Hi!
Working with an advertising network should be pretty simple, right? You launch your app, set up an account with the network, do a little configuration and watch the money roll in. Far away from the truth
Let'stake a look at the main problems you can face if do not use mediation
1. The Newbie Learning Curve: Implementing many advertising networks, all with unique conditions, offerings and configurations creates a major learning curve for publishers. If you work with multiple applications and high traffic coming in, the problem multiplies ten-fold
2. Lack of Specialization in Multiple Markets: It is really difficult to be efficient in the global market. Many ad networks are strong in specific territories. One solution is know where are your users coming from
3. Low Fill Rates: The loss of impressions equals loss of profit. Many advertising networks are simply unable to offer high fill rates due to their limited audiences
4. The Advertiser Reigns Supreme: Publishers don’t have the opportunity to negotiate for better bids. Once the advertiser makes a bid, the deal is done
To combat these problems, which is probably the biggest disadvantage of ad networks, publishers can focus on mediation solutions that enable them programmatically negotiate higher bids from buyers for each ad impression and let focusing on the most important, creating awesome apps
Have you tried ad mediation like Appodeal?
Tried it, can't say about all of the paragraphs mentioned above, but for now it works good for me, and actually better than AdMob itself, which I was using.
Related
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
In my apps I usually combine several ad networks. Admob has a very small eCPM, so Im using iAd + Mobfox + Admob for iPhone and Mobfox + Admob for android.
It really depends on what your app is for, does, etc. For instance I develop live wallpapers. So I would need an ad company that would work with live wallpapers not necessarily a "regular app".
Personally I use leadbolt:
The only ad type from them I use is the notification ad. They offer different types this one works for me. Since my live wallpapers aren't traditional apps that users enter this works great since it will display a small ad in the notification bar that is easily "cleared" if the user chooses not to click it. They are not forced to click, etc. This means your users wont leave a lot of those spam 1 star ratings. Its also easy to implement with eclipse. You can also set how often the users see the ad (in days).
They have a good payout plan and i'm not greedy so the starting low earnings is ok because it grows with your user base. Permissions needed for this company is 5. Standard number for most apps.
The second company I just started using is StartApp.
They pay on an per install basis not by ads. So for each US install of your app you get $.055. So if you get 1000 US installs thats $55USD. They pay a lower amount for non us installs i believe its $.04 and $.01 for returning users meaning if a user has one of your apps installed and download another with start app in it you make $.01 not $.055.
This one is a little more tricky however because the user must accept the terms when they install your app for you to get credit. Once they do that they get a search icon, browser bookmark, and one other thing. All of which can be deleted right then after install without effecting your app or your pay. As long as they accept the terms you get paid.
Permissions needed for this company is 15 i believe. Which most are just to access the settings of the different third party launchers out there and not listed in the Google play store listing.
Startapp doesn't generate as many bad or negative reviews as others.
All in all im happy with both and haven't gotten any negative reviews since implementing either. However just started using Startapp 2 days ago so ill wait and see how that does.
You can use either of these along with other companies at the same time. I use leadbolt and startapp in some of my apps at the same time.
One thing you should also keep in mind is your users' privacy. Don't forget you bundle those ad modules with your own app -- so they also have access to everything your app has access to. And some networks make use of (or rather abuse) this. Also, it makes it harder to explain your app's permissions to the user -- not everybody is satisfied by "well, that's just for the ads".
Some useful readings on this include:
Android Adware abusing permissions, Collecting more than they need
How to Curb Aggressive Mobile Ad Networks
Android ad networks found accessing users’ private data
Android apps and advertising: A bit too cozy
Again: while some ad modules require too much permissions themselves (you can check that e.g. at Top Mobile Ad Networks), some additionally abuse the permissions your own app needs.
Ad networks = profit from free apps. Android users do not like paying for apps so thats the smartest way to be paid for the hard work while development process
Ad networks are a great way for you to make solid revenue on android
In my experience I would say:
Good for Admob
Less than sufficient for Startapp (dropped a lot after the Google's changes )
Hi,
Being an ad network, we understand such concerns. There are app developers who look for different way to monetize via (their) app. Ad networks help them to do it in easy way. Ad networks facilitate app developers with right solution.
For any app developer, there is nothing more gratifying than app monetization, and that's what Ad networks do. We help app developer to monetize well.
That's the problem really, comparing Leadbolt against Admob is not an apple vs apple comparison. One is a push network (plus in-app and icon and walls, etc.), another is in-app banners.
As a benchmark... In July last year I made over $300 from referral revenues, this month, it stands at $4 from over 200 referrals. These numbers do indeed speak for themselves.
As I always say, some ad networks work great for some people, maybe this works for you. Maybe Leadbolt works for many others too, and if it does, I'm happy for you.
It just doesn't work for me... too bad...
Thanks guys, this thread is what I'm looking for.
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
I prefer to use big player.. for big player usually give you a smaller ecpm, but there is scam potency for smaller ad network..
don't want to take risk for that..
as changing ad provider means we must update our apps in play store, if we just say that our update is only change the ad provider, our user won't be interested to update their apps.. we must make significant update in the codes to.. that means times too.. while we all know.. times is precious and expensive too
Hellos!
I am currently developing my first game, in which I am planning to include ads via AdMob.
From what I've read, it seems like AdMob/Google are quite strict on "clicking your own ads" and they simply just disable your account. Therefore, as recommended, I've added my device as a 'test' device.
My question is, if I give my app to one or two friends for some beta testing, and they click on the ads, will that be counted as "false impressions"?
Not sure if AdMob checks the clicks based on device/account association, or if it is based on the number of different sources of clicks. If it is the former, then should be ok. However, if it is the latter, then having only one or two friends with the beta apk might be problematic?
Anyone know how it works?
Thanks in advance!
pyko
pyko, don't worry it isn't as strict as they're telling. We're always clicking on our test ads to ensure the integration works as expected. And we don't setup our devices as test devices. BTW, if you want to maximize your monetization with ads I recommend checking out AdFlake. It enables you to integrate lots of ad networks in a single app. And you can even change the allocation after you've deployed your app. Plus, we've got house ads (great for cross promotion) , custom events, analytics and more.
Hi dutty,
Thanks for the reply
Yep, I've got test ads set up and feel safe clicking on them. What I'm concerned about is non-test ads... will a small number of people (ie. my beta testers) clicking on them raise a red flag?
edit: delete dup... xda playing up a bit for me
Hi, I know this is going to sound like a spammy ad, especially since it is my first post, but I just want to advise you to check out different ad formats than banners. They are considered kinda dead now. People have learned to ignore them (i know i have). The CTR on banners is very low, there are new formats like app lists, interstitials, and panel ads that boast a much higher CTR - 5-12% they claim.
We are starting a game development and so far I pretty much sure we are going to use this platform:
www.appflood.com?site=21155
Yeah, I'm not expecting to get a massive income via ads... it's more so just to see how much it will get
Much prefer to keep the app "clean" than to add full-screen ads, which in my opinion is very intrusive and annoying.
You will be fine with that, don't worry. However, from the cases of people who lost their 500$ and didn't receive a single piece of explanation from Google, I wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!
Hey guys,
I know there has been a couple threads about this topic but Im still having troubles distinguishing the different AD networks and potential revenues to be generated.
I was wondering what the 'secret' is to making money with mobile games. The AD revenues I have been getting from AdMob and Revmob aren' t making me feel like I am reaping the full benefits of my work.
What are your suggestions?
-Are Ad Networks the way to profit the most from your developments?
-How many Ad Networks do you guys implement?
-Which ones pay up the most?
-Which Ad Networks serve what purpose?(ex. AdMob for banner ads or Revmob for full screen? or both?)
-Are in-app purchases the way to go?(To unlock new levels, remove Ads, etc.)
Im in a huge dilemma after receiving $0.50 for over 1000 impressions. I was expecting to earn at least $3-5 like many Youtubers do(Which is less work then Game Development).
What are you suggestions we developers should take in order to maximize our revenues and reap the full benefits of our work. 1 week spent on an app and it makes $0.50? Thats just not reasonable. There has to be a 'secret' that people won't tell us.
It's a good idea to try out all the top ones if you have a large inventory.
There are many factors when trying to maximize yield from ad networks, couple of them being (on your end) what genre your app is, platforms you run on, and geos most of your users are based. On the network side, it's good to know what active advertisers they have running, and get them to give you an estimate of average eCPMs for apps like yours, and fill rates.
We have some of this data, but it is more on the user acquisition front (like Average CPI rates + Installs by genre/platform/geo) but it should be able to give you a good idea of what's out there, and maybe you can back it into a general eCPM. Link is in my signature.
Windows 10 is known to collect private data of the users and collect them on to their servers. They are getting huge profits just by selling these data.
There is a github project that is aimed to block this data collection. But it is not always working. Microsoft still manages to collect data even after the user actively trying to block it.
Maybe we have to tackle this problem using a different approach. If we succeeded in blocking the data collection to an extent, the few data that is collected is still valuable to the company. The novel way would be to "Contaminate the data". Figure out a way to generate random private data so that it would be rendered useless.
The software should generate random browser history, and other data. This data cannot be used by telemarketers to target us or used by any other corporations.
I ask the great minds here to start a project using this idea and help put an end to the privacy intrusion. Thanks.
This is why they give us these OS' for free. There not really free as our information is profitable.
Nothing is free when it involves corporate companys.
So what's it worth?....I dont click on them stupid ads!!
The individual resale of a persons information is pointless and worthless, however they sell it all the same as they do their souls and this is where the pennys come from, relatively small companys will buy list for certain areas or places and try to target those people specifically.
Mass collection of data and information is different. This enables companys to do high profiling at a mass level....predicting future rises and falls in technology and every other market known to us. This is where the pounds come in, targeting people on a mass scale....this is where it becomes dangerous and the real soul selling begins.
They not only profile our latest footwear, clothing, and our latest use of technology, etc. Which we already know.
They profile our likes, dislikes, anger, happiness, even fear! They basically profile us as machines and thwn these corporate companies sell it too the "big people"....Governments...Charities and anyone with enough power, money and influence.
This is where it gets bad. Profiling on mass scale enables them to control our enviornment and social interaction.
Even wondered why facebbok gives free internet to poor countries...they dont buy the latest trainers...they dont buy the latest technology.....so why profile them?????
Simply because they want to profile the mind....fear, feelings and everything inbetween the best they can this enables governments and corporate companys to manage different societies differently.
You may think things just "happen", but if they did then the chances of there being a coincidence would be astronomical.
We could go into this in a little more depth, however is there much point...its never been admitted and it will never be. People even find it.
hard to believe. Well...believe this..if they wanted to sell you the latest technology they would...without profiling.
Nike trainers which we buy for over 100£ cost as little as a £ or two to produce...an iphone 6 cost £5.61 to produce [if i remember correctly _ bbc panorama covered this]...so they could just put it on the shelf to see if we buy it and if we dont...so what...lets make another one for a couple of quid and see if they like that!!! you get what I'm getting at!
Only way to stop this is to stop our data leaking out of our laps.
They profile us as robots and create a certain amount of our perception and understanding of our surroundings based on our profiling. We are free thinkers however studies prove that we flock with the crowd thus makes us predictable.
Back to the point...
Currently, I have been using AdMob banner ads, for several years. Happy user so far as Google able to wire bank-in payment on-time with no delayed.
Recently, I was exposed to AdMob Mediation concept. I'm still reluctant to do so. I have to split my ads revenue to another ads network, and receive payment separately. I feel some how hassle, of having to maintain 2 payments separately. (For example, extra bank charge occurs...)
I was wondering, do you guy saw any significant earning improvement, after using AdMob mediation?
Would you recommend it? If yes, what is the another ads network you would recommend?
Thanks.
Cheok
Well the great thing about mediations is that you can turn individual networks on/off at any time, right from your dashboard, so you can just leave it running for a few thousand impressions and then decide which ones are worth it. I can't really recommend any though since we only make games and use interstitials instead.
AdMob mediation is better than nothing, but it's still too relies on their own resources too much, which could limit the profits. I'd recommend to try some 'pureblood' mediators, who don't have their own networks. I had a nice experience using Appodeal.