What marketing methods have worked for you? - General Marketing & SEO

Hey all, I'm trying to compile a list of worthwhile marketing methods that actually generate decent downloads for my free apps . What marketing methods have worked well for you guys?

itdevmobileapps2 said:
Hey all, I'm trying to compile a list of worthwhile marketing methods that actually generate decent downloads for my free apps . What marketing methods have worked well for you guys?
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I have written a short article about this. If you want you can take a look at it.
http://erdinkacan.tumblr.com/post/89418778707/marketing-development

go here...http://forum.xda-developers.com/showthread.php?t=2800333

Related

Android App Marketing Promotion Books, Tutorials, Materials etc.

Hi again guys,
We were just wondering,
Do you know any GOOD, USEFUL books, tutorials, materials about promoting apps and development brand that you could recommend?
If you know, lets make a 'library'! Share a link, some info etc.
Nothing? Anyone?
We know this one, hope it helps:
http://www.amazon.com/Android-Apps-Marketing-Secrets-Biz-Tech/dp/0789746336
C'mon, you gotta know something!
I would use http://DroidTweak.com they own http://fb.com/AndroidFans
stilv said:
I would use http://DroidTweak.com they own http://fb.com/AndroidFans
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I will take a look about them tonight... would rather not spend money but, if their service proves to be good... might go for it.
PhilCals said:
I will take a look about them tonight... would rather not spend money but, if their service proves to be good... might go for it.
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contact [email protected] for the latest promo's
This might be interesting: http://droid-blog.net/category/aso-2/
great
thay you guys for the links :laugh:
fruitybytes said:
Nothing? Anyone?
We know this one, hope it helps:
http://www.amazon.com/Android-Apps-Marketing-Secrets-Biz-Tech/dp/0789746336
C'mon, you gotta know something!
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Attention, one comment on Amazon says that this book was badly port from Apple App Store to Google Play.
Exchange Reviews with other developers
Lets face it, become successful on Google Play market is nothing easy, yes you need a very unique app but you also need a good marketing campaign in order to get enough downloads and a good rating, most indie developers can't afford that. But wait... there are many apps submitted everyday to android market, that means there are many developers trying to show their own apps, so that means... we are a lot.
Why not help us each others?
Join AndroidKi community and Exchange reviews with other developers!
How it works?
In order to submit your app to get reviewed, you need to review other 3 apps too. Each review gives you 5 AndroidKi points, you need 15 to submit your app. Simple, effective and SEO friendly.
AndroidKi[.]com
:good:
If you are just starting out, I suggest you to read this blog post: http://www.techibiz.com/2/post/2013/02/the-app-developers-checklist.html
For more posts, go to the section on mobile apps where there are posts of various categories like app store optimization, marketing, promotion etc. Here is the link to all other posts: www.techibiz.com/mobile-apps.html
Akshat

[INDEX] Community help with marketing

Community help with marketing
Here on XDA I have seen many members collaborate which is great. Nobody is perfect but we can combine our knowledge and create something which is really amazing. This is one of the reasons I like XDA for. :good:
Currently there are threads for developers who are looking for testers, translators and designers.
However, it is a shame if we create fantastic apps and nobody is downloading them.
To bring the collaboration to the next level I set up this thread.
Developers, here are your marketing experts.
This thread is divided into different sections for different purposes.
If you want to participate, send me a PM with a link to your profile and tell me what you are skilled in. I will add you to the list.
Search Engine Optimization (SEO):
Your app needs to be found using search.
Waiting for you to be the first one...
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Demo videos and screenshots:
If you present your app in an app store, the first thing in addition to the description your consumers see are the screenshots and the demo video. Providing a demo video is a huge advantage. It is one of the best opportunities to present your app to your costumer.
Mrtoxicgamer10
Waiting for you to be the second one...
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App reviews:
One of the most important criteria for the user will be app recommendations and reviews on websites. So here is a list of people with app review sites:
kornett (http://androidki.com)
out of ideas (http://androidsexplained.com/reviews.php)
Hectopixel (http://www.appdorado.com)
More to come...
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(Check out this thread as well: Beam me Up Scotty !)
Reserved.
Big thanks to @QuantumFoam for the idea. :good:
By the way, if you have got ideas for new categories, tell me.
Cheers. This will help us app developers a lot
Sent from my Nexus⁴
Yooo man you always come up with something special for us Developers...
Cheers!!
Really great idea and something i could do with right about now! Hope this goes to plan
Cheers
If I have the time, I'll see if I can write up a more comprehensive marketing guide covering the pricing and promotion strategies and aspects of marketing. Both are really important, especially for this market, and quite a few times I've seen apps that seem to have potential hindered by a not-so-smart/appropriate pricing/promotion strategy that the dev have in place :/
SammiSaysHello said:
If I have the time, I'll see if I can write up a more comprehensive marketing guide covering the pricing and promotion strategies and aspects of marketing. Both are really important, especially for this market, and quite a few times I've seen apps that seem to have potential hindered by a not-so-smart/appropriate pricing/promotion strategy that the dev have in place :/
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Would be amazing! :good:
Added app reviews category.
Exchange Reviews with other developers
Today Android marketing is very expensive right now, so why not a review exchange?
androidki[.]com
Androidki is a exchange review web totally for free, your app can be reviewed by the web authors and also by other users in the web.
Also reviews are schema.org standarized so the reviews will also appear on google results
Best of luck with your android app!
:cyclops:
kornett said:
Today Android marketing is very expensive right now, so why not a review exchange?
androidki[.]com
Androidki is a exchange review web totally for free, your app can be reviewed by the web authors and also by other users in the web.
Also reviews are schema.org standarized so the reviews will also appear on google results
Best of luck with your android app!
:cyclops:
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Looks like a cool website. Thanks.
I will add it.
(Sorry for not answering before. I was not at home, so I was unable to answer.)
Thank you! It is hard marketing an app! Specially when there is SO MANY!! This is a very helpful subject
Gabilheri said:
Thank you! It is hard marketing an app! Specially when there is SO MANY!! This is a very helpful subject
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Yeah, I hope that there will be more people participating.
nikwen said:
Yeah, I hope that there will be more people participating.
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Well I guess I'll toss my hat into the ring for some more reviews.
I'm doing a little android blog/review thing. It's in VERY early beta and i'm playing with it everyday so it'll be changing plenty.
http://androidsexplained.com/reviews.php
That's the reviews page, I already got a few big apps up, and bunch more I have to upload.
Basically its gonna be the standard bigger apps, and I want to have a good section focusing on the smaller and indie developers. Give some love back to XDA and all that.
Every little bit helps, so if you need a review feel free to message me on here or mail me at [email protected]
out of ideas said:
Well I guess I'll toss my hat into the ring for some more reviews.
I'm doing a little android blog/review thing. It's in VERY early beta and i'm playing with it everyday so it'll be changing plenty.
http://androidsexplained.com/reviews.php
That's the reviews page, I already got a few big apps up, and bunch more I have to upload.
Basically its gonna be the standard bigger apps, and I want to have a good section focusing on the smaller and indie developers. Give some love back to XDA and all that.
Every little bit helps, so if you need a review feel free to message me on here or mail me at [email protected]
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Thanks a lot.
Added. :good:
Great idea, I just sent an app for review to the links you provided. Thanks!
instalatorapp.co.nr
Great ideas here.
I've launched a game one week ago and it's really hard to be discovered and increase visibility.
Hartok said:
Great ideas here.
I've launched a game one week ago and it's really hard to be discovered and increase visibility.
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Yeah, that's right. I hope that more people will be participating.
Thanks!
Thanks for this great thread! I have sent a link for Review to androidsexplained of my game Number Play Free on google playstore. This game is published by Kjas Labs.
It is a Educational Brain Game suitable for all age groups.
Mispost
Hartok said:
Great ideas here.
I've launched a game one week ago and it's really hard to be discovered and increase visibility.
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Seeing your avatar, I guess that it is Feed the Sheep.

Anyone using TapContext?

Anyone start using TapContext yet? I got an email from them but haven't downloaded the SDK.
TapContext
Hello emdavis… We had a really great BETA launch with some really good success with several niche app developers. Even since opening our doors outside of BETA we are still seeing some real good results for a variety of clients.
Please feel free to test us out on a portion of your installs, and let us know how things go. Right now we are offering $50 instant bonus to all new developer accounts. Visit our site to learn more tapcontext dot com
my experience
My experience with TapContext so far has been pretty good… what I have noticed with Airpush is how it started off well, but dwindles down to nearly nothing. Leadbolt's revenues are growing, but for the past several months TapContext has held extremely strong.
what kind of ads did they offer? banner? push? icon? anyone know?
tapcontext ads
rixchow said:
what kind of ads did they offer? banner? push? icon? anyone know?
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You can run notifications, interstitial or both. I started with notifications but adding in interstitial this week. Its been working really good so far so hopefully adding in interstitial will give it a further boost.
allry said:
You can run notifications, interstitial or both. I started with notifications but adding in interstitial this week. Its been working really good so far so hopefully adding in interstitial will give it a further boost.
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Did you notice any change in uninstall rate after you added notifications?
Try StarApp
furqanrydhan said:
Did you notice any change in uninstall rate after you added notifications?
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They have a variety of SDKs to choose from.
Bobby_l said:
They have a variety of SDKs to choose from.
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Do you have more information on those SDK's? I haven't been able to find any information for developers on their site regarding their SDK's.
I am wondering if they can be used with Phonegap.
TapContext Representative
CrashingDutchman said:
Do you have more information on those SDK's? I haven't been able to find any information for developers on their site regarding their SDK's.
I am wondering if they can be used with Phonegap.
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Hello @ CrashingDutchman,
I wanted to give this some time to see if Bobby_l answered but wanted to answer as a TapContext Rep... Our network supports native Android development platforms at this time. We are working on instructions for other dev platforms. Unfortunately, we currently do not have testing/instructions for other platforms besides IntelliJ or Eclipse.
Hope that helps!
I implemented the SDK in one of my apps using only interstitial. eCPM was high and I thought I'd be happy with it but they ran some bull**** anti-virus ad. Some people were confused thinking that it implied that my app had a virus. Several 5 star reviews turned to 1 star and uninstallation rate went up.
Needless to say I took it down and was very disappointed.
furqanrydhan said:
Did you notice any change in uninstall rate after you added notifications?
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So far I haven't seen any change in uninstalls. So far TapContext is out performing for sure Airpush, and even Leadbolt at this point.
allry said:
My experience with TapContext so far has been pretty good… what I have noticed with Airpush is how it started off well, but dwindles down to nearly nothing. Leadbolt's revenues are growing, but for the past several months TapContext has held extremely strong.
Click to expand...
Click to collapse
yes agree overall TapContext didn't give any problem and it worked well
TapContext
indomie88 said:
yes agree overall TapContext didn't give any problem and it worked well
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Click to collapse
Great to hear about your successes @indomie88
We really wanted to reach as we are hoping to hear more feedback from users on XDA, please let us know your successes as well as any feedback (good or bad). Because we value each developer as a partner, we are always looking to improve our ad network.
For those that haven't had the chance to try us out, we would really like the opportunity to show you how we can help grow your monthly revenue. Many of our developers are seeing over $30 RPMD, we also offer a excellent referral program.
To learn more please PM us or fill free to check us out at TapContext.com
TapContext
Wanted to see others successes using TapContext… right now I am seeing CPM: $3.16 and EPC: $0.026, much better CPM than I was getting with AirPush for sure!
TapContext Representative
Hello @allry… we wanted to reach out and thank you for sharing. We wanted to let you know that we are always here to help if you have any questions. Please feel free to reach out here or via support in your portal. We would also like to encourage any other feedback/stats/questions from any and all other users.
tapcontext payout
Hello @TapContext. Could you answer question on how developers get paid?
TapContext Payout Question
emdavis said:
Hello @TapContext. Could you answer question on how developers get paid?
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@emdavis, Thanks for sharing your question… For smaller payouts ($250-$2500) most developers prefer Paypal. We do offer other payout methods such as wire and paper checks on a case-by-case.
thanks
So I kind of feel like I shouldn’t be doing this as I think TapContext is one of the most best kept secrets and I want it all to myself… I am currently seeing RPMD of $40.85 and CPM of $6.13
TapContext Representative
aiaran said:
So I kind of feel like I shouldn’t be doing this as I think TapContext is one of the most best kept secrets and I want it all to myself… I am currently seeing RPMD of $40.85 and CPM of $6.13
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Click to collapse
Hello @aiaran… no need to keep it a secret … but thanks for sharing your earnings. We are excited to see your success and please feel free to reach out to your account manager or post any questions/feedback right here.

Your great app is not selling. Sounds familiar?

Hi guys,
Making an app successful requires two distinct skill sets including:
1. product development: UI/UX, Graphics, clean code and all that stuff
2. marketing: Tricky business. How do you monteize? Work with Carriers? Pre-load your app? Promote it through blogs? Get good reviews? Create a hype in social media? Paid vs. Free? What kind of in-app purchases? Which ad network and what marketing partners to use etc. etc.?
I have seen many apps on app store that have the ability to be sell like hot cakes but they get dumped under the piles of bad apps which are being marketed properly.
If you guys think that you have an app that have the nice concept, good design and ability to be successful, but it is lacking marketing muscle, please send me a message. I will analyze your app and provide you free advise on what is it lacking. If I find that I can help you making it successful, I will let you know and we can discuss these details more once the key issues are identified.
Regards,
Omer
Sounds like a good offer. My app is in my signature. I posted some info on my efforts in this thread:
http://forum.xda-developers.com/showthread.php?t=2228199&page=3
What do you think?
Great initiative, here is my app: https://play.google.com/store/apps/details?id=com.signedcode.diskovery
Thank you!
Please check your PMs.
have a look
omer205 said:
Please check your PMs.
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Please have a look at my signature this all my apps..
Wow your offer is amazing !
Well, please have a look:
play.google.com/store/apps/details?id=com.rdmFactory.crazyKitchen
thanks
This is a big pain point for app developers everywhere, both during UI and feature design as well as marketing the app. A solution would be to A/B your app features, both for development and for marketing your features. Mobile A/B solutions tend to be cumbersome and code-intensive. But, WYSIWYG tools are also making their appearance (Appiterate, Useartisan)
omer205 said:
Hi guys,
Making an app successful requires two distinct skill sets including:
1. product development: UI/UX, Graphics, clean code and all that stuff
2. marketing: Tricky business. How do you monteize? Work with Carriers? Pre-load your app? Promote it through blogs? Get good reviews? Create a hype in social media? Paid vs. Free? What kind of in-app purchases? Which ad network and what marketing partners to use etc. etc.?
I have seen many apps on app store that have the ability to be sell like hot cakes but they get dumped under the piles of bad apps which are being marketed properly.
If you guys think that you have an app that have the nice concept, good design and ability to be successful, but it is lacking marketing muscle, please send me a message. I will analyze your app and provide you free advise on what is it lacking. If I find that I can help you making it successful, I will let you know and we can discuss these details more once the key issues are identified.
Regards,
Omer
Click to expand...
Click to collapse
here is mine at my signature.
look at my signature, advices are welcome
I just sent you a message:
Here is my game =)
play.google.com/store/apps/details?id=com.getfun.treevolve
Cat Snaps
Hi Please tell me what you think to my app Cat Snaps.
Thanks!
https://play.google.com/store/apps/details?id=com.noahdev.catsnaps
This does sound like a pretty good opportunity, has anyone been able to work with him? If so, any feedback?
I sent you a PM by the way.
Thanks!
unfortunately it does sound familiar :crying:
i have this amaizing app on which my team worked for months and now the marketing is not that good. i mean we all expected it wont be second agry birds but damn app store is like a wild wild west!!!!! luckily ive fouund this forum maybe something here will give me an answer
Regards,
Omer[/QUOTE]
Great to see this, I hope you will take some time to check my app
Any tips would be greatly appreciated!
Link: play.google.com/store/apps/details?id=com.Souls.Gabber_app
Thanks,
Levi
Reasons Why Your App is not showing Conversion
A/B testing is a powerful tool which can be used to exponentially increase your conversions and and thus revenue. However there are certain mistakes one can often make while doing an A/B test. Read more here http://appiterate.com/top-6-mobile-app-ab-testing-mistakes-and-how-to-avoid-them/
omer205 said:
Hi guys,
I will analyze your app and provide you free advise on what is it lacking. If I find that I can help you making it successful, I will let you know and we can discuss these details more once the key issues are identified.
Regards,
Omer
Click to expand...
Click to collapse
Hi,
Thanks for the efforts and your hard work
can you help on my apps
Daily, Everyday start your day with the Best Quotes- Transparent Widget App.
https://play.google.com/store/apps/d...uquoteoftheday
is your Volume button is broken ? Try this very light app (Free & no ads.)
https://play.google.com/store/apps/d...u.volumebutton
Wow! I agree with the former post, this is a great initiative! My app is called bitmado, it automatically shuffles wallpapers based on your interests. I'll message you the link. Thanks!
Thats true but
richardsd1985 said:
I think you forgot App store optimization. It is best to increase app download as people mostly search app on app stores.
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You are right, but
i observe that in search list google shows the result in below way.
1. first shows the app for which they have got advertisement money,
2. then the app those revenues are high as 30% goes to google.
3. then the most downloaded- reviewd, rate apps
4. then there algorithem goes for rest all...
Again this is my observation and i have not considered google algoritham at all on this.
Hi Omar,
I hope I`m not too late and this post is still active I try to promote my app, it is Astrology & Horoscopes, Feng Shui... I know it doesn`t sound awesome, but it actually is based on Chinesse astrology professional software and lot of people believe in this stuff, so i think my app may be successful. Could you please help me with some advice what should I do to increase it`s downloads? Thank you
• https://play.google.com/store/apps/details?id=com.dmc.astrology&hl=en
Hi Omer
Here are my 2 latest games
http://forum.xda-developers.com/showpost.php?p=50785184&postcount=51
I would appreciate your review and thoughts on what can be improved.

Struggling to boost my downloads

I've been struggling trying to promote my game and get some downloads through multiple ways, unfortunately i'm stuck with like .. 70 downloads.
My game is totally free and does not contain any sort of in app purchases it's made to be downloaded played , hopefully enjoyed and then uninstalled , as simple as that , i made it for fun and wanted people to talk about it and give me some feedback so i can learn from it and enhance it.unfortunately it didn't happened, so please if you can help me reach more players with a review i would really appreciate it.Thanks again and sorry to annoy you.
best regards.
here's the game link : https://play.google.com/store/apps/details?id=com.LoneDeveloper.SpaceShooter90Demo
LoneDeveloper said:
I've been struggling trying to promote my game and get some downloads through multiple ways, unfortunately i'm stuck with like .. 70 downloads.
My game is totally free and does not contain any sort of in app purchases it's made to be downloaded played , hopefully enjoyed and then uninstalled , as simple as that , i made it for fun and wanted people to talk about it and give me some feedback so i can learn from it and enhance it.unfortunately it didn't happened, so please if you can help me reach more players with a review i would really appreciate it.Thanks again and sorry to annoy you.
best regards.
here's the game link : https://play.google.com/store/apps/details?id=com.LoneDeveloper.SpaceShooter90Demo
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I'm also an independent developer. I have created the Secrecy app, which was once covered on XDA portal.
I've just written a blog post. Hope the tips can guide you to app promotion!
http://thedoplgangr.wordpress.com/2014/09/08/promoting-your-android-app-really-that-easy/
Doplgangr said:
I'm also an independent developer. I have created the Secrecy app, which was once covered on XDA portal.
I've just written a blog post. Hope the tips can guide you to app promotion!
http://thedoplgangr.wordpress.com/2014/09/08/promoting-your-android-app-really-that-easy/
Click to expand...
Click to collapse
Thanks a lot i really appreciate it

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