Database Users

[Q] Do most Android users not download paid apps?

I'm working on a couple Android apps and haven't yet decided if I'd like to charge for some (something small like .99 or 1.99 USD), or make them free but have ads in them. I was leaning towards charging for them, but I noticed that Angry birds is a paid app on the iPhone, whereas the Android version is free and has ads. I thought this was interesting and I'm curious whether iPhone users are more interested in paid apps than Android users are. Anyone know anything about this?

They made Angry Birds available for free because they want everyone to play it, they are gonna make a paid-app later that removes the ads. I would gladly pay for that game even if I can get it for free.
So I actually don't think that iPhone users is more interesting in paid-apps than Android users.
Make one free app with ads and then have a paid-version that removes the adds, that way everyone can download and use it whether they are in a country with or without paid-apps. Or you can make a "premium" app that has more features than the free one. Just a couple of suggestions
When paid-apps wasn't available in Sweden, I got so frustrated on apps that were only available for paid-apps-countrys and had no free alternative with ads or less features and stuff.
Hope this helps.
EDIT:
And remember, if the apps are good quality they will probably sell, people don't want to pay for apps that look like crap and have no functionality. And also, have screenshots in Market because people want to be ale to check out how the apps looks and stuff before they make a purchase or download it

I used to try crippleware/nagware/adware on my PC and use a lot of it on my phone. I don't need a lot of apps so I don't buy many but I try hundreds.
Over the years, I have acquired lots of apps for my WinMo phone, many of which I still miss, INCLUDING A SIMPLE "PHONE TO OUTLOOK" APP! Make that app happen on Android and I will pay for it AND I won't mind iif you want to still collect ad revenue from it.

I bought all apps that were available as adware to remove the ads. Half my apps are paid apps. If the price is reasonable I have no problem paying for the app and supporting the developer.

I myself will only pay for what I feel are essential apps or if I feel the developer really just loves the community; I don't generally mind ads, but sometimes will be so annoyed i will buy the paid version.
Apps ive paid for up to this point:
Launcher Pro
Root Explorer
Rom Manager
Better Keyboard (Before i had swype)
Widget Locker
Set CPU
Chomp SMS (Really wish I didn't as the developer seems to be very confrontational with users)
I have donated to the following:
Smooth Calendar
Anderweb
and a few others ive sent a few dollars to for being supportive and not berrating their customers for not wanting to pay.

I do pay for apps if the price is reasonable . I think the most I have paid for an app is ~5 bucks

I've bought 3 apps for my phone so far. LauncherPro, BeautifulWidgets and SNesoid. Both Snesoid and LauncherPro have "trial" versions with limited functionality (but unlimited usage), whereas BW you just have to flat-out pay for.
I am definitely more inclined to purchase an app if I have chance to try it out first, if for no other reason than to make sure that it works correctly on my phone before I buy it, so having a locked-down version for free (and I mean, leave out some features for PRO users only), as well as maybe ads is probably a good move. that way you might get some money from ads in the free version, and a lump sum if the app is purchased.
Zeb

panguin said:
Right. Cause **** all those people who put in time and effort to make my phone do the things I want it to do, right? Bunch of no good leeching assholes. How DARE they try and collect recompense for all their hard work!
/s
Click to expand...
Click to collapse
I agree 100%. I've paid for about 10 apps thus far and not just to remove ads, but to support the developer's efforts.

Yeah ive bought a lot of things, and like they are saying make a paid version and a trail to show people how it is if they like they will pay.

ya...i buy too.....
my phone
i`ve spend ~400€ on my phone and now spend more for apps?! no...not me!
one of the things who lead me to buy an android was the "open source thing".
i won`t ever buy an app for it!
allways search for a open source app that suits me instead of buying something.
ya, ya, ya...we must pay for all hard work and bla, bla, bla...so...by an WM or an iPhone
look at the example given. Angry Birds.
another? swype...allways beta
just my 5cents

i buy paid games and launcher pro plus as well ans a few other apps that are
payable and to all you people that say you support the xda but you have unpaid full app like pirating them you people suck. if you support something you shouldn't feel bad sending a few bucks to the dev.

rendeiro2005 said:
ya...i buy too.....
my phone
i`ve spend ~400€ on my phone and now spend more for apps?! no...not me!
one of the things who lead me to buy an android was the "open source thing".
i won`t ever buy an app for it!
allways search for a open source app that suits me instead of buying something.
ya, ya, ya...we must pay for all hard work and bla, bla, bla...so...by an WM or an iPhone
look at the example given. Angry Birds.
another? swype...allways beta
just my 5cents
Click to expand...
Click to collapse
And yet you have a 'Donate to me' button. Well no support for you I guess.
I will always pay for an app if it's something I need or want. I generally like to buy from apps made by devs not companies who charge outrageous amounts for something. Like Documents To Go, if I had the knowledge I'd make the exact same thing for free and I guarantee people would donate to support my effort instead of charging $16, $17, $25 for an app.
So far I've bought:
SetCPU (even though you can get it for free in the thread here)
Rom Manager
'File Copy'
SU File Explorer
Mini Info
Some LWP's
Some games
and about 7 or so other apps

For me it's simple - I will spend my money on a good, quality app. I've got quite a few apps, and I love the fact that Google's market gives you the 24 hour trial period - so how can you go wrong?

I've paid for a lot of apps. About 90% of them I don't even use anymore.
I wouldn't charge too much for it. That would only lead to people paying, copying the apk, then refunding... Sadly.

ante0 said:
I've paid for a lot of apps. About 90% of them I don't even use anymore.
I wouldn't charge too much for it. That would only lead to people paying, copying the apk, then refunding... Sadly.
Click to expand...
Click to collapse
Wow, I had never thought of that before

JGeZau said:
Wow, I had never thought of that before
Click to expand...
Click to collapse
Good thing though is that they don't get updates...
More and more apps use license check now though, forcing you to redownload the app (Which I have noticed everytime I restore apps using Titanium backup). Which in that case wouldn't be possible since you refunded it
Google should make some license check too, everytime you open up the market it should check for apps that need licenses (i.e. paid apps), if none is found it could force you to uninstall it and not let you use the market until you have done so.

I think most people on this site are more willing to pay for apps then if you looked at some other forums because this is a forum for developers and they know the hard work that goes into these products. I buy a lot of apps, most under $3.00, If I don't find an app I want then I buy a soda there's not much of a price difference and people buy sodas millions of times a day so I don't see why so many people are so hesitant to buy apps. I think there needs to be an Android gift card like an iTunes card but that's for a different thread.

ante0 said:
Good thing though is that they don't get updates...
More and more apps use license check now though, forcing you to redownload the app (Which I have noticed everytime I restore apps using Titanium backup). Which in that case wouldn't be possible since you refunded it
Google should make some license check too, everytime you open up the market it should check for apps that need licenses (i.e. paid apps), if none is found it could force you to uninstall it and not let you use the market until you have done so.
Click to expand...
Click to collapse
Yeah, I imagined they wouldn't get updates, but I wouldn't do it, I support Android development

I have paid for three applications, because they were the single best applications that delivered the most functionality.

This post has got me wondering, what sort of money would you expect to get from adverts and if there was an ad blocker installed on the phone would you still get paid? In other words would you get paid for having the advert built in or just on a paid per click basis?
Sent from my GT-I9000 using XDA App

[Q] Request for feedback: increasing my app usage

Hi all,
As a new dev in the android ecosystem, I am looking for other devs feedback on the following.
I have an app with about a few thousands user base. Growing slightly, but also with a decreasing active ratio.
As my revenue is ads driven, I'd like to experiment a few tricks to encourage users to use the app more, without being too intrusive.
A few ideas:
- show a notification after a few days that the app hasn't been used, to encourage the user using it again.
- feature: user can share the app's install page with friends (stimulate organic growth), via a share intent.
-> Devs, any stories on trying something similar?
Any feedback appreciated.

I'm a new developer, old-time programmer. Put 2 apps out December 21, 2009 and I'm approaching a whopping 30 sales; be happy you have 1,000+ (or more)
Wish I could help with the question, but I'm not really sure how to expose apps to a wider audience. I've thought about porting to iPhone/iPad and Windows Mobile to expand my user base. But I'm still pretty new to Android development and want to get more into it before learning yet another programming language right now.
I've actually thought of going to local bars and trying to strike-up conversations with people using smartphones and showing them my apps. Maybe buy them a drink LOL.
I firmly believe that if you have a solid working app and one person uses it, they may tell 5 of their friends and maybe 2 of them will buy it and tell 5 more people of which 1 or 2 might but it. Pyramid type sales but it's slow moving.
What kind of bothers me is all the damn FREE apps out there; I think they should be segregated from the Google Market; I've yet to go to any type of Market and get something for free! LOL And I wonder about free apps sometimes. Take SMS pop-up or whatever it's called. It's a decent app...it's free. I saw it at "over 250,000 downloads". Well, why didn't they charge $1.00 or $0.50 for it (do the math, I'll take $125,000!!). Any possibility it's forwarding people's text messages? Just sayn'

adn37 said:
A few ideas:
- show a notification after a few days that the app hasn't been used, to encourage the user using it again.
- feature: user can share the app's install page with friends (stimulate organic growth), via a share intent.
Click to expand...
Click to collapse
Your first option sounds REALLY annoying. Your second option sounds perfectly fine. See later on for further points on what might help.
Rootstonian said:
What kind of bothers me is all the damn FREE apps out there; I think they should be segregated from the Google Market; I've yet to go to any type of Market and get something for free! LOL And I wonder about free apps sometimes. Take SMS pop-up or whatever it's called. It's a decent app...it's free. I saw it at "over 250,000 downloads". Well, why didn't they charge $1.00 or $0.50 for it (do the math, I'll take $125,000!!). Any possibility it's forwarding people's text messages? Just sayn'
Click to expand...
Click to collapse
Not everyone is in it for the money. Some people just maybe write something that is missing on the market but don't want to make money from it. It might be just their hobby. Not everyone needs to be capitalistic, trying to turn everything into revenue.
The Android market is a lot about freedom, and there is high competition between free and paid apps. If your sole intent is to make money on apps, you will probably better off trying to target iOS. The most recent news I have is that an average iOS user will spend 7 times as much money on apps than an Android user. I think this fact kind of speaks for itself.
However if you still want to stick by, here are a couple of things I would suggest:
Offer a (free) lite version of your application as this will give users the ability to see whether your app means business or not, and if they'll like it they might go further to go for the paid version.
Android market uses keyword searching (there's probably a better term), so make sure your description hits as many possible words that may be applicable to your product while not being too heavy to read.
Advertising... don't ask me where as I wouldn't be able to help much with that. But if you're in it to make money, you probably have a business model so you should have some capital too that you can put into advertising.
That's about all I guess.

@Rootstonian
I have apps on the market, and in the last 3 months have made over $1k off ads in my free version, while only making about $250 off of the full paid version.

Very good responses there This forum does have some very intelligent people on it!
I'm anti-adware unfortunately. If that hurts my sales, then so be it; I can live with that. I won't allow ads in my apps.
As far as free versions, I would have to write "crippled" versions of the programs to limit full functionality. Well, not going to do that either. And to be honest, who can't afford $1.00?
Actually, the 15 minute return policy has hurt me I think. Some apps just can't be reviewed in 15 minutes, to wit, my current (almost done) Spam Text Blocker. There is no way someone can evaluate that in 15 minutes, so I have to code some type of limit on how many rows can go into the spam database.
Anyways, I'm way off topic (as usual) and being negative which is usually something I don't do. And I must remember, my stuff has only been out ONE month.
I do use a Macbook Pro, and I have downloaded the iPhone SDK; maybe I should take a break from Android OS and port a couple of apps to iOS and see what they do.
P.S. A smart man doesn't limit his options. How does the apps with ads stuff work?

Just apply to admob, its easy. They give nicely detailed usage statistics too

hi all,
Thanks for the feedback.
On "tell a friend about this app" feature:
Your second option sounds perfectly fine. See later on for further points on what might help.
Click to expand...
Click to collapse
I'll just stick with that, then. Any idea what's best to link to? A blog? Android market?
I'm still looking for an app that does it in a nice way, as a case study.
I'm a new developer, old-time programmer. Put 2 apps out December 21, 2009 and I'm approaching a whopping 30 sales; be happy you have 1,000+ (or more)
Click to expand...
Click to collapse
I feel you. Unfortunately, this is all about execution and idea potential. As coders, we are often thinking about code quality, this is only the 1st step.
On ads: at the end of the day, it might be a hobby to design apps, but fun decreases when it comes down to fixing bugs for the sake of it. Ihmo, a slight revenue is good, as it encourages devs to keep up enhancing their apps.
I'm anti-adware unfortunately. ... And to be honest, who can't afford $1.00?
Click to expand...
Click to collapse
I'm not a big fan of ads neither. It's all about culture. On Android, people are reticent to pay.

Good points and well said Adn
I actually got into this starting with Google Market apps, but my true goal is to get into corporate mobile development. I feel this is a technology barely in it's infancy. Just as almost all business' needed a web page, I think the same will hold true for a mobile app.
I just put in my resume to a company looking for an iPhone developer (1 year contract), but they also wanted to talk to Android developers too (wish me luck LOL).
Now, I'm on the fence as to what platform to go with. I think with the iPhone AND iPad, that iOS is the way to go with regards to corporate coding; so I'm going to head in that direction for now.

[Q] Paid vs Ads

In your opinion what has been better charging for apps or giving them for free with ad support? Also what kind of apps tend to do better with paid/ad based revenue?

Saw a few articles about that in the last few weeks. They talked about applications that have a free ad supported version and a paid ad free. The free version generates the most revenue. Paying seems a big threshold for some and is even impossible in a lot of countries.
Most banners are not intrusive in portrait mode but I do think they are mostly too large in landscape mode.

I do non-ad apps. The two that I have published are $1.00. Who can't afford a buck, really?
Perhaps having to sign-up for Google Checkout stops people from leaning towards the non-free apps.

Rootstonian said:
I do non-ad apps. The two that I have published are $1.00. Who can't afford a buck, really?
Perhaps having to sign-up for Google Checkout stops people from leaning towards the non-free apps.
Click to expand...
Click to collapse
You would be surprised, ppl get defined all the time when trying to buy my app and its only 1.5 lol. Tho I guess there could be more reason why they are declined lol.
Sent from my Nexus One

If youre making a game... id say free version will make more money.
If its a utility... a paid version will make more money because the user wont have the app open for very long or use it very often

Lakers16 said:
If youre making a game... id say free version will make more money.
If its a utility... a paid version will make more money because the user wont have the app open for very long or use it very often
Click to expand...
Click to collapse
According to google docs, the onBackPressed() simple calls finish(). So it would be the same.
Honestly this isnt making any sense, calling onBackPressed() *should* be teh same as pressing the back button, but its not...

Lakers16 said:
If youre making a game... id say free version will make more money.
If its a utility... a paid version will make more money because the user wont have the app open for very long or use it very often
Click to expand...
Click to collapse
But if a user does not use it very often it is better to have an ad supported version as the user will not like to pay for it.

As a user, having to sign up for Google checkout did stop me from buying, but I got on it cause I figured out the can bill through my carrier.
But honestly, the thing that really keeps me from buying more apps - and specially games with downloadable content - is the 15 minute refund window.
Most of the times that is not enough for me to figure out if the app or game have this or that bug that could potentially turn me off.
Examples: I bought tapatalk, only to find out it FC on me frequently, at which point I am better off using g the free XDA app.
I also bought PSX4DROID only to find out later that it FC on my device when I change orientation - found out dropping the phone and loosing progress -
Lately I am opting for apps that have a free version or a fully functioning trial.
If I'm going to drop some cash then I want to make sure I'm getting something fully functional which will be supported by the dev.
Sent from my HTC Glacier using XDA App

I prefer ad supported apps over paid apps.
Two Reasons,
1) Ad Supported apps are free.
2) I'm only 13 (well almost 14 ) so I can't really pay for apps.

Not to mention a lot of people are broke.

It's all basic Economics (yes, I actually liked economics classes in college).
2 things: Supply and Demand and Economies of Scale
Which boils down to quality vs. quantity. Do you create and make that "KILLER APP" that sells 100,000 copies at a measly $1.00 each? Yeah, I would be happy.
Or do you create 100 "NICE TO HAVE APPS" and sell 1000 copies each at same price?
Still would be happy
I really still think the mobile app market (Android, Windows Mobile, iOS) are still in an infancy stage. Especially when it comes to corporate implementations; whether end-user or in-house.

Syn Ack said:
Not to mention a lot of people are broke.
Click to expand...
Click to collapse
Broke? Explain to me how someone who has sh at least $50 phone eith the majority bring well over this can not afford $1-3 apps?
Do ad supported apps do better then paid? Generally yes, but its no2 bc ppl can't afford it. Fickle had create an environment where any person with a key board csen go out and make an app. Bc of this this the majority are free and crap.
Look at the iphone quality of apps, out far exceeds that of android by far. This had nothing to do eith number of users, but rather bc paid aps actually still on the iphone. Look at the best paid aps on android...less thrn 10k sales that's crap. A company can not operate on that number of sales.
Its all about mentality of the user and supply n demand...
Sent from my Nexus One

I prefer ad supported apps. That way, I can get the app for free, with no hassle on my end, but the dev is still making money. And when it's an app that I really like, I tend to just click the ads a bunch of times.

Share you paid advertising experience

I've just published my game to Google Play Store and was thinking of purchasing some advertising or pay per install ads. Anyone has any experience using Facebook ads, Admob, appbrain or other ad networks? What would you recommend. I do not have a large budget, for a start I am planning to spend around USD100.

Digitally said:
I've just published my game to Google Play Store and was thinking of purchasing some advertising or pay per install ads. Anyone has any experience using Facebook ads, Admob, appbrain or other ad networks? What would you recommend. I do not have a large budget, for a start I am planning to spend around USD100.
Click to expand...
Click to collapse
No experience with ads yet. I was recommended Facebook Lookalike Audience but we'll continue on our own up until 10k users. My fear would be to get a mass of users and disappoint them. Growing 100 at a time provides a good feedback loop to improve the app. Might use the Lookalike Audience then! Good luck!

Digitally said:
I've just published my game to Google Play Store and was thinking of purchasing some advertising or pay per install ads. Anyone has any experience using Facebook ads, Admob, appbrain or other ad networks? What would you recommend. I do not have a large budget, for a start I am planning to spend around USD100.
Click to expand...
Click to collapse
I am also interested in this topic. I have a free app with a paid (no ads) counterpart. I was considering using any of the services that charge per install (CPI) on the paid app. If the cost per install is lower than 70% of the price of your app, then that investment would be risk-free.
Has anyone tried something like that? Would you recommend any service in particular? (Ideally, the ones that do not require SDKs to be added to the app, I don't want to add crapware to my app).

Digitally said:
I've just published my game to Google Play Store and was thinking of purchasing some advertising or pay per install ads. Anyone has any experience using Facebook ads, Admob, appbrain or other ad networks? What would you recommend. I do not have a large budget, for a start I am planning to spend around USD100.
Click to expand...
Click to collapse
The budget normally starts from $10000. I don't think $100 generates significant data and downloads to help you make further decisions considering that average CPI is about $1.

Reply From A Guy That Knows The Data
Digitally said:
I've just published my game to Google Play Store and was thinking of purchasing some advertising or pay per install ads. Anyone has any experience using Facebook ads, Admob, appbrain or other ad networks? What would you recommend. I do not have a large budget, for a start I am planning to spend around USD100.
Click to expand...
Click to collapse
Great question! While I cannot, and will not give you numbers or estimates in any shape or form, I can give you broad and general advice.
First off, I'll explain my background in a bit more detail. I worked in advertising sales for years at the top companies, and then moved into the mobile app space (I am also a secret coder by night.) I then spent two years working in the mobile app data space - providing performance data in the form of estimates for downloads/revenue. Our job was to sell our vast data sets (on every mobile app and publisher - ranked and un-ranked) which were centered around accurate estimates for downloads/revenue for any given app in every category/subcat, and country for iOS and GP. We worked with mid-market and top publishers to help them forecast how many installs they would need to purchase to reach top rank, how many organic installs they would receive at that rank, and how many installs they would have to purchase on an ongoing basis to maintain that rank.
Based on my experiences, truth be told, most publishers that are actual companies (not small indie or single shop guys)....they are buying downloads. This is not to say that strong marketing campaigns don't come with this (PR, promotions, social media, viral, cross-promotional ads to existing user base, etc.), but in some way or another, most of them will be buying ads. Here is the caveat - it is not a simple process, at all. They have analysts that know exactly how much money they make off of one download....for instance...they know that for every download on xyz game, they make $2.30, and their CPI is $1.95, thus, their actual net rev is $.35 per install. However, this is all also centered around growth potential as well...so in many cases, they need to hit the top ranks for organic growth to generate higher profit margins, so they need accurate forecasting of exactly/roughly how many installs it's going to take to get there...and if they come up short, they don't make top charts and they either have to spend more money to climb up...or they're out of budget and they've lost $$$. Basically, if you want to buy ads...you need to set realistic goals, and understand what the value of your user is...from a financial standpoint. You must know your numbers cold before even considering putting a budget towards ads.
That being said, there are a ton of ways to buy ads out there, as I'm sure you and everyone knows. However, if you do get around to doing some solid analysis on what your users are worth, and want to run some testing with a low budget...nothing to break the bank...I would A) Go with a reputable company, even if the CPI/CPA is higher than you'd like....because you want to avoid fraudulent DL's....many ad networks will turn a blind eye to this for obvious financial reasons, and B) Try Facebook....honestly, I've spoken to many smaller developers that find a fair CPI/CPA, with pretty good ROI and retention.
Hope this helps - KNOW YOUR NUMBERS AND ALWAYS LOOK TO THE DATA
~Geo_Mojito

Some interesting data we are gathering at Thalamus.co, where we have the average CPI rates & Install Volumes of each network broken out by genre/platform/country. There are also contacts and minimum spends so should give you a good sense of what's out there.
A $100 budget is not too large, so it'd be hard to give you a definitive answer as to which network has basically no minimums (unless you want to work with a mobile self-serve DSP like PocketMath). Facebook would be a good place to start, although prices are at a premium due to high demand. I'd suggest really going all in on free methods like PR, reaching out to Bloggers, ASO, Social Fan Pages, Organic/Viral Installs, and Partnerships first.

My experience:
1) Social Networks advertising. I promoted it personally, it was tooooo long and without big results.
2) Youtube videos. Not bad, but you have to attract users to watch your videos and invite their friends to install your app.
3) Buying the marketing services in agencies. I have experience with several agencies, but App-Reviews has the best, I think.
4) Use different tools for advertising. I used AdMob, it had some success...

Digitally said:
I've just published my game to Google Play Store and was thinking of purchasing some advertising or pay per install ads. Anyone has any experience using Facebook ads, Admob, appbrain or other ad networks? What would you recommend. I do not have a large budget, for a start I am planning to spend around USD100.
Click to expand...
Click to collapse
After advertising services you can try some low budget app promotion services too. My personal choice is AppRankPRO . why is because it gives the proof of each and every install of the genuine real user and free keyword analysis services too. I think you can have a look at AppRankPRO

Is this worth investing money in - startup + ongoing costs for a free app

Hi all,
so I have a great idea for an app, but I myself am not an app developer and would need to outsource the work to get it created. I am trying to figure out, is it really worth my time.
I wont say exactly what this app is, but its a type of fun app that lets you meet people from around the world. I would think the on-line time per use would be over 10 minutes which may help ad revenue.
The thing about this app is, I am very aware that it could only ever be a free app, people wouldn't pay for it, and there is really only one small premium feature I can think of which I don't expect to generate any revenue, this app also requires a server side component to store profile information and photos etc.
It seems like I could make approx $1 per day per 200 users from ads, how does that stack up against cloud hosting? With development costs, I could be looking at 20k startup, then whatever the hosting costs are.
Anyone want to take a wild guess at what number of users I would need to make this viable? Happy to discuss the actual idea with any trusted members in private!