Offline Advertising - General Marketing & SEO

Hello people!
We have an idea to make some kind of offline advertising.
Well known fact is that there are some users which play games offline. And thus advertising monetization brakes.
We offer simple idea. Any app can advertise something offline by showing some pre-built banner.
No monetization could be applied such way, but user's offline gaming provided with advertising in this case.
Thats makes ineffective to turn off the internet connection for those players which want to ignore advertising.
The main idea is that user has no difference between online and offline gaming with such advertising model.
(Of course while online and non-blocked advertising, application would use common advertising model)
In such solution we need some Pre-built banners.
We offer for those developers which interested join this thread and get us any feedback.
p.s.
Offline banners could advertise anything, we believe that advertising other developer apps, games is better than ourselves.
And it would be great to interchange banners with other developers which joined this initiative.

fiordcliff said:
Hello people!
We have an idea to make some kind of offline advertising.
Well known fact is that there are some users which play games offline. And thus advertising monetization brakes.
We offer simple idea. Any app can advertise something offline by showing some pre-built banner.
No monetization could be applied such way, but user's offline gaming provided with advertising in this case.
Thats makes ineffective to turn off the internet connection for those players which want to ignore advertising.
The main idea is that user has no difference between online and offline gaming with such advertising model.
(Of course while online and non-blocked advertising, application would use common advertising model)
In such solution we need some Pre-built banners.
We offer for those developers which interested join this thread and get us any feedback.
p.s.
Offline banners could advertise anything, we believe that advertising other developer apps, games is better than ourselves.
And it would be great to interchange banners with other developers which joined this initiative.
Click to expand...
Click to collapse
I also though about something like this. The problem with this approach is not showing the ads, but acting on them.
Usually, if the user clicks on a banner, they will be taken to some other page where the can buy/install the product. How would this work if the user were offline?
So, this method would be limited to brand awareness campaigns, or very simple things you can see offline and remember to check later when online.

How do you solve the following problems for offline advertising:
1. measure the effect
2. scale

fiordcliff said:
Hello people!
We have an idea to make some kind of offline advertising.
Well known fact is that there are some users which play games offline. And thus advertising monetization brakes.
We offer simple idea. Any app can advertise something offline by showing some pre-built banner.
No monetization could be applied such way, but user's offline gaming provided with advertising in this case.
Thats makes ineffective to turn off the internet connection for those players which want to ignore advertising.
The main idea is that user has no difference between online and offline gaming with such advertising model.
(Of course while online and non-blocked advertising, application would use common advertising model)
In such solution we need some Pre-built banners.
We offer for those developers which interested join this thread and get us any feedback.
p.s.
Offline banners could advertise anything, we believe that advertising other developer apps, games is better than ourselves.
And it would be great to interchange banners with other developers which joined this initiative.
Click to expand...
Click to collapse
Doesn't it already exist? I think that many offline games show ads from other apps. I mean, it's a good idea, of course, but I've already seen this.

Related

How to increase google Play Downloads

I have created my first android app. I have created a nice icon, title contains the main keyword, article contains keyword around 5 6 times. I have promoted it on twitter and facebook. Submitted on almost every review site. But downloads are not starting. What can i do to promote my app and increase installs.. Thank you
Google Play Link
Click to expand...
Click to collapse
Waiting for your suggestions.
Thank you
increase installs
Hi,
I see that your app contains ads. I'm just wondering if the monetization brings you any revenue? (as users don't use your app all the time).
I think that best way to promote your app is to think hard about your target audience. They seem not to read a lot of reviews, but definitely have problems with wake ups... Maybe you should google for some forums where people discuss their problem and suggest them your app. It is called guerrilla marketing.
If you are going to attract users and then monetize them, you should know that you must have some loyal users who won't abandon the app because of ads.
If you have high retention rate, give a chance to paid methods of user acquisition (spend money - attract users - monetize users - return money).

How do you advertise in your apps?

Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Gave the survey.
Where can i see the results?
ablawle which
Make an account in Admob by google. And read this monetization in developer.android
Forums
Posting on forums or other websites that allow it.
Today in this competitive world whether you have an iPad app...., Android app or any Mobile app you need to advertise to make people know about your app. very important factor for advertising your app is effectively determining where and how to advertise your app.effective app advertising requires mainly 4 key areas....
Brand
Buzz
Balanced opportunity
Social Media support
I have the same problem.
2 weeks ago I published an Android app but very few people tried it.
The market is full of apps so it's hard to acquire visibility.
So I'm looking for websites to advertise it.
admob sucks
I have like 40,000 plus downloads on admob. got like 9 dollars. U don't need to advertise. Just pick a name. They will find it. The market is large
Posting on forums, when allowed
Contacting websites and suggesting the app for review
Using admob for monetization
We tried admob too, no luck there. Posting on forums (where allowed), trying to make a good icon and description and looots of luck
we tried getting some reviews done too, but didn't see any rise in downloads. Also we got into a printed medium too, which didn't seem to have much impact either.
posting it on social network like google+,fb+twitter+forum is way better than admob
Yes idlike to know this
Sent from my GT-I9070 using XDA Premium 4 mobile app
One major problem, (for example with google play) is that they dont actually give a chance
for new developers to promote their applications
Our apps hide under a pile of dozen of others.
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
carbonpeople said:
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
Click to expand...
Click to collapse
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
nikwen said:
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
Click to expand...
Click to collapse
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
carbonpeople said:
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
Click to expand...
Click to collapse
Of course, there are many good apps. I even think that this is the majority.
And I've seen those great small apps, too. (But most of them got lots of downloads within a few months. It took some time but if the app is good and unique, you will get your downloads. )
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
Click to expand...
Click to collapse
I think that it is Google that doesn't want to promote the small apps.
If they did it randomly, most apps (not all!!!) would get less downloads than the bigger ones.
If they selected the small apps by hand, it would be very expensive and they wouldn't know where to start.
If they choose the big ones with many downloads (like now), they can be sure that they will get many downloads. And with downloads comes money.
I don't think it's fair, but I can't think of a better and still efficient method to select the small apps which generates as much income as the system does now.
~dylan said:
Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Click to expand...
Click to collapse
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
mynote said:
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
Click to expand...
Click to collapse
A combination of approaches work best. Having a facebook presence helps. Some of the very successful apps integrate with facebook very well. Some games tend to grant more time/lives if you share or like on facebook (Candy Crush, for example).
Depending on the app, limited-time trial versions are quite effective.
Agree that plain ads can be problematic as they can lead to poor reviews.. that in turn can hit your G. Play ranking and lead to fewer downloads.
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
MobiDevCorp said:
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
Click to expand...
Click to collapse
And which one do you prefer?
nikwen said:
And which one do you prefer?
Click to expand...
Click to collapse
Actually we develop mobile apps for our clients, so it's monetization is their decision.
One of the most widespread one is freemium, but like other models it has its limitations.

[Q] traffic Sources

Hello everyone, at first, sorry for my english. But please try to understand me
I'm newbie in app promotion and have some questions. My task is attract players in our games. We develope good games for android and ios. The publishers attract main part of our players in different countries. We share our revenue with publisher. It is main source of traffic.
But now we want self publish our games. And I would like ask you, were a can get good game traffic?
at now I consider this sources (But all these variants are too expensive):
1. Google adwords (and Bing ads, admob). For every jump of about $ 0.05 (In the best case, each install will cost 0.5$)
2. Buying ads in android launchers. It cost 0,5$ per install
3. ads in push messages
4. tapjoy, applifier
Can you comment on each of them?
Please advise me more traffic sources. Maybe you know some local traffic sources, some new and interesting systems?
And advise me useful websites were I can improve knowledge in the field of promotion of mobile games. Perhaps some blogs or forums.
thanks to all

Mistakes Developers Make When Promoting Their Apps/Games

This is open discussion, please post your thoughts. Also I will be calling games "apps" too, for simplicity. I have released a game and I am now doing a couple of reviews now and then. This is all my experience. You can agree or dissagree and add your own experience.
This is the list so far
Make an app first and then seek to promote it
Promoting an app with bugs
Asking everyone for Google Play store rate&review without helping others first
Sending review requests without having proper materials for the reviewers and/or not replying to the reviewer
And my notes
This was my biggest mistake. I learned it the hard way and I can see many people do the same. You make an awesome game and nobody ever heard about it before. You need to have people already following your progress. Remember, everything you do is newsworthy to someone! If not, then your game is doomed anyway.
I got few games to review that I couldn't run on 2/3 of my devices. After some time I see the game in google play store with 20 ratings and 2 stars...
In indie "Pay It Forward" works. And it would work much better if everybody did it. The most popular truly indie game I reviewed on my site was from a guy who created an awesome series of tutorials and helped everyone else first. He gots tons of downloads immediately...
My personal favourite. It makes my queue of games to review much shorter. Seriously, people - promoting something is a hard work. Deal with it. And if someone can get you more downloads, it's a good reason to at least try.
Guilty x4
We have a flow chart stuck on the wall showing the app business development cycle.
* Application Planning: concept design, feature design, APIs available, prototyping, audience targeting, platform selection, form factor selection
* Develop and Debug: Platform IDE, SDKs, APIs,
* Market Readiness: developer reg, certification, beta testing, localisation, packaging
* Distribution and Monitization: App publishing, billing, virtual goods, in app advertising
* Retailing and Discovery; Curation, in-app pricing, advertising, promos, PR, Merchandising
* In-Life: Analytics, ratings, user support and updates
Lots of developers spent 90% of there time doing just the development. I think the reality of your success (or your business) needs to spend ALOT more time doing the other processes. Remember when we used to work for large companies that had an actual marketing department? :highfive:

How PromotedApp is helping solve the problem of App Discovery for good!

A question was asked on a forum " Why does Google Admob & Facebook not work for promoting my app "
The reason admob, facebook and others are not particularly effective is because they 'exploit' app discovery by charging per install. This is a very expensive and un-scalable option for most app developers. According to a Gartner report released in January 2014, less than 0.01% of apps will be viable. That is a massive problem which should concern app developers.
App Developers need to learn the concept of broader marketing and branding and how it can be done cost effectively. So, PromotedApp Dot Com wants to help app developers achieve consistent downloads and user retention, through evangelism and branding of your app.
If you want sustainable marketing and long term discovery of your app with growing followers and sharing, then simply post your app on
PromotedApp
PromotedApp is a Visual & Social Media Startup helping solve the critical problem of app discovery and user retention. PromotedApp is like the Pinterest for apps!
Most importantly, its very affordable.. only $50.00 to post once, or $50.00 per month to create your own App Media Board. This can include all your gorgeous app screenshots, videos and articles. Developers can also message followers and users on the platform with app updates and incentives.
PromotedApp is at the beginning of helping solve a huge problem and we are developing algorithms and other attributes to help with app discovery.
It's important to realize facebook, google, twitter and co, were not built from scratch to help solve the problem of app discovery and user retention which is even more critical. What they do is exploit app discovery through cost per install, or pay per click ranging from $0.30 to $4.00. That is ok for them, but it really is not the cost effective way to scale your app brand.
App Developers should think like fortune 500 brands and understand the full spectrum of media & marketing to achieve sustainable retention with app consumers. For instance, if your app media board includes videos and article reviews about your app, users will start to integrate more closely with your app brand and share your content. This is the long term solution PromotedApp provides.
Apps can be shared and downloaded agnostically on any device and every piece of media uploaded can be followed, and also shared on major social networks.
Users can curate lifetime app boards for free, from developer postings they love. This way, your apps & updates can be downloaded more frequently, followed and shared with friends.
Hope all the above information helps App Developers learn how PromotedApp aims to help solve the problem of discovery.
We are Crowdfunding too! See the following link below if you'd like to become a Sponsor and have your app amplified as we scale! :
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