So I released a game on Android about a month ago(Incognito: Interstellar Empire. It was kinda languishing in the play store so I decided to put an ad campaign together at a few different places. I thought I'd share the results because one of them was way more worth the money than the other two.
First, the worst: Project Wonderful
Not wonderful for advertising a mobile game. I should have known this wouldn't be a good platform since the ads are not primarily on mobile devices. Don't be lured in by their cheap rates. Most of the websites with ads on this network kinda suck. I had a really poor click-through rate and it probably wasn't giving me high-quality users. Not even worth posting the stats... (not gonna bother looking it up).
Facebook Vs. Chartboost
Facebook uses the "install this app" in your facebook feed and chartboost uses interstitial ads in game.
I did facebook second upon a recommendation I read online. First off, I should have installed the SDK so that I could have tracked my install rate. Since I didn't, I'll be fair and try to only compare facebook to chartboost in the comparable metrics for which I have both sets of data. The other thing to note is that I paid facebook per click and I paid chartboost per install (which I chose the minimum at .50 cents.) .
Also, I spent a lot more money on chartboost than facebook. (thankfully)
Total Cost
Facebook: $26.64 (split over about 5 days)
Chartboost: $172 (split over 3 days)
total impressions:
facebook: 4,503
Chartboost: 440,275
Clicks:
facebook:113
Chartboost: 30,326
Most shocking comparison:
Cost per click
facebook: .24 cents USD
chartboost: .005 cents USD
cost per Impression
facebook: 5.92 USD
chartboost: .39 cents (yeah, this cost 6% of what facebook cost)
Click-through-rate
facebook: 2.505%
chartboost: 6.89%
Based on this I can tell that chartboost is giving me the higher quality users, and A LOT more value for my money. If you're not convinced yet, heres the last nail in facebooks coffin: I paid chartboost per install, so I know exactly what I'm getting from them. There isn't any gambling involved. Facebook ads are like throwing money out the window and hoping some lands in your yard. Chartboost delivered 344 installs for me. I wish I knew how many facebook actually delivered, but who cares. Based on my google stats it wasn't performing anywhere near chartboost.
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International marketing: social media, blogs, email and push-notifications, internal analytics, A/B-testing.
PR, viral mechanics and reviews: the viral cycle, discounts and sales, conferences and exhibitions, reviews, promotion, marketing channels and alternative app stores.
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AdtoApp.com/book/unicorn
vladozz said:
Get it here: AdtoApp.com/book/unicorn
This is a complete and actual compilation of mobile marketing knowledge in a new book “How to grow unicorn: mobile games & apps marketing guide”. It is for everyone: mobile app developers, marketers, entrepreneurs and investors. You also don’t need any high technical skills to understand the material covered inside!
Beginning: find your niche, choose a marketing strategy, app representation in the store, pre-release promotion, rules of app stores, creation of banners, beautiful design and trailers.
International marketing: social media, blogs, email and push-notifications, internal analytics, A/B-testing.
PR, viral mechanics and reviews: the viral cycle, discounts and sales, conferences and exhibitions, reviews, promotion, marketing channels and alternative app stores.
Monetization: the costs of promotion, business model, in-app purchases, offline purchases, freemium and free-to-play, selling triggers, advertising revenue, “proposal boards”.
Advertising Agencies: CPI and CPC aggregators and advertising exchanges, retargeting and remarketing, mobile RTB, advertising in social networks, incentive traffic, fraud in advertising.
Enter the global market: global market entrance nuances, localization, accounting cultural features.
AdtoApp.com/book/unicorn
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How can I get the book?
Where I can download it?
As I know this book was moved to Amazon...
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Adbootp said:
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