Hello folks!
I wrote this guide to help the many app developers out there who are looking for help with how to 'properly' market their apps to achieve their individual goals, be it maximising profits, awareness, market share and so on.
What's extremely important that needs to be realised is that marketing isn't only about advertising or promoting an app, but rather covers a whole range of aspects that may not seem very obvious at first. A brief description of these are listed below:
Product - The actual product that the consumer will have, in this case, your app
Pricing - The appropriate pricing strategy for your app
Promotion - How you will inform and persuade the consumer to download your app, either for free or for a price
Place - Also known as Distribution, this deals with how you get your app to your customer
What will be covered?
We will be covering both the pricing and promotion strategies of marketing your app. The reason we won't be talking about the product and place is because you've probably already got your app that you want to be marketed already developed and at hand, and the distribution channel will more likely than not be the Play store. The other reasons is that the success of your goals through marketing is largely dependent on the pricing and promotion of the app, especially in the mobile app market. I've seen plenty of apps that have so much potential, but are hindered and held back by the lack of appropriate pricing strategies or exposure to the consumer, thus hopefully I'll be able to help out a little in those two departments
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Pricing
Pricing largely consists of a base pricing method, and then fine turned with a pricing strategy.
Pricing Methods
Generally, there are 3 main pricing methods
Cost-based (mark-up) pricing - Simply putting a price that will cover the costs/effort of the development of the app and an additional amount that will provide a satisfactory profit margin. In our case, depending on how much time/effort/money you've spent on your app, you solely base the pricing on how much you think you deserve for your app. In all honesty, this wouldn't be the most smartest choice, especially for apps that have alternatives that are superior or free, or both. Even for apps that may one-of-a-kind or has a major differentiating factor that makes it stand out, a price tag alone may be enough to stop potential customers from downloading the app.
Market-based pricing - Putting a price on your app determined by the interaction between levels of supply and demand - whatever the market is prepared to pay. This may be quite hard to implement without proper market research, which will be expensive or time-consuming, so unless you are a big company, or are willing to fork out a bit of cash to conduct market research, this may not be a good starting point.
Competition-based pricing - This is probably the most common method of determining a price of an app. It's setting a price according to the prices of your competitors. However more likely than not, the most common price of your competitors is $0, and this is most likely the case for apps that have many similar alternatives on the market. However, this doesn't mean that you have to make your app free. Do a Play store search for 3rd party launchers, and you'll see lists of successful apps that are priced similarly and despite the price tag, still garner tens of thousands of downloads and purchases.
Pricing Strategies
Depending on your source, there will be a varying number of pricing strategies, but the main ones are:
Price skimming - This occurs when you charge a very high price for your app. Generally, this is used as a way of conveying a 'prestigious' and 'high class' image of a product, and in the case of apps, truly does not work. In fact, such a strategy for an app may even result in an unfavourable image of the developer. As 'The Most Expensive Journal' puts it, "the practice should be considered digital begging.".
Price penetration - Introducing an app for a low price (including free), building up market share and/or a customer base, and then hopefully introducing a paid/donate version. In all probability a more realistic approach that many developers take, it is probably the smartest and most appropriate pricing strategy that will not only get you that all-important customer base, but also a profit. Be extremely aware though, of having the appropriate balance of free/paid features - no one will buy an app if the free version is lacks the necessary room for testing and trialing, and having a trial app that basically does everything a paid version means that any profit will entirely be based on the goodwill of your customers.
Loss leader - Unlike for businesses, there isn't really much difference between this and price penetration for apps, because they both essentially do the same thing in actuality, that is, introducing an app at a low price (including free), and then garnering as much market share and customer awareness as possible. The only theoretical difference between price penetration and being a loss leader is that the latter approach is taken in hopes that the customer will download or purchase your other apps. However as already mentioned, in reality these theoretical terms won't actually matter because they both do the same thing.
Price points - This applies to in-app purchaes, such as upgrades in games. It basically means setting key prices or price points for the 'upgrades' or purchases in your app/game, an example being having certain 'upgrades' costing $0.50, a higher tier for $1.00, an even higher tier for $1.50 and so on. This is good at 'luring' your customers to purchase more and more 'upgrades' in your game because you start off with a really low price point, and then consistently increase the subsequent price points. Be mindful however to not go overboard with it, such as $1, $150, $300 etc. but common sense would have probably ruled that out already.
Promotion
There's a quite common misconception among many people - a misconception that promotion is the same thing as advertising. However in theory, promotion encompasses advertising to also include relationship marketing, sales promotion, and publicity and public relations.
Advertising
This is probably the aspect that many developers focus on nowadays - having as much flashy images as possible in order to raise awareness and achieve downloads.
Youtube - Youtube is a great way of advertising your app, its features, as well as creating a connection between you and the customer through dialogue. As DoubleP90 says, "watching a short video is way better than reading something, and as always if it's enjoyable it will be shared by people.". People are also more inclined to watching a short video that conveys information visually and aurally rather than reading paragraphs. Advertising in video form will also, more likely than not, provide more information about your app in the same time as a person reading your preamble and going through the help section and all that.
Ads in online magazines and subscriptions - Try to find online magazines and subscriptions that have an audience you think will be interested in your app. The great thing about this method is that your app will be given access and exposureto an already established target audience. Contact online magazines and subscriptions to see if they're willing to put have a banner of your app somewhere in their medium, either for free or a price. For example, if you have a children tracking app, find an online magazine/subscription geared towards parents.
Web ads on sites - Another way of providing exposure to your app, it'll be a good idea to find a website that has the same target audience as your app, just like the online magazines and subscriptions covered previously. There is not point in advertising your elementary spelling game on a website for the aurally impaired.
Direct marketing - This is an approach where you directly approach potential customers offering information about your app. Again, be smart with your time and efforts when choosing potential customers of your target audience. Forums are a good place to start, but be aware that this may create an unfavourable image of you and your app for many people
Relationship Marketing
This is more important than many perceive it to be. In our case, this involves keeping your app users up to date with the latest happenings regarding your app such as future updates, invitations for testing and suggestions, and so forth. It's main focus is to develop a long term relationship with your users through customer satisfaction. It provides a win-win situation where your customers are happy with your app and are more inclined to purchase more of your apps, and you get those all important ratings and profits from the additional sales as a result of customer loyalty. I've known and come across apps that excel in this area, as well as those who leave their users in the ditch and run with the money. How would I know? By simply glancing at the app comments on the Play store. This is probably the most important medium of feedback for you developers, so make sure to regularly check up on it and respond to user concerns.
Sales Promotion
Sales promotion is the use of activities or materials as direct inducements to customers, and aims to:
Entice new customers
Encourage trial download/purchase of your app
Increase sales to existing customers and repeat purchases
Sales promotion is primarily used in a complimentary way to increase the effectiveness of other marketing activities such as advertising. Examples include:
Discounts - Pretty obvious what this one is all about. If you have a paid app, you may want to consider having a promotional discount for a limited time to draw in customers to your app. Big companies do it all time with those $0.99 app sales in the Play store, and they do quite a good job at enticing customers to purchase your app, especially if they're going for pennies.
Premiums - Basically giving customers something extra for their purchase. Usually running for a limited time, you may want to reward all your first-week sales customers with a free download of another paid app, or an extended subscription period for apps like Evernote.
Refunds - Part of the purchase price is refunded back to the customer for a limited time. It's basically another method of discounting apps. Can be used in conjunction with coupons or vouchers.
Free download or trial - This is the most common way of promoting an app, and is used by small time developers and big corporate companies. It may be the best way of promoting an app, as potential users are more inclined to download an app that's free than purchasing a trial version, although this may not necessarily be the case for every app.
Publicity and Public Relations
Theoretically, publicity is any free news story about your app and:
Enhances the image of your app
Raise awareness of your app
Highlight the app's favourable features
Thus from the list, it's quite an important aspect of marketing to gain as much publicity as possible. Usually bigger companies have more ease in this department than small-time developers as they already have a substantial exposure and market share (Eg. Do a youtube or google search on Google Keep and see for yourself). So what does this mean for you guys? Try to contact possible outlets that have the same target audience as your app. tlovidiu has a list of sites that review apps for free.
Public Relations are the activities aimed at creating and maintaining good relations between you the developer and your customers. This can be done by donating part of your proceeds to charity, such as what Swype is doing, or not having any ads in your app, or at least, not having air-push ads (trust me, they get on everyone's nerves). Regarding ads, make sure you don't cross the line separating reasonable ads in your app and ads that literally pop up every 10 seconds, because the latter will most likely result in an uninstall, a bad Play store rating, and a 1 kilometer virtual radius from all your apps.
...aaaannd Bob's your uncle
Hopefully I helped out a bit. Any suggestions or fixes are welcome. If you would like to know a bit more, make sure to check out DoubleP90's "little guide to promoting your app"
Ciao!
Very well written article that covers pretty much everything. Thanks for sharing.
one question
Direct marketing - This is an approach where you directly approach potential customers offering information about your app. Again, be smart with your time and efforts when choosing potential customers of your target audience. Forums are a good place to start, but be aware that this may create an unfavourable image of you and your app for many people
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what makes you say that?
out of ideas said:
Very well written article that covers pretty much everything. Thanks for sharing.
one question
what makes you say that?
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People may find direct private messages advertising apps to be somewhat similar to junk mail in your mail box
Sent from my LT29i using xda premium
SammiSaysHello said:
People may find direct private messages advertising apps to be somewhat similar to junk mail in your mail box
Sent from my LT29i using xda premium
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oh yeah i would if my mailbox starting filling up with junk. lol.
i was thinking you just meant having a thread in general. not so in your face direct.
Well done, mate!
Great reading.:good:
Great article
Great job :good:
Related
It has been brought to my attention that many android application developers have no idea how to properly class their applications by name. Here we will review a few common terms specific to this context.
Here is a list of terms in no specific order which we will review in this document.
Free
Lite / Basic
Standard
Advanced
Proffesional
Premium
Trial
Demonstration
Firstly let me start by saying that the word 'free' should never be in an application title. There are exceptions to this rule. For example a video game might have the word free in its title, such as 'free world defenders.' It should be clear to the developer that the word 'free' should not be used in an application title in reference to the cost of ownership. In practice this is at best unprofessional and untidy.
It may seem to the beginning developer that this would add clarity and destinction to a specific release of an application but this is an unnecessary clarification as most applications are already classified by price categories. At best all the developer has achieved is lengthening the title of the application and flagged it as possibly unworthy of usage. Most people don't expect to get much of anything for free. Keep this in mind when you develop your freeware applications.
I have also found that many developers have taken the word 'professional' entirely out of context. Instead of providing an example just yet, let us explore what the word professional actually means.
pro·fes·sion·al adj.
1.
a. Of, relating to, engaged in, or
suitable for a profession: lawyers,
doctors, and other professional
people.
b. Conforming to the standards of a
profession: professional behavior.
2. Engaging in a given activity as a
source of livelihood or as a career: a
professional writer.
Let's apply this definition in the context of software applications. Joe is a blogger. He blogs all day about his life. In fact there is almost nothing that Joe would not blog about. Joe decides that he could get more blogging done if he could quickly post his thoughts from his mobile. Joe goes to the market and he finds three things: Blogger Free, Captain's Blog, and Blogger Professional.
Joe thinks for a second... He decides right off the bat that he is no ordinary blogger and that he does not want deal with advertisements, so he overlooks Blogger Free without hesitation. Joe thinks that Captain's Blog sounds interesting. He decides to look it over because Blogger Professional sounds like it may have more features than he is really interested in. Joe is happy with Captain's Blog, and it is the first thing he blogs about saying: "I'mma live happily ever after!"
The term 'professional' implies that your application will employ features useful to the individual who requires industry standard adherence to specific guidelines laws, regulations, or operating procedures. Users in this market will have certain expectations. It is important that whenever you use the tagline 'Professional' that you have done your research and tested your product in the field with real professionals.
Usually products that employ groundbreaking features or features that can't be found anywhere else attempt to call themselves professional, but as stated before this term is at best reserved for industry professionals who require specific functionality. The proper tag for this kind of application is 'advanced.' Because it provides advanced functionality.
Some applications are so prolific that they require two tags such as 'professional advanced' or 'professional basic.' Yes, there is a 'professional standard' (no pun intended) as well as many other combinations. use whatever makes sense. I call these titles of prestige.
The term 'standard' implies, that an application meets or sets "the bar" by which applications that perform similar functions must reach to begin to consider themselves competition. It also implies that there is more to come or more to be had from this application and it's descendants or even its competition.
The term 'basic' or 'lite' is essentially the same as the term 'standard' but basic/lite implies the bare minimum required to achieve an acceptable effect. Usually this is an application with reduced functionality in order to meet a restriction on cost, time space, or otherwise.
The term 'premium' implies that your software is giving the best functionality there is, or the best functionality that it has to offer. this term should not be used lightly by any developer who wants to be taken seriously in the world of software engineering.
Trialware implies that an application has either full or limited features on the basis of time or functionality. Trialware is not freeware and should never display advertisements for anything other than itself. It is a platform for you to exhibit your product and the main idea is to sell YOUR full product. This is when you call your product a 'Trial.'
The difference between a trial and a demonstration may seem vague but it is not so. It should suffice to say that a 'trial' can be upgraded or unlocked, and a 'demonstration' can be replaced or succeeded with the final product. A demonstration may also have advertisements for other programs or services offered by the developer or its affiliates.
If you like this paper let me know! This is my first draft. Feel free to comment constructively and chat amongst yourselves with proper regard to the topic.
- Posted via mobile
Here is something else that I had not thought of while drafting this document. The term 'full' is like the term 'free' it is completely redundant or otherwise pointless to state that an application incorporates all of its functionality.
I am not yet sure where I stand on the term 'donator' but I am sure I would like to know what the application is donating to. If it is feeding starving children I would like to pat it on the back and send my donation in as well.
The terms 'plus' and 'extended' were not covered either. These terms are highly acceptable and they imply that the application has extra functionality which is not available in other versions.
These terms work very well with titles of prestige or as new ones. For example: 'proffesional standard plus,' 'standard plus' or 'extended basic.' These can be shortened into abbreviations to create some interesting artifacts such as 'PSP,' 'SP,' or 'EB.'
If you are running a charity, consider using the terms '+,' 'plus,' 'extended,' or the abbreviated forms instead of 'donator.'
- Posted via mobile
Uh, what's the point? We're programmers not English Majors LOL
I'm thinking of calling my next app "Professional Lite Standard Trial Free FartMaker+ Version 0.0019a Beta"
No sarcasm...honest
Rootstonian said:
Uh, what's the point? We're programmers not English Majors LOL
I'm thinking of calling my next app "Professional Lite Standard Trial Free FartMaker+ Version 0.0019a Beta"
No sarcasm...honest
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You should do this, the reviews alone would be great
Rootstonian said:
Uh, what's the point? We're programmers not English Majors
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I failed 7th grade twice and dropped out of high school in the 9th grade. So what's YOUR point?
It's okay I understand you are neither professional nor do you aim to be. I taught myself everything I need to know in the field.
I have over 10 years programming experience and I can program in more than 7 different languages including assembler. My point is if you don't try to do anything better you never will. Good luck with fart maker.
- Posted via mobile
Scientia est potentia.
Knowledge is power. Is it for me to decide what you do with it?
- Posted via mobile
I understood your point was making jokes before you ever made your first post to this thread.
There are exceptions to this rule. For example a video game might have the word free in its title, such as 'free world defenders.'
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Fart Maker PLSTF
Interesting artifact.
datajosh said:
You should do this, the reviews alone would be great
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I agree.
If you like this paper let me know! This is my first draft. Feel free to comment constructively and chat amongst yourselves with proper regard to the topic.
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I don't believe the topic of this thread suggests that the readers are searching for jokes.
Since we are on the topic of making jokes...
Rootstonian said:
"Professional Lite Standard Trial Free FartMaker+ Version 0.0019a Beta"
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Free trial demo (FTD) Would make a better artifact than 'trial free' for this application.
LOL. Try less jokes and more focus.
SERIOUSLY, I'm not kidding
- Posted via mobile
AppDevelopers.net is selling in a public auction at Flippa.com that ends in 10 days. More information can be found as part of the auction listing.
The average cost per click in Google AdWords for "app developers" is more than $22. Per click!
Google reports as many as half a MILLION phrase searches containing "app developers" per year. As apps become more indispensable, that number is expected to increase.
With the .COM already gone, AppDevelopers.net is the last, best piece of digital property for any app development company or network for app developers.
AppDevelopers.net WILL be used for brand leverage and lead generation by somebody in the industry. It's inevitable. And they almost certainly will never relinquish such an asset once they acquire it. If I were an app developer (which I am not), I certainly would never sell this property.
The current high bid for AppDevelopers.net is just $1,500. That's the price of 68 clicks ... out of MILLIONS of searches for "app developers" over a period of 2 or 3 years.
To put that price in perspective, Pizza.net sold a week ago for $150,000 -- 100 times the price of AppDevelopers.net. Does Pizza Hut pay $22 per click to appear in search results for "pizza"? Obviously not!
"But I already have a domain." Yes, and the Library of Congress already has a door. The point is, having more than one access point can be a useful and important thing.
If people find 20 different websites in search results for "App Developers" (and they do), it matters a great deal where they click first. Will they click on the domain name that precisely matches the words they searched for? The one that seems to define the whole category? or will they click first on one of the 20 interchangeable, clever names competing for attention? I think the answer is obvious. People who search for "app developers" and see AppDevelopers.net will preferentially click on it.
Even using AppDevelopers.net for SEM can save you lots of money. If people tend to click more often on AppDevelopers.net in a paid AdWords spot compared to other ads being displayed, then Google will award that AppDevelopers.net ad a higher quality score. And that leads DIRECTLY to a lower cost per click.
Ideally, of course, you'd pair AppDevelopers.net with some quality SEO and show up organically on page 1 for "app developers" searches. All else being equal, AppDevelopers.net should have an advantage compared to non-matching domains. Even after the recent Google updates, a matching domain remains a factor. Google simply requires separate indicators of authority to back it up. And you probably already have those other factors covered.
Remember, purchasing AppDevelopers.net is not paying for a temporary service cost -- some radio ad that evaporates as soon as it's used up. Rather, AppDevelopers.net is an asset with intrinsic value -- something that can be resold like land, a house, or a car. People will be searching for "app developers" online for years to come. And .NET will always be synonymous with the internet and social networks, making it highly memorable.
Having that memorable, authoritative address means that you get maximum word-of-mouth growth. In comparison, clever, made-up names are easy to forget or misremember. And when that happens, people have to search for you in Google rather than typing your name straight into the browser bar. Obviously, if your would-be customers have to Google you, then they're running the gauntlet past 20+ aggressive advertisers competing for attention with you. So anything you can do to enable people to get straight to you is a smart move.
Renting space is always more expensive than owning it. If you pay to rent space in Google, then you'll almost certainly buy 68 clicks from AdWords. Is that really better than owning AppDevelopers.net?
Think about it. Whether you bid or not, you owe it to yourself to weigh the decision. Once AppDevelopers.net is owned by one of your colleagues or competitors, the door to this opportunity is closed.
To the moderators: If this subforum is the wrong place to post, please redirect me. Although I contacted XDA-Developers.com a couple weeks ago about the possibility of advertising on the website, nobody replied to my message. So I'm posting this thread in the forum, since I sincerely believe many members here would like to know that AppDevelopers.net (a domain that defines their profession) is for sale. By enabling me to notify members about this auction, XDA-Developers.com is providing them highly relevant information. So hopefully this message (although a promotion) will not be censored.
Best type of ad to promote mobile apps
When advertising your app to other countries start from the grass roots level which is pinpointing the countries which you will advertise first. This is important so will have a much clearer picture on who you would will to sell you app to.
Once you establish the list of countries the next thing that you should do is to localize your app. English may be the medium where individuals from different countries understand each other but what else could you do to attract more people to your app? Incorporate their local language in your app. Not all people can thoroughly understand English and are drawn to pay more attention to things that they could understand.
Now after doing all those things, you need to find a DSP (demand side platform) which has self-serve RTB(real time bidding) capabilities like Bluagile and start creating mobile web and in app campaigns. This is the most affordable, convenient and efficient way to run your campaigns. Using a DSP lets you connected with more or less 30 differennt ad exchages which means accessing more traffic than you can ever imagine over 200 countries worldwide. The cost wouldn't be a problem since it's a self-serve RTB you can bid whichever rate you would think would be best suitable for the campaign. Another great thing about this is that they have a brand safe inventory which is accessible through static banners. DSPs usually providereportings on their platform which is far better than getting separate reports from various blogs, article and sites. Creating a buzz in the world wide web is the best way to get more people interested in something new and investing in CPM (cost per 1000 impressions) is the perfect fit to achieve that goal.
To sum it all up, you're creating a mobile campaign using static banners to ensure bot free traffic at a very cheap and affordable cost and you can view the reportings on one area which is very convenient. Learn more about Bluagile by visiting the site:
bluagile . com
Dear colleagues!
In this text below, I want to warn you about the scam danger from "Advertze" company.
We signed the traffic purchase agreement, made the prepayment of $2000 and after that Advertze disappeared.
I'll give you a summary of the situation that happened while negotiating with Advertze.
Our company, Hotger, is the user of MyMediaAds platform, which was the reason of finding and choosing Advertze.
We contacted Aaron Lopez, a manager of the company and the dialogue was started right away.
We have signed the document and received signed invoice for $2000. We did the payment for this invoice by bank transfer and sent the Swift payment confirmation, then we asked them to confirm the payment receiving. After that our partners disappeared, no one answered the phone or email.
We decided to contact Advertze the other way. Our manager added Aaron Lopez( the one who disappeared after payment) on skype. He answered surprisingly quick, started asking about work details and about prepayment!during the discussion Aaron Looez asked for email address. Because we all have same domain it was probably familiar to him. As soon as he saw the email address Aaron disappeared within 2 minutes and deleted our manager from skype and never contacted us again.
This second situation left no doubt, that Advetze is a scam company. They steal not only money but your precious work time.
This is why we want to spread this information as much as possible. Dear colleagues, our company Hotger is warning you, to avoid any contact with Advertze company. Beware of scammers never discuss any prepayments. We, Hotger company, strongly believe that this text should be spread as much as possible in order to avoid the same situation that happened to us.
Wishing you peace, happiness and good honest partnerships.
Hi all,
I have low budget for the marking of my new game that i will publish soon
I have only $200 , is that amount will effect or i will just spend for nothing ?
and how i can use them ?
Thanks
It would be very easy to throw that money away. It won't do a lot, all told. Focus instead on the app, encouraging people to review it positively, managing bad reviews, building up a good relationship with an initially small number of users so that they'll tell their mates and build your numbers up. Talk to people for whom your app solves a problem. They don't exist? Well, there's your problem and $200 of marketing won't help
Ryan.T.Student said:
It would be very easy to throw that money away. It won't do a lot, all told. Focus instead on the app, encouraging people to review it positively, managing bad reviews, building up a good relationship with an initially small number of users so that they'll tell their mates and build your numbers up. Talk to people for whom your app solves a problem. They don't exist? Well, there's your problem and $200 of marketing won't help
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Ryan has an important point: actually, adwords, facebook ads, *can* bring some result but at a too much heavy cost. I have tried them and my cost per install was like $5 to $10, for free apps...
Prompting users to review your app in your app works, but do it at moments when they achieve something positive with your app, like attaining a certain level in a game. Building a relationship is a key, i can't agree more to that
$200 is a low budget.
Try first the all free methods we all know are aware off (mailing, asking parents and friends to download and promote the app, posts on forums and so on).
Also try to exchange reviews with other developers (I'm always willing to do it, for instance).
And if your really want to boost the number of downloads of your games in order to look more attractive for users visiting your Google Play page, you can buy incentive installs from tapjoy (0.10 / install will give you up to 2,000 downloads (but I don't think it worth the effort, as vast majority will remove your app right after they get their rewards).
Here are some useful methods to increase downloads for consumer mobile apps:
• Application name-is unique
• Keywords-including related keywords, but be careful - don’t stuff every keyword into your app
• Make Facebook or Twitter page for your app and write story of your game there to attract every users
• Description. Your description is clearly the value of your App
Best of luck in your app business.
Hello, I’m here to share my thoughts and tips about the Android app promotion
Here are the most useful tips which I have learnt promoting my Android Apps:
1) Start promoting your App while it’s still developing.
2) Make an announcement about your Application in news break. List its pros, benefits, emphasize strong sides. It helps to warm up the user’s perception and become more loyal to the newly released application.
3) Maximize its effectiveness in your inner market. I mean it must stand out among the similar applications and become visible for users when they type its name in search line. ASO service will help you to be different and recognized – pay attention on title, description, screenshots, and presence of keywords.
4) Use SMM channel. Talk as much as possible about your application in social networks, thematic blogs and forums.
5) Maintain AdWords campaign – it would provide you solely target audience on your App installation.
6) Use incent traffic service which provide you installs and high rate reviews– it cost not much, but ensure inflow of organic audience.
7) If you have several similar application – not use the same marketing campaign – try different channels and test measurements.
8) Run the keyword install campaigns for the cheapest rankings growth and raise your organic traffic
Would be great if people will add their own thoughts/marketing cases here. Concerning the different ad networks/platforms etc:angel:
Check out APPSPIRE.me
If you really want to invest in making your app the next big thing, you should check out APPSPIRE.me, a mobile app marketing agency. They guarantee results and are super easy to work with. To be honest, they are the real deal. If you have a little bit of money to spend to get your app huge, I really recommend that you check them out.
pay attention to your existing users
I may share one more tip
You might have developed an excellent app, but you might be forgetting about retention and loyalty. Observing recent app store algorithm updates, you can see that retention and app usage metrics are getting more important for the app stores than ever. Loyal users are about to be even more value for both Apple App Store as well as Google Play Store Algorithm.