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In today’s Washington Post there is a monumentally inept essay by Kathleen Parker that both bemoans the death of the print newspaper and aptly illustrates precisely why it is dying, thanks to the article’s delightful combination of factual error, failed analysis, and ugly condescending elitism. The main thread is that blowhards like Rush Limbaugh are destroying good hardworking newspapers (who knew his 20 million listeners were more damaging than the loss of add revenue to Craigslist -- a factor which was not even mentioned). The money quote for me was this one:
In the not-distant future … the news may be delivered via a video game. Forget the Internet. Forget blogs, tweets and tags. Forget Jim Cramer-style infotainment. Millions of people are already living in computerized parallel universes through games such as "The Sims" and "World of Warcraft" (WoW). We may have to toss the newspaper on those stoops -- in the virtual world of fake life.
More brandy, please.
Brandy? Anyway, someone should tell Ms. Parker that The Sims Online closed last summer, and that news delivery in a video game is here and it involves either an RSS feed or opening an window that is connected, by tubes, to the interwebs. I swear, is Ted Stevens this woman’s technology adviser? For more Parker ineptitude see below the fold.
Parker inverts the actual relationship between traditional media and those hardworking journalists that actually dig up facts. She thinks that newspapers protect the reporters that find out new stuff and that the blogs (and in world newspapers?) just amplify the noise. In point of fact, investigative reporters have been drummed out of newspapers and take up shop covering their beat by blog and freelancing stories to traditional media outlets on those rare occasions when those outlets feel inclined to cut a few paragraphs out of their Lilo coverage. But it’s apparently not enough for this Post writer to be merely inept, it seems she also needs to add a gratuitously misinformed analysis of the sociology of video game culture:
For those who have been busy with real life, "The Sims" is apparently popular with women who can create a virtual doppelganger and live happily in the suburbs. For millions of guys, WoW is a role-playing game that combines fantasy with mythology. One can't help noting that males and females acting out fantasies are drawn to roles frowned upon in real life: suburban homemaking and warrior-hero play. Hmmmm.
I would comment, but sometimes things speak for themselves.
Is anyone else watching the web 2.0 summit ? gingerbread is being discussed!
Sent from my Google Phone
Just tuned in. Link if anyone else is interested:
http://www.web2summit.com/web2010
Thanks paul
Sent from my Google Phone
OMG Gingerbread next few weeks.
Chrome os next few months... gingie next few weeks!
Sent from my Google Phone
Liveblog in case anyone missed it:
(Added bold / fixed spelling errors)
Live Blogging Google CEO Eric Schmidt At Web 2.0 Summit
http://searchengineland.com/live-blogging-google-ceo-eric-schmidt-at-web-2-0-summit-56025
Nov 15, 2010 at 5:31pm ET by Danny Sullivan
Google CEO Eric Schmidt will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins.
Schmidt is set to speak at 2:35pm Pacific, and he’ll be interviewed on stage by John Battelle and Tim O’Reilly. Live blogging to start shortly. There’s also a live stream here.
John asks about news from a new device from Google…
Eric: we don’t make devices
John: A new device powered by software.
Eric: I have an unannounced device here. Showing an Android phone, looks like the Nexus 2 / Nexus S that’s been rumored. Showing how you tap the phone on a Google Place icon, a picture of one in real life, one that has I guess MSE? encoding, and he taps and it finds where he’s out.
This will be in the new Gingerbread operating system that will come out in the next few weeks. Secure element in it.
John: you could do payment?
Eric: Yes, industry term is tap-and-pay.
====
Idea you could take these into stores and replace credit cards.
John: There are tons and tons of credit card numbers, say Amazon has, does this change the game.
Eric: we see ourselves as a technology provider, not trying to compete with those others.
Tim: But still if you’re doing payment, someone’s doing the processing. You expect to partner in that.
Eric: Yes.
Tim: But you have Google Checkout
Eric: That’s a piece of this. Might be an NFE chip, by the way, he mentioned it again. Oh, and all your hot Android phones out there now won’t likely have this chip already so….
====
Tim asks about search, Eric says “forget search” then jokes in the new regime you have to label jokes — IE he’s joking about forgetting search but goes on to say this is beyond search in that if you’re walking down down the street, offers and other info can just be presented to you without having to search.
John: What are you dissatisfied about with Android?
Eric: Like to have more emphasis on application side, but it’s tough, because you have to get volume of handsets and the platform first, then the apps follow.
====
Tim: how about search as a competitive advantage in trying to find apps.
Eric: We don’t think of it that way. People are obsessed on the competitive landscape rather than the focus on the market overall.
John: What about the divorce from the carriers, something he feels Jobs did right with iPhone, I don’t want your stuff on our phone.
Eric: Agrees with some. Talks there are open and closed system. We’re willing to let vendors do things, we think that’s the right model. So he kind of dodges it.
John: When you closed the store, you said there would never be a new model.
Eric: I said Nexus 2 (IE, if a Nexus S comes out, don’t say he said it wouldn’t).
John: What about environment now with talent, the pay raises given out recently.
===
Eric: The origins of the raise were in the spring. Still coming off the recession, made some core investments, looking at acquisitions, then looking also at sharing of success with others in the company.
Found there are people at Google even if well paid still struggling with sky-high property prices, so this is component about that. But more than that, “we just thought it was good for the whole company.”
====
John: What about trying to maintain the start-up culture.
Eric: we hire a couple hundred of people a week. reports Google is losing talent is “poor writing” by journalists, in his opinion. Oh, and he wasn’t joking when he said that.
===
John: Google’s been in hot water with some agencies around the world, in some responses to then, you said it’s our job to push up to the “creepy” line.
Eric: again, this is an example of quotes being taken … i wish I could push everything up to YouTube so people can see it. The point I was saying is that there is clearly a line that we should not cross it.
====
We’ve gotten onto the auto-driving cars that Google has. Sorry, had to copy stuff over and swear didn’t miss that much. Anyway, Eric says that they think driving cars in this way are legal by various reads.
John’s getting back to the line, leading Eric to say the main issue is that society is going to have to confront all types of uncomfortable questions about privacy, need for policing and all types of issues because so much is coming online or being monitored, such as street camera (run by the government) in Britain.
John: But you have to (Google) make some decisions about products yourself, as with Street View
Eric: We learned that you can’t just rush a product out. The engineers’ political views, for example, might not match government views. Started with face blurring and license blurring (actually, I didn’t think that was part of the initial launch). Most countries was OK. But some wanted houses deleted, and that was added. Still in Germany, not enough, a permanent opt-out of your house. It was a reasonable accomodation to the local sensitivities. People there now love Street View. Things this is how things will go forward.
===
John: are you planning a set of products around social that may be seen as competitive to Facebook.
Eric: because of this obsession with competition, everything we do seems competitive. I’d rather answer the question by saying we agree that social information is important, in particular the name value graphs. That link structure has great value. The classic example is in search, where with your permission, if information you provide is being used. And by the way, that’s a deal Facebook and Microsoft announced.
Tim: Didn’t Mark say they didn’t use you because they saw you as competitive in your space.
Eric: I can’t speak for Mark.
John: Why not use Facebook Connect. There are clearly business reason you aren’t doing that. You don’t want to strengthen Facebook.
Eric: That’s not literally how we think. One of the fundamental principles on the internet is that this kind of information is open. So I worry, as a general response, not just about Facebook, that things are developing to keep too much information private.
====
John: Can you take a minute to educate on how came to joint statement with Verizon on net neutrality and different views on wired and wireless web.
Eric: Which is not what we said. Let’s define the terms. Net neutrality has meant if you have one video type like video, vendors won’t discriminate one video provider over others. But it has always allowed data in general to be discriminated against.
So the problem with the telcos is that they don’t want to be regulated. they say they’re OK with this, but they don’t want the govt writing regulations when they’ve just left being regulated.
So our response was lets look at wired, where you often have less choice if only one choice, so less competitive. We did that to encourage more conversation in the industry.
====
Tim: Location is a key part of mobile. You recently moved Marissa Mayer to a new position….
Eric: She was promoted…
Tim: We see more and more focus there?
Eric: Absolutely. Google Maps is phenomenal. It’s changed his own view of the world.
Tim: No question, just walking with Google Maps on the phone, you’re never lost.
John: Google TV just recently in market, how’s it going, what’s the beef with the networks hating on it?
Eric: Finally at a point where you can have computer-powered TVs that work, with browser, etc. As I understand the industry’s concerned, do you realize you taking a dumb TV and making it smart, one said. Yes, and the idea is that the TV will be harmed by all this access too to internet content. I disagree. I think people will watch more TV.
Tim: But they’ll also watch through other venues, like Netflix.
Eric: But Netflix pays a pretty penny for that content to the owners. But what do you think will fundamentally happen with TV, they’ll go to the web and watch stolen content or go to watch more TV. I think more TV. Stresses also that the TV now becomes a major new platform.
====
Q&A: What’s the next billion dollar rev opp for Google?
Eric: The next large one is clearly in the display business.
Question: You probably talked with networks before you launched Google TV and they were on-board [actually, they weren't].
Eric: Says reading more drama than there is. A whole bunch of people are happy. There are some concerned, and you’d expect that. But, “we want to make the revenue larger” for everyone and is “quite confident” that “we’ll get through this one.”
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Thanks Paul.
Does anyone have a video of the interview? The blog post seems mixed opinion with quotes.
avio07 said:
Does anyone have a video of the interview? The blog post seems mixed opinion with quotes.
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The full 45 minute interview is now on YouTube:
http://www.engadget.com/2010/11/16/nexus-s-teaser-by-eric-schmidt-now-available-on-video/
This is open discussion, please post your thoughts. Also I will be calling games "apps" too, for simplicity. I have released a game and I am now doing a couple of reviews now and then. This is all my experience. You can agree or dissagree and add your own experience.
This is the list so far
Make an app first and then seek to promote it
Promoting an app with bugs
Asking everyone for Google Play store rate&review without helping others first
Sending review requests without having proper materials for the reviewers and/or not replying to the reviewer
And my notes
This was my biggest mistake. I learned it the hard way and I can see many people do the same. You make an awesome game and nobody ever heard about it before. You need to have people already following your progress. Remember, everything you do is newsworthy to someone! If not, then your game is doomed anyway.
I got few games to review that I couldn't run on 2/3 of my devices. After some time I see the game in google play store with 20 ratings and 2 stars...
In indie "Pay It Forward" works. And it would work much better if everybody did it. The most popular truly indie game I reviewed on my site was from a guy who created an awesome series of tutorials and helped everyone else first. He gots tons of downloads immediately...
My personal favourite. It makes my queue of games to review much shorter. Seriously, people - promoting something is a hard work. Deal with it. And if someone can get you more downloads, it's a good reason to at least try.
Guilty x4
We have a flow chart stuck on the wall showing the app business development cycle.
* Application Planning: concept design, feature design, APIs available, prototyping, audience targeting, platform selection, form factor selection
* Develop and Debug: Platform IDE, SDKs, APIs,
* Market Readiness: developer reg, certification, beta testing, localisation, packaging
* Distribution and Monitization: App publishing, billing, virtual goods, in app advertising
* Retailing and Discovery; Curation, in-app pricing, advertising, promos, PR, Merchandising
* In-Life: Analytics, ratings, user support and updates
Lots of developers spent 90% of there time doing just the development. I think the reality of your success (or your business) needs to spend ALOT more time doing the other processes. Remember when we used to work for large companies that had an actual marketing department? :highfive:
Heya guys, im here to share some news with you all.
I started working with a Marketing Company a month ago, and one of their branches does marketing services for Apps and Games developers, specially for Indies... They have a big community in Instagram with over 20.000 users, being one of the biggest Apps Page on Instagram, their page is called @apps_and_Game.
I proposed to my Boss to do a special offer to our community developers since im from this community and so on, I've found it usefull and could be useful for you guys as well, to shoutout about your games and projects... but more important than that, to do it CHEAPLY.
From my personal point of view as a Game Developer, I've found this Advertising option incredibly good for us around here, specially for mobile developers.... why?
-Instagram is a Mobile Social Network... This means if the user is checking the @apps_and_Game page, and reading about your game, they are doing it through their mobile devices, and if they like your App they will directly download it since they have the device on hand! Its a different effect than getting the advertising while surfing on their PCs.... People are more likely to jump to the Appstores and get the app they just saw in the palm of their hands, even if its awesome or kinda good since there is no need of a big effort.
- Instagram is a combination of Visual and Textual Advertising (since you publish pictures and images) but also text and information can be added, so its a quick method to catch attention of any kind of public.... and you can even ask to publish videos of your app!
- Followers are from your niche.... This means that if you like a page on instagram, you click to "Follow that page", that way the 20k+ community they have on @apps_and_Game are all people that are APP HUNGRY, they want to receive news about...well, apps and games to install them right away
- But the most important... Its economical dude. When i was in my pursuit to advertise my game i found tough options, coming from 50$ to up to 500$ to get a featuring, which is a hard investment when you are starting on this business, but this guys have friendly prices for developers, and much more with the nice discounts i proposed for our community, being as low as 5$ for publishing and talking once about your Product, and you can repeat it as many times as you might need, adapting your strategy to your budget since they show different prices and offers.
Hope this info is useful for you guys, ill also keep you informed around here the following weeks!
I've seen this work well with Instagram and Vine influencers extremely well. However it's more for LIfestyle/Social apps, but still another channel that definitely is underutilized.
GarrettThalamus said:
I've seen this work well with Instagram and Vine influencers extremely well. However it's more for LIfestyle/Social apps, but still another channel that definitely is underutilized.
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thats pretty accurated! by other side , we have looked and performed to have followers from an active gaming niche as well, thanks to the partnering with other influencers and to the hashtags smart strategy.
I am interested. How to get connected with you?
[email protected] said:
I am interested. How to get connected with you?
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Feel free to send an email to [email protected]
Add basic information of what you want to promote so they can reply you with the plans and packages
joraanpe said:
Heya guys, im here to share some news with you all.
I started working with a Marketing Company a month ago, and one of their branches does marketing services for Apps and Games developers, specially for Indies... They have a big community in Instagram with over 20.000 users, being one of the biggest Apps Page on Instagram, their page is called @apps_and_Game.
I proposed to my Boss to do a special offer to our community developers since im from this community and so on, I've found it usefull and could be useful for you guys as well, to shoutout about your games and projects... but more important than that, to do it CHEAPLY.
From my personal point of view as a Game Developer, I've found this Advertising option incredibly good for us around here, specially for mobile developers.... why?
-Instagram is a Mobile Social Network... This means if the user is checking the @apps_and_Game page, and reading about your game, they are doing it through their mobile devices, and if they like your App they will directly download it since they have the device on hand! Its a different effect than getting the advertising while surfing on their PCs.... People are more likely to jump to the Appstores and get the app they just saw in the palm of their hands, even if its awesome or kinda good since there is no need of a big effort.
- Instagram is a combination of Visual and Textual Advertising (since you publish pictures and images) but also text and information can be added, so its a quick method to catch attention of any kind of public.... and you can even ask to publish videos of your app!
- Followers are from your niche.... This means that if you like a page on instagram, you click to "Follow that page", that way the 20k+ community they have on @apps_and_Game are all people that are APP HUNGRY, they want to receive news about...well, apps and games to install them right away
- But the most important... Its economical dude. When i was in my pursuit to advertise my game i found tough options, coming from 50$ to up to 500$ to get a featuring, which is a hard investment when you are starting on this business, but this guys have friendly prices for developers, and much more with the nice discounts i proposed for our community, being as low as 5$ for publishing and talking once about your Product, and you can repeat it as many times as you might need, adapting your strategy to your budget since they show different prices and offers.
Hope this info is useful for you guys, ill also keep you informed around here the following weeks!
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I hope it helps
This one's useless
The majority of their subscribers are bots, you can see it from the likes amount on all the posts being incredibly low.
keenmobi said:
The majority of their subscribers are bots, you can see it from the likes amount on all the posts being incredibly low.
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Bots? how can u say that by the likes? engagement comes from content type, not from users amount... and if it was the case, still an average of 600likes and more than 4k views in videos for only 5$ per post is WAY TOO ECONOMICAL for any developer, a single instal costs around 2$ depending the country so do your maths my friend
I do understand all that instagram thing, the average likes per subs percentage is around 5% however yours one is 10 times lower. But yeah perhaps it still provides a bit of effect to your client.
I didn't intend to post more negative things, don't know why you are willing to continue this discussion.
keenmobi said:
I do understand all that instagram thing, the average likes per subs percentage is around 5% however yours one is 10 times lower. But yeah perhaps it still provides a bit of effect to your client.
I didn't intend to post more negative things, don't know why you are willing to continue this discussion.
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Im not continuing the "discussion" im just replying your post because it did seem as a negative post and may affect an honest business reputation, specially if coming from you under a -dont really understand the instagram thing- state, just chill! Only making sure things are clear enough im sure you might understand hehe
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As mentioned in the title, we are looking for a handful of beta testers to implement our SDK. During this phase, integrations will be compensated upon full integration aside from advertising revenue. If you would be interested in working together, please don't hesitate to reach me directly at [email protected].
Thanks!
Melvin
Happy Friday everyone! Wanted to remind you that our compensated integration is still in effect! Don't hesitate to reach out to learn more about Teads or to discuss the opportunity to working together. Thanks!
What is your payment policies? I am using Adsota - they pay me every 30 days no matter how much I earn.