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I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
MS performed quite oke for me, dont have it too long and not high volume yet, so cant really say how it will hold in the future. Admob screwed me bigtime though, at some point 10.000 impressions for 1 cent and even worse some even for 0 cent . I have statistics for you if you want. It used to generate quite good, but than when I really got lots of impressions they only supplied crappy ads, for 0.001 ecpm.
But yeah my advice is just experiment with both and see which you prefer. Admob can be nice but its very unstable so dont try to rely too much on it.
EDIT:
I dug up the terrible stats
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But I have also seen other days where the revenue was about 20/30 dollars for the same amount of adrequests (unfortunately those days where very rare).
The average is about 40/50.000 requests a day that month and about 30.000 impressions a day. Of course the downside of pubcenter is that not all ads are available everywhere.
Thanks for reply and info, Marvin! Hmm, I'm really disappointed of AdMob Seems like MS paid 8-10 times more (based on ad impressions statistics). It's strange - I'm expected at least similar values...
MS ads control works good and stable enough, so probably I'll go with MS ads for my next fun project app.
BTW, have you tried AdDuplex guys? AFAIK, it's an ad exchange network (no payment option), correct? But may be it's a good way to promote app.
sensboston said:
Thanks for reply and info, Marvin! Hmm, I'm really disappointed of AdMob Seems like MS paid 8-10 times more (based on ad impressions statistics). It's strange - I'm expected at least similar values...
MS ads control works good and stable enough, so probably I'll go with MS ads for my next fun project app.
BTW, have you tried AdDuplex guys? AFAIK, it's an ad exchange network (no payment option), correct? But may be it's a good way to promote app.
Click to expand...
Click to collapse
Yeah adduplex does not work, have used it for a while zero payments. The user base is too small.
Thats true MS Pubcenter seems the most reliable and most rewarding. But they dont supply ads all around the world. So you might use Admob as backup, for whatever spare cents you can take and you might get lucky and have some good days. The statistics I showed you were indeed the worst case but they were far more common than the high ecpm ads, and as you see 60.000 adrequests a day is quite a lot (every 30 seconds) and indeed I kind of felt robbed by them as it should have earned me around 800 dollars the month with Pubcenter instead of 20. I've experimented with most known networks and I've been using Admob for sinplicity (and Pubcenter was not available back than in my country), since it was available have been a happy user. And now just use admob to catch the remains.
I've tried a few, but have in mind that my apps are relatively new(less than 1 month) and with very low volume. Results:
Microsoft: I think they give the highest revenue, but I've read that the fill rate is very low outside US/UK. I didn't find any fill rate statistic in their interface, only impressions.
AdMob: I got fill rate around 30%. Because they pay by click, I got much less revenue than the same number of impressions from Microsoft. Interesting here is that the eCPM is relatively high, around 0.9$. I think users click AdMob ads more often than others because all Microsoft and AdDuplex ads are text-only but AdMob has some image ads.
Millenial media: very low fill rate (~3%), not worth the effort. Haven't tried them for real, very buggy ad control.
Inneractive: they claimed to have a very high fill-rate for outside US and UK so I tested them. They might have a high fill rate but they were serving iPhone ads. For iPhone apps! In Windows Phone! When you click the ad you got redirected to iTunes. I asked them what happens they answered that this was normal, those ads were paid for. Poor iPhone advertisers... I decided not to use them.
AdDuplex: still new to them, no idea what happens there.
My suggestion: use a control that rotate different ad networks, this way you will not lose impressions when some of the networks fail to supply ad.
Hope this helps. Will be happy to learn the experience of other developers out there.
sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
admob is good...if you have global traffic try some platforms like adiquity,mobclix..I have got good results from them..
Kevin Campbell said:
admob is good...if you have global traffic try some platforms like adiquity,mobclix..I have got good results from them..
Click to expand...
Click to collapse
Could you share your results, please? I mean real numbers, not just word "good". Also, do they have ready-to-go control, easy to embed (like MS control)? How stable/good these WP7 controls/components? Thanks!
sensboston said:
Could you share your results, please? I mean real numbers, not just word "good". Also, do they have ready-to-go control, easy to embed (like MS control)? How stable/good these WP7 controls/components? Thanks!
Click to expand...
Click to collapse
Currently i am using adiquity & my majority of traffic comes from south africa in an ACPC of 15-18 cents & fill rate 85%-90%.
I used admob before & someday i got CPC upto 25 cents but the problem is the fill rate which fluctuates a lot i have heard good things about mobclix..
billtapit said:
To answer your question, Google Admob is better definetely.
I don't have a lot of information on you to better assist you though.
Click to expand...
Click to collapse
Hmm, you don't have any proof or numbers, just an opinion. Sorry but it's useless... I trust to recognized developers and people with own experience only, not to unknown marketing guys from the advertising startup.
sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
Hi,
I personally used Tapit as my Ad network for my app. Their support team is knowledgeable to assist me with different ad types to monetize my app. They are are fairly new company that offer competitive ECPM, you should check them out.
stevesmith84 said:
I personally used Tapit as my Ad network for my app.
Click to expand...
Click to collapse
Is it some kind of aggressive but stupid marketing? Two users (just registered, with no posts at all!) are advertising same company with common words but without real numbers and experience...
Seems like this Tapit is just reseller... wanna some money for nothing.
P.S. Thanks, bro, you two - I'll stay away from Tapit as far as I can
sensboston said:
Is it some kind of aggressive but stupid marketing? Two users (just registered, with no posts at all!) are advertising same company with common words but without real numbers and experience...
Seems like this Tapit is just reseller... wanna some money for nothing.
P.S. Thanks, bro, you two - I'll stay away from Tapit as far as I can
Click to expand...
Click to collapse
i use tapit
nah j/k well tbh i just only used 2 ad networks mobfox and admob, i get better fillrate so i made more money from admob :/
Have you guys ever heard of leadbolt? I only use the notification ad from them since it fits my apps ( live wallpapers).
Haven't been using them long but looking good so far. My user base is small so im not expecting big amounts right now. Everything grows with your user base. The attachment is from leadbolt my last 7 days.
I also just started using StartApp 2 days ago ( so no stats ) but they don't pay via ads they pay per install. For every US install you get $.055USD. Non US $.04 and returning user $.01. So if you get 1000 US installs that $55USD. No screenshot for it since ive only had them 2 days.
StartApp appears that it will pay more in the long run since the $.055 is set unlike ads that can go up and down in pay you get that same pay for each US install.
I use both together. So I should get for a us install $.055 then whatever the leadbolt ads generate after that.
I have heard Startapp doesn't get as many bad 1 star ratings as others thats why I chose them over the others. I haven't had any negative reviews for leadbolt to date.
Anyway good luck.
I've tried a few of the ad networks out there. I'm sticking with admob because it allows me to know when a user has clicked on an ad. When a user does that, I remove the banner for some period of time.
Other ad networks either don't notify the app that the user clicked, or they forbid giving the user an incentive for their click. Ads are important to me because they're the only way I can make profit. I can't sell apps on Google Play.
So, here's my current admob situation. I feel that the app, live wallpaper, is doing relatively well...however, I feel like I'm not making as much money from the ads as I should be. It just doesn't make any sense to me. Anyone have any advice? I'm starting to get downloads in the thousands per day. Any advice as to how I can get more money from the ads would be appreciated. I'm sure I'll eclipse the 70k impressions today. The fill rates seems to be pretty good too. The clicks, however, are horrible.
qkhang said:
So, here's my current admob situation. I feel that the app, live wallpaper, is doing relatively well...however, I feel like I'm not making as much money from the ads as I should be. It just doesn't make any sense to me. Anyone have any advice? I'm starting to get downloads in the thousands per day. Any advice as to how I can get more money from the ads would be appreciated. I'm sure I'll eclipse the 70k impressions today. The fill rates seems to be pretty good too. The clicks, however, are horrible.
Click to expand...
Click to collapse
All of my apps are live wallpapers and I could not get admob to work for the life of me in the settings menu since its only a preference and not an actual layout accessible in the layout folder! Anyway Live wallpaper ads usually only get clicked when the user is in the settings menu. So how many people actually access the settings menu more than a couple times? Not many so I gave up on admob since I couldn't figure it out and now use Leadbolt push ads. Here is a graph of today. If I had the numbers you had I would be rolling in dough!
Here is a link to leadbolt.
As you can see my main app had 79 clicks and made $3.12. The second one had 2 clicks and I made $.02. They have different types of ads. The notification ad is the only one I use! If my app was getting installed by the thousands a day I would be rolling in dough with leadbolt! They show the user 2 types of ads. paid click ad and an ad to where you only get paid if the user installs the app they are redirected to. The second type pays a lot more thats probably why i'm at $3.12 for just 79 clicks. Imagine if I had 100 or 1000 clicks! Yesterday I only made $1.62. The benefit of push? The user see's the ad in the notification bar, they don't have to be in your app or its settings menu! And reviews haven't been negative concerning leadbolt. At least I haven't got any 1 star bad reviews yet for ads but as you can see the main app is still young.
Anyway goodluck. That link is a referral link. Anyone can Sign up and we both make some cash.
Well, its rather simple to get admob in the preferences. I just googled it and used the tutorial. Sometimes, it takes a while for the first ad to show up. My first ad took anywhere between 5 to 20 mins. During that time, I was freaking out cause my app didn't throw any errors but nothing was happening.
Anyway, I refuse to use any kind of push notifications. I just feel that from a users stand point, most dont even understand what advertising is. When people see the notification, they think its some kind of virus or something and will give bad reviews. What I might try is using another ad agency while still using admob. I think you can do that. Looks like I will probably hit 80k impressions today. I swear, I need to get going on my game. I've seen some charts from individual developers and with 80k impressions...they be rollin in the dough yo.
qkhang said:
Well, its rather simple to get admob in the preferences. I just googled it and used the tutorial. Sometimes, it takes a while for the first ad to show up. My first ad took anywhere between 5 to 20 mins. During that time, I was freaking out cause my app didn't throw any errors but nothing was happening.
Anyway, I refuse to use any kind of push notifications. I just feel that from a users stand point, most dont even understand what advertising is. When people see the notification, they think its some kind of virus or something and will give bad reviews. What I might try is using another ad agency while still using admob. I think you can do that. Looks like I will probably hit 80k impressions today. I swear, I need to get going on my game. I've seen some charts from individual developers and with 80k impressions...they be rollin in the dough yo.
Click to expand...
Click to collapse
I read that it can take a while for the first one, I was getting errors in eclipse when implementing the two lines for its activity in the androidmanifest. I figured out how to fix that by changing the target sdk to higher than 13 made the red lines go away. I will try it again an let it sit and see if it will work. Oh and i'm an idiot the first time I tried I still had adaway running lol!
I haven't gotten any negative reviews for the leadbolt ads yet. I use a very relaxed ad campaign, each user is only showed an ad every 2 days. So they tend to forget what app is actually sending the ads.
This is the tutorial I used for admob in case anyone is interested
http://stackoverflow.com/questions/4003701/how-do-i-put-an-admob-adview-in-the-settings-screen-for-a-live-wallpaper
Did you use one similar to that?
I know exactly what you are talking with the whole api level higher than 13. The red errors drove me mad. I can't remember how I fixed it though. I used a bunch of tutorials and just took what I needed from it.
qkhang said:
I know exactly what you are talking with the whole api level higher than 13. The red errors drove me mad. I can't remember how I fixed it though. I used a bunch of tutorials and just took what I needed from it.
Click to expand...
Click to collapse
That's how I got it to fix. Just set that target sdk to 13 or higher. Thanks for the info! I'm sure some folks viewing the threads will eventually find all this helpful.
Hellos!
I am currently developing my first game, in which I am planning to include ads via AdMob.
From what I've read, it seems like AdMob/Google are quite strict on "clicking your own ads" and they simply just disable your account. Therefore, as recommended, I've added my device as a 'test' device.
My question is, if I give my app to one or two friends for some beta testing, and they click on the ads, will that be counted as "false impressions"?
Not sure if AdMob checks the clicks based on device/account association, or if it is based on the number of different sources of clicks. If it is the former, then should be ok. However, if it is the latter, then having only one or two friends with the beta apk might be problematic?
Anyone know how it works?
Thanks in advance!
pyko
pyko, don't worry it isn't as strict as they're telling. We're always clicking on our test ads to ensure the integration works as expected. And we don't setup our devices as test devices. BTW, if you want to maximize your monetization with ads I recommend checking out AdFlake. It enables you to integrate lots of ad networks in a single app. And you can even change the allocation after you've deployed your app. Plus, we've got house ads (great for cross promotion) , custom events, analytics and more.
Hi dutty,
Thanks for the reply
Yep, I've got test ads set up and feel safe clicking on them. What I'm concerned about is non-test ads... will a small number of people (ie. my beta testers) clicking on them raise a red flag?
edit: delete dup... xda playing up a bit for me
Hi, I know this is going to sound like a spammy ad, especially since it is my first post, but I just want to advise you to check out different ad formats than banners. They are considered kinda dead now. People have learned to ignore them (i know i have). The CTR on banners is very low, there are new formats like app lists, interstitials, and panel ads that boast a much higher CTR - 5-12% they claim.
We are starting a game development and so far I pretty much sure we are going to use this platform:
www.appflood.com?site=21155
Yeah, I'm not expecting to get a massive income via ads... it's more so just to see how much it will get
Much prefer to keep the app "clean" than to add full-screen ads, which in my opinion is very intrusive and annoying.
You will be fine with that, don't worry. However, from the cases of people who lost their 500$ and didn't receive a single piece of explanation from Google, I wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!
I don'0t know if I am the only one but Admob
is giving me a lot of headache last days.
First, my apps were never transferred to the new admob so I have old Admob showing 7 apps while new one has only 1..
Has anyone has noticed similar in his account?
Second, in past two days my app installs, and profit (all realted to very low eCPM) drop about 5 times.
My eCPM from from 5$ (I know it was very high already) to 0,5$
I see many of you have some kind of problems with Admob but has anyone find solutions for them ?
Seeing the same thing on my end. A massive drop from at least $5 per day to now doing around $0.15 per day. This started on May 6th 2014, no idea what's going on.
I have the same problem The last weeks where great cause my revenue was always rising, but now it is back to normal again
Hmm? I haven't noticed anything out of the ordinary, but if apps are disappearing from your dashboard, try using the contact form at the upgrade guide. I'd link it here if I could, but XDA's spam filter kills my links to Google support.
Google for the keywords: "admob upgrade guide", the link you need is on support dot google dot com, answer id 3077517
Ctrl-F for Troubleshoot upgrade issue
Click a few answers, then you'll get a link with the text: "Please complete this form and provide details regarding the upgrade issues you're experiencing."
Good luck. Google is kinda hard to contact but they do reply when you fill in a form properly.
Admob has been a little weak sauceing it lately.
World cup
I Think there is a big drop in revenue related to the World Cup
Did you see the same drop in other AdNetworks as well?
You should keep an eye on how well your ads network are doing.
Some might do better for you than others.
This can be done manually or using AdBoost that shows you comparative performance graphs.
Just google revenue adboost, second result.
That piece of art is what we're working on in my working place
Have you upgraded to new Admob? New admob gives better income. My admob earnings increase a bit after upgraded.
Same here, we upgraded and now everything is fine now!
It is safe to put admob in a new app if there are such problem with it?
I encountered the same incident too but 2 days after my things comes back to normal. The incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently & it's nearly impossible to get the explanation from them. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
After combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!
I have a game that has reached 7000 Daily Active Users and is growing. The game is similar to "Flappy Bird" or Ketchapp games, and in each session users press "Play" 12 times in average. In the last day they pressed Play button more than 150'000 times.
I've thought of putting an interstitial every 5 games, what will mean 30'000 impressions per day.
Most users are from the US, Germany and the UK.
What way/network you recommend for monetizing, and how much money do you think I may do?
Someone has the same kind of game?
I suggest adding several ad networks via some sort of mediation solution (like AdMob or Mopub) in order to maximize eCPM
I use AdMobg. Facebook Audience Network, Amazon, Mopub, inMobi and Millennial Media in a solitaire game and get eCPM around 8$ on interstitials
So if you get similar eCPM in your game you can earn about 240$ per day.
Forsbit said:
I suggest adding several ad networks via some sort of mediation solution (like AdMob or Mopub) in order to maximize eCPM
I use AdMobg. Facebook Audience Network, Amazon, Mopub, inMobi and Millennial Media in a solitaire game and get eCPM around 8$ on interstitials
So if you get similar eCPM in your game you can earn about 240$ per day.
Click to expand...
Click to collapse
Hi Forsbit, and thanks for your answer. I've finally put the ads in my game, AdMob ones, and I'm getting a eCpm or $2.2.
I've seen the mediation feature in AdMob. Can you tell me a bit how it works? Does it choose the best paying ad for each impression? Or it's not that intelligent?
And about Facebook Ad Network, the users need to have Facebook app installed, right? How do you show those ads only to users who have Facebook?
Thanks again for your help.
In AdMob mediation you set up what is called "waterfall". You manually set eCPM for each ad network being mediated, and then the network with the highest eCPM is called first, if there is no ad, then next ad network according to eCPM value is called and so on.
In AdMob there also a feature "optimize AdMob network". If you turn it on, then AdMob will try to serve an Ad with higher eCPM at each level in your "waterfall". So I'd say AdMob is half intelligent in a way so it does not dynamically constructs your entire waterfall to get you highest paid Ad from all networks. It only dynamically tries to outmatch other networks with its own ads.
Facebook will figure out by itself to whom serve ads
Forsbit said:
In AdMob mediation you set up what is called "waterfall". You manually set eCPM for each ad network being mediated, and then the network with the highest eCPM is called first, if there is no ad, then next ad network according to eCPM value is called and so on.
In AdMob there also a feature "optimize AdMob network". If you turn it on, then AdMob will try to serve an Ad with higher eCPM at each level in your "waterfall". So I'd say AdMob is half intelligent in a way so it does not dynamically constructs your entire waterfall to get you highest paid Ad from all networks. It only dynamically tries to outmatch other networks with its own ads.
Facebook will figure out by itself to whom serve ads
Click to expand...
Click to collapse
Thanks for the explanation, it's very clear.
eCPM with only admob has grown to around $4 these days so I'm pretty happy with it, I'm limiting the numbers of impressions to get only good reviews for now.
Anyway I want to try mediation, can you tell me more or less the order of the networks you said by eCPM?
Enviado desde mi SM-G920F mediante Tapatalk
I am not mediating chartboost, I show it at the start up of the game. eCPM is ~$8
For interstitials with Admob mediation FAN gives ~$4 and AdMob ~$8, the MoPub and InMobi are ~$1, millennial is below $1
For the type of game you have it makes sense also to try rewarded video ads. I.e watch a video to revive character or double rewards.
I recommend admob...
Sent from my M2 using XDA Free mobile app
Try admob and get help from Google admob team
soylomass said:
I have a game that has reached 7000 Daily Active Users and is growing. The game is similar to "Flappy Bird" or Ketchapp games, and in each session users press "Play" 12 times in average. In the last day they pressed Play button more than 150'000 times.
I've thought of putting an interstitial every 5 games, what will mean 30'000 impressions per day.
Most users are from the US, Germany and the UK.
What way/network you recommend for monetizing, and how much money do you think I may do?
Someone has the same kind of game?
Click to expand...
Click to collapse
Hey man
I have a couple of similar games, these are simple clickers on Android, the first one is about bodybuilder that pushes dumbbells, the second is a kinda of lumberjack simulator. Main GEO is USA.
Interstitials is a good idea, i think that if your avg session is 12 «Play», showing interstitials every 5 games is more than adequate frequency =) BTW if you have a system of bonuses, like coins that allows gamers to get different characters and skins - rewarded video would be super cool. It’s the most profitable format, so you can show it randomly each session, so that users could get free coins for video view. I’m using both these formats through Appodeal, which is the best network i’ve tried for the last year. It provides access to many networks, and makes them to fight against each other. Last month my eCPM for interstitials was about $5 and for rewarded video $4,5. I earned $4,5k for march and had around 900k impressions.
As for estimating revenue its a complicated question. As i understood you app is growing, so you need to understand how many ad impression can you expect. It also depends on the app itself and ad format/placement.
soylomass said:
I have a game that has reached 7000 Daily Active Users and is growing. The game is similar to "Flappy Bird" or Ketchapp games, and in each session users press "Play" 12 times in average. In the last day they pressed Play button more than 150'000 times.
I've thought of putting an interstitial every 5 games, what will mean 30'000 impressions per day.
Most users are from the US, Germany and the UK.
What way/network you recommend for monetizing, and how much money do you think I may do?
Someone has the same kind of game?
Click to expand...
Click to collapse
Appnext specializes in mobile game monetization. They offer native ads, interstitials, app walls, video ads
I think that Admob is the best AdNetwork NOW!
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Click to expand...
Click to collapse
Hi Forsbit,
Thank you for the answer, i will try to integrate FAN.
Abalone49 said:
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
Click to expand...
Click to collapse
Hey Dude!
1) The problem of lower eCPM at the beginning of year seems to be common for major networks. Usually it's connected with the advertiser's budgets. Most money were spent by the end of last year and the budgets for '16 are planning and setting in the beginning of the year. I think that performance will get better by the end of feb- beginning of march
2) I haven't seen your app, but anyway i wouldnt recommend banner ads and that's why: small banners are quite disturbing and look terrible in games. If you have a game - the best format is rewarded videos, it's a king's move cause it helps to monetize more users and make them loyal. People watch ads and get their bonus/reward/skin or coins. All are happy and eCPM is higher. BUT if u have a utility app, for instance, banners might work, but their eCPM is still not the best. From this point of view i'd stick to relatively new native ads. They look really natural and corresponding to the app's interface. That provides higher eCPM.
3) The most obvious hint for higher eCPM is to spend your app's traffic effectively. The idea is to cover more networks according to definite priorities you have. Mediators deal with this, i've already tried some and all of them have strong and weal points.
3) I tried MobFox and it did't impress me at all. Complicated SDK integration, ****ty documentation and total absence of tech support. Still the numbers were better than HeyZap's. Also tried different manual settings of traffic waterfalls for different networks and it takes almost all the time. To my experience, the best solution for now is Appodeal. They cover dozen of networks in one account, providing higher eCPM because of auction-based algorythm.
4) Briefly about my experience. I have an simple arcade game, it's a kind of music clicker. To show ads I use Appodeal linked up with my AdMob account and it works perfectly. The geo are mostly: Mexico, Spain, France, Italy. In my game you can level up and unblock new tracks (music) for coins. So I'm using rewarded video at the moment (earlier I used unskip video and interstitials). Gamers can see the video when needed, so they could get coins. It's also cool to show rewarded video randomly (in fact with a balanced frequency), so that people would perceive them as a bonus, though they get the reward only after watching the video and it's all about psychology)))) All in all the average eCPM for video last week was $2-2.3 in the geo i mentioned. When i used interstitials, their eCPM was $1-1.2. And if you have a utility app, Appodeal also supports native ads and native video.
beetlebum77 said:
All in all the average eCPM for video last week was $2-2.3 in the geo i mentioned.
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LOL, just doesn't heard anything about Appodeal, but looks really intersting. How long do you use it? Do they have any opportunity to launch cross promotional campaigns?
I have mostly the same GEOs in my app, right now I use Fyber for videos, but eCPM is much lower.
KoooperGames said:
LOL, just doesn't heard anything about Appodeal, but looks really intersting. How long do you use it? Do they have any opportunity to launch cross promotional campaigns?
I have mostly the same GEOs in my app, right now I use Fyber for videos, but eCPM is much lower.
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i'm using appodeal for half a year and what really surprised me is that my revenue and ecpm remain quite stable. i mean that some networks like fyber tend to reduce performance in the app after several months in order to get more profit from a dev. appodeal's logic seems to be quite transparent and clear to me unlike fyber's or heyzap's. and yes, they do have an interface for cross-promo campaigns, works great.
beetlebum77 said:
i'm using appodeal for half a year and what really surprised me is that my revenue and ecpm remain quite stable. i mean that some networks like fyber tend to reduce performance in the app after several months in order to get more profit from a dev. appodeal's logic seems to be quite transparent and clear to me unlike fyber's or heyzap's. and yes, they do have an interface for cross-promo campaigns, works great.
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Just signed up by the appodeal gonna add their sdk with the new update. will share the experience in this thread. Thank you for aiming.
Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
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Hi Forsbit,
did you use the fan adapter for admob provided here ? developers.google.com/admob/android/mediation-networks
Or an other ?
thank you
Abalone49 said:
Hi Forsbit,
did you use the fan adapter for admob provided here ? developers.google.com/admob/android/mediation-networks
Or an other ?
thank you
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Yes, I am using adapter provided by admob.
0.6 - 0.8 FR
Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
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I have 0.6 - 0.8 for small banner in France, in general in EU around 0.65 (using appodeal mediation)
Robert_RT said:
I have 0.6 - 0.8 for small banner in France, in general in EU around 0.65 (using appodeal mediation)
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Sounds good, btw did you try their native ads by chance? I'd be grateful if you could share some of your numbers for France
Try Heyzap
Abalone49 said:
Did you have the same problem in France or EU ?
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I have the same problem in Poland. Since January payment per click is twice less than last year.
Abalone49 said:
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
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In my app, i do not afix my banner at static position, each 5 days, i change banner postion to other ( top -> bottom, or bottom -> top ) with every change, ecpm increase about 0.2 to 0.6$
I can not tell why, but i readlly work for me
Hi,
I've publish my 1st app about 3 months ago, and the ecpm is almos 1.00 euro.
It is a static banner on the bottom, refresh rate is the default one : 60 s.
But I'm just at the beginning (small number of impressions), I may not have enough data for a relevant statistic.