Database Users

Chartboost vs. Facebook vs. Project Wonderful

So I released a game on Android about a month ago(Incognito: Interstellar Empire. It was kinda languishing in the play store so I decided to put an ad campaign together at a few different places. I thought I'd share the results because one of them was way more worth the money than the other two.
First, the worst: Project Wonderful
Not wonderful for advertising a mobile game. I should have known this wouldn't be a good platform since the ads are not primarily on mobile devices. Don't be lured in by their cheap rates. Most of the websites with ads on this network kinda suck. I had a really poor click-through rate and it probably wasn't giving me high-quality users. Not even worth posting the stats... (not gonna bother looking it up).
Facebook Vs. Chartboost
Facebook uses the "install this app" in your facebook feed and chartboost uses interstitial ads in game.
I did facebook second upon a recommendation I read online. First off, I should have installed the SDK so that I could have tracked my install rate. Since I didn't, I'll be fair and try to only compare facebook to chartboost in the comparable metrics for which I have both sets of data. The other thing to note is that I paid facebook per click and I paid chartboost per install (which I chose the minimum at .50 cents.) .
Also, I spent a lot more money on chartboost than facebook. (thankfully)
Total Cost
Facebook: $26.64 (split over about 5 days)
Chartboost: $172 (split over 3 days)
total impressions:
facebook: 4,503
Chartboost: 440,275
Clicks:
facebook:113
Chartboost: 30,326
Most shocking comparison:
Cost per click
facebook: .24 cents USD
chartboost: .005 cents USD
cost per Impression
facebook: 5.92 USD
chartboost: .39 cents (yeah, this cost 6% of what facebook cost)
Click-through-rate
facebook: 2.505%
chartboost: 6.89%
Based on this I can tell that chartboost is giving me the higher quality users, and A LOT more value for my money. If you're not convinced yet, heres the last nail in facebooks coffin: I paid chartboost per install, so I know exactly what I'm getting from them. There isn't any gambling involved. Facebook ads are like throwing money out the window and hoping some lands in your yard. Chartboost delivered 344 installs for me. I wish I knew how many facebook actually delivered, but who cares. Based on my google stats it wasn't performing anywhere near chartboost.

[Q] Anyone Bought CPI-ads through Startapp/Chartboost/Revmob etc....

I have a question to all you guys! All you have some publishing campaign in your games, maybe it can be admob/startapp/chartboost etc...But did anybody create an advertising campaign in those ad networks with (CPI) model? I suppose it shoud work, coz you directly buy users, and if you have a good app, and monetizetion works well, why not? You should have a profit...
P.S.: in my plans, spend approximetly 100$ on Chartboost CPI advertising campaign, only for Italy region (not so hard market and competition) and with minimal bid 0.5$/install. I am interesting in what CTR i will get in purchase (100$ = 200 installs = ?inn-app purchase)

Hi
You are right to spend on CPI to increase your user base by promoting your app via CPI campaign( as every inorganic install gets you an organic install - Statistically) but i think the CPC rates in Italy is, on average, $0.05 and optimistically taking a 2% conversion would give you a CPI rate of at least $1-$2 . You should then weight if you have enough conversions at your end to see if you break even or make profi from the spends. I would suggest , if you have multiple games - try cross promoting your app on your own inventory. Take about 30% of your own inventory and sacrifice the ad revenue from it for your CPI campaigns . You can then calculate the revenue from your games downloads vs your ad revenue loss. If you need any more clarification/help , please write to me on [email protected]

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Looking for mobile cpm ad network and desktop cpm ad network asap

We have a website and we are looking for high quality cpm mobile and high quality cpm desktop networks for this year. we have over 150,000 us uniques monthly.

Zoecarter said:
We have a website and we are looking for high quality cpm mobile and high quality cpm desktop networks for this year. we have over 150,000 us uniques monthly.
Click to expand...
Click to collapse
Hi Zoe,
Have you considered MobFox ?
We are a mobile SSP and Exchange working based on CPM. You can enjoy expanded global reach with over 175 DSPs that are connected supporting all ad formats.
Feel free to reach out if you have any questions or would like more information
Skype: shahaflidor
E-Mail: [email protected]

Hey,
Clickky is a full-stack platform, and we have our eCPM-based monetizarion platform and RTB-marketplace. Feel free to reach our colleague Ivan ivan_k.clickky to know all the details

Hi Zoe,
Can you give BidGear a try? We support Banner and Natives with 100% Fillrate for all Geos and Devices. Our advanced platform and precision targeting data deliver relevant ads to achieve the most competitive CPM, bid on every impression across our global demand channels.
Feel free to reach out for any questions. Skype: lisa.green1009/Email: [email protected]

Zoecarter said:
We have a website and we are looking for high quality cpm mobile and high quality cpm desktop networks for this year. we have over 150,000 us uniques monthly.
Click to expand...
Click to collapse
Hi Zoe,
Feel free to take a look at ARTEEBEE, we are an OpenRTB exchange. We work with direct advertisers and DSPs giving you worldwide monetization.
If you want more information feel free to email or Skype me at [email protected].
Thanks!
Annie

Looking for Mobile App Publishers for CPC, CPM and CPI

Hello guys,
Let me introduce myself. I am Akeno and I am new to this forum. I represent mkMob Digital Services, an ad network based out of Canada. We're looking for publishers to run CPC, CPM and CPI/CPA campaigns. Campaigns include interstitials, banners and videos.
We can offer you good fill rates and eCPMs in Tier 1 and Tier 2 countries. Also, we offer 30 day payouts. We're currently looking to grow our traffic base to sastify our advertiser demand as we do not want to purchase traffic from RTB exchanges.
If anyone is interested, or simply need more information, please contact me by sending a message or by responding here.
Here is my Skype: akeno.barrett
Kind Regards.