Database Users

Mobile Ad Networks - good or bad?

Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!

chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
In my apps I usually combine several ad networks. Admob has a very small eCPM, so Im using iAd + Mobfox + Admob for iPhone and Mobfox + Admob for android.

It really depends on what your app is for, does, etc. For instance I develop live wallpapers. So I would need an ad company that would work with live wallpapers not necessarily a "regular app".
Personally I use leadbolt:
The only ad type from them I use is the notification ad. They offer different types this one works for me. Since my live wallpapers aren't traditional apps that users enter this works great since it will display a small ad in the notification bar that is easily "cleared" if the user chooses not to click it. They are not forced to click, etc. This means your users wont leave a lot of those spam 1 star ratings. Its also easy to implement with eclipse. You can also set how often the users see the ad (in days).
They have a good payout plan and i'm not greedy so the starting low earnings is ok because it grows with your user base. Permissions needed for this company is 5. Standard number for most apps.
The second company I just started using is StartApp.
They pay on an per install basis not by ads. So for each US install of your app you get $.055. So if you get 1000 US installs thats $55USD. They pay a lower amount for non us installs i believe its $.04 and $.01 for returning users meaning if a user has one of your apps installed and download another with start app in it you make $.01 not $.055.
This one is a little more tricky however because the user must accept the terms when they install your app for you to get credit. Once they do that they get a search icon, browser bookmark, and one other thing. All of which can be deleted right then after install without effecting your app or your pay. As long as they accept the terms you get paid.
Permissions needed for this company is 15 i believe. Which most are just to access the settings of the different third party launchers out there and not listed in the Google play store listing.
Startapp doesn't generate as many bad or negative reviews as others.
All in all im happy with both and haven't gotten any negative reviews since implementing either. However just started using Startapp 2 days ago so ill wait and see how that does.
You can use either of these along with other companies at the same time. I use leadbolt and startapp in some of my apps at the same time.

One thing you should also keep in mind is your users' privacy. Don't forget you bundle those ad modules with your own app -- so they also have access to everything your app has access to. And some networks make use of (or rather abuse) this. Also, it makes it harder to explain your app's permissions to the user -- not everybody is satisfied by "well, that's just for the ads".
Some useful readings on this include:
Android Adware abusing permissions, Collecting more than they need
How to Curb Aggressive Mobile Ad Networks
Android ad networks found accessing users’ private data
Android apps and advertising: A bit too cozy
Again: while some ad modules require too much permissions themselves (you can check that e.g. at Top Mobile Ad Networks), some additionally abuse the permissions your own app needs.

Ad networks = profit from free apps. Android users do not like paying for apps so thats the smartest way to be paid for the hard work while development process

Ad networks are a great way for you to make solid revenue on android

In my experience I would say:
Good for Admob
Less than sufficient for Startapp (dropped a lot after the Google's changes )

Hi,
Being an ad network, we understand such concerns. There are app developers who look for different way to monetize via (their) app. Ad networks help them to do it in easy way. Ad networks facilitate app developers with right solution.
For any app developer, there is nothing more gratifying than app monetization, and that's what Ad networks do. We help app developer to monetize well.

That's the problem really, comparing Leadbolt against Admob is not an apple vs apple comparison. One is a push network (plus in-app and icon and walls, etc.), another is in-app banners.
As a benchmark... In July last year I made over $300 from referral revenues, this month, it stands at $4 from over 200 referrals. These numbers do indeed speak for themselves.
As I always say, some ad networks work great for some people, maybe this works for you. Maybe Leadbolt works for many others too, and if it does, I'm happy for you.
It just doesn't work for me... too bad...

Thanks guys, this thread is what I'm looking for.

chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
I prefer to use big player.. for big player usually give you a smaller ecpm, but there is scam potency for smaller ad network..
don't want to take risk for that..
as changing ad provider means we must update our apps in play store, if we just say that our update is only change the ad provider, our user won't be interested to update their apps.. we must make significant update in the codes to.. that means times too.. while we all know.. times is precious and expensive too

Best ad sdk for andriod apps.....

Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
Sent from my GT-I9070 using Tapatalk 4 Beta

anugotta said:
Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
Sent from my GT-I9070 using Tapatalk 4 Beta
Click to expand...
Click to collapse
I've doing some research before implementing ads on some of my apps.. there are many choices out there, I've implement some SDK too.. but finally I choose just using admob only..
Anyway I've try to use inmobi and amazon too altogether with admob in to single apps... yes it works , you can add multiple SDK into single app, but the size of the apps will also getting bigger

There are 2 ways you can implement more than one network in single app.
1) You can put the ads on different places, for example, banner of airpush on top and banner of admob on bottom.
2) You can go for ad mediation provided by admob and mobfox
I hope it will help you

frank3724 said:
Here are 10 popular advertising networks for you to check.
1. PocketCents. Create and display text, image or video ads directly to the kind of users who are interested in your product or service on the PocketCents Network. Set up a fixed monthly budget per ad, eliminate competitive placement based on bidding and much more with PocketCents. PocketCents features a flat rate of $.25 per click on text or image ad or per play of video ad.
2. Clicksor. A contextual targeting ad network that automatically matches your ads to the most relevant websites in Clicksor’s network. Create text or graphic banner ads, pop-under ads or interstitial ads and pay per click (CPC), per 1,000 impressions (CPM), or per visit (CPV).
3. Mobvista. An ad network based in China with 180 million impressions per day. Solely on mobile platforms like Android and iOS. CPA based, pricing varies and is dependent on size and scope of campaign.
4. Bidvertiser. Advertise across thousands of websites in the Bidvertiser network on a pay-per-click basis. Browse the categorized directory of websites and select the appropriate ones you want to advertise on for your business; set your desired geographic targeting and your pay-per-click bids and your ads are ready to go.
5. Chitika. An ad network that targets your ads directly to interested individual users. Currently, Chitika is only open to advertisers interested in spending a minimum of $50,000 per month.
TribalFusion. Reach the almost 230 million users on Tribal Fusion’s ad network per month with your ads — several advertising package options that can be tailored to suit your business’s needs, pricing varies on package and scope of campaign.
6. AdBrite. One of the largest ad networks outside of the big search engine brand networks — create and target ads to users in the network and pay with variable pricing models including CPC, CPM and other flexible pricing options.
7. Advertising.com. Reach approximately 183 million users monthly on this large alternative advertising network — pricing is depending on campaign.
8. Vibrant. With around 250 million unique users in its network, Vibrant is a great text-based advertising option for ecommerce businesses. Pricing is cost per 1,000 impressions and varies based on available inventory and the category of ad placement.
9. ValueClick Media. Place ads and target users on this network that reaches approximately 173 million unique visitors per month. Pricing dependant on scope and style of ad package.
10. ContextWeb. Target ads to relevant users in this network to get the most value for your dollar spent. Pricing is flexible with a name-your-own price option for cost per 1,000 impressions.
Click to expand...
Click to collapse
I didn't even hear of half of them. I wasn't aware there are so many. nice :good:

3982382 113
I think #2 ad network after AdMob is AirPush (and no, it's not only annoying push ads now). I've get more cpm in AirPush than in AdMob, and they send you money evey week without pending (admob pends your money for 1 month)

anugotta said:
Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
Sent from my GT-I9070 using Tapatalk 4 Beta
Click to expand...
Click to collapse
Hey @anugotta. You can use Pollfish. Pollfish lives well along with other ad nwetworks providing minimal intrusion and high payouts. Most of our developers use us along with banner ad networks just to boost their revenue!

Sunnymob
In my opinion, the best advertising sdk providers are Sunnymob, they're high eCPM advertisment. Sunnymob literally acts as a revenue boost.
Website: sunnymob . com

You could install multiple SDK and use several ad networks.
However I'd recommend you to avoid that and try using an independent mediation provider.
Mediation services aggregates the best demand offers from multiple ad networks, perform an auction between them and put the most profitable ad in your app. The main advantage is that you don’t have to sign up account for each network, set them up, integrate and control how they perform. One of the best examples of this kind of services is Appodeal. Conservative solutions like MoPub may have mediation too, but you should realize that’s not their primary area. Appodeal works only as a mediation network and if doesn’t charge you any comission fees (if makes money when they have their own advertiser who offers more money than any ad network in a certain auction).

anugotta said:
Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
Sent from my GT-I9070 using Tapatalk 4 Beta
Click to expand...
Click to collapse
Full disclosure, I work with Appodeal, a programmatic mediation solution.
I'd definitely recommend checking us out, especially for adding multiple SDKs, as we offer over 30 integrated advertisers via our platform (including AdMob) and our tech produces higher revenue. Integration is pretty easy.
Happy to send along some demo credentials if you don't want to sign up first, just let me know!
Cheers,
Chris
Email: chrisDOTlefebvreATappodealDOTCOM
Skype: christopher_jam

WhiteMobi offers mobile apps monetization with offerwall ad unit. Android SDK is easy to integrate.
You can offer your users in-app rewards in exchange of completing offers from our offerwall. You'll get paid each time your user completes the offers. This means you earn money on cost per install basis, not cost per impression or clicks.
All the offers are to install and open mobile applications from the official store.

Art of Click - The market leader in SEA
Also Art of Click offers integration with SDK.
Art of Click is a mobile media agency based in Singapore and is one of the market leader in SEA.
It supports global and regional communication agencies and leading brands in the development and execution of their mobile strategies. Our objective is to be a key player in every strategic mobile advertisement market in the world.
Art Of Click was founded in 2011 to create a new generation ad optimization platform and deliver real ROI and LTV to advertisers and publishers. Marketing and technical experts from the Mobile, Internet, Software Development and IT industries form our executive team.
Thank to its presence in all emerging asian countries such as Philippines, Indonesia, Thailand, Vietnam and India, Art of Click has managed to develop exclusive partnerships with market leading advertisers and publishers.
You can either choose to integrate with their own SDK or with AdMob/MoPub mediation. For more information visit dashboard.artofclick.com!

Best Ad-network for Windows Phone apps / games ?

Hi!
I have few apps that are getting nice number of daily downloads on windows phone marketplace, but my main problem is that I'm having problem finding a decent ad-network for them. I'm currently using inneractive and the income is really bad. Which ad-network are you guys using on windows phone? I'm looking for a banner and interstitial provider.

Depends on where your traffic comes from. You wont find networks which offer good fill rates and revenues across geographies for Windows.
The best bet for you would be to try other aggregators like Smaato or Adiquity.

What about adMob? I though it works everywhere.

Some Options
präsä said:
Hi!
I have few apps that are getting nice number of daily downloads on windows phone marketplace, but my main problem is that I'm having problem finding a decent ad-network for them. I'm currently using inneractive and the income is really bad. Which ad-network are you guys using on windows phone? I'm looking for a banner and interstitial provider.
Click to expand...
Click to collapse
I have been using Pubcenter and Inneractive ads. Though both are generating very low income I use them as there are not many options. Have you looked into adrotator? If you are developing for WP8 then you can take a look at admob; They recently launched WP8 beta SDK ( Not available in all countries).
Options include (Haven't tested them myself)
millennial media
inmobi
smaato
Hope this helps.

Did you find your ad network?
May I know which network did you tried, and how's the income?
We are trying to find a decent network to publish our ads, but... it's the same problem, we don't know which is popular in developers.
präsä said:
Hi!
I have few apps that are getting nice number of daily downloads on windows phone marketplace, but my main problem is that I'm having problem finding a decent ad-network for them. I'm currently using inneractive and the income is really bad. Which ad-network are you guys using on windows phone? I'm looking for a banner and interstitial provider.
Click to expand...
Click to collapse
---------- Post added at 09:43 AM ---------- Previous post was at 09:28 AM ----------
adIquity only got WP7 SDK
Do you use it for WP7/8?
Bryan Ribero said:
Hi,
It takes time for any app to achieve or to gain user credibility, you've to have patience for that. There are ad networks who gives right platform to app. Nowadays AdIquity is popular, you can try them or else you can try Smaato.
Click to expand...
Click to collapse

Hi Sohan
I don't use any SDK at this moment. I am seeking a ad network that can work on CPC or CPI(prefer).
And I need to monitor the click with our own statistics.
I went through inMobi console yesterday
It's the best for Advertiser to be honest. We don't need to mail someone to ask around, and we can put our own trace url.
But as a developer, I don't see many apps using inMobi on WP.
And as a user, all ads in app I noticed was AdDuplex.
Their homepage was filled with Android and iPhone examples.
So I have no idea how many people seriously using this.
Can you name a few apps using your service?
SohanM said:
Hey
Which Windows SDK are you using?
You can try out InMobi. They have support for Windows 7 and 8. Do check this link:
Click to expand...
Click to collapse

Has anyone tried AdMob for Windows 8 yet? I have been using pubcenter, and it is not great, with a low fill rate...

Looking for extra revenues of to launch CPC/CPI campaigns for Windows Phone ?
You should try AdDeals Ad Network for Windows Phone
It provides:
* Free cross-promotion for developers (1:1)
* Additional revenues (that's not a banner ad network so any developer using banners can include AdDeals!)
* Quality ads, quality content for your users
And for advertisers:
* You can run CPC / CPI campaigns by yourself easily.
* Target countries and more

285
bellissimo75 said:
Has anyone tried AdMob for Windows 8 yet? I have been using pubcenter, and it is not great, with a low fill rate...
Click to expand...
Click to collapse
I am using AdMob for my WP8 games. The SDK is ugly, I think it crashes a lot, but it provides a consisnent income, equal to my Android income.

Mikhail77 said:
I am using AdMob for my WP8 games. The SDK is ugly, I think it crashes a lot, but it provides a consisnent income, equal to my Android income.
Click to expand...
Click to collapse
Great. I am currently have apps in Android Play store only. I am thinking to publish in Windows store but afraid the ROI is very bad and not many users will download.

and for V4C adds? what would you recommend?

Ad Networks

What ad network do you use to monetize your app?

Revtop media can help you if you are looking to monetize using ads. [email protected]

op27b2012 said:
What ad network do you use to monetize your app?
Click to expand...
Click to collapse
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.

op27b2012 said:
What ad network do you use to monetize your app?
Click to expand...
Click to collapse
1) AdMob is the biggest and most reliable one.
2) Appodeal, it's a programmatic mediation, so it covers several networks at a time. I'm also using AdMob through Appodeal, this allows to max revenue alone on AdMob 20-30%. The platforms itself makes networks to compete each other and chooses the best bid for ad impression.
3) Startapp. Also use it through Appodeal. They have very cool ads, rather creative.
4) MobFox - tried it for a while, and it's really ****ty. Except low fillrate you get huge SDK and dumb instructions.
BTW, @ScottRev which ad formats do you use?

Check out Facebook's Audience Network
Asmok78 said:
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
Click to expand...
Click to collapse
You can also check out Facebook's Audience Network on some case studies and learn about amazing revenues that publishers are receiving with people targeting.

Asmok78 said:
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
Click to expand...
Click to collapse
Appnext, ios/android oriented, focusing on mobile apps and gaming apps, also started offering video ads

Admob (very good)
Avocarrot (low earnings but good)

Hi from HyperAdx
Hello, my name is Katerina. I represent Hyper Ad Platform.

op27b2012 said:
What ad network do you use to monetize your app?
Click to expand...
Click to collapse
Ping me for help

admob
Sent from my LENOVO A760 using Tapatalk

If you want to use one ad network you probably should try Admob. In the most cases it really plays better than the others compared face to face. But having installed only one ad network you will definitely lose some impressions, as they can't guarantee you 100% fill-rate. You should take at look at mediation services, which aggregate the best demand offers from multiple ad networks, perform an auction between them and put the most profitable ad in your app. I’d recommend to try something like Appodeal.

Hello, have you heard about Tappx? They pay in CPM and have a cross-promotion platform to exchange inventory with other developers to get users for free.

Which is the best Mobile App Monetization ?

Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day

There really is no "best" network. All ad networks have their ups and downs. They'll have a good campaign, then it will end, then later they'll get another, and so on. It's best to have multiple networks and mediate them. That way you get the benefit of the ups, and can mitigate the downs.
Using Enhance, you can now integrate all of the services that providers offer without ever having to touch an SDK again. With little to NO coding at all and without touching source code, Enhance® is the easiest way to integrate 3rd party services into your project or to keep them up to date. (Ads, Mediation, Analytics, Attribution, Crash Reporting and more) No more SDK integration!!!
Implement & update multiple SDKs in a few simple steps with Enhance : https://goo.gl/LUjTLt

marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Click to expand...
Click to collapse
The best you can do is ad mediation. This allows you to integrate several ad networks in one SDK.
You also want to think about which ad formats are you using when choosing which networks to activate. Take a look at Appodeal's Performance Index on ad networks by country and device to get a better idea of what works best.

I can make it for you [emoji120]
Sent from my iPhone using Tapatalk

Better to have more than 1
marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
There's a lot of great ad networks out there each with their own advantages and disadvantages. it all really depends on your type of app and what your goals are.
Admob are great for global fill and can pretty much give you close to 100% of all your ad inventory. But there are ad networks that will give you maybe 60% but at a higher CPM rate. Rather than using one or the other, use both.
60% filled from the higher CPM network then fill the 40% using admob. Same fill as you were getting before but more revenue. So yeah, have more than one ad network.
I do agree with yvonne. and maybe consider a mediation platform. That way you have the choice of using multiple ad networks and they will be able to advise on what ad networks would be the best.
If you want, I can have a look at your app and offer some advice.
Peace,
Thelap

marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
of course the best way for you is add a bunch of SDKs, make a waterfall and optimize the performance of all this stuff. Or you can simply use some mediation network, which will do all of this for you.
But it is also good to keep in mind, that most of your traffic will be, basically, stolen, your app hacked and ads removed or replaced by other ads. That's sad but true. That's why I would recommend you to check out Addvertize - this is a technologically cutting edge new project that is focused not only on serving best performing ads, but also on protecting your apps from any interference, plus on a smart monetization of additional 3rd non-google play party traffic, which might be actually huge.