[Q] traffic Sources - General Marketing & SEO

Hello everyone, at first, sorry for my english. But please try to understand me
I'm newbie in app promotion and have some questions. My task is attract players in our games. We develope good games for android and ios. The publishers attract main part of our players in different countries. We share our revenue with publisher. It is main source of traffic.
But now we want self publish our games. And I would like ask you, were a can get good game traffic?
at now I consider this sources (But all these variants are too expensive):
1. Google adwords (and Bing ads, admob). For every jump of about $ 0.05 (In the best case, each install will cost 0.5$)
2. Buying ads in android launchers. It cost 0,5$ per install
3. ads in push messages
4. tapjoy, applifier
Can you comment on each of them?
Please advise me more traffic sources. Maybe you know some local traffic sources, some new and interesting systems?
And advise me useful websites were I can improve knowledge in the field of promotion of mobile games. Perhaps some blogs or forums.
thanks to all

Related

How do you advertise in your apps?

Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Gave the survey.
Where can i see the results?
ablawle which
Make an account in Admob by google. And read this monetization in developer.android
Forums
Posting on forums or other websites that allow it.
Today in this competitive world whether you have an iPad app...., Android app or any Mobile app you need to advertise to make people know about your app. very important factor for advertising your app is effectively determining where and how to advertise your app.effective app advertising requires mainly 4 key areas....
Brand
Buzz
Balanced opportunity
Social Media support
I have the same problem.
2 weeks ago I published an Android app but very few people tried it.
The market is full of apps so it's hard to acquire visibility.
So I'm looking for websites to advertise it.
admob sucks
I have like 40,000 plus downloads on admob. got like 9 dollars. U don't need to advertise. Just pick a name. They will find it. The market is large
Posting on forums, when allowed
Contacting websites and suggesting the app for review
Using admob for monetization
We tried admob too, no luck there. Posting on forums (where allowed), trying to make a good icon and description and looots of luck
we tried getting some reviews done too, but didn't see any rise in downloads. Also we got into a printed medium too, which didn't seem to have much impact either.
posting it on social network like google+,fb+twitter+forum is way better than admob
Yes idlike to know this
Sent from my GT-I9070 using XDA Premium 4 mobile app
One major problem, (for example with google play) is that they dont actually give a chance
for new developers to promote their applications
Our apps hide under a pile of dozen of others.
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
carbonpeople said:
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
Click to expand...
Click to collapse
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
nikwen said:
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
Click to expand...
Click to collapse
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
carbonpeople said:
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
Click to expand...
Click to collapse
Of course, there are many good apps. I even think that this is the majority.
And I've seen those great small apps, too. (But most of them got lots of downloads within a few months. It took some time but if the app is good and unique, you will get your downloads. )
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
Click to expand...
Click to collapse
I think that it is Google that doesn't want to promote the small apps.
If they did it randomly, most apps (not all!!!) would get less downloads than the bigger ones.
If they selected the small apps by hand, it would be very expensive and they wouldn't know where to start.
If they choose the big ones with many downloads (like now), they can be sure that they will get many downloads. And with downloads comes money.
I don't think it's fair, but I can't think of a better and still efficient method to select the small apps which generates as much income as the system does now.
~dylan said:
Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Click to expand...
Click to collapse
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
mynote said:
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
Click to expand...
Click to collapse
A combination of approaches work best. Having a facebook presence helps. Some of the very successful apps integrate with facebook very well. Some games tend to grant more time/lives if you share or like on facebook (Candy Crush, for example).
Depending on the app, limited-time trial versions are quite effective.
Agree that plain ads can be problematic as they can lead to poor reviews.. that in turn can hit your G. Play ranking and lead to fewer downloads.
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
MobiDevCorp said:
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
Click to expand...
Click to collapse
And which one do you prefer?
nikwen said:
And which one do you prefer?
Click to expand...
Click to collapse
Actually we develop mobile apps for our clients, so it's monetization is their decision.
One of the most widespread one is freemium, but like other models it has its limitations.

[DEVELOPERS NEEDED] Building social networking application (more details here)

If you have iFunny, you're most likely annoyed or tired by the new update...
So, without further adew, I have an idea that could become a top competitor against iFunny. In fact, I can't tell you many details about this application until I get the first (Alpha) version of this application up and running, so I can get the copyrights of it!
THIS IS NOT A HOMEBREW PROJECT.
This may just be an idea at first, but I am already getting the documents ready to copyright this, and I'm already buying the domain/website for it!
So, with the help of some android developers, we will be competing against iFunny in no time!
If you have any questions or concerns, please feel free to ask or converse freely below! Or, if you are serious about being a developer for my organization, feel free to Skype me at dsman444 or email me at [email protected]
If the domains, servers and advertisements go in to place, revenue will be made. If revenue will be made, then Later on, all developers and staff will likely get paid!

Offline Advertising

Hello people!
We have an idea to make some kind of offline advertising.
Well known fact is that there are some users which play games offline. And thus advertising monetization brakes.
We offer simple idea. Any app can advertise something offline by showing some pre-built banner.
No monetization could be applied such way, but user's offline gaming provided with advertising in this case.
Thats makes ineffective to turn off the internet connection for those players which want to ignore advertising.
The main idea is that user has no difference between online and offline gaming with such advertising model.
(Of course while online and non-blocked advertising, application would use common advertising model)
In such solution we need some Pre-built banners.
We offer for those developers which interested join this thread and get us any feedback.
p.s.
Offline banners could advertise anything, we believe that advertising other developer apps, games is better than ourselves.
And it would be great to interchange banners with other developers which joined this initiative.
fiordcliff said:
Hello people!
We have an idea to make some kind of offline advertising.
Well known fact is that there are some users which play games offline. And thus advertising monetization brakes.
We offer simple idea. Any app can advertise something offline by showing some pre-built banner.
No monetization could be applied such way, but user's offline gaming provided with advertising in this case.
Thats makes ineffective to turn off the internet connection for those players which want to ignore advertising.
The main idea is that user has no difference between online and offline gaming with such advertising model.
(Of course while online and non-blocked advertising, application would use common advertising model)
In such solution we need some Pre-built banners.
We offer for those developers which interested join this thread and get us any feedback.
p.s.
Offline banners could advertise anything, we believe that advertising other developer apps, games is better than ourselves.
And it would be great to interchange banners with other developers which joined this initiative.
Click to expand...
Click to collapse
I also though about something like this. The problem with this approach is not showing the ads, but acting on them.
Usually, if the user clicks on a banner, they will be taken to some other page where the can buy/install the product. How would this work if the user were offline?
So, this method would be limited to brand awareness campaigns, or very simple things you can see offline and remember to check later when online.
How do you solve the following problems for offline advertising:
1. measure the effect
2. scale
fiordcliff said:
Hello people!
We have an idea to make some kind of offline advertising.
Well known fact is that there are some users which play games offline. And thus advertising monetization brakes.
We offer simple idea. Any app can advertise something offline by showing some pre-built banner.
No monetization could be applied such way, but user's offline gaming provided with advertising in this case.
Thats makes ineffective to turn off the internet connection for those players which want to ignore advertising.
The main idea is that user has no difference between online and offline gaming with such advertising model.
(Of course while online and non-blocked advertising, application would use common advertising model)
In such solution we need some Pre-built banners.
We offer for those developers which interested join this thread and get us any feedback.
p.s.
Offline banners could advertise anything, we believe that advertising other developer apps, games is better than ourselves.
And it would be great to interchange banners with other developers which joined this initiative.
Click to expand...
Click to collapse
Doesn't it already exist? I think that many offline games show ads from other apps. I mean, it's a good idea, of course, but I've already seen this.

Public opinion on use of ads and app discovery of Android apps - What would you ask?

Hello everyone,
I created last night a quick survey to gather the opinion of users on usage of ads through mobile apps and how they discover apps to download.
Since recently, support was added to the tool to ask people in order to enter their opinion and I was curious and excited also to ask such questions and see what will be the responses.
This was just a small sample/experiment to see if users will share their opinion and also get an idea on the potential in order to structure something bigger with involvement also of other fellow android developer that share common concerns.
Some of the questions were:
- During what stage of the app experience do you prefer to be shown an ad?
My top answer: When opening or closing, not during.
- How do you usually find the apps that you download?
My top answer: Friends or I just search the Google app store
- Do you think a developer deserves to get money from ads for time spent to create an app? If not please specify why.
My top answer is this: Yes i think that a developer deserves to get money from ads they work hard to make apps and the deserve money from those apps whitch they make
- If you had to see an ad, what type of ad you would prefer to see?
My top answer: Anything that applies to my interests!
Results are quite interesting: https://www.pollfish.com/dashboard/results/7764/1660833277
So what I would like to suggest? Since most of the people here are android developers like me, what would you think if we can create a list of top questions we would like to ask users directly and get some insights. I can launch this survey to thousands of mobile users and we can gather real insights here for the community.
Please comment below with a question you would like to see in such a survey if you would like to contribute

Best Tips for Android App Promotion

Hello, I’m here to share my thoughts and tips about the Android app promotion
Here are the most useful tips which I have learnt promoting my Android Apps:
1) Start promoting your App while it’s still developing.
2) Make an announcement about your Application in news break. List its pros, benefits, emphasize strong sides. It helps to warm up the user’s perception and become more loyal to the newly released application.
3) Maximize its effectiveness in your inner market. I mean it must stand out among the similar applications and become visible for users when they type its name in search line. ASO service will help you to be different and recognized – pay attention on title, description, screenshots, and presence of keywords.
4) Use SMM channel. Talk as much as possible about your application in social networks, thematic blogs and forums.
5) Maintain AdWords campaign – it would provide you solely target audience on your App installation.
6) Use incent traffic service which provide you installs and high rate reviews– it cost not much, but ensure inflow of organic audience.
7) If you have several similar application – not use the same marketing campaign – try different channels and test measurements.
8) Run the keyword install campaigns for the cheapest rankings growth and raise your organic traffic
Would be great if people will add their own thoughts/marketing cases here. Concerning the different ad networks/platforms etc:angel:
Check out APPSPIRE.me
If you really want to invest in making your app the next big thing, you should check out APPSPIRE.me, a mobile app marketing agency. They guarantee results and are super easy to work with. To be honest, they are the real deal. If you have a little bit of money to spend to get your app huge, I really recommend that you check them out.
pay attention to your existing users
I may share one more tip
You might have developed an excellent app, but you might be forgetting about retention and loyalty. Observing recent app store algorithm updates, you can see that retention and app usage metrics are getting more important for the app stores than ever. Loyal users are about to be even more value for both Apple App Store as well as Google Play Store Algorithm.

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