Database Users

uk speed camera .cab for tomtom

Hi guys
Can any 1 remember the cab file needed for speed camera detection in uk with tomtom 5.2
_^.^_

what software can i use on xda exec to alert me of cameras etc
_^.^_

go to www.pocketgpsworld.com or .co.uk ??? and follow the instructions to get the speed cam database installed and working with TOMTOM

Celtictiger said:
what software can i use on xda exec to alert me of cameras etc
_^.^_
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A free download for TomTom; seems to work great- warns you (visual and audio) of speed limits, cameras or anything else (POIs) you wish to have warnings/alerts for.
http://checkpoint.oabsoftware.nl/index.php?MainURL=body-download.htm

i thought checkpoint was only for TT3 as in TT5 you can pretty much the same using POI, alright the warnings aint quite the same but its less overhead

Carnivor said:
i thought checkpoint was only for TT3 as in TT5 you can pretty much the same using POI, alright the warnings aint quite the same but its less overhead
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True about the overhead with using CheckPOInt, although the latest version is designed to run with TTN v5.
Does TomTom give an audible warning? I think this is the main reason for having CheckPOInt- not an important feature for for everyone I should imagine.

Tomtom 5 will give you 1 audio warning based on distance to the camera. Checkpoint will give you 2 audio warnings based on time to arrive at the camera. However you should set up Tomtom to display the visual warning and checkpoint to manage the audio warnings only or Tomtom will get slow screen refreshes. Personally I don't bother with Checkpoint as I don't see the value anymore, although I loved it for Tomtom 3.
I should also point out the the Pocketgps.co.uk will be charging for future updates to their database at £2 a time or £19 for a yearly subscription to their site. However it is an outstanding database and they do deserve to start charging, especially as they intend to plow the cash back into maintaining the database to an even higher standard.

just checked em, they're already charging, BUG**R!, i wanted one last update before it kicked in, ahh well off i go to find the wifes credit card :lol:

Carnivor said:
just checked em, they're already charging, BUG**R!, i wanted one last update before it kicked in, ahh well off i go to find the wifes credit card :lol:
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Aw c'mon £2 is all we're askin' (unless you've contributed prior to 1st Jan 06 or donated in the past via PayPal in which case you get Free lifetime subs.

griffog said:
Aw c'mon £2 is all we're askin' (unless you've contributed prior to 1st Jan 06 or donated in the past via PayPal in which case you get Free lifetime subs.
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Wish you luck with your charging scheme. Personally, it put me right off your site...

Fair enough, it hasn't affacted the majority and the most of those who were eligible for free subs have applied and are sorted now.
If you realised how much work goes into it and the improvements we have deployed and have in the pipeline I'm sure you'd think different.
Did you ever contribute a location?

griffog said:
If you realised how much work goes into it and the improvements we have deployed and have in the pipeline I'm sure you'd think different.
Did you ever contribute a location?
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All the locations I saw were already listed.
I'm probably more aware of the work involved than you presume. I have maintained and provided public information thru websites in the past. Please tell me, when you started the database did you do it as a personal project, a public service, or with the intention to profit one day?
Now that you have made the database a commercial enterprise are you now complying with the many legalities of running such an enterprise, including insurance against possible claims regarding what you are supplying? And if it's not a commercial enterprise then surely you are fund raising and the better way is to request funds, through advertising, or a premium product vs a basic one (perhaps like DVD Profiler)?
BTW, how does your subscription policy tie in with this statement on your website "It is the joint policy of both the UK Department for Transport and the police to make the locations of these cameras as well known as possible."?
As I said before, I wish you luck but I'm not impressed and will be seeking alternatives before "subscribing" to your site...

We've been a limited company for some time. When we started it was a hobby, but when it started requiring 30hrs a week each of input it outgrew that philosophy.
We're DPA registered, have PL insurance and have complied with all relevant legislation.
I wish you luck in your search.

griffog said:
We've been a limited company for some time. When we started it was a hobby, but when it started requiring 30hrs a week each of input it outgrew that philosophy.
We're DPA registered, have PL insurance and have complied with all relevant legislation.
I wish you luck in your search.
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I appreciate your prompt reply to my questions but you seem to have overlooked answering this point I made:
"BTW, how does your subscription policy tie in with this statement on your website "It is the joint policy of both the UK Department for Transport and the police to make the locations of these cameras as well known as possible."?"
In my search I found another company offering a camera database. They seem to differ from yourselves in that they have a team driving around the country verifying camera locations and also email subscribers whenever the database is updated. Their link is http://www.trafcam.com/database.htm. Are these things which you intend to do also? Or will you continue to rely on user contributions and produce only monthly database updates?
It might persuade people to subscribe if you give them reasons to do so, explain the benefits, and tell us exactly what has changed that now warrents a subscription.

I don't see how our having a subscription service affects that policy? Despite the stated aim of the UK DoT you will quickly find that they make it far from easy, if they did then we would not have a service worth using. All the other systems that have succeeded are subscription based.
We are already implementing a verification process and are preparing to offer live updates rather than monthly incremental ones. Our ability to map Mobile haunts far surpasses that of any other commercial database thanks to the huge number of users and we are now using a scoring system that allows trusted users to have their reports added more quickly than those that require verification.
Trafcam does not integrate fully with nav systems unlike ours and their PocketPC offering at £79 is rather more expensive than ours at £19. We also offer lifetime membership to the first member who reports a previously unrecorded fixed camera (subject to verification).
We additionally offer a utility that integrates with TomTom on PocketPC and GO units to capture locations easily and submit them for verification.

griffog said:
I don't see how our having a subscription service affects that policy?
We are already implementing a verification process and are preparing to offer live updates rather than monthly incremental ones.
Trafcam does not integrate fully with nav systems unlike ours and their PocketPC offering at £79 is rather more expensive than ours at £19. We also offer lifetime membership to the first member who reports a previously unrecorded fixed camera (subject to verification).
We additionally offer a utility that integrates with TomTom on PocketPC and GO units to capture locations easily and submit them for verification.
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All very good points. I'll address them below:
1. It removes a free source of information.
2. Surely the time to charge is AFTER you have implemented them?
3. Yes, more expensive but offering more NOW. Plus the charge is 49/yr after 1st year. £30 is for software (see below). Palm users pay less in the first year.
4. Trafcam does integrate with the mainstream satnav apps.
5. Trafcam software allows you to spot cameras even if not running navigation software such as tomtom.
6. The purpose of your utility is designed to your advantage.

JRH said:
1. It removes a free source of information.
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Clearly, I am not arguing that.
2. Surely the time to charge is AFTER you have implemented them?
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We are already implementing many, many more versions covering a multitude of nav systems is one.
3. Yes, more expensive but offering more NOW. Plus the charge is 49/yr after 1st year. £30 is for software (see below). Palm users pay less in the first year.
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How does it offer more, we have greater coverage and our system allows the cameras to overlay on the map, Trafcam uses a background app that opos up over the navigation system when an alert is triggered, that's not the optimum solution.
4. Trafcam does integrate with the mainstream satnav apps.
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Integrate no, works in conjunction with, yes.
5. Trafcam software allows you to spot cameras even if not running navigation software such as tomtom.
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Because it's an entirely separate app, the vast majority want the data displayed on the map so they can see where the hazard is so run the navigation all the time.
6. The purpose of your utility is designed to your advantage.
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Absolutely, but it makes the user experience better and if you spot a new canmera you can capture and report is far more easily and get the free sub as the reward.
If you prefer Trafcam then I'm glad you like it. I have no aspirations that we are the only solution available but for the majority of users ours is the better and the most popular by far.

At the moment i have no preference as I am still exploring alternatives. Trafcam was just one that came up on a search.
We could go on debating the pro's and con's of your offering for many posts to come, but I suspect with little to gain. I still maintain that you have brought in a charge very quickly, with no apparent improved benefits as yet, and that is not good for customers. I also think it would do wonders for your credibility with the public at large if you were to:
1. Remove the charge until such time as there are specific identifiable benefits.
2. Introduce a scheme of premium vs basic product charges.
3. Clearly promote what improvements are being made (or have, if that is the case).
4. Implement frequent database updates vs current monthly ones.
I'll leave it at that...

On the other side of the fence...
I have no problem at all paying £2 to PocketGPSWorld for their database. It's been the database of choice for many many months (years?) and if they need to start charging a nominal fee because of the overhead of providing it then that seems entirely justifiable to me.
JRH, if you want to spend at least double the price for the cheapest alternative then that's your prerogative. You can vote with your credit card and see how you get on.
I rarely download the DB myself -- my last update was about a year ago -- but if by contributing to the database I can earn a lifetime's free updates then I've got a financial incentive to help maintain the information. (I never have before.) If the quality of the database continues to improve because more people are contributing then we all win; the only decision we need to make is whether we contribute or pay.
Time will tell whether PGW have made the right or wrong decision for themselves, but I can't really see how any reasonable person can object to their plan. £2 is nothing these days. I'm surprised you're putting griffog under such pressure to justify himself, JRH!
PS. There's a list of db changes on the PGW homepage that were brought in with the new charging scheme. Do they not comprise 'specific identifiable benefits'?

I've used the data base while it was free and will continue to use it for the very modest £2 or £19 yearly not a problem. Just think if it saves you a speeding ticket then it's well worth it, not that you should be speeding anyway!

Android/Google privacy issues & EULA Issues

It seems the G1 absolutely requires the owner to have a Gmail account; when you turn on the device, the initial setup wizard asks your details, and offers to create a new account if you don't have one. Also, it seems that it only supports one Google account at a time; if you want to change the signed-on account, you need to soft-reset the device.
If you add that Gmail has all your emails, tracks your browsing, recognizes people's faces in your pictures and asks you to name them... how comfortable are you knowing that your Google account is now linked to your mobile phone ?

metempsihoza said:
It seems the G1 absolutely requires the owner to have a Gmail account; when you turn on the device, the initial setup wizard asks your details, and offers to create a new account if you don't have one. Also, it seems that it only supports one Google account at a time; if you want to change the signed-on account, you need to soft-reset the device.
If you add that Gmail has all your emails, tracks your browsing, recognizes people's faces in your pictures and asks you to name them... how comfortable are you knowing that your Google account is now linked to your mobile phone ?
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Very, if I wasn't comfortable with sharing my information with Google I never would've signed up for my first Gmail account. As for pointing out people in pictures, facebook-esque? I'm pretty sure that will be optional, so you shouldn't have to worry about that if you don't want to. I don't see the big deal, unless they use the information (and for what?).

As for browser tracking, there's already the "Iron" variant of Chrome which strips out all of the user tracking. The same will undoubtedly be done for Android, if it's not explicitly available already.

Do you ever worry about your ISP? They log every user every day in everythings they do. I guess not, same for tracing cookies, for example, just because we have to deal everyday with them... because that's how internet works. So, Google is just another provider that offers great and useful services, for free.

stocaprimo said:
Do you ever worry about your ISP? They log every user every day in everythings they do. I guess not, same for tracing cookies, for example, just because we have to deal everyday with them... because that's how internet works. So, Google is just another provider that offers great and useful services, for free.
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I don't trust my isp, and I really don't trust google because of their privacy policies (do you use google maps on your mobile? have you actually read their terms of service? why do they want with recording my voice chat?. not because google offer things free doesn't mean its good when it comes to privacy.

lennie said:
I don't trust my isp, and I really don't trust google because of their privacy policies (do you use google maps on your mobile? have you actually read their terms of service? why do they want with recording my voice chat?. not because google offer things free doesn't mean its good when it comes to privacy.
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Haha if you don't trust your ISP then get off the internet, they know absolutely everything you do, and if they wanted to use any of it against you they could.

lennie said:
I don't trust my isp, and I really don't trust google because of their privacy policies (do you use google maps on your mobile? have you actually read their terms of service? why do they want with recording my voice chat?. not because google offer things free doesn't mean its good when it comes to privacy.
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Not sure where you saw a clause about voice chat. Perhaps if you provided a reference it would help.
It's true that just because something is free doesn't mean it's good. But that doesn't mean it's necessarily bad, either, or that things that cost money are always good. The real question is whether or not there is any malicious intent, and again there's nothing that says anything free is automatically malicious.
Part of the reason why Google's products are so popular is because Google has the ability to mine copious amounts of userdata in order to create powerful and useful services. It turns out that with most of these products, you reach a threshold where there's so much userdata that your own specific data becomes statistically insignificant -- security through obscurity.
Sure there are people to whom that "excuse" is not good enough, and there are ways to opt out of submitting userdata. But at least Google provides (some amount of) transparency to their terms, which is more than can be said about many other companies that are more callous about abusing your privacy for monetary gain. If you're that concerned about privacy, then you should give up Google products, online search/directory services, online shops like Amazon and B&N, the vast majority of user-generated content sites, messaging services like AIM and MSN, ... Pretty much everything short of disconnecting your ISP. Same with wireless carriers and how they track your calls, voicemail, messaging, possibly even location. Hell, you might as well just stop doing anything, because even in real life, everything you do and everything you buy says something about you.
Of course there's something to be said that the G1 ships with only Google apps installed. But that's missing the bigger picture, that the open platform (the core Android stack, which needs absolutely no userdata for functionality) essentially allows you to trim the baggage wherever you see fit. Certainly not right away, and the G1 will be the learning curve, but ultimately the whole platform will have a level of transparency that no other mobile OS (WinMo, iPhone, Symbian, BlackBerry, etc) currently has.

People said the same thing about library cards 20 years ago. Anyone who thinks any organization, let alone the government, respects your privacy is living in a fantasy world.
Google has fought the government in the US over privacy issues (the US government wants Google to hand over all sorts of user information) and Google has won several cases. I think the e-mails I got with links to the numa-numa dance or mortgages or viagra or my nigerian cousin with money to send me are fairly safe for now.

I'm not worried.
1) I'm not typing in my birthdate, SS#, and mailing address left and right. All the other information is pretty much useless for anything significant.
2) Identity theft is the easiest crime to prosecute. Most of the criminals are stupid and have the merchandise, credit cards, or other stuff sent to their own address, leading the Cops/FBI straight to their door.
3) If I were truly worried, I'd have my credit reports frozen. It's not that expensive, and it stops ID theft, even when the thief has all your info.

beartard said:
Google has fought the government in the US over privacy issues (the US government wants Google to hand over all sorts of user information) and Google has won several cases.
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This a perfect example why I'd rather trust Google with personal info than many other entities. The Governmnet was trying to do something illegal, Google resisted and won.
The reason that Google all the data gathering is for en masse analysis. Wired had an interesting article about it recently (link). This gigantic mass of data is how they were able to create the Chrome browser so quickly and have it work. The information they have allowed them to simulate years of beta testing in a few days. They don't really care it YOU use a particular website or type of phone, they care that 213568 people use a particular website or type of phone.
It really annoys me that people get on Google's case for this type of thing. They could easily have been more underhanded and you'd never know and they'd really never have to tell you because of legal loopholes.
They're being upfront that that's a good thing.

oh wow... I just watched a talk at Hope from a PI about this... so... all you information is publicly available already. With any single piece of information about you someone can get you DOB, SSN, jobs and pay, friends, sexual orientation, your picture, religion, political views,....... and on and on and on. Google already has one of the largest databases of information about you. You know what really surprised me? The company with the largest consumer database in the USA? Domino's... the FBI buys information about you from a pizza place. Myspace, linkdin, monster, transunion, facebook,.... they are all keeping information on you... it's a scary world out there... if you have an SSN you information is publicly available. If you have used the internet then even more about you is public knowledge. Here is the best part... because google, facebook, monster..... are all private companies they don't have to delete you information EVER... and its not all bad... if the government had been looking at the information on the 9/11 hijackers we probably could have stopped 9/11 based on the information about the terrorists that is publicly available.
BTW google is now offering a service for doctors to store your medical information online
sorry for rambling... I am getting a G1 and I have trusted google for years... if you are wanted don't get online, make a phone call, drive your car, or even walk outside in some cities but otherwise you shouldn't have anything to fear.

dagentooboy said:
...you know what really surprised me? The company with the largest consumer database in the USA? Domino's... the FBI buys information about you from a pizza place...
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And your source for this rather unbelieveable claim is...?

sorry... here is the session that I watched...
http://video.google.com/googleplayer.swf?docid=3079242748023143842&hl=en&fs=true
and part 2
http://video.google.com/googleplayer.swf?docid=2219573359400519690&hl=en&fs=true
I was just trying to make a point about how little privacy we really have these days... watch it for your self if you want to devote the 3 hrs to it (Very interesting)

dagentooboy said:
and its not all bad... if the government had been looking at the information on the 9/11 hijackers we probably could have stopped 9/11 based on the information about the terrorists that is publicly available.
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Using the same information, you can see that five of the 17-18 hijackers on 9/11 are running Dominos pizza places in Riyadh at this very moment.

Android EULA Questions
If someone can send me a copy of the EULA for the G1, both Android and TMo's I would really appreciate it. I want one, but I have nagging privacy concerns that T-Mobile is unable/unwilling to answer.
Android is in a position to collect serious amounts of data on individuals, and the combination of Google's desktop information combined with the information from the handset has really scary Orwellian possibilities. With Android Google has the ability to collect very detailed location information. There has been no mention in the media over the rights to the data that could be collected by Google. Does the EULA give Google the rights to use and sell the data collected from Android, and specify what data it collects, and give you an opt-out?
I know it's really kind of conspiracy theory, and sounds out in left field, but I don't put anything past corporations trying to make money. Imagine if you went in to buy a car, and the dealer buys your Google data? They know know what cars you have looked at online, what dealers you have visited, how long you were there, and whether or not you have explored other financing options than the dealers. Same with buying a house... The selling agent could buy your Google data, and know what other houses you have looked at, and what price range you are looking in. Possibly serious advantages in negotiating.
Imagine the value of the information your bank would have if they bought your location data, and overlayed it with your banking records. they then could sell a very detailed consumer profile of where you shopped, where you bought, and other spending/location/web history data.
The bar code application has lousy implications also. It gives the vendor of the app a really good idea of what you are shopping for, and the locations you do your shopping.
Another thing that's kind of unnerving is the association of your location with your google calendar.
It's bad enough with all the data Google gets from my email, calendar, and web history do I really want them to have EVERYTHING?

Are you that paranoid?
As if your information isn't out there for anyone to get now.
Your phone is as safe as it's gonna be as the amount of info you keep on your desktop gmail.
whether is on a desktop gmail account or a phones.
Guess what? same thing.
Unless I'm really missing something. lol
Your ISP doesnt really protect you much. Gmail has won court orders from the government revealing info from accounts.
Toss a coin.

you have a point. but to be honest everything is gearing to that. from easy pass to credit/debit cards to just logging into you isp and geetting ads to meet single in your hoe town. i realized this as i just movend and was getting adds for where i lived.
if someone wanted to find u they just need ur cell phone. unless u have a analog phone u are being tracked (or can be tracked) whether u want to be or not.
or u can get the phone set up and email with gmail then do not use it. use the pop email feature until a full exchange solution come out. the use yahoo or altav or anything else for searching. u might have some temp success at eluding the glasses of google.
if i had the info u were really looking for i would be glad to share. if i dont miss or havent missed ups. today might be the day

I know everything on my PC's well monitored by everyone from the ISP to every friggin advertising cookie that gets dropped on me. Private email's on my own server, not GMail. I just think location data's a little much, and people need to be cognizant of what we are giving away for shiny new toys and features. And Google's little gaff with the Chrome EULA (We want the rights to everything you do with this..I Know it was an "error") removed a lot of the don't be evil luster.
And just because I'm paranoid doesn't mean they're not watching....

My point was...you have a sim card type cell. Thats all they need to track you.
You can delete every program on the phone. Guess what, you can be tracked, by the sim card inserted and your phone just being on.
As for info do what was mentioned in the previous thread.
Miss read and deleted a statement!

I know, I can be tracked tower to tower, and approximated (I used to work in a 911 dispatch center and had to deal with a ton of cell 911 calls). But, there is some expectation of privacy from a telco, and oversight from the FCC is a possibility (I know, great job they've done so far with carriers). But, like I said, I was curious, and none of the blogging coverage has said anything yet, s I figured I might try to stir up some stuff.

Your G1 for business reasons

I was curious as to see if there were fellow G1 owners out there that use there's not only for play and modding but for business as well. I personally do as that was the purpose for me actually getting a G1 the open source idea was an added bonus. But in dealing with freelance web design I have had a really good outcome using my phone for business matter.
So I ask is business a secondary factor for your G1 people out there?

holmes901 said:
I was curious as to see if there were fellow G1 owners out there that use there's not only for play and modding but for business as well. I personally do as that was the purpose for me actually getting a G1 the open source idea was an added bonus. But in dealing with freelance web design I have had a really good outcome using my phone for business matter.
So I ask is business a secondary factor for your G1 people out there?
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I use my G1 for both business and personal reasons. Google really walks the walk when they say the "Google Experience".
Before, the G1 I heavily relied on exchange mail, but I don't need it now. Gmail offers push email, domain related host email and I can even track my site's analytics with DroidAnalytics and Adsense.
BTW, I need to make some design changes to my site, are you interested?

sorry double post...

yea, i do computer repairs on the side. i sometimes use the g1 to backup data or tether internet for upgrades etc.. also depending on the rom your running you can take advantage of integrated exchange support.

For me for some reason I never use the exchange support I use the email app for my business email and of course gmail...hence [email protected] but I am hoping we get 2.0 support so we can have 2 gmail accounts loaded then I can have my partners email for when he cant answer his.
I am the lead designer he is my coder plus long time friend lol.

How about a deal....ill host for any cdma devs

I have hosting I paid 3 years for that I don't really use. My film editing company died off with the economy.
So, ill put it to good use.
There is a metric ton of GSM development for the tab, and currently no up to date development for the cdma tab.
Ill provide an FTP account for hosting of your projects for cdma, give you your own directory, etc if you can.......
Provide roms for the Verizon tab that...
Offer working camera and camcorder.
Working GPS
Bloat free
Touchwiz free
Gingerbread for the cdma tabs
Kernals, etc.
Also provide development for the sprint tab as well. Even though I don't own one, I'm not gonna hate.
Wifi dev also included.
I may have access to the files, however, I would NEVER release, leak, share, or otherwise cripple any devs work hosted on my server.
This offer extends to newbs, and experianced devs as well.
I will not throttle any bandwidth. I'm hosted through fatcow, I'm sure they would let me know if **** got out of hand.
Oh, yeah ill host leaks, I've had a few C&D's in my day, I know how to handle them.
I don't have extra money I can spare for donating, so I'm going to donate with the means I am capable of. I hope this is something that would help. I hate using those stupid download services like mediashare/etc, to slow, makes me wait, to many ads, etc. I'm sure I'm not the only one.
My name is Jim, and you can either email me, or call me direct.
[email protected]
903-421-4552 cell
903-647-0096 tab for texting.
Sent from the bathroom using XDA App

Good idea. If I can figure out where to start once my tab gets here I may take you up on this offer.
Btw you may want to obfuscate your email and phone numbers. Crawlers love to pick that stuff up and spam you/telemarket at you.

So in other word you want cm7 for cdma
Sent from my GT-P1000 using XDA App

this thread been posted every week i guess ... all the best ........

Ways to do PPC, for cheap: A Guide.

Hi guys,
I just wanted to share some tips in how to get into paid marketing with you guys. I know budgets are typically low, so that's why I'm going to focus on cheap ways to do things. I know it's unlikely that any of us here click on online Ads, but I've been doing PPC for different companies (tech and non-tech) for over three years; you'd be surprised at how many people do actually click on these ads.
The first, but most important thing, is that you are going to want to make sure that you are measuring how your campaigns are working with Google Analytics; PPC and Display Marketing doesn't work for every type of app.
I'm gonna do a very brief summary of Google AdWords, but there's a lot more information online that really, I'm just summarising and repeating. If you want more details on how the AdWords system works, I recommend just doing a couple of Google Searches. If you know how AdWords work, feel free to scroll down to the bolded "now".
Google AdWords is where advertisers pay for Ads to appear on keywords. Billing works on a per click basis. That is, you are only charged when someone clicks on your ad. You ad could be shown a thousand times, but as long as it doesn't have anyone clicking on it, you won't be charged.
There are at most, ten positions your ads can appear in on the Google Search pages. Ideally, you want to be in positions 1-3.
You can set a bid for every keyword you put in. The highest bid wins, with very one important exception. So, let's say that Acme is paying $2.50 for the keyword "App", Tyrell Corp $1.00 and IndieDevRUs $0.50. When we look at pure amount paid, Acme's ad would be pos 1, Tyrell pos 2 and IndieDevRUs pos 3.
BUT! There is something called quality score as well. Quality score is a measure of how good your landing page is, how much it is related to your KW, and how related your ads are to the keyword. Acme's Ad is actually linking to their home page, with no mention of their App anywhere. Tyrell Corp is a bit better, and have linked to their app landing page, but they don't actually mention the keyword 'app' in their AdText. IndieDevRUs, however, have an amazing landing page, and have ad text all about apps. What now happens is this: IndieDevsRUs is at position 1, Tyrell Corp is at Pos 2, and Acme is at pos 3. Even better; IndieDevRUs is still only paying $0.50 per click, whereas Acme, even though they are at position 3, are paying $2.50 for that position.
(Again, this was somewhat simplified, feel free to ask me questions or to look up more info online)
Now, how can app developers reduce their costs? Well, first, focus on making sure that your landing page and Ads are optimized for this quality score; include your keywords in both places (without being spammy! Think of it like SEO), test ads until you find wording with good click through rates, etc.
One trick to get cheaper Ads is to also look into location targeting. So, in AdWords, I can actually set down to an area code/postcode level my location. City, however, is normally fine. Even if you aren't an app that offer local features, by targeting cities, you can get cheaper costs per clicks.
Also, mobile targeting: It is possible to only target mobiles, thus avoiding clicks from people at computers all together. I've been shocked at how many companies wanting to just get mobile users haven't found this option (it's under campaign settings)
Another area to look at is time scheduling: You can tell your ads to only run between certain hours, or even certain days. I'd recommend running a campaign for at least a week, and then taking a look at the data. Find the hours that give you the best conversions, or cheapest costs per clicks, and set your account to only show Ads during that time.
Also, when you sign up on AdWords, take a look online for any cupons or vouchers; quite often, Google will offer to match a certain amount of your budget; e.g. pay $25, and actually have $50 budget. This is perfect for testing the waters (again, AdWords PPC doesn't work for all apps!)
You will also want to experiment with how to get the best out of the visitors who land on your page. I've seen that not every user will actually go to the play store on a browser to download an app, but will instead only do it on their phones. For one company, I discovered that if we had an email sign up on a landing page when someone is visiting on a desktop computer, we could get people to download and use the app through email marketing. BUT! This is something to test. Another company I tried the same strategy for, and not only did we get no email subs, but the conversion rates for downloading the apps went down.
And in fact, this is one of the biggest pieces of advise I can give for paid ads. Test. Test. Test. Everything you do. Test it.
Edit: Thought of a couple of additional things: Vouchers and Mobile Targeting