Android ad network with targeting by installed apps - Mobile Ad Networks

Which ad network let you target people who actually installed a specific app on their device?

User's history
Clickky has own DMP

Mobile App Advertising
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bender5317 said:
Which ad network let you target people who actually installed a specific app on their device?
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I believe no one. Officially, it is prohibitted to sniff users devices and getting lists of apps and stuff like that.

Addvertize said:
I believe no one. Officially, it is prohibitted to sniff users devices and getting lists of apps and stuff like that.
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Click to collapse
I agree and importantly one should also be vary of such networks collecting such user data and using it for retargeting.

Related

How can free apps generate revenue without ads?

I've gotten the impression (maybe incorrectly) that a lot of the developers here are against ads in apps. I don't understand that, as I believe it to be the only way to generate revenue for free apps. Possibly, it's an issue of youth and it's naivete (the idea that everything is not about about money...ha ha ha). I don't mean that to sound offensive. I was once young too, but as you age and become responsible for more than a couch, a tv and pizza, you realize that money is what makes the world go round.
Anyway...Evernote...this a pretty major app (over 9 million users) with what I'm guessing are some actual employees that support it. That means they're not doing it "for fun," and probably require those pesky little paycheck thingies. It's free and it has no ads. How does it generate revenue?
How does it generate revenue?
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Donations of course!
But seriously, free apps generate revenue in several ways. Probably the biggest way is companion products or services. Evernote has a premium type subscription that is probably where the revenue comes from.
Even if the app and service is completely free, maybe they sell other products and the app is "Free Advertising" in that if that app is useful, other products by that company are useful and thus I'm going to buy them.
Finally, one of the newest ways that free apps are generating revenue is through in-app purchases. Look at Facebook apps for examples.
Either way, if your company is big enough, there is less of a need for ads in apps to generate funds. This forum is a group of hackers/enthusiasts/developers that for the most part do development in exchange for other people's hard work. Since we do a lot of free apps, we have the "right" to complain about ads in apps We put in the hard work and give our products away for free, and we survive, why can't everyone else!?
I kid of course.
Cheers
Any rooted user is going to be running adfree and droidwall, so looking beyond ads is probably a good idea.
joe_coolish said:
Donations of course!
But seriously, free apps generate revenue in several ways. Probably the biggest way is companion products or services. Evernote has a premium type subscription that is probably where the revenue comes from.
Even if the app and service is completely free, maybe they sell other products and the app is "Free Advertising" in that if that app is useful, other products by that company are useful and thus I'm going to buy them.
Finally, one of the newest ways that free apps are generating revenue is through in-app purchases. Look at Facebook apps for examples.
Either way, if your company is big enough, there is less of a need for ads in apps to generate funds. This forum is a group of hackers/enthusiasts/developers that for the most part do development in exchange for other people's hard work. Since we do a lot of free apps, we have the "right" to complain about ads in apps We put in the hard work and give our products away for free, and we survive, why can't everyone else!?
I kid of course.
Cheers
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Click to collapse
obviously the right answer so donations or simply making it a paid app will cut the ads as people downloading from the server is costly.
Sent from my Arc using XDA premium App
DONATION! Haha. I always donate to those who created apps and make my life easier.
And also not to forgot those who created ROM and KERNAL.
It is a good point to say that some of the most successful and widespread programs and sites are not profitable nor nearing it. Skype loses money, but it's been bought at high sums already twice. Twitter hasn't ever broken even, but it keeps getting lots of funds.
Therefore, if you think you have a successful app in the oven, make it, make it real good, and funding will come later.
greydarrah said:
.. Possibly, it's an issue of youth and it's naivete (the idea that everything is not about about money...ha ha ha). I don't mean that to sound offensive. I was once young too, but as you age and become responsible for more than a couch, a tv and pizza, you realize that money is what makes the world go round....
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Click to collapse
You don't need to be young or naive to write free software. It can be a hobby that you do in your spare time (rather than golfing or watching TV).
It can be more economical than other popular hobbies because it does not require major investment or expenditure.
I hope the free apps don't steal my credentials phone contacts or something serious and sell them to make revenue.
Sent from my LG-P500 using XDA Premium App
4silvertooth said:
I hope the free apps don't steal my credentials phone contacts or something serious and sell them to make revenue.
Sent from my LG-P500 using XDA Premium App
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Click to collapse
LBE Privacy Guard makes sure that they don't. A prime example of a succesful free app without ads! AdFree is another fine example of an ad-free app that doesn't cost you a penny.
greydarrah said:
Possibly, it's an issue of youth and it's naivete (the idea that everything is not about about money...ha ha ha). I don't mean that to sound offensive. I was once young too, but as you age and become responsible for more than a couch, a tv and pizza, you realize that money is what makes the world go round.
Click to expand...
Click to collapse
How much money did you get for starting this thread or for writing your other 60 posts (as of today) on this forum? See, not everything is about money. Some people write apps for the same reason that you write forum posts.
rogier666 said:
LBE Privacy Guard makes sure that they don't. A prime example of a succesful free app without ads! AdFree is another fine example of an ad-free app that doesn't cost you a penny.
How much money did you get for starting this thread or for writing your other 60 posts (as of today) on this forum? See, not everything is about money. Some people write apps for the same reason that you write forum posts.
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Click to collapse
Thanx for the lbe app.
Sent from my LG-P500 using XDA Premium App
BenKranged said:
Any rooted user is going to be running adfree and droidwall, so looking beyond ads is probably a good idea.
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Not any rooted user. Some of us understand that ads generate revenue for the developer so we don't block them.
As to the OP: some less reputable developers will also collect and sell user data for revenue.
The dominant ad business model is pay-per-click. Making money from pay-per-view ads is limited to a handfull of large companies.
With hundreds of thousands of apps the audience is so diluted that most ads mainly serve to annoy the users into paying to get rid of 'em.
Blocking banner ads is not really a problem. If a small percentage of users blocks them the revenue loss is close to zero. If a large percentage blocks them then developers will have to think of something else, just like web site builders had to think of something else when every browser came with a built-in popup blocker.
Popup blockers didn't kill the internet, and AdFree won't empty the app stores.
BenKranged said:
Any rooted user is going to be running adfree and droidwall, so looking beyond ads is probably a good idea.
Click to expand...
Click to collapse
Unless you program the app to close if the user is using "ad-blocking" software, which is what i do.
And then the next generation of ad blockers will make your app believe that there's no ad blocker running.
And then the next generation of adware will try to fix this.
And then the next generation of ad blockers...
rogier666 said:
And then the next generation of ad blockers will make your app believe that there's no ad blocker running.
And then the next generation of adware will try to fix this.
And then the next generation of ad blockers...
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Click to collapse
That's true, but I like competing those ad blockers.
Anyone here actually believe that just because you pay money for an app it will not steal your data or open a back door to your device?
Think again!
Even in the PC world, the biggest companies like Microsoft constantly spy on their users, with the official excuse of "fighting piracy".
So pleas don't assume that application price is any guarantee of security, or for that matter, quality.
Also, there are other types of very real and very useful gain to be maid from Free Software (I am reffuring to what people often call "open source", not apps that simply cost 0$).
One example is reputation. When software companies hire developers, they often ask for years of experience, so it is hard for someone fresh to get a job in the field, and even when they do, as all starting positions the pay is relatively low.
Open source projects however, can be worth much more on programmers resume, then simply claiming X years of work for a given company.
The reason is that such projects allow potential employers to evaluate the actual skill of the applicant by looking at his work.
^^^ That is very true.
I just got hired to work for a new startup company based solely on a couple of free Android apps that I made in my spare time.
I do have years of experience in non-android programming though, but still, without those two private projects I couldn't have found a paid-job in Android...

Mobile Ad Networks - good or bad?

Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
In my apps I usually combine several ad networks. Admob has a very small eCPM, so Im using iAd + Mobfox + Admob for iPhone and Mobfox + Admob for android.
It really depends on what your app is for, does, etc. For instance I develop live wallpapers. So I would need an ad company that would work with live wallpapers not necessarily a "regular app".
Personally I use leadbolt:
The only ad type from them I use is the notification ad. They offer different types this one works for me. Since my live wallpapers aren't traditional apps that users enter this works great since it will display a small ad in the notification bar that is easily "cleared" if the user chooses not to click it. They are not forced to click, etc. This means your users wont leave a lot of those spam 1 star ratings. Its also easy to implement with eclipse. You can also set how often the users see the ad (in days).
They have a good payout plan and i'm not greedy so the starting low earnings is ok because it grows with your user base. Permissions needed for this company is 5. Standard number for most apps.
The second company I just started using is StartApp.
They pay on an per install basis not by ads. So for each US install of your app you get $.055. So if you get 1000 US installs thats $55USD. They pay a lower amount for non us installs i believe its $.04 and $.01 for returning users meaning if a user has one of your apps installed and download another with start app in it you make $.01 not $.055.
This one is a little more tricky however because the user must accept the terms when they install your app for you to get credit. Once they do that they get a search icon, browser bookmark, and one other thing. All of which can be deleted right then after install without effecting your app or your pay. As long as they accept the terms you get paid.
Permissions needed for this company is 15 i believe. Which most are just to access the settings of the different third party launchers out there and not listed in the Google play store listing.
Startapp doesn't generate as many bad or negative reviews as others.
All in all im happy with both and haven't gotten any negative reviews since implementing either. However just started using Startapp 2 days ago so ill wait and see how that does.
You can use either of these along with other companies at the same time. I use leadbolt and startapp in some of my apps at the same time.
One thing you should also keep in mind is your users' privacy. Don't forget you bundle those ad modules with your own app -- so they also have access to everything your app has access to. And some networks make use of (or rather abuse) this. Also, it makes it harder to explain your app's permissions to the user -- not everybody is satisfied by "well, that's just for the ads".
Some useful readings on this include:
Android Adware abusing permissions, Collecting more than they need
How to Curb Aggressive Mobile Ad Networks
Android ad networks found accessing users’ private data
Android apps and advertising: A bit too cozy
Again: while some ad modules require too much permissions themselves (you can check that e.g. at Top Mobile Ad Networks), some additionally abuse the permissions your own app needs.
Ad networks = profit from free apps. Android users do not like paying for apps so thats the smartest way to be paid for the hard work while development process
Ad networks are a great way for you to make solid revenue on android
In my experience I would say:
Good for Admob
Less than sufficient for Startapp (dropped a lot after the Google's changes )
Hi,
Being an ad network, we understand such concerns. There are app developers who look for different way to monetize via (their) app. Ad networks help them to do it in easy way. Ad networks facilitate app developers with right solution.
For any app developer, there is nothing more gratifying than app monetization, and that's what Ad networks do. We help app developer to monetize well.
That's the problem really, comparing Leadbolt against Admob is not an apple vs apple comparison. One is a push network (plus in-app and icon and walls, etc.), another is in-app banners.
As a benchmark... In July last year I made over $300 from referral revenues, this month, it stands at $4 from over 200 referrals. These numbers do indeed speak for themselves.
As I always say, some ad networks work great for some people, maybe this works for you. Maybe Leadbolt works for many others too, and if it does, I'm happy for you.
It just doesn't work for me... too bad...
Thanks guys, this thread is what I'm looking for.
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
I prefer to use big player.. for big player usually give you a smaller ecpm, but there is scam potency for smaller ad network..
don't want to take risk for that..
as changing ad provider means we must update our apps in play store, if we just say that our update is only change the ad provider, our user won't be interested to update their apps.. we must make significant update in the codes to.. that means times too.. while we all know.. times is precious and expensive too

Best ad sdk for andriod apps.....

Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
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anugotta said:
Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
Sent from my GT-I9070 using Tapatalk 4 Beta
Click to expand...
Click to collapse
I've doing some research before implementing ads on some of my apps.. there are many choices out there, I've implement some SDK too.. but finally I choose just using admob only..
Anyway I've try to use inmobi and amazon too altogether with admob in to single apps... yes it works , you can add multiple SDK into single app, but the size of the apps will also getting bigger
There are 2 ways you can implement more than one network in single app.
1) You can put the ads on different places, for example, banner of airpush on top and banner of admob on bottom.
2) You can go for ad mediation provided by admob and mobfox
I hope it will help you
frank3724 said:
Here are 10 popular advertising networks for you to check.
1. PocketCents. Create and display text, image or video ads directly to the kind of users who are interested in your product or service on the PocketCents Network. Set up a fixed monthly budget per ad, eliminate competitive placement based on bidding and much more with PocketCents. PocketCents features a flat rate of $.25 per click on text or image ad or per play of video ad.
2. Clicksor. A contextual targeting ad network that automatically matches your ads to the most relevant websites in Clicksor’s network. Create text or graphic banner ads, pop-under ads or interstitial ads and pay per click (CPC), per 1,000 impressions (CPM), or per visit (CPV).
3. Mobvista. An ad network based in China with 180 million impressions per day. Solely on mobile platforms like Android and iOS. CPA based, pricing varies and is dependent on size and scope of campaign.
4. Bidvertiser. Advertise across thousands of websites in the Bidvertiser network on a pay-per-click basis. Browse the categorized directory of websites and select the appropriate ones you want to advertise on for your business; set your desired geographic targeting and your pay-per-click bids and your ads are ready to go.
5. Chitika. An ad network that targets your ads directly to interested individual users. Currently, Chitika is only open to advertisers interested in spending a minimum of $50,000 per month.
TribalFusion. Reach the almost 230 million users on Tribal Fusion’s ad network per month with your ads — several advertising package options that can be tailored to suit your business’s needs, pricing varies on package and scope of campaign.
6. AdBrite. One of the largest ad networks outside of the big search engine brand networks — create and target ads to users in the network and pay with variable pricing models including CPC, CPM and other flexible pricing options.
7. Advertising.com. Reach approximately 183 million users monthly on this large alternative advertising network — pricing is depending on campaign.
8. Vibrant. With around 250 million unique users in its network, Vibrant is a great text-based advertising option for ecommerce businesses. Pricing is cost per 1,000 impressions and varies based on available inventory and the category of ad placement.
9. ValueClick Media. Place ads and target users on this network that reaches approximately 173 million unique visitors per month. Pricing dependant on scope and style of ad package.
10. ContextWeb. Target ads to relevant users in this network to get the most value for your dollar spent. Pricing is flexible with a name-your-own price option for cost per 1,000 impressions.
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Click to collapse
I didn't even hear of half of them. I wasn't aware there are so many. nice :good:
3982382 113
I think #2 ad network after AdMob is AirPush (and no, it's not only annoying push ads now). I've get more cpm in AirPush than in AdMob, and they send you money evey week without pending (admob pends your money for 1 month)
anugotta said:
Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
Sent from my GT-I9070 using Tapatalk 4 Beta
Click to expand...
Click to collapse
Hey @anugotta. You can use Pollfish. Pollfish lives well along with other ad nwetworks providing minimal intrusion and high payouts. Most of our developers use us along with banner ad networks just to boost their revenue!
Sunnymob
In my opinion, the best advertising sdk providers are Sunnymob, they're high eCPM advertisment. Sunnymob literally acts as a revenue boost.
Website: sunnymob . com
You could install multiple SDK and use several ad networks.
However I'd recommend you to avoid that and try using an independent mediation provider.
Mediation services aggregates the best demand offers from multiple ad networks, perform an auction between them and put the most profitable ad in your app. The main advantage is that you don’t have to sign up account for each network, set them up, integrate and control how they perform. One of the best examples of this kind of services is Appodeal. Conservative solutions like MoPub may have mediation too, but you should realize that’s not their primary area. Appodeal works only as a mediation network and if doesn’t charge you any comission fees (if makes money when they have their own advertiser who offers more money than any ad network in a certain auction).
anugotta said:
Guys i know about Admob...... What are the other sdks for android...? Can we add multiple sdks to a single app?
Sent from my GT-I9070 using Tapatalk 4 Beta
Click to expand...
Click to collapse
Full disclosure, I work with Appodeal, a programmatic mediation solution.
I'd definitely recommend checking us out, especially for adding multiple SDKs, as we offer over 30 integrated advertisers via our platform (including AdMob) and our tech produces higher revenue. Integration is pretty easy.
Happy to send along some demo credentials if you don't want to sign up first, just let me know!
Cheers,
Chris
Email: chrisDOTlefebvreATappodealDOTCOM
Skype: christopher_jam
WhiteMobi offers mobile apps monetization with offerwall ad unit. Android SDK is easy to integrate.
You can offer your users in-app rewards in exchange of completing offers from our offerwall. You'll get paid each time your user completes the offers. This means you earn money on cost per install basis, not cost per impression or clicks.
All the offers are to install and open mobile applications from the official store.
Art of Click - The market leader in SEA
Also Art of Click offers integration with SDK.
Art of Click is a mobile media agency based in Singapore and is one of the market leader in SEA.
It supports global and regional communication agencies and leading brands in the development and execution of their mobile strategies. Our objective is to be a key player in every strategic mobile advertisement market in the world.
Art Of Click was founded in 2011 to create a new generation ad optimization platform and deliver real ROI and LTV to advertisers and publishers. Marketing and technical experts from the Mobile, Internet, Software Development and IT industries form our executive team.
Thank to its presence in all emerging asian countries such as Philippines, Indonesia, Thailand, Vietnam and India, Art of Click has managed to develop exclusive partnerships with market leading advertisers and publishers.
You can either choose to integrate with their own SDK or with AdMob/MoPub mediation. For more information visit dashboard.artofclick.com!

Ad networks available

what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
gopineom said:
what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
Click to expand...
Click to collapse
Hello @gopineom,
The best place I have found is on AppBrain. Their list of active ad networks not only break down the top 60+, but you can dig into them a little deeper by seeing what category of apps people are using. This is an indication of the success of those category per each network (http://www.appbrain.com/stats/libraries/ad), not saying others wouldn't work, I just use it as a guide.
I am actually curious your successes on the networks you mentioned, and why you would be looking at others?
Thanks!
Pingjam is a new ad network which doesn't spam
Pingjam is a new ad network for Android apps that adds a useful caller ID service to your app and shows only relevant ads in business phone calls. You are welcome to check us out :good:
In our experience it depends on your location, if you've got lots of US customers Amazon is a great choice. We've got a list of ad networks we're support for Android on AdFlake.com, scroll down to the bottom of the page.
But I recommend integrating AdFlake into your app, it supports 14 ad networks for Android (and we'll add more in the near future) so you only have to implement a single SDK and you'll get access to all networks and even more awesome features on top. You can even change the allocation after the deployment of the app.
Although they are not ad-networks per se, did you try the Burstly (now it is called skyrocketapp) and MoPub?
gopineom said:
what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
Click to expand...
Click to collapse
Hey @gopineom. Did you have a look at Pollfish? Pollfish is a new interactive monetization method that delivers surveys instead of ads through mobile apps providing high payouts with minimal intrusion.
I have used Admob,airpush,leadbolt. SDK integration is easy and quick, smooth payment however they have one common thing: kinda low eCPM. So I switch to Adsota. Here is my opinion about it
Pros:
- Good eCPM
- Quick and smooth payment
- Work for IOS and Android
- 100% Fill-rate
Cons:
- It mainly targets Southest Asian users. (actually this is a pros for me)
I still use it today and you can find by googling "ads.appota"
Best of luck, mate!
@gopineom , if you'd like to try video advertising, would highly recommend you check out Teads.tv. We offer great CPMs, advertisers, and support for the integration. Not to mention that we currently have a big publisher sign-up bonus as well!
Solution to your Query
gopineom said:
what are other ad networks other than airpush,tapcontext,leadbolt and startapp available for android app integration?
Click to expand...
Click to collapse
There are many Ad networks you can check out. My personal suggestion would be Affle. When my previous company was reaching out for the same problem's solution, we came across Affle and we have seen results. I would recommend you the same. You can post a query on their website about your requirements. You could also give my reference if required.
I'm in need of the unlock codes for my Samsung Galaxy exhibit SGH-T599N ,the phone and sim are locked
Thank you Darrylcpt.....

Ad Networks

What ad network do you use to monetize your app?
Revtop media can help you if you are looking to monetize using ads. [email protected]
op27b2012 said:
What ad network do you use to monetize your app?
Click to expand...
Click to collapse
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
op27b2012 said:
What ad network do you use to monetize your app?
Click to expand...
Click to collapse
1) AdMob is the biggest and most reliable one.
2) Appodeal, it's a programmatic mediation, so it covers several networks at a time. I'm also using AdMob through Appodeal, this allows to max revenue alone on AdMob 20-30%. The platforms itself makes networks to compete each other and chooses the best bid for ad impression.
3) Startapp. Also use it through Appodeal. They have very cool ads, rather creative.
4) MobFox - tried it for a while, and it's really ****ty. Except low fillrate you get huge SDK and dumb instructions.
BTW, @ScottRev which ad formats do you use?
Check out Facebook's Audience Network
Asmok78 said:
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
Click to expand...
Click to collapse
You can also check out Facebook's Audience Network on some case studies and learn about amazing revenues that publishers are receiving with people targeting.
Asmok78 said:
Admob - my primary network.
Amazon - good, but only for US.
StartApp - Ads for all countries, but most antivirus ad.
MobFox - fill rate is dramatically low. I stopped to use.
Click to expand...
Click to collapse
Appnext, ios/android oriented, focusing on mobile apps and gaming apps, also started offering video ads
Admob (very good)
Avocarrot (low earnings but good)
Hi from HyperAdx
Hello, my name is Katerina. I represent Hyper Ad Platform.
op27b2012 said:
What ad network do you use to monetize your app?
Click to expand...
Click to collapse
Ping me for help
admob
Sent from my LENOVO A760 using Tapatalk
If you want to use one ad network you probably should try Admob. In the most cases it really plays better than the others compared face to face. But having installed only one ad network you will definitely lose some impressions, as they can't guarantee you 100% fill-rate. You should take at look at mediation services, which aggregate the best demand offers from multiple ad networks, perform an auction between them and put the most profitable ad in your app. I’d recommend to try something like Appodeal.
Hello, have you heard about Tappx? They pay in CPM and have a cross-promotion platform to exchange inventory with other developers to get users for free.

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