Had to share this one:
Boosted by One, HTC grows its sales by 26% in April. Up 71% since February, with more growth ahead
HTC bet big on its new smartphone called the HTC One. In fact, HTC was so confident in its new smartphone that it promised a turnaround for Q2 of 2013 once the device gained traction.
Early indications and that HTC is in fact gaining traction thanks to the popularity of its One smartphone. HTC recently reported that revenue for April 2013 was up by 23% unaudited compared to March. The numbers HTC is throwing around for April 2013 are $664 million in revenue.
Sources: Slashgear & Unwired
April of this year was down 37% from last year. January through April of this year is down the same 37% from last year which means April didn't improve the four-month average. Looking ahead, Q2 last year HTC generated $3B USD in revenue. With full production of the One they are projecting Q2 this year at $2.3B USD which is 23% below last year. And Q2 2012 was 57% below Q2 2011. So if they make Q2's numbers (which they have provided) they'll be 30% below last year by mid-year 2013. And while April 2013 was 26% better than March 2013, March 2013 was a 48% drop from March 2012 making this year's rosy month-over-month comparative rather misleading. March this year was dismal because of parts shortages so one would expect April to be an improvement. So far, with the One, HTC’s projecting to be down 30% in revenue by mid-year 2013 as compared to last year. The One won’t be “new” anymore by July when the second half of the year starts and new phones from Apple, Motorola, and LG will be out as well as the Note 3 being expected in Q3. With all the effort HTC’s put in to the One if they can’t even match last year’s revenue numbers that’s going to be viewed pretty negatively by analysts and investors. If something as dramatic as the One can’t reverse HTC’s decline, what will?
HTC on Monday reported its revenue performance for the month of April, which continued the company’s downward trend as it struggles against rivals Samsung and Apple. HTC’s sales totaled NT$19.6 billion in April 2013, or roughly $645 million, and cumulative sales for the first four months of 2013 have now reached NT$62.4 billion. April’s performance was down 37% from April 2012, when HTC reported sales totaling NT$31 billion. HTC also saw cumulative revenue reach NT$99 billion by the end of April last year. While the company’s April 2012 sales continued a downward trend that has some industry watchers questioning whether or not HTC should begin hunting for a new CEO, there is one positive sign: As the HTC One began to roll out around the world in April, HTC’s revenue was up 26% over March.http://news.yahoo.com/htc-revenue-dives-again-april-one-shows-signs-120022279.html
O/T, but the yahoo article you linked to had a link back to BGR showing leaked pictures of google's so-called "X phone".
http://bgr.com/2013/05/03/x-phone-photos-specs-leak/
HTC may be shrinking, but their phones look somewhat novel.
If those pictures are real, the X phone is the most boring uninspired uncreative design possible. It's like someone said let's make it look like the average appearance of a high end 2011 smartphone. It better have a 64-core processor with terabytes of RAM because people won't be buying it for its looks..
Then again google will probably be around in five years to try again. HTC, not so sure. Let's hope they find a niche ("android phones with up-to-date specs and a higher-quality look and feel than Samsung" ) and fill it profitably, even if they have to shrink a little to do it.
Sent from my PC36100 using xda app-developers app
As most news of HTC's demise are exaggarated, this sort of stuff is exaggarated too. They have been making so little money lately, any increase is going to seem big.
aydc said:
As most news of HTC's demise are exaggarated, this sort of stuff is exaggarated too. They have been making so little money lately, any increase is going to seem big.
Click to expand...
Click to collapse
Increase is an increase is an increase which is positive
Is better than going down which they were. Period
Sent from my GT-N7000 using xda premium
androidindian said:
Increase is an increase is an increase which is positive
Is better than going down which they were. Period.
Click to expand...
Click to collapse
They generated 37% less revenue this April than last April. How is that an increase or positive? For HTC to prove their viability they need to stop the declines (revenue, profit, margin, market share) that they've been experiencing every quarter since 2010. Even if they hit their Q2 numbers they will still be 30% off of last year which is yet another in a series of YOY declines. Not only that, smartphones as a percentage of handsets sold has increased which means that even selling the same number of devices as last year is actually a decline because the size of the market (and HTC's competitors sales) have actually grown.
They've lost market share in every market except the U.S. where they achieved a 0.7% gain. And that gain was on the back of the DNA which was the first 1080P smartphone in the world being sold on America's largest wireless carrier with no new phones on the market that it was competing against. Verizon (the largest carrier in the U.S.) isn't selling the One. Samsung's set up "experience" stores within the largest electronics retailer in the U.S. to push the SGS4 which is available on seven U.S. carriers while the One's available on three. So with the rest of the world slipping in market share any chance of gains in the U.S. are pretty hard to imagine based on the limited distribution of the One and Samsung's bigger reach and marketing budget. HTC has said its future rides on two things: 1) the success of the One, and 2) penetrating China. Both (based on numbers released by HTC) are underperforming expectations. So in spite of the One HTC will be down YOY in 2013 in revenue, profit, margin, and market share. What does it mean? Who knows. HTC's been performing the same way (consistent declines in all metrics) since 2010 and they're still here.
Taiwan's HTC Corp. maintained a 3.1 percent share of the global smartphone market in the first quarter, as its share gains in North America were offset by losses in other regions, according to U.S. brokerage Morgan Stanley. The brokerage firm said HTC's market share rose slightly to 4.2 percent in the quarter in North America from 3.5 percent in the fourth quarter of last year, thanks to the launch of the 5-inch HTC Droid DNA phone, which went on sale in November through U.S. carrier Verizon Wireless. But the company was not able to drive up its global market share, given ongoing share losses in the European, the Middle East and African (EMEA) markets and slow progress in the Asia-Pacific region -- especially in China, Morgan Stanley said in a report dated May 3. The report detailed how HTC's market share in the EMEA markets fell to 3.7 percent from 4.2 percent in the fourth quarter, with market share in the Asia-Pacific region shrinking to 2.7 percent from 3 percent. http://focustaiwan.tw/news/aall/201305050014.aspx
androidindian said:
Increase is an increase is an increase which is positive
Is better than going down which they were. Period
Click to expand...
Click to collapse
If they made 1 $ last month and they make 1.000 $ this month, they'll get a 1.000 % increase, but they'll still go bankrupt. Percentages mean nothing.
aydc said:
If they made 1 $ last month and they make 1.000 $ this month, they'll get a 1.000 % increase, but they'll still go bankrupt. Percentages mean nothing.
Click to expand...
Click to collapse
Here goes another multi billion dollar xda member.......
I never have ever thought earning millions nowadays is leading to bankruptcy.
Ugh! Maybe south pole is now at the top of the planet.
So I released a game on Android about a month ago(Incognito: Interstellar Empire. It was kinda languishing in the play store so I decided to put an ad campaign together at a few different places. I thought I'd share the results because one of them was way more worth the money than the other two.
First, the worst: Project Wonderful
Not wonderful for advertising a mobile game. I should have known this wouldn't be a good platform since the ads are not primarily on mobile devices. Don't be lured in by their cheap rates. Most of the websites with ads on this network kinda suck. I had a really poor click-through rate and it probably wasn't giving me high-quality users. Not even worth posting the stats... (not gonna bother looking it up).
Facebook Vs. Chartboost
Facebook uses the "install this app" in your facebook feed and chartboost uses interstitial ads in game.
I did facebook second upon a recommendation I read online. First off, I should have installed the SDK so that I could have tracked my install rate. Since I didn't, I'll be fair and try to only compare facebook to chartboost in the comparable metrics for which I have both sets of data. The other thing to note is that I paid facebook per click and I paid chartboost per install (which I chose the minimum at .50 cents.) .
Also, I spent a lot more money on chartboost than facebook. (thankfully)
Total Cost
Facebook: $26.64 (split over about 5 days)
Chartboost: $172 (split over 3 days)
total impressions:
facebook: 4,503
Chartboost: 440,275
Clicks:
facebook:113
Chartboost: 30,326
Most shocking comparison:
Cost per click
facebook: .24 cents USD
chartboost: .005 cents USD
cost per Impression
facebook: 5.92 USD
chartboost: .39 cents (yeah, this cost 6% of what facebook cost)
Click-through-rate
facebook: 2.505%
chartboost: 6.89%
Based on this I can tell that chartboost is giving me the higher quality users, and A LOT more value for my money. If you're not convinced yet, heres the last nail in facebooks coffin: I paid chartboost per install, so I know exactly what I'm getting from them. There isn't any gambling involved. Facebook ads are like throwing money out the window and hoping some lands in your yard. Chartboost delivered 344 installs for me. I wish I knew how many facebook actually delivered, but who cares. Based on my google stats it wasn't performing anywhere near chartboost.
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