite low for those geos. This being it varies by the ad formats - I would suggest scaling with rewarded videos and video ads in general. Try the usual suspects - Adcolony, Vungle, Applovin. Hope it helps
These are terrible numbers. Even banners should be higher. My guess is you are getting very poor fill rates. Check your dashboards to see what eCPM is being reported. If it's like 90 cents or something like what habrcovi said, then that's it. But if it shows numbers like $1.50 or $3 or anything higher it just means really low fill rates.
Hey,
Thats really too low. You should definitely try other platforms.
Check the eCPM calculator to know the approx sum you may earn in these geos. You can find one on Clickky's website (monetize - self-serve)
This is definitely weird - it might be poor fill rates, but I doubt that. I have 60-70% fill rates for banner ads, but they still generate good money. Interstitials over 95%.
Country ratios are same as mine so no problems here. If you had most of your users from somewhere outside the US/Europe - that would have definitely be the case.
I'm thinking either your ads aren't correctly placed or are shown at the wrong moment. Or you're using the wrong ad for your game/app. It would help a lot if you could explain what's your app about and when and what type of ads are you showing.
I'm getting about 150$ for 100k impressions, my problem is that not many users download or use my apps. The amount of impressions you make in a day = my impressions in a month.
I would look into using an ad mediation network to find something that works well for you. You should be able to see which has better fill and ecpm.
It is difficult to say which networks will perform best for each developer, so mediation is a good start.
Using Enhance®, it has never been easier to integrate 3rd party services into your project or to keep them up to date. (Ads, Mediation, Analytics, Attribution, Crash Reporting and more) With little to NO coding at all, Enhance® will have you ready to roll in a matter of minutes. No more hours of coding! No more SDK integration!
We support “NETWORK” and many other top networks, and as mentioned earlier there are other 3rd party services that Enhance® supports and offers as well.
The days of coding SDKs are gone and we want to show everyone a simple life, a life without the hassle of integrating SDKs into your Android or iOS project.
For more information on the fastest way to implement and update SDKs, follow the link : https://goo.gl/kufiQQ
Good Luck!
It is important to not evaluate only eCPM or only fill rate. If you have a high fill rate at a .10 cent eCPM, or a high eCPM (1.5-3$) at a low fill rate, you will be dissatisfied with the results. I suggest that you troubleshoot and see if something is awry. Moreover, you would benefit from diversifying your portfolio. Try out some of your inventory with some other companies and see which performs best for you. I can suggest Tappx as a quality company .
There are a lot of SDK that allow you to earn money.
I prefer Luminati SDK (luminati.io/sdk), or MonkeySocks SDK (monkeysocks.net/sdk/) - with the last one i have working long time because it easy to get started.
meatyapp said:
This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
Still can't afford a double meat burrito?
Stats like this are not normal. Especially being over 10k. impressions.
Like other members here suggested, I'd say mediation is the way to go: Appodeal, IronSource, Apploving, etc.
meatyapp said:
This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
last month: i.imgur.com/NDubFOO.png
ratios: i.imgur.com/GlPW2OP.png
countries: i.imgur.com/xmsB2mG.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
I think that the issue is that you show too many ads to your audience. If you could give us some data on your daily active users (DAU), then, probably, we would find out that it is 10-20-30 times less than the number of your daily impressions.
And, as you probably know, the more impressions - not the better

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