Database Users

Which ads network is better?

I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).

sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
MS performed quite oke for me, dont have it too long and not high volume yet, so cant really say how it will hold in the future. Admob screwed me bigtime though, at some point 10.000 impressions for 1 cent and even worse some even for 0 cent . I have statistics for you if you want. It used to generate quite good, but than when I really got lots of impressions they only supplied crappy ads, for 0.001 ecpm.
But yeah my advice is just experiment with both and see which you prefer. Admob can be nice but its very unstable so dont try to rely too much on it.
EDIT:
I dug up the terrible stats
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But I have also seen other days where the revenue was about 20/30 dollars for the same amount of adrequests (unfortunately those days where very rare).
The average is about 40/50.000 requests a day that month and about 30.000 impressions a day. Of course the downside of pubcenter is that not all ads are available everywhere.

Thanks for reply and info, Marvin! Hmm, I'm really disappointed of AdMob Seems like MS paid 8-10 times more (based on ad impressions statistics). It's strange - I'm expected at least similar values...
MS ads control works good and stable enough, so probably I'll go with MS ads for my next fun project app.
BTW, have you tried AdDuplex guys? AFAIK, it's an ad exchange network (no payment option), correct? But may be it's a good way to promote app.

sensboston said:
Thanks for reply and info, Marvin! Hmm, I'm really disappointed of AdMob Seems like MS paid 8-10 times more (based on ad impressions statistics). It's strange - I'm expected at least similar values...
MS ads control works good and stable enough, so probably I'll go with MS ads for my next fun project app.
BTW, have you tried AdDuplex guys? AFAIK, it's an ad exchange network (no payment option), correct? But may be it's a good way to promote app.
Click to expand...
Click to collapse
Yeah adduplex does not work, have used it for a while zero payments. The user base is too small.
Thats true MS Pubcenter seems the most reliable and most rewarding. But they dont supply ads all around the world. So you might use Admob as backup, for whatever spare cents you can take and you might get lucky and have some good days. The statistics I showed you were indeed the worst case but they were far more common than the high ecpm ads, and as you see 60.000 adrequests a day is quite a lot (every 30 seconds) and indeed I kind of felt robbed by them as it should have earned me around 800 dollars the month with Pubcenter instead of 20. I've experimented with most known networks and I've been using Admob for sinplicity (and Pubcenter was not available back than in my country), since it was available have been a happy user. And now just use admob to catch the remains.

I've tried a few, but have in mind that my apps are relatively new(less than 1 month) and with very low volume. Results:
Microsoft: I think they give the highest revenue, but I've read that the fill rate is very low outside US/UK. I didn't find any fill rate statistic in their interface, only impressions.
AdMob: I got fill rate around 30%. Because they pay by click, I got much less revenue than the same number of impressions from Microsoft. Interesting here is that the eCPM is relatively high, around 0.9$. I think users click AdMob ads more often than others because all Microsoft and AdDuplex ads are text-only but AdMob has some image ads.
Millenial media: very low fill rate (~3%), not worth the effort. Haven't tried them for real, very buggy ad control.
Inneractive: they claimed to have a very high fill-rate for outside US and UK so I tested them. They might have a high fill rate but they were serving iPhone ads. For iPhone apps! In Windows Phone! When you click the ad you got redirected to iTunes. I asked them what happens they answered that this was normal, those ads were paid for. Poor iPhone advertisers... I decided not to use them.
AdDuplex: still new to them, no idea what happens there.
My suggestion: use a control that rotate different ad networks, this way you will not lose impressions when some of the networks fail to supply ad.
Hope this helps. Will be happy to learn the experience of other developers out there.

sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
admob is good...if you have global traffic try some platforms like adiquity,mobclix..I have got good results from them..

Kevin Campbell said:
admob is good...if you have global traffic try some platforms like adiquity,mobclix..I have got good results from them..
Click to expand...
Click to collapse
Could you share your results, please? I mean real numbers, not just word "good". Also, do they have ready-to-go control, easy to embed (like MS control)? How stable/good these WP7 controls/components? Thanks!

sensboston said:
Could you share your results, please? I mean real numbers, not just word "good". Also, do they have ready-to-go control, easy to embed (like MS control)? How stable/good these WP7 controls/components? Thanks!
Click to expand...
Click to collapse
Currently i am using adiquity & my majority of traffic comes from south africa in an ACPC of 15-18 cents & fill rate 85%-90%.
I used admob before & someday i got CPC upto 25 cents but the problem is the fill rate which fluctuates a lot i have heard good things about mobclix..

billtapit said:
To answer your question, Google Admob is better definetely.
I don't have a lot of information on you to better assist you though.
Click to expand...
Click to collapse
Hmm, you don't have any proof or numbers, just an opinion. Sorry but it's useless... I trust to recognized developers and people with own experience only, not to unknown marketing guys from the advertising startup.

sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
Hi,
I personally used Tapit as my Ad network for my app. Their support team is knowledgeable to assist me with different ad types to monetize my app. They are are fairly new company that offer competitive ECPM, you should check them out.

stevesmith84 said:
I personally used Tapit as my Ad network for my app.
Click to expand...
Click to collapse
Is it some kind of aggressive but stupid marketing? Two users (just registered, with no posts at all!) are advertising same company with common words but without real numbers and experience...
Seems like this Tapit is just reseller... wanna some money for nothing.
P.S. Thanks, bro, you two - I'll stay away from Tapit as far as I can

sensboston said:
Is it some kind of aggressive but stupid marketing? Two users (just registered, with no posts at all!) are advertising same company with common words but without real numbers and experience...
Seems like this Tapit is just reseller... wanna some money for nothing.
P.S. Thanks, bro, you two - I'll stay away from Tapit as far as I can
Click to expand...
Click to collapse
i use tapit
nah j/k well tbh i just only used 2 ad networks mobfox and admob, i get better fillrate so i made more money from admob :/

Have you guys ever heard of leadbolt? I only use the notification ad from them since it fits my apps ( live wallpapers).
Haven't been using them long but looking good so far. My user base is small so im not expecting big amounts right now. Everything grows with your user base. The attachment is from leadbolt my last 7 days.
I also just started using StartApp 2 days ago ( so no stats ) but they don't pay via ads they pay per install. For every US install you get $.055USD. Non US $.04 and returning user $.01. So if you get 1000 US installs that $55USD. No screenshot for it since ive only had them 2 days.
StartApp appears that it will pay more in the long run since the $.055 is set unlike ads that can go up and down in pay you get that same pay for each US install.
I use both together. So I should get for a us install $.055 then whatever the leadbolt ads generate after that.
I have heard Startapp doesn't get as many bad 1 star ratings as others thats why I chose them over the others. I haven't had any negative reviews for leadbolt to date.
Anyway good luck.

I've tried a few of the ad networks out there. I'm sticking with admob because it allows me to know when a user has clicked on an ad. When a user does that, I remove the banner for some period of time.
Other ad networks either don't notify the app that the user clicked, or they forbid giving the user an incentive for their click. Ads are important to me because they're the only way I can make profit. I can't sell apps on Google Play.

So, here's my current admob situation. I feel that the app, live wallpaper, is doing relatively well...however, I feel like I'm not making as much money from the ads as I should be. It just doesn't make any sense to me. Anyone have any advice? I'm starting to get downloads in the thousands per day. Any advice as to how I can get more money from the ads would be appreciated. I'm sure I'll eclipse the 70k impressions today. The fill rates seems to be pretty good too. The clicks, however, are horrible.

qkhang said:
So, here's my current admob situation. I feel that the app, live wallpaper, is doing relatively well...however, I feel like I'm not making as much money from the ads as I should be. It just doesn't make any sense to me. Anyone have any advice? I'm starting to get downloads in the thousands per day. Any advice as to how I can get more money from the ads would be appreciated. I'm sure I'll eclipse the 70k impressions today. The fill rates seems to be pretty good too. The clicks, however, are horrible.
Click to expand...
Click to collapse
All of my apps are live wallpapers and I could not get admob to work for the life of me in the settings menu since its only a preference and not an actual layout accessible in the layout folder! Anyway Live wallpaper ads usually only get clicked when the user is in the settings menu. So how many people actually access the settings menu more than a couple times? Not many so I gave up on admob since I couldn't figure it out and now use Leadbolt push ads. Here is a graph of today. If I had the numbers you had I would be rolling in dough!
Here is a link to leadbolt.
As you can see my main app had 79 clicks and made $3.12. The second one had 2 clicks and I made $.02. They have different types of ads. The notification ad is the only one I use! If my app was getting installed by the thousands a day I would be rolling in dough with leadbolt! They show the user 2 types of ads. paid click ad and an ad to where you only get paid if the user installs the app they are redirected to. The second type pays a lot more thats probably why i'm at $3.12 for just 79 clicks. Imagine if I had 100 or 1000 clicks! Yesterday I only made $1.62. The benefit of push? The user see's the ad in the notification bar, they don't have to be in your app or its settings menu! And reviews haven't been negative concerning leadbolt. At least I haven't got any 1 star bad reviews yet for ads but as you can see the main app is still young.
Anyway goodluck. That link is a referral link. Anyone can Sign up and we both make some cash.

Well, its rather simple to get admob in the preferences. I just googled it and used the tutorial. Sometimes, it takes a while for the first ad to show up. My first ad took anywhere between 5 to 20 mins. During that time, I was freaking out cause my app didn't throw any errors but nothing was happening.
Anyway, I refuse to use any kind of push notifications. I just feel that from a users stand point, most dont even understand what advertising is. When people see the notification, they think its some kind of virus or something and will give bad reviews. What I might try is using another ad agency while still using admob. I think you can do that. Looks like I will probably hit 80k impressions today. I swear, I need to get going on my game. I've seen some charts from individual developers and with 80k impressions...they be rollin in the dough yo.

qkhang said:
Well, its rather simple to get admob in the preferences. I just googled it and used the tutorial. Sometimes, it takes a while for the first ad to show up. My first ad took anywhere between 5 to 20 mins. During that time, I was freaking out cause my app didn't throw any errors but nothing was happening.
Anyway, I refuse to use any kind of push notifications. I just feel that from a users stand point, most dont even understand what advertising is. When people see the notification, they think its some kind of virus or something and will give bad reviews. What I might try is using another ad agency while still using admob. I think you can do that. Looks like I will probably hit 80k impressions today. I swear, I need to get going on my game. I've seen some charts from individual developers and with 80k impressions...they be rollin in the dough yo.
Click to expand...
Click to collapse
I read that it can take a while for the first one, I was getting errors in eclipse when implementing the two lines for its activity in the androidmanifest. I figured out how to fix that by changing the target sdk to higher than 13 made the red lines go away. I will try it again an let it sit and see if it will work. Oh and i'm an idiot the first time I tried I still had adaway running lol!
I haven't gotten any negative reviews for the leadbolt ads yet. I use a very relaxed ad campaign, each user is only showed an ad every 2 days. So they tend to forget what app is actually sending the ads.
This is the tutorial I used for admob in case anyone is interested
http://stackoverflow.com/questions/4003701/how-do-i-put-an-admob-adview-in-the-settings-screen-for-a-live-wallpaper
Did you use one similar to that?

I know exactly what you are talking with the whole api level higher than 13. The red errors drove me mad. I can't remember how I fixed it though. I used a bunch of tutorials and just took what I needed from it.

qkhang said:
I know exactly what you are talking with the whole api level higher than 13. The red errors drove me mad. I can't remember how I fixed it though. I used a bunch of tutorials and just took what I needed from it.
Click to expand...
Click to collapse
That's how I got it to fix. Just set that target sdk to 13 or higher. Thanks for the info! I'm sure some folks viewing the threads will eventually find all this helpful.

Admob Insane CTR and eCPM (anyone else?)

Hey guys,
On 6th of august, I released my first android application at google play. So far, it generated lots of downloads. Since the app is free to download I´m trying to make some money with admob. I´ve placed an ad banner at the bottom of the app, a small one though. I´m not forcing anyone to click on the banners and didn´t place it somewhere near to a button.
And now comes the thing: In admob, I have a CTR of ~9, and my eCPM is at over 3 USD. From what I heard from other developers, these values are insane, much higher than the average.
Now my fear is to get banned from admob, I´m even not figuring on the money anymore. By now, I set the refresh rate to 30 seconds which gave me a slightly lower CTR of 7.5 at least. But that doesn´t "solve" my problem..
Could you maybe share your experiences with admob´s CTR and eCPM?
Please note that my app is generating around 10 000 app impressions per day which results in around 900 clicks or so.

Forgot to add this screenshot: 250kb.de/u/130812/j/tUb3UOtWOoZw.jpg

Fer Dinand said:
Hey guys,
On 6th of august, I released my first android application at google play. So far, it generated lots of downloads. Since the app is free to download I´m trying to make some money with admob. I´ve placed an ad banner at the bottom of the app, a small one though. I´m not forcing anyone to click on the banners and didn´t place it somewhere near to a button.
And now comes the thing: In admob, I have a CTR of ~9, and my eCPM is at over 3 USD. From what I heard from other developers, these values are insane, much higher than the average.
Now my fear is to get banned from admob, I´m even not figuring on the money anymore. By now, I set the refresh rate to 30 seconds which gave me a slightly lower CTR of 7.5 at least. But that doesn´t "solve" my problem..
Could you maybe share your experiences with admob´s CTR and eCPM?
Please note that my app is generating around 10 000 app impressions per day which results in around 900 clicks or so.
Click to expand...
Click to collapse
that's really insane, CTR of 9! I think that your users are very excited about ads haha. I think that the reason it maybe the low number of users but this still a lot haha. Do you have a good retention ratio during the time? it's very important to keep users for long terme. I think that it will decrease by the growing numbers of users. I wish you to keep these insane numbers and make more profits :good:

I suggest you use several Ad networks to improve your earning and reduce the risks.
One day, I got banned for no reason and lost an $300. I tried sending Google my appeal but the result was just as people said: there was no reply or explanation. $300 is not cancer so i'm still optimistic but the incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

AdMob newbie question

Hellos!
I am currently developing my first game, in which I am planning to include ads via AdMob.
From what I've read, it seems like AdMob/Google are quite strict on "clicking your own ads" and they simply just disable your account. Therefore, as recommended, I've added my device as a 'test' device.
My question is, if I give my app to one or two friends for some beta testing, and they click on the ads, will that be counted as "false impressions"?
Not sure if AdMob checks the clicks based on device/account association, or if it is based on the number of different sources of clicks. If it is the former, then should be ok. However, if it is the latter, then having only one or two friends with the beta apk might be problematic?
Anyone know how it works?
Thanks in advance!
pyko

pyko, don't worry it isn't as strict as they're telling. We're always clicking on our test ads to ensure the integration works as expected. And we don't setup our devices as test devices. BTW, if you want to maximize your monetization with ads I recommend checking out AdFlake. It enables you to integrate lots of ad networks in a single app. And you can even change the allocation after you've deployed your app. Plus, we've got house ads (great for cross promotion) , custom events, analytics and more.

Hi dutty,
Thanks for the reply
Yep, I've got test ads set up and feel safe clicking on them. What I'm concerned about is non-test ads... will a small number of people (ie. my beta testers) clicking on them raise a red flag?

edit: delete dup... xda playing up a bit for me

Hi, I know this is going to sound like a spammy ad, especially since it is my first post, but I just want to advise you to check out different ad formats than banners. They are considered kinda dead now. People have learned to ignore them (i know i have). The CTR on banners is very low, there are new formats like app lists, interstitials, and panel ads that boast a much higher CTR - 5-12% they claim.
We are starting a game development and so far I pretty much sure we are going to use this platform:
www.appflood.com?site=21155

Yeah, I'm not expecting to get a massive income via ads... it's more so just to see how much it will get
Much prefer to keep the app "clean" than to add full-screen ads, which in my opinion is very intrusive and annoying.

You will be fine with that, don't worry. However, from the cases of people who lost their 500$ and didn't receive a single piece of explanation from Google, I wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

AD Networks for different applications

Hey guys,
I know there has been a couple threads about this topic but Im still having troubles distinguishing the different AD networks and potential revenues to be generated.
I was wondering what the 'secret' is to making money with mobile games. The AD revenues I have been getting from AdMob and Revmob aren' t making me feel like I am reaping the full benefits of my work.
What are your suggestions?
-Are Ad Networks the way to profit the most from your developments?
-How many Ad Networks do you guys implement?
-Which ones pay up the most?
-Which Ad Networks serve what purpose?(ex. AdMob for banner ads or Revmob for full screen? or both?)
-Are in-app purchases the way to go?(To unlock new levels, remove Ads, etc.)
Im in a huge dilemma after receiving $0.50 for over 1000 impressions. I was expecting to earn at least $3-5 like many Youtubers do(Which is less work then Game Development).
What are you suggestions we developers should take in order to maximize our revenues and reap the full benefits of our work. 1 week spent on an app and it makes $0.50? Thats just not reasonable. There has to be a 'secret' that people won't tell us.

It's a good idea to try out all the top ones if you have a large inventory.

There are many factors when trying to maximize yield from ad networks, couple of them being (on your end) what genre your app is, platforms you run on, and geos most of your users are based. On the network side, it's good to know what active advertisers they have running, and get them to give you an estimate of average eCPMs for apps like yours, and fill rates.
We have some of this data, but it is more on the user acquisition front (like Average CPI rates + Installs by genre/platform/geo) but it should be able to give you a good idea of what's out there, and maybe you can back it into a general eCPM. Link is in my signature.

Ways to do PPC, for cheap: A Guide.

Hi guys,
I just wanted to share some tips in how to get into paid marketing with you guys. I know budgets are typically low, so that's why I'm going to focus on cheap ways to do things. I know it's unlikely that any of us here click on online Ads, but I've been doing PPC for different companies (tech and non-tech) for over three years; you'd be surprised at how many people do actually click on these ads.
The first, but most important thing, is that you are going to want to make sure that you are measuring how your campaigns are working with Google Analytics; PPC and Display Marketing doesn't work for every type of app.
I'm gonna do a very brief summary of Google AdWords, but there's a lot more information online that really, I'm just summarising and repeating. If you want more details on how the AdWords system works, I recommend just doing a couple of Google Searches. If you know how AdWords work, feel free to scroll down to the bolded "now".
Google AdWords is where advertisers pay for Ads to appear on keywords. Billing works on a per click basis. That is, you are only charged when someone clicks on your ad. You ad could be shown a thousand times, but as long as it doesn't have anyone clicking on it, you won't be charged.
There are at most, ten positions your ads can appear in on the Google Search pages. Ideally, you want to be in positions 1-3.
You can set a bid for every keyword you put in. The highest bid wins, with very one important exception. So, let's say that Acme is paying $2.50 for the keyword "App", Tyrell Corp $1.00 and IndieDevRUs $0.50. When we look at pure amount paid, Acme's ad would be pos 1, Tyrell pos 2 and IndieDevRUs pos 3.
BUT! There is something called quality score as well. Quality score is a measure of how good your landing page is, how much it is related to your KW, and how related your ads are to the keyword. Acme's Ad is actually linking to their home page, with no mention of their App anywhere. Tyrell Corp is a bit better, and have linked to their app landing page, but they don't actually mention the keyword 'app' in their AdText. IndieDevRUs, however, have an amazing landing page, and have ad text all about apps. What now happens is this: IndieDevsRUs is at position 1, Tyrell Corp is at Pos 2, and Acme is at pos 3. Even better; IndieDevRUs is still only paying $0.50 per click, whereas Acme, even though they are at position 3, are paying $2.50 for that position.
(Again, this was somewhat simplified, feel free to ask me questions or to look up more info online)
Now, how can app developers reduce their costs? Well, first, focus on making sure that your landing page and Ads are optimized for this quality score; include your keywords in both places (without being spammy! Think of it like SEO), test ads until you find wording with good click through rates, etc.
One trick to get cheaper Ads is to also look into location targeting. So, in AdWords, I can actually set down to an area code/postcode level my location. City, however, is normally fine. Even if you aren't an app that offer local features, by targeting cities, you can get cheaper costs per clicks.
Also, mobile targeting: It is possible to only target mobiles, thus avoiding clicks from people at computers all together. I've been shocked at how many companies wanting to just get mobile users haven't found this option (it's under campaign settings)
Another area to look at is time scheduling: You can tell your ads to only run between certain hours, or even certain days. I'd recommend running a campaign for at least a week, and then taking a look at the data. Find the hours that give you the best conversions, or cheapest costs per clicks, and set your account to only show Ads during that time.
Also, when you sign up on AdWords, take a look online for any cupons or vouchers; quite often, Google will offer to match a certain amount of your budget; e.g. pay $25, and actually have $50 budget. This is perfect for testing the waters (again, AdWords PPC doesn't work for all apps!)
You will also want to experiment with how to get the best out of the visitors who land on your page. I've seen that not every user will actually go to the play store on a browser to download an app, but will instead only do it on their phones. For one company, I discovered that if we had an email sign up on a landing page when someone is visiting on a desktop computer, we could get people to download and use the app through email marketing. BUT! This is something to test. Another company I tried the same strategy for, and not only did we get no email subs, but the conversion rates for downloading the apps went down.
And in fact, this is one of the biggest pieces of advise I can give for paid ads. Test. Test. Test. Everything you do. Test it.
Edit: Thought of a couple of additional things: Vouchers and Mobile Targeting