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Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
In my apps I usually combine several ad networks. Admob has a very small eCPM, so Im using iAd + Mobfox + Admob for iPhone and Mobfox + Admob for android.
It really depends on what your app is for, does, etc. For instance I develop live wallpapers. So I would need an ad company that would work with live wallpapers not necessarily a "regular app".
Personally I use leadbolt:
The only ad type from them I use is the notification ad. They offer different types this one works for me. Since my live wallpapers aren't traditional apps that users enter this works great since it will display a small ad in the notification bar that is easily "cleared" if the user chooses not to click it. They are not forced to click, etc. This means your users wont leave a lot of those spam 1 star ratings. Its also easy to implement with eclipse. You can also set how often the users see the ad (in days).
They have a good payout plan and i'm not greedy so the starting low earnings is ok because it grows with your user base. Permissions needed for this company is 5. Standard number for most apps.
The second company I just started using is StartApp.
They pay on an per install basis not by ads. So for each US install of your app you get $.055. So if you get 1000 US installs thats $55USD. They pay a lower amount for non us installs i believe its $.04 and $.01 for returning users meaning if a user has one of your apps installed and download another with start app in it you make $.01 not $.055.
This one is a little more tricky however because the user must accept the terms when they install your app for you to get credit. Once they do that they get a search icon, browser bookmark, and one other thing. All of which can be deleted right then after install without effecting your app or your pay. As long as they accept the terms you get paid.
Permissions needed for this company is 15 i believe. Which most are just to access the settings of the different third party launchers out there and not listed in the Google play store listing.
Startapp doesn't generate as many bad or negative reviews as others.
All in all im happy with both and haven't gotten any negative reviews since implementing either. However just started using Startapp 2 days ago so ill wait and see how that does.
You can use either of these along with other companies at the same time. I use leadbolt and startapp in some of my apps at the same time.
One thing you should also keep in mind is your users' privacy. Don't forget you bundle those ad modules with your own app -- so they also have access to everything your app has access to. And some networks make use of (or rather abuse) this. Also, it makes it harder to explain your app's permissions to the user -- not everybody is satisfied by "well, that's just for the ads".
Some useful readings on this include:
Android Adware abusing permissions, Collecting more than they need
How to Curb Aggressive Mobile Ad Networks
Android ad networks found accessing users’ private data
Android apps and advertising: A bit too cozy
Again: while some ad modules require too much permissions themselves (you can check that e.g. at Top Mobile Ad Networks), some additionally abuse the permissions your own app needs.
Ad networks = profit from free apps. Android users do not like paying for apps so thats the smartest way to be paid for the hard work while development process
Ad networks are a great way for you to make solid revenue on android
In my experience I would say:
Good for Admob
Less than sufficient for Startapp (dropped a lot after the Google's changes )
Hi,
Being an ad network, we understand such concerns. There are app developers who look for different way to monetize via (their) app. Ad networks help them to do it in easy way. Ad networks facilitate app developers with right solution.
For any app developer, there is nothing more gratifying than app monetization, and that's what Ad networks do. We help app developer to monetize well.
That's the problem really, comparing Leadbolt against Admob is not an apple vs apple comparison. One is a push network (plus in-app and icon and walls, etc.), another is in-app banners.
As a benchmark... In July last year I made over $300 from referral revenues, this month, it stands at $4 from over 200 referrals. These numbers do indeed speak for themselves.
As I always say, some ad networks work great for some people, maybe this works for you. Maybe Leadbolt works for many others too, and if it does, I'm happy for you.
It just doesn't work for me... too bad...
Thanks guys, this thread is what I'm looking for.
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
I prefer to use big player.. for big player usually give you a smaller ecpm, but there is scam potency for smaller ad network..
don't want to take risk for that..
as changing ad provider means we must update our apps in play store, if we just say that our update is only change the ad provider, our user won't be interested to update their apps.. we must make significant update in the codes to.. that means times too.. while we all know.. times is precious and expensive too
what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
gopineom said:
what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
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Hello @gopineom,
The best place I have found is on AppBrain. Their list of active ad networks not only break down the top 60+, but you can dig into them a little deeper by seeing what category of apps people are using. This is an indication of the success of those category per each network (http://www.appbrain.com/stats/libraries/ad), not saying others wouldn't work, I just use it as a guide.
I am actually curious your successes on the networks you mentioned, and why you would be looking at others?
Thanks!
Pingjam is a new ad network which doesn't spam
Pingjam is a new ad network for Android apps that adds a useful caller ID service to your app and shows only relevant ads in business phone calls. You are welcome to check us out :good:
In our experience it depends on your location, if you've got lots of US customers Amazon is a great choice. We've got a list of ad networks we're support for Android on AdFlake.com, scroll down to the bottom of the page.
But I recommend integrating AdFlake into your app, it supports 14 ad networks for Android (and we'll add more in the near future) so you only have to implement a single SDK and you'll get access to all networks and even more awesome features on top. You can even change the allocation after the deployment of the app.
Although they are not ad-networks per se, did you try the Burstly (now it is called skyrocketapp) and MoPub?
gopineom said:
what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
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Click to collapse
Hey @gopineom. Did you have a look at Pollfish? Pollfish is a new interactive monetization method that delivers surveys instead of ads through mobile apps providing high payouts with minimal intrusion.
I have used Admob,airpush,leadbolt. SDK integration is easy and quick, smooth payment however they have one common thing: kinda low eCPM. So I switch to Adsota. Here is my opinion about it
Pros:
- Good eCPM
- Quick and smooth payment
- Work for IOS and Android
- 100% Fill-rate
Cons:
- It mainly targets Southest Asian users. (actually this is a pros for me)
I still use it today and you can find by googling "ads.appota"
Best of luck, mate!
@gopineom , if you'd like to try video advertising, would highly recommend you check out Teads.tv. We offer great CPMs, advertisers, and support for the integration. Not to mention that we currently have a big publisher sign-up bonus as well!
Solution to your Query
gopineom said:
what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
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There are many Ad networks you can check out. My personal suggestion would be Affle. When my previous company was reaching out for the same problem's solution, we came across Affle and we have seen results. I would recommend you the same. You can post a query on their website about your requirements. You could also give my reference if required.
I'm in need of the unlock codes for my Samsung Galaxy exhibit SGH-T599N ,the phone and sim are locked
Thank you Darrylcpt.....
What ad network do you use to monetize your app?
Revtop media can help you if you are looking to monetize using ads. [email protected]
op27b2012 said:
What ad network do you use to monetize your app?
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Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
op27b2012 said:
What ad network do you use to monetize your app?
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Click to collapse
1) AdMob is the biggest and most reliable one.
2) Appodeal, it's a programmatic mediation, so it covers several networks at a time. I'm also using AdMob through Appodeal, this allows to max revenue alone on AdMob 20-30%. The platforms itself makes networks to compete each other and chooses the best bid for ad impression.
3) Startapp. Also use it through Appodeal. They have very cool ads, rather creative.
4) MobFox - tried it for a while, and it's really ****ty. Except low fillrate you get huge SDK and dumb instructions.
BTW, @ScottRev which ad formats do you use?
Check out Facebook's Audience Network
Asmok78 said:
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
Click to expand...
Click to collapse
You can also check out Facebook's Audience Network on some case studies and learn about amazing revenues that publishers are receiving with people targeting.
Asmok78 said:
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
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Click to collapse
Appnext, ios/android oriented, focusing on mobile apps and gaming apps, also started offering video ads
Admob (very good)
Avocarrot (low earnings but good)
Hi from HyperAdx
Hello, my name is Katerina. I represent Hyper Ad Platform.
op27b2012 said:
What ad network do you use to monetize your app?
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Ping me for help
admob
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If you want to use one ad network you probably should try Admob. In the most cases it really plays better than the others compared face to face. But having installed only one ad network you will definitely lose some impressions, as they can't guarantee you 100% fill-rate. You should take at look at mediation services, which aggregate the best demand offers from multiple ad networks, perform an auction between them and put the most profitable ad in your app. I’d recommend to try something like Appodeal.
Hello, have you heard about Tappx? They pay in CPM and have a cross-promotion platform to exchange inventory with other developers to get users for free.
Hi!
Working with an advertising network should be pretty simple, right? You launch your app, set up an account with the network, do a little configuration and watch the money roll in. Far away from the truth
Let'stake a look at the main problems you can face if do not use mediation
1. The Newbie Learning Curve: Implementing many advertising networks, all with unique conditions, offerings and configurations creates a major learning curve for publishers. If you work with multiple applications and high traffic coming in, the problem multiplies ten-fold
2. Lack of Specialization in Multiple Markets: It is really difficult to be efficient in the global market. Many ad networks are strong in specific territories. One solution is know where are your users coming from
3. Low Fill Rates: The loss of impressions equals loss of profit. Many advertising networks are simply unable to offer high fill rates due to their limited audiences
4. The Advertiser Reigns Supreme: Publishers don’t have the opportunity to negotiate for better bids. Once the advertiser makes a bid, the deal is done
To combat these problems, which is probably the biggest disadvantage of ad networks, publishers can focus on mediation solutions that enable them programmatically negotiate higher bids from buyers for each ad impression and let focusing on the most important, creating awesome apps
Have you tried ad mediation like Appodeal?
Tried it, can't say about all of the paragraphs mentioned above, but for now it works good for me, and actually better than AdMob itself, which I was using.
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
There really is no "best" network. All ad networks have their ups and downs. They'll have a good campaign, then it will end, then later they'll get another, and so on. It's best to have multiple networks and mediate them. That way you get the benefit of the ups, and can mitigate the downs.
Using Enhance, you can now integrate all of the services that providers offer without ever having to touch an SDK again. With little to NO coding at all and without touching source code, Enhance® is the easiest way to integrate 3rd party services into your project or to keep them up to date. (Ads, Mediation, Analytics, Attribution, Crash Reporting and more) No more SDK integration!!!
Implement & update multiple SDKs in a few simple steps with Enhance : https://goo.gl/LUjTLt
marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
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Click to collapse
The best you can do is ad mediation. This allows you to integrate several ad networks in one SDK.
You also want to think about which ad formats are you using when choosing which networks to activate. Take a look at Appodeal's Performance Index on ad networks by country and device to get a better idea of what works best.
I can make it for you [emoji120]
Sent from my iPhone using Tapatalk
Better to have more than 1
marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
There's a lot of great ad networks out there each with their own advantages and disadvantages. it all really depends on your type of app and what your goals are.
Admob are great for global fill and can pretty much give you close to 100% of all your ad inventory. But there are ad networks that will give you maybe 60% but at a higher CPM rate. Rather than using one or the other, use both.
60% filled from the higher CPM network then fill the 40% using admob. Same fill as you were getting before but more revenue. So yeah, have more than one ad network.
I do agree with yvonne. and maybe consider a mediation platform. That way you have the choice of using multiple ad networks and they will be able to advise on what ad networks would be the best.
If you want, I can have a look at your app and offer some advice.
Peace,
Thelap
marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
of course the best way for you is add a bunch of SDKs, make a waterfall and optimize the performance of all this stuff. Or you can simply use some mediation network, which will do all of this for you.
But it is also good to keep in mind, that most of your traffic will be, basically, stolen, your app hacked and ads removed or replaced by other ads. That's sad but true. That's why I would recommend you to check out Addvertize - this is a technologically cutting edge new project that is focused not only on serving best performing ads, but also on protecting your apps from any interference, plus on a smart monetization of additional 3rd non-google play party traffic, which might be actually huge.