Guys and girls, it would be nice if we all go watch new HTC commercial, like it, favorite and share :highfive:
Let's get this puppy rolling!
It's good to remind that this commercial actually features the HTC One in video, the HTC One (M7) device is used throughout the film and in the car wash section RDJ asks to boost the options in which the speakers volume is increased considerably
Also seems no one else noticed this, but check out the acronyms passing fast at the end of the video
there are many and it's genius, here is one of them
HTC: Hawaiian Tickle Ceremony
Associating with RDJ is a great idea. He appeals to a wide and varied demographic. With any marketing the message is only a part of a campaign. The other, and arguably more important, is quantity of impressions, repetition of the message, and breadth of its delivery.
In its most daring effort yet to stay in league with Apple and Samsung, HTC announced a massive marketing campaign Monday starring "Iron Man" actor Robert Downey Jr. The Taiwanese phone maker confirmed it has signed Downey to a two-year deal, which is reportedly worth $12 million. The new campaign, called "Change," is intended to get consumers talking about HTC once again. The company said the campaign will last at least two years and cost about $1 billion -- the same as HTC's global marketing budget last year.
http://www.latimes.com/business/tec...y-marketing-campaign-20130812,0,1978367.story
HTC's spending the same as they did last year ($500MM annually) over the next two years with the RDJ campaign. Motorola's spending that just to launch the Moto X. So time will tell if a really clever campaign with a well-recognized spokesperson will accomplish HTC's objective. And that objective isn't to make the current faithful like them more it's to regain market share lost to other smartphone companies. And that group needs to see and remember the message (and of course HTC) which is going to be a challenge with HTC’s budget.
I love this new ad campaign!
That was great. Fantastic production value and acting - this is a great campaign, awesome to see from HTC
I think the campaign is absolutely brutal. You get one of the best brand ambassadors in RDJ and this is the best you can come up with?
I agree. It's so bad it's almost hard to watch. I don't know how you guys like this....
rican408 said:
I agree. It's so bad it's almost hard to watch. I don't know how you guys like this....
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Oh hush you are just Hating The
Cell see what I did there lol
Sent from my HTC One using xda app-developers app
It's a brilliant commercial. It gets people talking about HTC. It's weird, it's witty, and most importantly it's different than anything else out there. The one's that do not like it should watch it a couple of times, you catch little things that make it better each time.
NextNexus said:
I think the campaign is absolutely brutal. You get one of the best brand ambassadors in RDJ and this is the best you can come up with?
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So you've seen one commercial from what will possibly be a 2 year marketing campaign, and based on that the entire campaign is brutal?
Gettin a little ahead of yourself I think.
Sent from my HTC One using xda app-developers app
I've shown a couple of people and they thought it was hilarious for a phone commercial, they'll probably show a couple more each and so on... Definitely works
Sent from my HTC One using xda premium
finally they got the attention they deserve
And i think they are on the right track http://www.youtube.com/watch?v=Y5cZvbOisk4
Really nice video from Placebo and the One seems to be spot on, although it is kind of a negative representative of technology (even bad publicity is good ). One thing bothers me: i can't seem to find the nudity augmenting app in google.store. Anyone?!
You guys are kind of missing the point of what the new campaign needs to do and are expressing your "feelings" toward it. In Q2 there were 45% more smartphones sold then last year. HTC’s Q2 revenue was down 28%. So something’s caused/causing HTC to lose customers in a burgeoning market at a faster rate than their competitors (LG and Sony’s YOY market share improved in Q2). Paying RDJ $6MM a year for two years and coming up with an edgy offbeat campaign is designed to reverse that trend and its success solely lies in how much additional revenue and market share HTC gains because of it.
So who buy’s (or doesn’t buy) HTC’s phones?
People that have followed them since the G1, like their products, consider themselves loyal to the brand, or like to align with the "underdog" and consider themselves contrarians (HTC as the "anti" Samsung).
People who are aware of HTC, may have lost track of them, and are neutral toward owning an HTC phone.
People who don't know HTC (unaided awareness), don’t really follow technology on the whole, view a smartphone dispassionately (it’s a tool), and buy what they like based on what’s available at their two-year contract renewal.
People that don’t like HTC. They may have had a bad experience, be loyal to another brand, or simply decided that, compared to other choices, they don’t like HTC or their products.
I’d assume the majority in this forum are heavily weighted to category 1 with some people who either found or came back to HTC because of the One which are in category 2. For those groups, since their already loyal and aware and probably bought the One, the advertising campaign is simply a “feel good” and won’t do anything to help HTC meet its objectives. Once a brand (any brand) has poisoned a customer marketing alone statistically doesn’t get them to come back so there won’t be a lot of category 4 purchasers converted because of the campaign.
So category 3 is the biggest opportunity. That and elevating the opinion of HTC and propensity to buy for those in category 2. The success of the campaign rests on how well it appeals to those two categories and will be measured by a reversal in HTC’s decline. So HTC loyalists can “love” the campaign and people can comment on its innovativeness but the only thing that matters is whether or not it brings in new customers and revenue. It's not going to have an impact in Q3 because it's almost over and HTC's projecting their first loss for that quarter. So we won't know how effective the campaign is (or is starting to be, it runs for two years) until the end of Q4. But there will be a slew of campaigns running pre-holiday including the LG G2, Moto X, SGS4 (it's still new to people that are using older phones), Note 3, Sony Honomi, and iP5s/c. So there's lot of messaging that HTC's campaign will be competing against and Apple and Samsung do a lot of saturation which is particularly hard to be memorable against because repetition trumps the creative in driving awareness.
Nice!! HTC is doing a much better job with advertising this device. After I bought my One, three of the people I talked to about it's first words were "Oh I just saw a commercial for that!" That has NEVER been the case with HTC before! Great phone, deserves their marketing attention.
I honestly can't say I enjoyed the ad... I wish it were more minimalist.
It fits really well with rdj personality, it's really different for an advert, catches attention, gets people talking. I think its really clever advert. I honestly can't think of a better way to use RDJ, follow-up adverts will probably include him using the phone of something simialr, this is definitely HTC on the right track
Sent from my HTC One X using xda premium
Alright, at least two people who I know watched the ad went on ebay and brought their own one. I'd put them into category 3. I'm impressed. The ad at least got them to do a bit of research (I assume) or they just impulsively brought the one upon watching the ad. Thought I'd share this, someone else might find this interesting
Sent from my HTC One using XDA Premium 4 mobile app
Nitin985 said:
It fits really well with rdj personality.
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RDJ is a gift and a curse. A gift because it'll create a lot of attention for the campaign. A curse because if all people talk about and remember are those "RDJ commercials” as opposed to "HTC's new commercials" it'll do squat for HTC and win awards on the "creative" side and fail miserably on the "effectiveness (EG: revenue)" side. In advertising/marketing you never want the creative to upstage or overpower the product/service it’s there to support. I showed the ad to my "category 3" non-geek friends without any intro. When it was over I asked "what was it for?" None of them knew. Hardly a relevant focus group but interesting nonetheless.
Hey guys! Have you seen this commercial/sponsorship?
Our beautiful phone at 1:38, 1:43, 2:21, 2:31, 3:08, 3:14, 3:23.
I usually don't listen to this genre of music, but I enjoyed this one... One...
Related
Most of us are now aware that the sale of Samsung Galaxy Tab 10.1 tablets have been blocked in Europe (at least for now) by an injunction in favor of Apple's lawsuit...now it appears they are suing Motorola in Europe as well.
(Source: FOSS)
Can the end of the Xoom in Europe be near at hand?
Read my analysis of the Apple/Samsung situation at http://forum.xda-developers.com/showthread.php?p=16511779#post16511779
That's why I bought my wife a xoom now.
Sent from my ADR6400L using XDA Premium App
>Can the end of the Xoom in Europe be near at hand?
That'd be true in two months, regardless.
>Read my analysis of the Apple/Samsung situation
Honestly, you're ranting. That's fine, if it makes you feel better, although not sure why you should feel worse. It's big companies fighting it out. Let them.
Give the judge the benefit of the doubt for competence. If the suit was frivolous, Apple wouldn't have secured an injunction. Whatever legal merit the suit has, frankly, we don't know. Getting upset about it doesn't make us understand it any better.
I will never ever purchase an apple product ever
inspiron41 said:
I will never ever purchase an apple product ever
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My rant:
Likewise. I bought the second Gen iPod when they were a decent company. Then they got in their mind that they can take over the world (which they might) but I think that is very indecent to innovation. I have never had such a hatred to one company and always will.
Sent from my Xoom using XDA Premium App
It's interesting to me how Apple and Apple fanboys tout their products as the best in the world, yet they feel the need to sue every mobile electronics maker in the world.
It's about time Apple tried to sue someone with a strong patent portfolio. As long as Motorola don't roll over, Apple *are* going to get a bloody nose, because suing over patents nowadays seems to have absolutely nothing to do with the merit of your case.
If there's a rant to be made, it's people's propensity to paint things in good/evil terms ("XYZ is EVIL!"), get more partisan ("I hate THEM! They're the ENEMY!"), and become more blindered in their views ("I'll never buy anything from XYZ!"). It's a self-reinforcing cycle.
Obviously, I'm not just talking about something as trivial as whatever brand of tech toys you espouse. The descent to frothing fanaticism is widespread enough that it is damn annoying and frightening at the same time.
e.mote said:
If there's a rant to be made, it's people's propensity to paint things in good/evil terms ("XYZ is EVIL!"), get more partisan ("I hate THEM! They're the ENEMY!"), and become more blindered in their views ("I'll never buy anything from XYZ!"). It's a self-reinforcing cycle.
Obviously, I'm not just talking about something as trivial as whatever brand of tech toys you espouse. The descent to frothing fanaticism is widespread enough that it is damn annoying and frightening at the same time.
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So you're saying is it would be OK to live in a dictatorship country if it was pretty and had good weather?
Sure Apple makes good products, however there are very good if not better alternatives. Apple improves on one product in the market and makes it incredible. Then other companies start making the products better as well and Apple sues them. Happened to mp3 players and iPods, now happening for tablets and iPads. It hurts innovation and I know Google and Microsoft also sue companies but not as much and not as narrow minded/take over the market mentality that Apple has. Now don't get me wrong I have owned Apple before, and yes their products are well made and innovative. But so are a lot of other brands.
But I do agree on the grander scheme of things if we arn't just talking tech toys that yes it is not a good idea to be narrow minded on anything. I believe that's what you were trying to get at.
e.mote said:
If there's a rant to be made, it's people's propensity to paint things in good/evil terms ("XYZ is EVIL!"), get more partisan ("I hate THEM! They're the ENEMY!"), and become more blindered in their views ("I'll never buy anything from XYZ!"). It's a self-reinforcing cycle.
Obviously, I'm not just talking about something as trivial as whatever brand of tech toys you espouse. The descent to frothing fanaticism is widespread enough that it is damn annoying and frightening at the same time.
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You are saying this as if it is a new phenomenon.
======short version========
Put simply, it is easier to deal with absolutes and it is easier to convey opinion to others in absolutes.
======long version========
It is human nature to ally with a particular group, society, or set of ideals and denigrate the things that differ from the ideal you are allied with. Countries, religions, sports teams, type of car.... the list is as long as there are comparable objects. It is possible for people to see in shades of right rather than absolutes but this provides no stable platform on which to hang a set of beliefs.
- It is far easier to say "Motorola is incompetent and I will never use them again" than it is to say "Motorola made some serious mistakes with the Xoom but they did do some things right."
- It is easier to say "Motorola is out to screw early Xoom adopters." than it is to say "Motorola is not communicating well with early Xoom adopters."
- It is easier to say "thou shall not kill" than it is to say "thou shall not kill unless it is needed to preserve other life"
- It is easier to say "Other religions are wrong" than it is to say "other religions are different."
- and it is easier to say "Apple is evil" than it is to say "Apple's stance on the similarity between the iPad and Xoom is not reasonable."
Absolutes allow a person to place an idea, group, or company into a position within opinion that requires less thought and little debate. This is comforting to most, requires less consideration, and makes life easier to deal with. The more you deal with a specific idea/group/company the more details you learn and the less likely you are to paint your opinion on the subject with such broad strokes. No one wants to try and know everything in such detail however.
So while it would be better if mankind as a whole took an effort to see the merit in differing opinions on subjects, it is not the nature of man. To try and remove the polarizing nature of the psyche would possibly lead to less conflict but it would also to moral and ethical confusion.
There have been and are individuals who have evolved past this need but those individuals are not common, indeed the most notable have been quite extraordinary.
Here is one take on the patent issue that underlies the various recent legal spats. The commentary delves into more detail than the usual regurgitated pap, and the arguments made are reasonable, at least based on the material as presented.
http://thisismynext.com/2011/08/11/broken-patent-system/
http://www.daniweb.com/hardware-and...obile-devices/news/376718/1621537#post1621537
DaniWeb can reveal exactly what it is that Apple thinks Samsung has copied, and we hope you are sitting down because the actual community design images contained within that certification are basic to say the least.
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so, what do you think is going to happen? i own a xoom and i am planning to buy a new one to my girlfriend but now i am afraid of that samsung and motorola can cut off their support on these devices.. i dont want to own a device which has no support of new updates/market or accesorries ..
besides i am in turkey and my xoom has been boutgh from the usa by the man who has sold it to me.. so i do not have a bill but only a serial number, i can check the warranty from the motorola web page but what is going to happen if they decide to "erase" the samsung galaxy tab 10.1 and motorola xoom from the market and give everyones money back?
_delice_doluca_ said:
so, what do you think is going to happen? i own a xoom and i am planning to buy a new one to my girlfriend but now i am afraid of that samsung and motorola can cut off their support on these devices.. i dont want to own a device which has no support of new updates/market or accesorries ..
besides i am in turkey and my xoom has been boutgh from the usa by the man who has sold it to me.. so i do not have a bill but only a serial number, i can check the warranty from the motorola web page but what is going to happen if they decide to "erase" the samsung galaxy tab 10.1 and motorola xoom from the market and give everyones money back?
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I don't think you need to worry. Get the Xoom for your girlfriend. If you root it (or even if not) you will continue to have plenty of support for your tablet from this community as well as from Google/Moto. I just think that Apple is not allowed to take over the world. We have to take a stand some time, somewhere.
nooomoto said:
It's interesting to me how Apple and Apple fanboys tout their products as the best in the world, yet they feel the need to sue every mobile electronics maker in the world.
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What is really funny is apple was invented by steve jobs stealing open source programming from someone else, patenting it and putting his name n it, then just having a slick campaign that if u dont buy apple ur not individualistic and being different is cool (as long as it is done in groups...). Then says his product cant be hacked on a tv commercial... Within 48 hours they pulled the commercial because four major hacks came out... So they steal, prey on peoples need to be "cool" and their fear of being hacked... But then turn around and start suing all their competitors. This is not new for them and it is a business tactic now... A pathetic way to slow up progress of their competitors... And their iphone sucks... No expandable memory, no battery pull ability, no open source, poor reception, charges for wifi tethering and it isnt built in, no flash.... Etc etc..
To play on their gay commercials... If you don't have an iphone, well you probably have a better smart phone... Even blackberry and nokia kick iphone ass... Rant over
rockhumper said:
What is really funny is apple was invented by steve jobs stealing open source programming from someone else, patenting it and putting his name n it, then just having a slick campaign that if u dont buy apple ur not individualistic and being different is cool (as long as it is done in groups...). Then says his product cant be hacked on a tv commercial... Within 48 hours they pulled the commercial because four major hacks came out... So they steal, prey on peoples need to be "cool" and their fear of being hacked... But then turn around and start suing all their competitors. This is not new for them and it is a business tactic now... A pathetic way to slow up progress of their competitors... And their iphone sucks... No expandable memory, no battery pull ability, no open source, poor reception, charges for wifi tethering and it isnt built in, no flash.... Etc etc..
To play on their gay commercials... If you don't have an iphone, well you probably have a better smart phone... Even blackberry and nokia kick iphone ass... Rant over
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Though I enthusiastically agree with what you are saying...could I ask you not to use the term "gay" as a negative? I'd go with "To play on their ridiculous/boring/really irritating commercials..."
Anyway...it's FRIDAY!
okantomi said:
Though I enthusiastically agree with what you are saying...could I ask you not to use the term "gay" as a negative? I'd go with "To play on their ridiculous/boring/really irritating commercials..."
Anyway...it's FRIDAY!
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Totally agree on using better negative terms...I would actually call them "smug and arrogant" more than anything else.
Sent from my GT-I9000 using XDA Premium App
whenever I see someone with an iphone or ipad, I automatically assume this person is 100% gullible and I can convince them to literally buy ANYTHING as long as I make it sound especially hip.
MitchRapp said:
whenever I see someone with an iphone or ipad, I automatically assume this person is 100% gullible and I can convince them to literally buy ANYTHING as long as I make it sound especially hip.
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That's a pretty extreme statement.
Apple has the best marketing in the tech world. They also have some decent products, with plenty of objective reasons to choose Apple over the alternatives.
However, remember that marketing is simply making people aware of a product and its features.
I find when talking to people that decisions on platform aren't made over which commercial was the coolest, but rather the features and/or familiarity with the brand.
I would argue that very few people are so superficial as to choose a platform based on "hip"-ness.
The real problem here is not Apple. Whatever you think of iOS, they are just a company using every tool at their disposal to succeed. If roles were reversed any company would do the same.
The problem is a hopelessly broken, pitifully antiquated Patent system that allows absurd patents to be approved.
This problem is compounded by the abuse of "patent troll" companies that never developed a technology or released a product, but simply bought patents and create lawsuits.
Sent from my GT-I9000 using XDA Premium App
The HTC One is very much looking like the next phone for me long term, but all this talk about how poor HTC is doing is making me wonder is it worth the risk if they go bust, then I guess the software would stop getting updates, warranty wouldn't be covered if things go wrong, no sell on value as well.
What are peoples' thoughts?
happysteveo said:
The HTC One is very much looking like the next phone for me long term, but all this talk about how poor HTC is doing is making me wonder is it worth the risk if they go bust, then I guess the software would stop getting updates, warranty wouldn't be covered if things go wrong, no sell on value as well.
What are peoples' thoughts?
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1) Here in the uk warranty wouldnt be an issue as the contract is with the company you purchased the phone from and not the manufacturer. I dunno how it works in other countries but we are safe this side of the pond.
2) If the development community is thriving then I wouldnt worry about updates (i plan on jumping straight to cyanogenmod if it is ever supported).
3) Sell on value would naturally be effected but thats the risk you take with anything you buy these days.
Personally I cant see HTC going under and if they do, ah well, not like im spending thousands.
You could play the Titanic theme as you toss your One off the back of a ship?
jdawglx01 said:
You could play the Titanic theme as you toss your One off the back of a ship?
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i lol'd in the office
i really cant see htc going bust anytime soon.
They are still making money , and that without the launch of the htc one which should boost them up for a bit.
Dont forget they are still the 4th largest manufactor of phones in the world.
That thought did cross my mind too but I do not think they would go bust or do a blackberry and mess things up totally.
happysteveo said:
The HTC One is very much looking like the next phone for me long term, but all this talk about how poor HTC is doing is making me wonder is it worth the risk if they go bust, then I guess the software would stop getting updates, warranty wouldn't be covered if things go wrong, no sell on value as well.
What are peoples' thoughts?
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HTC isn't going busted. They are not in bankrupcy they only have lesser sales but still they earn a gross of million dollars per quarter. It's just it is low compared to other phone companies. Don't be a paranoid, the smartphone manufacturing sector is one of the most lively business today there's no way any company would go bankrupt from it. There's far too many other OEMs which has lower sales than HTC infact HTC has even higher sales compared to blackberry and LG.
GRRR .. how do you remove a thanks !! ... Fat fingers and a touchpad don't mix !!!
Of course HTC isn't going bust .. what a daft idea. Their sales have slowed per quarter year on year when the crazy economy nowadays expects constant growth. If HTC comes a respecatble third behind Samsung and Apple that will satisfy the company goals as long as they take back some more market share.
Remeber that the percentage of market share figures being shown around are dependent on the size of the market. Samsung has done an enormous job (and spent an enormous amount of money) expanding the overall market. 10% of the market 5 years ago is nowhere near as good as 5% of the current market, and that's mainly thanks to the marketing divisions of Samsung and Apple competing to take over the world ...
On the other hand, HTC has always produce a 'disruptive' product every couple of years, one which stretches the envelope in some way or another. They innovate, the others market ... There will always be a relatively small but extremely comfortable place for HTC top-end phones ... and don't forget ... they made white-box phones for other companies and carriers for years before 'coming out' ... there's still a market there too.
Worry more for Nokia, Blackberry and a few others. The likes of Samsung and LG are appliance manufacturers and Apple are computer manufacturers so they have safe business to fall back on. Once the Cellphone market starts to approach saturation they'll ease off .. but right now the race is for a decent slice of China, South America and India ... Let's see how HTC acceptance is in those regions before we start to ring any funeral bells
yes this post pisses me off as well
HTC has so far been profitable, ie: they are not yet sustaining operational losses
yes yes sales are down, but the latest numbers are just media FUD, with a new supreme SINGLE flagship almost released no one would buy their old flagships
the recent news is that they are at their lowest pre android level, surprising how they've survived and grew back then if its a near death experience
besides even if they cross into "loss", companies can survive this state for years as well
What everyone else said, plus: Absolute WORST CASE scenario, they get bought. A company with as much valuable talent, branding, IP and carrier/manufacturing partnerships as HTC doesn't "go bust". Who would buy them? Well, ASUS is a Taiwanese company that desperately wants to transition successfully into the phone market..
hamdir said:
yes this post pisses me off as well
HTC has so far been profitable, ie: they are not yet sustaining operational losses
yes yes sales are down, but the latest numbers are just media FUD, with a new supreme SINGLE flagship almost released no one would buy their old flagships
the recent news is that they are at their lowest pre android level, surprising how they've survived and grew back then if its a near death experience
besides even if they cross into "losses", companies can survive this state for years as well
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A bit OT but I have a feeling they will release more phones than just "ONE" over this year but I really hope they don't as it's just easier to maintain and support 1 phone a year rather than 6 or more.
jdawglx01 said:
You could play the Titanic theme as you toss your One off the back of a ship?
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you are so funny, man.:laugh:
While it's true that HTC's revenue and profits have been depleting for about 18 months, the company is actually doing quite well when compared to Sony, Motorola, Nokia, BlackBerry and a few others. All of those companies have been operating at a loss for quite some time, yet they have managed to stay alive.
The fact that HTC is changing its approach with the One is actually a very good sign. The company will be able to focus its software development efforts on fewer devices and throw its entire marketing budget behind one device. We will see other HTC devices launch in the coming months, but a handful of HTC execs have stated that a number of phones were killed off so that the company could make the HTC One a priority.
If things go really bad with the HTC One this year and can't find a way to reverse its downward trend, HTC will still be around for at least 2-3 years before they would need to file for bankruptcy.
Imagine if HTC did go bust...we'd have to buy plasticy toy looking phones that make toilet noises.
Wiki shows this
Revenue $9.449 billion USD
Operating income $1.496 billion USD
I think they will be ok ....
hamdir said:
yes this post pisses me off as well
HTC has so far been profitable, ie: they are not yet sustaining operational losses
yes yes sales are down, but the latest numbers are just media FUD, with a new supreme SINGLE flagship almost released no one would buy their old flagships
the recent news is that they are at their lowest pre android level, surprising how they've survived and grew back then if its a near death experience
besides even if they cross into "losses", companies can survive this state for years as well
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I could not agree more. HTC made less PROFIT this quarter making it their lowest performing quarter since the nexus one days.
Remember winmo? This site used to be all HTC, their stock was rising based on decisions like branding on their own etc. The One will be the largest rollout since the Touch pro 2. They are still more profitable now since then. HTC isn't going anywhere.
Sent from my HTC One V using Tapatalk 2
I think HTC is unlikely to go bust. They took everything they learned from the Sensation line and gave us the One X. As they realized various issues, HTC rapidly adapted their phones to fix issues of the past. Things like the WiFi antenna issue will never happen again. Sense 5 is much more in line with AOSP and Holo, with much better functional addition. They brought back the aluminum unibody. They innovated new features, brought a truly good camera to the table rather than better optics and a good camera app. They added new sound hardware and truly delivered on their promise to give great sound instead of just an equalizer. The list just keeps going on.
HTC has shown that they rapidly adapt to fix their weaknesses and give customers what they want. I think that is what will ensure their survival.
The only phone company going bust this year is Blackberry
There is no chance at all but in case Google or Samsung are the potential buyer they will take care of all things
Sent from my GT-I9300 using xda app-developers app
Reckless187 said:
Imagine if HTC did go bust...we'd have to buy plasticy toy looking phones that make toilet noises.
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just awesome
by the way HTC just closed a 10 year deal with apple, a 3 year sponsorship with UEFA and has been on a hiring spree, so yea it's safe to say they are not going anywhere
don't let media FUD get to you
---------- Post added at 10:09 AM ---------- Previous post was at 10:02 AM ----------
daleski75 said:
A bit OT but I have a feeling they will release more phones than just "ONE" over this year but I really hope they don't as it's just easier to maintain and support 1 phone a year rather than 6 or more.
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the strategy is for one supreme flagaship, no other devices for at least half a year, and with a very high chance of a One + mid year
there will definitely be other mid to low range devices, a phablet + tablet maybe
considering that even Apple is about to release two iPhones (and two ipads, ipod etc) you can't really expect a phone specific company like HTC to just go for one device, actually no body releases one device...stop dreaming
but they did fix their biggest mistake which was release three competing flagships last year (One S, X, XL)
a mid year refresh will not hurt, in fact it will persuade those considering the One mid year but tempted with newer devices specifications, all their previous mid year refresh were basically the same device with a slight speed+battery boost/ refinement to the finish/red accents! so no matter how the minority of XDA memebers like to cry about those minor refresh releases, ITS STILL THE SAME DEVICE
yesterday i saw the One X+ with someone and i asked him if i can see it, i just couldn't stop myself from laughing all those who freaked out when it was announced, its 99% the One X, HTC have the same team for what basically is the same firmware on both, in fact im all for it, refreshing the same device actually entices HTC to keep the updates flowing
http://www.theverge.com/2013/5/21/4...ures-disastrous-first-and-production-problems
Sent from my HTC One using xda app-developers app
It will be sad to see them go, downsizing is never pretty. I really hope we'll see a phone running sense in the future generations.. I think the one should have been much more popular than it is.
Sent from my Tricked out HTC One
Its overdue!!
When a company goes down that fast, major changes are a must!!
Just sack the CEO and let someone else bought the company.
This is very very sad news, also the launch of the One in my country is a disaster.... Not enough unit to sale, only units for pre-ordered customers, delayed 3-4 times. I really hope the doubled manufacture rate of the One will help them get out of this situation...
Google - please buy HTC!!
yes but consider this
if the US staff if being changed or they are leaving on their own, the motherbase is still in Taiwan, if anything those leaving are those who failed HTC so far
Let's not forget the One X main failure was the US market
Slashgear's take on the news
HTC sees more top execs disappear as Facebook fouls First launch
and little less drama
Nonetheless, HTC’s future is about more than just a few high-profile staff looking elsewhere for their next challenge. The company has apparently pushed through its HTC One production issues, with output said to double this month alone, and the unaudited sales figures from April indicated that demand for the flagship was certainly there. HTC has been pushing ahead with cost-cutting, too, axing little-used services like HTC Watch in less popular locations.
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and did the press consider that Eirc is just a guy who left his job and bad mouthing the place
Leigh @jetleigh 9h
Proud to say I work for @HTC. #hatersgonnahate
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https://twitter.com/jetleigh/status/337036907546570752
Leigh @jetleigh 8h
@verge you guys are missing a big piece to this, creates a misleading story. *sigh.*
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Executive hemorrhage continues : http://www.theverge.com/2013/5/22/4355290/htc-asia-ceo-lennard-hoornik-leaves-company
i dont think this will affect anything at all..they are always people who can do a better job than those who have left
They just might bring in new people that can get HTC out of this disaster, you never know, HTC might be better off without them.
Ps. Can somebody rename this thread? There are threads created every minute about the same topic.
Sent from my HTC Desire HD using xda app-developers app
For everyone worried that HTC will no longer exist, just remember that Nokia, Yahoo, AOL, MySpace, and many others still exist even though they have not been relevant for a whole lot longer
hamdir said:
Slashgear's take on the news
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This from that article would be an absolute disaster.
A reshuffle in how HTC makes its strategy decisions could be part of the reason behind the shake-up, it’s suggested, with the company shifting product planning to the Taipei HQ and potentially leaving the Seattle office out of the loop.Asian companies don't know how to market toward Western audiences and HTC's been historically bad. Controlling it all out of Taiwan would just make things worse. And if you look at where the people went most are in better jobs with bigger and growing companies so "house cleaning" doesn't seem like what's behind their departure. People on the inside have a more accurate view of the present and future and mass exodus is never a good sign.
Here's what Forbes said...
Once an undeniable power in the U.S. smartphone market (second only to Apple ’s iPhone in 2011), the Taiwan-based HTC Corp. is suffering the latest bump in what has been a slow, drawn-out stumble.
The company’s chief product officer, Kouji Kodera, has left the company, according to a report by The Verge. Kodera’s departure is one of a number of recent HTC fence-jumpers, which includes vice president of global communications Jason Gordon, global retail marketing manager Rebecca Rowland, director of digital marketing John Starkweather, and product strategy manager Eric Lin, according to the report. HTC Asia’s CEO Lennard Hoornik has also chosen to leave the company following two months of leave time.
This exodus of talent only worsens a grim outlook for the company in 2013. The HTC One – the company’s latest iPhone-esque smartphone – has not been the game-changer the company needed to bounce back from poor sales in 2012. Investors have taken notice, as they tend to do (eventually) and HTC’s share prices have fallen to $288 from $432 [the One X/S/V launch] this time last year on the Taiwan exchange.http://www.forbes.com/sites/karsten...retreating-in-the-face-of-iphone-and-samsung/
The thing with Eric Lin is that even when he first "introduced" himself to the community at large for I believe it was pocketnow he came off as a very abrasive and quite negative representative for HTC (and that was in 2009). In terms of PR he was a bad move by the company...In that it doesn't shock me in the least that he is a very outspoken critic of HTC America.
Even speaking with him at some of the live events he's still extremely abrasive...he's a really bad spokesperson for even a company performing well
kurby said:
They just might bring in new people that can get HTC out of this disaster, you never know, HTC might be better off without them.
Ps. Can somebody rename this thread? There are threads created every minute about the same topic.
Sent from my HTC Desire HD using xda app-developers app
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Good idea. Done.
Sent from my HTC One using xda app-developers app
domineus said:
he came off as a very abrasive and quite negative representative for HTC (and that was in 2009).
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So either he was really good at his job and HTC decided to overlook his personality traits or, since he was at HTC for four years, HTC's incompetent for allowing such a key position to be filled with someone not up to the task.
Forbes iPhone esk quote is ridiculous as well as measuring the one success so pre maturely
I give up with American media
hamdir said:
Forbes iPhone esk quote is ridiculous as well as measuring the one success so pre maturely
I give up with American media
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Their basing their conclusion on HTC's guidance for Q2 2013 which is below (by 21%) what they actually achieved in Q2 2012 with the X/S/V and that at this point last year their stock price is 33% lower with the One on the market than when the X/S/V were on the market for the same amount of time. I was hoping for HTC's sake that today's big Verizon announcment was that they'd be carrying the One. It turned out to be a partnership with Jennifer Lopez aimed at the U.S. Latin market.
Here's HTC projected performance along with their historical performance (as provided by them).
Off to enjoy my HTC One
Enjoy the stock exchange Barry I share no interest
---------- Post added at 08:02 PM ---------- Previous post was at 07:54 PM ----------
By the way, isn't it odd that you only contribute to death stories around this specific forum and nothing to do with the device it self?
At least Baron took a bold step
http://forum.xda-developers.com/showthread.php?t=2157153&page=612
You really don't like HTC at all Barry, do you? Never see you saying anything good about them and always praising Samsung like they have no faults at all and any problems that they do have, you seem to brush them under the carpet like they are non-issues i.e. the screen issues yet when it comes to HTC and a minor problem, it is just an outrage and that this will severely hurt the company according to you......
Regarding this "shake up", just because people have left the company doesn't neccasrily mean that the company is going down, as posted by one of them and an article, it sounds like they weren't happy working at HTC....... how that relates to "the end of HTC", please explain......... besides, it might be a good thing as posted, their marketing is crap (much better this year but still not good enough to match Samsung) and this is one of the most important areas as to if a product will do well combined with sales commissions, Samsung know fine well how it important it is, otherwise they wouldn't be throwing such a stupid amount of money at that department let alone increasing it substantially each year, that is largely why they are so popular and sell so many units as has been proven even if a product gets better reviews and is better overall and is preferred by the majority of users across forums/polls etc. Looking at both devices the other day, HTC one shoved with all the other devices where as the galaxy s4 has its very own stand and the device isn't clamped down anywhere as much and you even have a wee display notice beside the phone saying something like "call for assistance to demonstrate the features" and everywhere you look, you just see GS 4 posters.... this is where HTC and other companies fail big time and is what cost them their sales, X company could have the very best product by miles, however, what is the point if you have Y company that has a device, which isn't as good but are paying/bribing the shops more in order (more than other companies) to push their devices onto the customers?? In that situation, what do you think is going to appeal to the average joe customer more....
Plus HTC need to branch out to more market areas in order to create more brand presence as at the minute, average joes probably view HTC like what we view ZTE etc.
The GS 4 is not the best selling phone purely because of the SD slot and/or removable battery and/or its software gimmicks/features (maybe it is for the likes of most of the people on this forum but not for the mass consumer i.e. average joes and you can quite clearly see this isn't the case as apple aren't having problems with their iphones and sales.....) or/and because it is free of faults (how many note II and GS 3 devices died last year from the sudden death issue?? Surely that would leave a bad taste??? Not to mention when it took Samsung so long to admit that there was a problem let alone fix it.....EDIT: Oh and their awful repair service too! Blaming it on water damage......), GS 4 has more serious issues compared to the one currently i.e. over heating, poor performance in real world usage, screen issues (be it pink/purple tint, red pixels, screen glass or/and AMOLED breaking/cracking with slight pressure), audio issues etc. The one's issues are mainly cosmetic and some aren't even "issues" i.e. that tiny tiny gap at the top/bottom which doesn't even measure in at 1mm can hardly be consider an issue since it normal as the speaker covers aren't part of the zero gap body, if that is consider an issue then every single phone has that issue especially the GS 4, check the camera lens area and back cover parts:
http://www.blogcdn.com/www.engadget.com/media/2013/04/dsc05710-1366741454.jpg
http://www.blogcdn.com/www.engadget.com/media/2013/04/dsc05555.jpg
http://www.blogcdn.com/www.engadget.com/media/2013/04/dsc05553.jpg
http://www.blogcdn.com/www.engadget.com/media/2013/04/dsc05538.jpg
http://www.blogcdn.com/www.engadget.com/media/2013/04/dsc05492.jpg
Heck Samsung could have just released the exact same phone as the GS 3 but with that 1080P screen and they would have still have sold the same amount as what they currently have with the GS 4.
It is just like everything these days especially the game and film industry, you hype and market the **** out of the stuff, they sell millions, however, be bloody awful, you then have your GOTY and film of the year that doesn't sell as well due to the lack of marketing.
/rant
Anyway, back on topic, as I was saying, this could be a good thing, getting new and better people in to carry out those jobs and get some fresh ideas.
Sounds like the CEO needs to go as well......
[NEWS] HTC Execs in Custody; Accused of Stealing Trade Secrets & Sense 6.0 Designs
The Verge said:
Following reports of internal disarray in May, when several executives departed, HTC has filed a formal complaint out of its offices in Taipei, Taiwan, that several high-level employees stole trade secrets after planning to leaving the company. Several Chinese papers report that HTC's VP of product design Thomas Chien, an R&D director Wu Chien Hung, and design team senior manager Justin Huang were among five employees that planned to leave the company after collecting their mid-year bonuses yesterday.
AUTHORITIES RAIDED HTC'S R&D CENTER YESTERDAY
Engadget's Richard Lai cites several Chinese sources as reporting that HTC "caught Chien secretly downloading files related to the upcoming Sense 6.0 UI design" and sharing the data with external contacts via email. Chien and Wu were reportedly both taken into custody following raids at HTC's R&D center and the suspects' homes and offices.
In addition to stealing trade secrets, HTC also alleges the designers charged elevated fees for their part in the design of HTC's One smartphone. Although the design was done in-house, Lai reports that Chien, Wu, and Huang are accused of using "an external design firm to invoice HTC for over $334,000" before splitting the fee between themselves. The trio have reportedly registered a new design company aimed at the Chinese market, where Focus Taiwan claims they're "likely to work with Chinese smartphone vendors to develop new models, using the technology they stole from HTC." According to the China Post, one suspect at the scene of the R&D raid claimed HTC management was aware of the new business and questioned the reason for the search. It should be noted that, while UDN agrees with the chain of events, it doesn't attribute the comments to suspect, but rather an onlooker.
THE PROBLEMS ARE TWO-FOLD FOR HTC
The problems are two-fold for HTC. As well as allegedly dealing with a major issue of internal fraud, the company also looks likely to lose some very important members of its design team. Huang personally sketched out the design for the HTC One, while Chien spearheads the entire product design team in Taiwan. HTC hasn't commented on any of the revelations, apart from to note that "the matter is under investigation by relevant authorities."
Update: HTC has elaborated on its previous statement, telling us that it "expects employees to observe and practice the highest levels of integrity and ethics. Protecting the company’s proprietary and intellectual properties, privacy and security is a core fundamental responsibility of every employee. The company does not condone any violation. As this matter is currently under investigation by the relevant authorities, we therefore refrain from further comments."
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http://www.theverge.com/2013/8/31/4...tedly-in-custody-after-stealing-trade-secrets
Thoughts and/or opinions?
Well they were leaving so it depends if they were planning to go and work elsewhere, that would be interesting
Willieumm said:
Your thoughts?
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It's kind of a strange story and I'm guessing there's more to it than we've heard so far.
Cher Wang, HTC's largest shareholder and Chairman of the Board, filed the charges personally. That's pretty odd.
If $300K was misappropriated in May where were all HTC's checks-and-balances and why was it discovered only when key personnel left the company? Peter Chou is known to be a micro-manager and to have his hands in everything. It's pretty embassing (if true) that he and CFO could miss a $300K scam.
The people that left are heavy hitters; including their VP of Product and the designer who penned the One. Whatever comes from the charges HTC's loss of their design team is going to be an issue.
It's kind of funny to hear about HTC's secret sauce being so valuable that others would steal it or misappropriate it. HTC's sales and stock value have fallen like a rock over the past 24 months and they're projecting a loss for Q3. If Sense hasn't helped HTC what's so "valuable" about it that it's worth stealing? Especially when it would be pretty easy to reverse engineer it anyway.
I guess we'll find out more as the case advances.
BarryH_GEG said:
[*]It's kind of funny to hear about HTC's secret sauce being so valuable that others would steal it or misappropriate it. HTC's sales and stock value have fallen like a rock over the past 24 months and they're projecting a loss for Q3. If Sense hasn't helped HTC what's so "valuable" about it that it's worth stealing? Especially when it would be pretty easy to reverse engineer it anyway.
[/LIST]
I guess we'll find out more as the case advances.
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It's talking about Sense 6, you can't reverse engineer what hasn't been released, and the whole point would be to preempt HTC release. Time to market is pretty important.
Htc sensation robbed htc of one of the best android manufacturers. Htc desire lineup was good then Htc one X, S. were too great devices and now One is best. Htc now just need to push its marketing because many people dont know about it much like they know about samsung and of course they need to focus on great new products. Htc phone have generally higher price unlocked so they need to fight samsung on that front
Sent from my HTC One using xda premium
BarryH_GEG said:
HTC's sales and stock value have fallen like a rock over the past 24 months and they're projecting a loss for Q3. If Sense hasn't helped HTC what's so "valuable" about it that it's worth stealing? Especially when it would be pretty easy to reverse engineer it anyway.
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Very true but when you really think about the design team of the HTC One you're talking about HTC's most successful phone to date, both in sales and in critic and user praise. Sure, they didn't outsell the S4/iPhone 5 but look at how many months the HTC One has been #1 in the Official Phone Dog Smartphone Rankings, both by user and expert votes. I consider this a HUGE victory over both Apple and Samsung, especially on the user side, because it's what the average (non-XDA) users see on TV, magazines, ads, billboards, etc. And I believe also that those are the models which are heavily pushed by the salespersons in stores as well. So to think that it's sat at the top of the pack for the better part of the year is at the very least a major victory. And since the Sense design team has gone to a more minimalistic approach of the UI, they've also gained a great deal of praise for the overall software design. I think the most interesting and damaging things that happen here will be mostly behind the scenes and probably never even come to light for us to analyz. As a very long-time HTC fan and loyal user, I hope to see them continue the direction they had going with this, and not lose the momentum they had gained this year. Hopefully this will have very little negative effects overall because I really feel like they got it all right with the One, finally bringing together all the major components they got wrong on previous phones that had just as much potential, but failed in execution. I feel like HTC finally took note of what average users, power users (such as us) and critics/experts. But I guess only time will reveal what's in store for us.
Here’s the deal. Cher Wang and Peter Chou rule HTC with an iron fist. They are singularly responsible for all the decisions that have HTC where it is today. Where is it? Their stock is at an all-time low with 31 out of 33 analysts assigning it a “sell” rating which means they believe there’s little hope for a recovery. They’ve lost revenue, profit, and market share in every YOY quarter for the past 24 months. Because of their loss of sales they now have a scale problem. Producing as few devices as they are they pay more than their competitors for the same components and have lower priority access to scarce components. Their R&D, production costs, and support are distributed over a smaller product base which means their profit is hosed on that front too. Thinking outsiders might help, Cher and Peter brought in a bunch of Western talent. They all left with a bunch of very senior Asians that have been with HTC for years. Now they’ve lost their design team. So we’re back to Cher and Peter, the people responsible for getting HTC in to a mess, working alone to pull them out of it. As Einstein said, “insanity is repeating the same thing over and over again expecting a different outcome.”
The One was their last hope and a chance to prove they could turn themselves around. It is without doubt HTC’s best effort to date but, despite critical acclaim, it has caused HTC to miss their own revenue targets in the last two quarters which means it’s selling below HTC’s own expectations. So with a “bread and butter” phone like the One being as good as it is and not helping HTC gain market share while both Sony and LG have what chance do niche phones like the Mini and Max that sell in far lower quantities have? Their finally approaching emerging markets after their competitors have been there for a year. Who will care? Their component prices prevent them from competing on price and other manufacturers have bigger brand appeal. And the low-cost Desires are no One in terms of design and features.
It was suggested above that product isn’t the issue causing HTC to continue their decline and it’s all based on marketing. Their on record saying that the campaign with RDJ is continuing at their current global marketing spend rate of $500M annually over the next two years. Motorola’s paying $500MM over 4 months just for the launch of the Moto X.
Analysts are betting that HTC will be acquired this year; probably by one of the Chinese brands that could leverage their engineering and production resources. That’s pretty much HTC’s future as even with RDJ, the Mini/Max, and a late push in to emerging markets their relevance, scale, and numbers have declined past the point of a self-driven comeback. With their stock so depressed (and possibly getting worse) HTC will never go away and the lower the stock price goes the more attactive an aquisition candidate they become.
The holiday selling season will be very telling as to the direction of HTC's future.
Well i wont be buying HTC again, if they are still around to make the next phone
Yeah.... Reading all these stories. HTC One will be my last phone. Based on experience. HTC won't survive all these events. We seen it before.... Goodbye HTC...
Sent from my One using xda app-developers app
one thing we have to admit that htc is pioneer for andoid and by far htc one is the best android handset till the date which had given tough competition to apple in the means of design and looks ya there are some faults with the handset but they can be rectified and only htc one is the single handset in its competitor range which gives you dual sim functionality but can say that htc is going through their tough time bad luck whatever one thing they need to concentrte is marketing coz they are lagging behind in worlds key market like china india where samsung is constantly take the pie through marketing coz samsung also dont innovate much we know that may be its s3 s4 note 1 or note 2 even note 3
i think the real competitor for htc is sony in terms of innovation they are really doing good even in marketing so well lets hope htc can get some good plans from their current position
ccpzcp said:
i think the real competitor for htc is sony in terms of innovation they are really doing good even in marketing so well lets hope htc can get some good plans from their current position
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Here's a good chart of HTC's performance. Compare the red boxes against each other. Comparing Q1 vs. Q2 of the same year isn't relevant as it doesn't account for seasonality and other variances in quarterly selling conditions. To add insult to injury, 31% more smartphones were sold YOY (225M vs. 154M) in Q2 2013 which means to maintain the same market share (hold their ground) HTC would have had to have sold 31% more devices than in 2012. As the chart shows they sold considerably less. Sony sold 9.5M devices in Q2 2013, a 29% YOY increase. That puts Sony only 200K devices behind ZTE (9.7M) who claimed the number 5 sales spot for the quarter (behind Samsung, Apple, LG, and Lenovo).
Idk if you guys have noticed but HTC is declining at an alarming rate http://thenextweb.com/insider/2015/08/13/htc-cuts-15-of-its-workforce-as-it-battles-poor-sales/ and they're worthless http://techcrunch.com/2015/08/10/htc-is-now-essentially-worthless-and-insecure/#.lb8fpr:0sl9 . So do you guys think HTC is doomed or will they make a comeback?
Theandroidfan said:
Idk if you guys have noticed but HTC is declining at an alarming rate http://thenextweb.com/insider/2015/08/13/htc-cuts-15-of-its-workforce-as-it-battles-poor-sales/ and they're worthless http://techcrunch.com/2015/08/10/htc-is-now-essentially-worthless-and-insecure/#.lb8fpr:0sl9 . So do you guys think HTC is doomed or will they make a comeback?
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LOL I read those same links and came up with a different conclusion than you..........................................
In the short term profits are non existent, but that does not mean they are down and out.
Look at most of the USA's motor manufacturers, they were in the same boat not to long back
It's funny you mention this. I was displaying something at work the other day to a coworker and a few of his friends. After the video was over, someone asked: "What phone is that?" I said "The HTC One M9". He responded with "HTC? Wow I haven't seen anyone with an HTC in a long time." The rest of the group nodded. That's when I realized that HTC is behind in the game, even if their Flagship product continues to out-pace the S6 and G4 in terms of battery life and build quality. When people think of buying a new phone the first thing that pops into their heads are either the iPhone or Samsung. Samsung is a massive company that has been saturating the market with advertisements for years. But even moving passed them, what are some other phone manufacturers that normal, non-tech savvy people would think of. LG is a familiar name. HTC? Not so much.
HTC needs to get its name out there. Its making quality devices and no one seems to care. The M9 wasn't a big departure from the M8 in terms of looks and when people buy phones they want to be noticed. A phone is every bit an upgrade to the person's communication capabilities as it is a social status. For the buyers that do research before purchasing a new device, they probably stumbled upon the slew of articles proclaiming the Snapdragon 810's heat problems. They also probably read about the lackluster camera. While the camera, after many updates, is quite good, it still doesn't have basic features like OIS. Unfortunately, we live in a society where the camera is the most important part of the phone; thanks to Instagram, Snapchat, Twitter, Facebook, etc. People want a phone that they can just point and shoot in any condition and take a good photo. So when I read articles like the ones you posted above, I find myself not really that surprised. HTC has struggled to keep up with the likes of Samsung, LG and Motorola. Period.
As for me, the M9 is nice, but I absolutely cannot wait for the new Nexus 5 to come out this year. The development community here has some nice content but between Sense and the lack of sources coming from HTC, I find myself missing my old N5 more and more. This will be the last HTC device I'll ever own.
Alcolawl said:
The M9 wasn't a big departure from the M8 in terms of looks and when people buy phones they want to be noticed.
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Yeah because Apple totally redesign their phones every year and wouldn't possibly ship the same phone again with an S badge on it. People still queue for days down the street for it.
They're in trouble, yes. Even a killer M10 might not be enough because the market is just saturated and the margins on flagship phones are so thin. And they're going to have trouble rolling out a killer phone for the simple reason that nobody can afford to max out the specs anymore and still sell their phones at a profit. I mean, look what happened with the OP2. Even Samsung had to cut corners on the S6 (battery, sdcard slot).
Samsung is surviving on marketing and market share, but when the cheap smartphones from China start really flooding the market, things are going to change for everyone.
Despite the negation of some, HTC is at its darkest hour. If the hero product coming doesn't turns out to be a real hero, I'm afraid the M10 will be the last for them to succeed they need both to be successful, and considering the middle tier and phones like the Redmi Note 2 out there, it's gonna be really hard
In my humble opinion, HTC should try not to compete with Apple and Samsung, but move in a new direction. They should move to a more niche market, keeping the things they are good at and also creating a device that comes rooted, so people who like all the modding can have a device that would truly unique to them or bespoke.
Samsung and Apple are to big now for HTC to compete with, so heading in a completely different directions may save HTC, but the company would be a lot smaller than it is now.
Sent from my HTC One M9 using XDA Free mobile app
Alcolawl said:
It's funny you mention this. I was displaying something at work the other day to a coworker and a few of his friends. After the video was over, someone asked: "What phone is that?" I said "The HTC One M9". He responded with "HTC? Wow I haven't seen anyone with an HTC in a long time." The rest of the group nodded. That's when I realized that HTC is behind in the game, even if their Flagship product continues to out-pace the S6 and G4 in terms of battery life and build quality. When people think of buying a new phone the first thing that pops into their heads are either the iPhone or Samsung. Samsung is a massive company that has been saturating the market with advertisements for years. But even moving passed them, what are some other phone manufacturers that normal, non-tech savvy people would think of. LG is a familiar name. HTC? Not so much.
HTC needs to get its name out there. Its making quality devices and no one seems to care. The M9 wasn't a big departure from the M8 in terms of looks and when people buy phones they want to be noticed. A phone is every bit an upgrade to the person's communication capabilities as it is a social status. For the buyers that do research before purchasing a new device, they probably stumbled upon the slew of articles proclaiming the Snapdragon 810's heat problems. They also probably read about the lackluster camera. While the camera, after many updates, is quite good, it still doesn't have basic features like OIS. Unfortunately, we live in a society where the camera is the most important part of the phone; thanks to Instagram, Snapchat, Twitter, Facebook, etc. People want a phone that they can just point and shoot in any condition and take a good photo. So when I read articles like the ones you posted above, I find myself not really that surprised. HTC has struggled to keep up with the likes of Samsung, LG and Motorola. Period.
As for me, the M9 is nice, but I absolutely cannot wait for the new Nexus 5 to come out this year. The development community here has some nice content but between Sense and the lack of sources coming from HTC, I find myself missing my old N5 more and more. This will be the last HTC device I'll ever own.
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Great post, I'm with ya... In my case, I miss my OnePlus One just like you miss your Nexus 5. I'm planning on getting one of the two new Nexus that are coming out in October as well, and the M9 is probably going to be my last HTC device as well.
Sent from my HTC One M9 using XDA Free mobile app
HTC for ever rip
Inviato dal mio HTC One M9 utilizzando Tapatalk
CaseyChaos666 said:
Yeah because Apple totally redesign their phones every year and wouldn't possibly ship the same phone again with an S badge on it. People still queue for days down the street for it.
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HTC is not apple. Apple can afford to do that, HTC can't.
I bought the M9 on a whim (and to see if HTC got its head straight after the Doubleshot debacle) and I'm impressed with this phone. Unfortunately it's too little too late.
Sent from my toaster
I have a lot of htc devices before i buy sgs3 and then sgs5. I go for sammy because there was too many hardware issues with htc phones. But touchwiz i the ugliest launcher. I just can'tuse it. So i install cm on my samsungs. But there was always something that doesnt work as it should. Now with m9 i am very happy again. I would definitely support this copamny in future. I don't know why people are expecting so different design. Not always different is good.
Sent from my HTC One M9 using Tapatalk
I hope it doesn't lose ground. I know this isn't a popular device amongst the 2015 flagships. Definitely doesn't beat m8 in terms of popularity either. Their main focus is their next phone but hope htc continues to give us timely updates and support for this device. My only concern.
It's sad that my dad even knows this company is struggling and he doesn't know anything about smartphones.
I'm hoping HTC doesn't die either, pretty much the only phone on the market I like due to the sense overlay, don't like Samsung's touchwiz and as for the rest, LG, Sony etc, well you may as well just get a Nexus, and Sony are rubbish for updates in my experience, Cant stand I don't know phones.
M9 is currently available on Virgin Mobile for half the price it was 4 months ago, sorry all those who grabbed it as soon as it came out on a 2 year contract and are paying double :crying: current price is not a good sign, still may grab one however when my contract comes up for renewal in November, maybe it will be a bit cheaper.
HTC are upsetting a lot of people at the moment with them promising updates and then not bothering, M8 just lost its August update, we now have to wait till android M release, and I can really see by the time its ready, they will use the excuse that the device is over 2 years old so no update, so still no Sense 7 unless you go custom rom, if XDA developers can do it, why cant HTC ?
HTC Mini 2 aka M8 mini, only got a year of updates, didn't even get Lollipop, not a very happy Mrs. promised by HTC then cancelled.
M7 updates got the 2 year excuse and left with a buggy Lollipop, which were fixed by Google 4 weeks later in 5.1.
I miss the HTC that made good phones like this one https://www.youtube.com/watch?v=tfSxWNOG8DQ That video gives me a nostalgia overload.
Looks like htc is digging a bigger hole for the m9 with the a9 being announced in September.
The support for this device is going to downtrend fast.
cougzzz said:
Looks like htc is digging a bigger hole for the m9 with the a9 being announced in September.
The support for this device is going to downtrend fast.
Click to expand...
Click to collapse
If they do a good job with the initial release that doesn't needs to be true; It will include the latest android version, so no need to worry about system updates probably until android M, it will include the stagefright patches, so no need to worry about that either. If it includes a good camera and gets rid of Snapdragon 810, there won't be a need of constant firmware updates and even if it includes the 810, they've improved it so much so far, so there would be no need to firmware updates, cause they passed for that with the M9 already.
Again that's assuming they're going to announce sometihng at IFA, which is yet uncertain.
Simply put...nowadays phone manufacturers don't need to build the best phone to sell the "best" phone, they just have to make it the most popular phone. People outside of XDA don't buy a phone because it has killer features, or superior build quality, or the best camera; they buy a phone because the marketing department said it was the best phone on the market, plain and simple. If HTC wants to catch up, all they need to do is change the look of the M10 and focus on marketing it heavily. HTC has been building top tier smartphones for some time now and they have lost the market game to Samsung and Apple every year.
And also, don't think for a minute that other manufacturers will not pay for negative press on competing phones. They know that public perception is what drives public reception. I am quite certain that Samsung "influenced" atleast a few of the bad review that the M9 received. I am the proud owner of an M9 and although it hasn't been the best phone that I have ever owned, it is FAR from as bad as some of the reviews made it out to be; but if you read the reviews and base your phone decision off of them, you would think the M9 was a piece of junk to be avoided.
All HTC needs to do is figure out some hip gimmicks and marketing (not for us, but for the public), and they will be just fine.
Htc is for people who don't want to go with the sheep of the phone world, plus once you've had a decent high end htc device you'll always be looking back if you switch to let's say a Samsung or an apple device. They're always really close to getting it perfect, this time round it's obviously the camera which is still good but you need to tweak it a bit, personally I'd always chose htc, they're great phones, especially since the m7.
In terms of overall sales, no they're not doing as well as Samsung and apple, bare in mind though that Apple and samsung sell lots of other devices besides phones, htc do not. A fresh approach needs to happen in terms of marketing, and a thoroughly tested flagship with every angle covered, plus I don't think it's necessary for them to release several phones per year. A flag ship and a budget phone would suffice, allowing them to optimise the devices properly. Having an E an E+ an m9 and an m9+ with desires popping up all over the place for me is far too much.
Time will tell, but I don't think they're down and out.
This is my sixth HTC phone and still happy with it. Sad though they can't keep up with the telecom market nowadays.. I would say HTC ain't dead, but it had its better days. Hopefully they strike back with a stunning 2016 flagship. They really deserve a better position or either everybody's attention like last year with the m8 in my opinion
Sent from my HTC One M9 using XDA Free mobile app