Database Users

An interesting observation - SE using cat-string theory as its main business practice

i am a business management student...so i thought of sharing my perspective over how Sony Ericsson is playing the smartphone game...
by exagerrating a lot before the product launch ...and after the launch..giving small doses of updates so customers dont change phone in the hope of getting new features.
think of it..
they build great hype for a product months before the launch by strong advertising (probably spending more on ads than R&D itself) , promising a revolutionary interface with ground breaking custom interfaces....X panels for X1 (remember?) and timescape/mediascape (biggest garbage) for X10 ..both over-ambitious
just so they can differentiate from other companies..
ya they have great product design.. which initially attracts impulse buyers...they build anticipation...so we cant wait to get our hands on their phone!
and then they finally launch the product which will NEVER have the latest updates because their entire focus was on marketing the product i.e bringing it to market before competition and capturing market share.
they never really focussed on industry shaking R&D like Apple..c'mon without Apple, touchscreen was a dead market.
and without Android...Apple had a monopoly.
This is revolution....not timescape or mediascape..which are my least favourite apps...battery sucking with extremely slow response rates.
then they ll keep launching small small updates over couple of months...more like over a year...adding little features..so we dont change brand loyalty....giving the wounded customers a faint vision of hope...
finally they release a small update and the entire community goes 'wow' with excitement...like a virgin getting his first blowjob.
by that time..the phone has suffered scratches, has started showing signs of wear..which means very low re-sale value.
and meanwhile announcement for newer model is made...slimmer, sexier with more bugs which will be fixed via update over the next upcoming year.
good strategy for a short-term profit making....but they are losing brand loyalty.
i am not gonna buy SE Xperia Arc...ya its the sexiest phone on the market.
but its like a hot model u bang and can never have a healthy relationship with...coz she is dumb and full of flaws on the inside...such as daddy issues etc.
/rant
its like they keep us jumping over small small updates like a cat does to a string which the master will never let it catch.

but its like a hot model u bang and can never have a healthy relationship with...coz she is dumb and full of flaws on the inside...such as daddy issues etc.
epic comment
well it's true and from your perspective which one is better?
i know getting a big income is the main focus of any company but hey customers loyalty also counts. it's something i hate from sony in general, they keep pushing new tech every year and let the customer to feel outdated

Epic thread.
Sent from my GT-P1000 using XDA App

Couldn't have said it better myself, spot on mate!
Swyped from my ZDZ Froyo X10i

bang on, while i am happy with my x10 as it was my first droid comming from a long **** list of wm devices, i am also not going to be sticking with se, already contemplating the droid 2 global, yes se makes sexy phones but, im looking for something a little more with my next device.
Sent from my X10i using XDA App

Funny thread
so what do you think about HTC's strategy with Desire ( Desire/HD/Z )
Just because they released a better handset after a year of the previous handset's release it doesn't mean that they do not care about brand loyalty...
so what? you want them to stick with the X10 for two years while other competitors advance with technology????
believe it or not, many will buy the ARC, even more that who bought the X10...
Next time, go buy an HTC or Motorola
and by the way, Samsung is locking their bootloader so do not buy a Samsung android so you won't end up whining like many here about unlocking it, unless you like samsung
but despite all that, I would like to thank you for the effort made by you to explain what many of us are not aware of.. it's a good practice for your uni
good luck mate with your studies

Nocturnal310 said:
i am a business management student...so i thought of sharing my perspective over how Sony Ericsson is playing the smartphone game...
by exagerrating a lot before the product launch ...and after the launch..giving small doses of updates so customers dont change phone in the hope of getting new features.
Click to expand...
Click to collapse
Well, I wish you luck with the business management, since your management of the English language makes me want to punch babies in the stomach.
Also, replace "Sony Ericsson" with every technology company ever and you have a point.
/thread

iead1 said:
Well, I wish you luck with the business management, since your management of the English language makes me want to punch babies in the stomach.
Also, replace "Sony Ericsson" with every technology company ever and you have a point.
/thread
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Click to collapse
Grammar and syntax of the English language is not the point of XDA in MHO...
Very well written, kudos to you Nocturnal310...

@Nocturnal310:
Of course you're right. But as someone said before, you could say this about any company producing technical stuff and you would be right as well. (I expect some very negative comments on what I'm about to say...). I understand your point, but I just don't think that SE is somehow different in their approach from any other company producing consumer goods (is that right? stuff which are bought in great numbers just to be replaced by newer models...you know, we have to watch out for our English, right iead1? ). Thats quite important because we just can't expect infinite support for our product, because sooner or later (the former is more probable) it will get replaced with brand new model with brand new stuff inside making it lot more attractive. The only thing we can complain about is, that the support may have last longer... thats true. But despite all of that, I'm still not changing the brand loyalty as I just dont know what else should I buy next time. I dont like Apple and their iStuff, also don't like HTCs because of how they look. Samsung is an option, but if I should choose between Samsung and SE just by looking at the phones, SE would definitely win (and with Samsung locking their bootloaders as well, I wouldn't help myself much by buying it). You may call me a hardcore fan of SE who doesn't think about what he's buying, but thats not me. I just think that X10 was an unfortunate mistake (which I personally still love!) of SE and I really hope they will learn from it for the reasons mentioned above.
Thats my opinion and I do not force anyone to share it, but I wanted to say it, because I just don't uderstand all that poeople saying how betrayed they feel by SE.

i think SE`s problem is that they don`t really know what they do,at least so far.
they use UIQ for a while then they leave it.
they use win mo,but after x1 and x2 they desided to go for android.
but now Android is very good platform and they should find their way.i hope so.
their main mistake is that they don`t care about customers and the weak points of their products.

I must add my mustard ...
There was a time long ago, Sony Ericsson created really nice phones with a solid build quality. My x10 is 3 weeks old and is making crazy noises when twisted a bit. The whole frame is not stiff enough.
If I saw it right on arc video presentations at youtube, the crappy timescape is now a widget and it is still choppy. This uggly blue is still there. Why blue? SE colors are Green and Orange. What a bunch of stupid designers ... I think w'll have a lot of alternatives out there with lesser crappy UI-Mods.

Well, I agree with most of your points, but let's remember: they're not ceasing support, they're launching a new model and planningto lock x10 customers in outdated Android. Motorola intended to do that too, but customers did such a big buzz that they changed their minds. The bull**** about low performance on Android 2.2 is already discarded, we can see that on all the unofficially built ROMs available at xda-forums. I risk to say that even Google has his part on this entire drama. Obviously, Sony Ericsson and their UXP loaded with much more processing hunger than x10 can support is the one we should blame, because we chose to buy SE, not Google devices (which are HTC, actually ). The removal of MediaScape from Arc tells us that they know where the problem is. Let's hope they fix this "problem" on x10 too.
I truly hope no one takes my comments personally, since I'm just expressing my opinion as a SE consumer. I still like them, but not how they use my money.
Sent from my X10a using XDA App

Apple Iphone 3G is still getting latest updates - same day as the latest iPhone 4, not ALL the features because it's got old hardware but there aware of that.
SE should be aware of it to, yes x10 can run 2.1 2.2, 2.3 ect so they should. There opinion is why there not updating. (why not the majority, the users decide)
Why can't we get hardware based updates? HTC magic/hero got tons of updates..
Yes new models will come out, but it's the same OS to update, not that much off a difference, our devs do there work in spare time and takes 2-3 weeks to come up with ASOP OS, (which is what i prefer anyway). Imagine an entire DEV team full time? yes it takes more time for testing ect but still.....
At least SE have reconized they F'd up. that's the first step!

robbyf66 said:
At least SE have reconized they F'd up. that's the first step!
Click to expand...
Click to collapse
They say a lot. Saying and doing are not the same.

moacyrfilho said:
The removal of MediaScape from Arc tells us that they know where the problem is. Let's hope they fix this "problem" on x10 too.
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Click to collapse
I think they removed the mediascape app because it was so hard to new people to find the music player and photo gallery.
just think about it:
you have a new phone, and you would like to play some music, you first go to the music player but you can't find it because there is no music icon on the menu
Grab a samsung phone and try to play some music, the player is called "Music", the video player is "Videos" and the gallery is "Gallery"

robbyf66 said:
Apple Iphone 3G is still getting latest updates - same day as the latest iPhone 4, not ALL the features because it's got old hardware but there aware of that.
SE should be aware of it to, yes x10 can run 2.1 2.2, 2.3 ect so they should. There opinion is why there not updating. (why not the majority, the users decide)
Why can't we get hardware based updates? HTC magic/hero got tons of updates..
Yes new models will come out, but it's the same OS to update, not that much off a difference, our devs do there work in spare time and takes 2-3 weeks to come up with ASOP OS, (which is what i prefer anyway). Imagine an entire DEV team full time? yes it takes more time for testing ect but still.....
At least SE have reconized they F'd up. that's the first step!
Click to expand...
Click to collapse
You are comparing with 2 companies with different calibers.
Apple - every designer/ad agency/design house/design school in this world purchase their 'godly' machines for work purposes. And these macs don't come cheap, mind you. With that amount of revenue, they can afford to create an iPhone, using their 'lagless' (yeah, right) macintosh reputations to breed a colony of iZombies to support their cause.
With the iZombies having the need to own a iAmagodlyproduct, with such supporters pumping money into their pockets, they can afford to offset any losses by being nice to
Update old iPhones even if new models are out, cos they know iZombies are already impressed with them playing the nice card and that they are confident that with their good reputation and a better new phone out, A majority of iZombies who have too much money to spare will still buy it. They are just giving an aww-I understand-you-can't-afford-a-new-phone-yet-so-I-will-update-you-periodically-so-that-you-will-come-back-to-me-when-you-have-money message to the poorer parties.
Now for Sony Ericsson (or just insert any other brand names). Let me ask you. Though they are an established brand, but let me ask you, how many people will own 1 of those expensive TVs or VAIOS? Comparing with Apple, no competition.
They don't have that much extra revenue to play nice. They can only strategize and try to earn as such as possible before their products become obsolete.
It's just like people like Donald Trump, who has so much money to play with, he can just give away to some random person on the street if he wants to. But if you try doing up a business yourself, would you give away your money to charity organizations, knowing that you cannot afford to spend the money that way? Most probably not. Unless you don't mind closing down your business due to losses.

All these threads are getting sooooooo repetitive!!! There should be one big sticky for anyone who wants to ***** and complain in any way shape and form about SE. That way this form isn't flooded with every thread turning into a SE bashing thread. It really is getting tiring logging on to see what's new and the first 50 threads are people *****in about SE.
Sent from my X10a using XDA App

Lonelee - agree with much of what you say.. but it is also true that there are many many many people who go back time and time again to buy the next apple product BECAUSE they know that Apple will not leave the OS lagging behind on the old device when a new one comes out.. it's spectacularly good brand loyalty. SE (and many other) are taking a very short term view, and a missing a great opportunity to get us all on the hook for the next product..
In the UK for example, many phones bought on contract are free with a 2 yr contract tie in.. so if I know that they will look after me for 2 years, then I'll go back for more.. my contract's not due until Feb 2012.. so I'm eagerly awaiting to see their behaviour over the next 12 months!

well I m back on XDA after exiting from blackberry platform...blackberry provided me a stable messaging device for a while but as needs changed, it was very poor for browsing and getting work with attachments done.
i was at a party few weeks ago and my friend took out his Xperia Z claiming this is the best camera phone.
to his disappointment, it was the darkest blurriest pic i have seen whereas my lumia 920 took a pic with DSLR-like clarity and image characteristics.
i am not sure how much sony has improved but seems like they are still a market follower and using marketing dollars to brag about their phones that do not perform as advertised.
after having wasted my student savings on 2 of their phones, I regret and wish I had bought a better phone for my first android experience.

product lifecycle
Hi,
I am not sure if I should blame any company for moving to newer (and maybe better) products. In the android phone market we have the nearly unique situation to be able to get our hands and minds at the software which is driving the product, at least partly.
This is quite different from cars or coffeemakers.
What I would like to from Sony is that when they decide to abandon a product (eg X10), they open up the sources of drivers etc, so that interested people can maintain their products for themselves.
I can understand that they wont open up the sources for current products.
A.

How Sony botched 2013

**This post isn't about the Xperia ZL. It's about the mistake Sony made in releasing two phones this year.
Way to screw up Sony. Hardly any public attention is being given to the ZL variant because you decided to release two phones with the same specs, but lavish all your advertising on the glassy backed one so you could market a waterproof gimmick. Sony made so little noise about the ZL version that everyone will ignore it. The developer support for the ZL is probably going to suck. And I'm going to bet you'll provide the Z faster OTA updates than the ZL too judging by how they've handled the launch. On the other hand, HTC is doing it right. One phone, one focus on marketing and support. You hear lots coming out of the Samsung advertising machine about the SG4. Anyone hearing much about the Xperia Z, let alone the ZL? Cricket....cricket.... Even XDA's mods think the ZL is safe to ignore because you can't even find the ZL forums from the main forum page, but have to go through either Devices or the sticky thread in the Z forum.
We all know that Samsung, HTC and Sony will probably stop updating the Android OS version on these phones in about 1 year (approximate). If I buy the HTC One I'm probably going to stand a much better chance of getting developer ROM's than I will on the ZL because you've allowed this phone to become forgotten and ignored right from launch. You should've taken a cue from HTC and just released the Z, and no ZL at all. Instead you've scattered your launch with 2 variants and made sure that we cannot buy both of them on every carrier. Stupid, stupid move. /facepalm. However, the SG4 and HTC One will be available on all carriers.
Nice going Sony. Whoever you have in charge of the "great idea" department who thought releasing two versions of the same phone with different feature sets and bodies but the same specs, only advertising one of them, and then deciding to only release one of them on some carriers and the other on the rest should be fired. You've just guaranteed yourself a 3rd place finish at best. Good job striving for excellence!.

Why don't you tell this to Sony.
I really don't care what they do and i am enjoying what i have between my hands.
Sent from my C6602 using xda premium

Sony gave people more options to choose from! What is wrong with them?
"Swyped" From My X10Mini Running SevenBean Stable3

gm007 said:
Why don't you tell this to Sony.
I really don't care what they do and i am enjoying what i have between my hands.
Sent from my C6602 using xda premium
Click to expand...
Click to collapse
Thanks, actually, I already have written their advertising dept, as well as left a Twitter for their VP of marketing over a month before launch. It's too late now. The HTC One and SG4 are all you read about at the top of every smartphone and tech news feeds. Hardly a whisper about the Z. That's going to translate into sales and support.

pongnamu said:
Sony gave people more options to choose from! What is wrong with them?
"Swyped" From My X10Mini Running SevenBean Stable3
Click to expand...
Click to collapse
Sarcasm doesn't work unless the company you're talking about has a big success like the Galaxy line and can afford to split sales. Good game, thanks for coming.

So you came here to advertise sam and htc phones?
I don't think you are welcomed here.
We are tired from such s**t threads.
Sent from my C6602 using xda premium

gm007 said:
So you came here to advertise sam and htc phones?
I don't think you are welcomed here.
Sent from my C6602 using xda premium
Click to expand...
Click to collapse
ahhh ok, I'm sorry I get it now. You just want to be a rabid smartphone evangelist for Sony. And here I was thinking I wouldn't be wasting my time typing rational responses to you. Carry on with your pitchfork sir, the torches and throwing stones are in aisle 7.

We don't need sam and htc fanboys here,this thread should be closed.
Sent from my C6602 using xda premium

I agree on 2 points:
1. No point in having 2 phones with same specs (Z and ZL) obviously the Z is far more popular and it seems like a waste of development money and resources creating the ZL when the Z is superior in design.
2. Not enough advertising and carrier support. Still no word on a North American release date and carrier support which is crazy. Sony are missing out on a huge market here by giving it to HTC and Samsung instead. Terrible move on their part.
However I just bought a Z and I think it's easily the best phone I've ever used.
I've used an S3, Note 2 and One X+ and the Z is superior in all aspects.
Sure, the new S4 and One is coming which will be better but for now the Z is the best phone on the market. It's well designed and the Sony UI is fantastic and minimal which I like.

gm007 said:
We don't need sam and htc fanboys here,this thread should be closed.
Sent from my C6602 using xda premium
Click to expand...
Click to collapse
The only irrational fanboy here is you. I don't own either of those companies. In fact I dislike Samsung. I'm considering HTC because Sony obviously still doesn't get it. Whether your report button gets this closed or not, we'll see how your point of view pans out when the Z sales tank behind the SG4 and One just like the "James Bond" phone did. Hopefully Sony will finally learn for their 2014 phone and not fragment their phones into irrelevancy.

I hope your thread will give Sony a lesson LOL.
Sent from my C6602 using xda premium

ssj_jaypee said:
I agree on 2 points:
1. No point in having 2 phones with same specs (Z and ZL) obviously the Z is far more popular and it seems like a waste of development money and resources creating the ZL when the Z is superior in design.
2. Not enough advertising and carrier support. Still no word on a North American release date and carrier support which is crazy. Sony are missing out on a huge market here by giving it to HTC and Samsung instead. Terrible move on their part.
However I just bought a Z and I think it's easily the best phone I've ever used.
I've used an S3, Note 2 and One X+ and the Z is superior in all aspects.
Sure, the new S4 and One is coming which will be better but for now the Z is the best phone on the market. It's well designed and the Sony UI is fantastic and minimal which I like.
Click to expand...
Click to collapse
Thank you, great points. I wish Sony had just scrapped the ZL. Because they're not going to make the Z available on all carriers, but are giving others the ZL instead, I can't see how this possibly could be good for Sony. If gm stopped typing nasty little temper tantrum little boy replies for a minute he'd get that I'd rather see Sony succeed than fail.

Rickard Skogberg (the high up marketing guy who ran the S(E) blog before) said they made two devices because the operators wanted it. Simple as that

omnius1 said:
Thank you, great points. I wish Sony had just scrapped the ZL. Because they're not going to make the Z available on all carriers, but are giving others the ZL instead, I can't see how this possibly could be good for Sony. If gsm stopped typing nasty little temper tantrum little boy replies for a minute he'd get that I'd rather see Sony succeed than fail.
Click to expand...
Click to collapse
The phones will still be available unlocked through Sony stores though.

thorstenn said:
Rickard Skogberg (the high up marketing guy who ran the S(E) blog before) said they made two devices because the operators wanted it. Simple as that
Click to expand...
Click to collapse
I'll take that with a grain of salt. Carriers and OEM's have a bad habit of pointing the finger at each other until you can never get to the truth.

The fact they have almost identical specs means that it'll be a case of anything working on the XZ working on the ZL unless I'm very much mistaken. /thread

ZL is crap. The design is ugly.

omnius1 said:
It's too late now. The HTC One and SG4 are all you read about at the top of every smartphone and tech news feeds. Hardly a whisper about the Z. That's going to translate into sales and support.
Click to expand...
Click to collapse
Ok here we go again.... What should I write this time....
The fact that YOU only hear about the HTC One and Galaxy S 4 (I don't hear anything about the Galaxy S 4 in the Netherlands) doesn't really have to do anything about which phone being better, Samsung/HTC spend more money/time advertizing their products. Heck I can't even remember ever seeing a commercial/Advertisement about a Sony phone in this case, so that's not something from 2012 or 13.
Edit: You can look at this in 2 ways:
1: Your way
2: Like someone said before, some people want to have a choice, some people don't have that much money, some people don't need waterproof.
So which one is the correct way? Answer: There is no correct way, it's all based on your perspective.
omnius1 said:
The only irrational fanboy here is you. I don't own either of those companies. In fact I dislike Samsung. I'm considering HTC because Sony obviously still doesn't get it. Whether your report button gets this closed or not, we'll see how your point of view pans out when the Z sales tank behind the SG4 and One just like the "James Bond" phone did. Hopefully Sony will finally learn for their 2014 phone and not fragment their phones into irrelevancy.
Click to expand...
Click to collapse
You don't have either of those phones (none of the 3 to be exact), but yet you're saying that the Z is worse? then the HTC One/SG4. Or did I get it wrong? " I'm considering HTC because Sony obviously still doesn't get it." So you're not choosing the Xperia Z/ZL only because of "poor marketing"? And there I thought that you were buying a phone and not a company, in the end who cares how companies advertise their products? If their products are good then it doesn't matter at all. Because in the end you don't buy an advertisement(At least you're not supposed to even though in this world people buy advertisements looking at how good crApple products are selling), you buy a product.
In my opinion it really doesn't matter (but I guess you noticed that already looking at what I wrote above). I'd rather be unique be the only one with an Xperia Z, instead of being a sheep and owning a phone that everyone else has. That's why I owned a Samsung Galaxy Note before the XZ instead of having a Galaxy S II for example.
Bottom line: The HTC One/ Galaxy S 4 aren't out yet (At least not here in Europe if I'm correct) the Xperia Z is, so even if you want to compare them in real life situations to see which phone is "best", YOU CAN'T!:angel:

Dsteppa said:
Ok here we go again.... What should I write this time....
The fact that YOU only hear about the HTC One and Galaxy S 4 (I don't hear anything about the Galaxy S 4 in the Netherlands) doesn't really have to do anything about which phone being better, Samsung/HTC spend more money/time advertizing their products. Heck I can't even remember ever seeing a commercial/Advertisement about a Sony phone in this case, so that's not something from 2012 or 13.
Edit: You can look at this in 2 ways:
1: Your way
2: Like someone said before, some people want to have a choice, some people don't have that much money, some people don't need waterproof.
So which one is the correct way? Answer: There is no correct way, it's all based on your perspective.
You don't have either of those phones (none of the 3 to be exact), but yet you're saying that the Z is worse? then the HTC One/SG4. Or did I get it wrong? " I'm considering HTC because Sony obviously still doesn't get it." So you're not choosing the Xperia Z/ZL only because of "poor marketing"? And there I thought that you were buying a phone and not a company, in the end who cares how companies advertise their products? If their products are good then it doesn't matter at all. Because in the end you don't buy an advertisement(At least you're not supposed to even though in this world people buy advertisements looking at how good crApple products are selling), you buy a product.
In my opinion it really doesn't matter (but I guess you noticed that already looking at what I wrote above). I'd rather be unique be the only one with an Xperia Z, instead of being a sheep and owning a phone that everyone else has. That's why I owned a Samsung Galaxy Note before the XZ instead of having a Galaxy S II for example.
Bottom line: The HTC One/ Galaxy S 4 aren't out yet (At least not here in Europe if I'm correct) the Xperia Z is, so even if you want to compare them in real life situations to see which phone is "best", YOU CAN'T!:angel:
Click to expand...
Click to collapse
You're missing the point. If a phone has a stronger presence in public perception and is properly marketed then as long as the design and quality are fine, they will sell more. If the phone is quietly launched and doesn't make many waves then there are side effects: Lower sales = less people using the phone. The trickle-down effect to this are things like less likelihood of many people caring about timely OTA updates, possibly lower developer support for ROM's once Sony decides to EOL the Z for OS updates, small number of accessories like docks and cases, etc.

omnius1 said:
You're missing the point. If a phone has a stronger presence in public perception and is properly marketed then as long as the design and quality are fine, they will sell more.
Click to expand...
Click to collapse
Why do you think that I don't get the point?
The fact will always remain that we can't change anything about the situation. Of course better marketing means better sales.
If you know it better why don't you make your own company and show Sony the correct way (Not flaming you). Sony has been at the top of electronic devices for more then 3 decades so these people must know what they are doing. This is the first phone since from Sony since they were separated from Ericsson so maybe they need to do some more trial and error before things go better.

Sony should just terminate their mobile phone business.

Sony has just post a record breaking 1.2 Billion loss, majority of this loss come from it's mobile phone segment, just like their TV and PC division, Xperia is nothing but a cancer in an otherwise a profitable organisation and Sony should just kill off it's mobile division or sell it to Samsung. Sony should just focus on the PS4 and it's cameras.

That's not going to happen any time soon.

It's bad enough they sold off their PC division. They were getting quite innovative with the last few PCs they were selling, and I've managed to grab one before it was gone.
They're taking a huge loss perhaps just because they're not doing something right with their marketing. Many of the phones they've made had great opportunities to be here in the US before, but they didn't do it. Now that the Z3v is here, it doesn't seem likely it's going to have comparable sales as Samsung, Apple, or let alone LG. What does Sony lack comparing to those three including HTC? ADVERTISING!!!
Look at the Verizon website currently. Nothing about the Z3v is showing up on their front page. It was on there before its release, even in a small area, but it's not there anymore and just the usual Samsung and Apple products. Also they're pushing the Droid Turbo as a really big thing, but it seems like there are mixed reviews about how well it really lives up to the expectations.
Sony just needs to invest more into their marketing, especially in the US, and maybe just based alone on their incredible technology as well as reputation for being long lasting that it could do lots of sales.

They don't really have a choice do they now that their bond are junk grade.

Not really Z3 related
Thread closed

No more Sony Compacts?

So apparently the Zs are dead replaced by the newly announced Xperia X series.
There were 3 X models, none smaller than 5". Does that mean there will be no "compact" models anymore or for at least some time?
I think I'm done with Sony. Their decision making is a train wreck.

They can give is new devices with 4,6" or 4,7" devices.
Think about the performance which the compact devices have. No compact device from another manufacturer has nearly the same performance than their big brothers as from Sony!
I bought my z5c 3 days ago and i had changed from a z1c, and I didn't realize the different performance. The only change i realized is the fingerprinting sensor.
So what you want from a real compact device?

I did understand, that the X-series is "mid-to-high-end", whereas the Z will stay the "high-end" series.
(I think, the X-series does not make sense, too many devices... - just make the Z-series little cheaper ).

I'm sure they'll revisit in few years when Apple makes few more billion on the updated 5S and Sony slumps down further.
I'm by no means an Apple supporter but they seem to be the only ones that have any understanding what the market wants and how to make money...

I was telling myself I should have not bought the Z5 Compact and waited for X Performance instead, then I saw the expected price and I think Z5 Compact was a very good choice.
I really don't understand Sony's strategy at all now. Announcing new phones that won't be out for months is going to royally duck up the Z5 sales. No compact models, no phablet models. What is this X series supposed to be? Is Z6 coming at all? So many questions.
Also where's my Marshmallow? (but that's a whole other thread)

You'll have to wait more months to know this.
The XA is 5" but, based on the width, is nearly compact.
I think that Sony will launch a replacement for the Z5C at the end of the year.
Compact (one-handed) mid/hi-end phones are getting "a bit" popular. Apple is trying to launch a smaller phone (I know a lot of people who still use the small iPhone and consider the 4.7" iPhone 6/6S big). I think that Google realized that many customers didn't like the size jump from 5 to 5X. (And I didn't like the jump from GNexus or Moto X to Nexus 5 in size), so maybe we'll have some small Nexus alternatives, who knows..

In Japan, smaller phone is very demanding that's why Sony making compact and you guys will see next model again in future no worry. Z1c and Z3c even beat the sales of IP5s in Japan.

Sony has stated that z serieswas phase from sony ericsson to Sony. Now x series is their new series that will be their top line.

raytheblacksmith said:
I really don't understand Sony's strategy at all now. Announcing new phones that won't be out for months is going to royally duck up the Z5 sales. No compact models, no phablet models. What is this X series supposed to be? Is Z6 coming at all? So many questions.
Click to expand...
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There will be no Z6
http://www.phonearena.com/news/Sony...ew-X-series-will-replace-the-Z-series_id78726

Let us all join in a moment of silence

Well I guess that just makes our z5c that extra bit special
Sent from my E5823 using Tapatalk

thesebastian said:
You'll have to wait more months to know this.
The XA is 5" but, based on the width, is nearly compact.
...
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But the Xperia XA is based on the budget Mediatek P10 SOC. Unless they put a high-end SOC in a compact phone I wouldn't consider it an alternative to the Z compact-series!
I hope they have something else coming. Otherwise I guess I'll have to stick with my current phone for a while longer than planned.

Sony fooled me once with the Xperia S and now with the Z5C (that I have kept in a box waiting for the FW update). They will never fool me again, that's for sure.

What was wrong with the XPERIA S? I LOVED that phone. Camera was a bit naff but everything was good. I especially liked the transparent LED strip at the bottom.

theprince1991 said:
What was wrong with the XPERIA S? I LOVED that phone. Camera was a bit naff but everything was good. I especially liked the transparent LED strip at the bottom.
Click to expand...
Click to collapse
As you said, the camera, and the lack of updates, same as for the Z5C.

Was a smidgen close to buying the z5c again after trying and not liking the 5x. Glad I didn't. Support will be dead imo. I'm going for the new iphone se. Only new small high end phone incoming. I know most here don't care but it is rumoured to have the a9/m9 processors, hopefully 2gb ram, 12mp Camara, touch Id ect. Basically a high end 4 incher. Been using my son's old iphone 5 for the last couple weeks and I'm kind of loving it. Yeah I know, you'd never go to Apple no matter what. Ha well if Sony had their crap together, I wouldn't have been persuaded by another manufacturer.
Sent from my iPhone using Tapatalk

theprince1991 said:
What was wrong with the XPERIA S? I LOVED that phone. Camera was a bit naff but everything was good. I especially liked the transparent LED strip at the bottom.
Click to expand...
Click to collapse
I was a XS white user and that one no doubt more beautiful than my Z5c... lol

@weasel is right. Sony was the best manufacturer that prided performance in the compact lineup vs offering us a Mini. This has changed due to lack of sales cause they don't believe in lining pockets of reviews some 3 yrs ago to win the market and bait clicks on every Sony news. They pass HUGE dollars to bolster security leak and paid employees that sued them due to that security leak.
Their ensuring manufacturing costs don't explode with the higher US dollar which also affects profits in Europe and the UK!! Look at current currency exchange rates then tarrifs this hurts profits!
Sony is on a path to offer a sort of luxury lineup at the mid range with acceptable performance without heavy R&D which translates into more profits from revenues to fund a better Z series replacement at the high end luxury scale. Sony can test the waters with the X series (which is NOT the first time this existed, recall the X1 that was a beauty but built by HTC) this allows the Z lineup to continue selling, while they stop manufacturing in early May, empty out the distribution channels and complete revenues for that target market I'm happy to buy 2 Xperia Z5C's to hold me back until a real luxury compact suits my needs from Sony. Then the X lineup is introduced, if it fails no major cost to Sony. If it takes they may be able to release a new series with a name not a letter. Sony is running out of letters X is now repeated in 5yrs, M, S, Z, T, U, not much left that doesn't sound weird.
---------- Post added at 12:55 AM ---------- Previous post was at 12:52 AM ----------
"I did understand, that the X-series is "mid-to-high-end", whereas the Z will stay the "high-end" series.
(I think, the X-series does not make sense, too many devices... - just make the Z-series little cheaper  )." the Z series will have a price cut soon. But that's retail look for cheaper quality enjoyed Z's to keep you running. MARSHMALLOW DELAY is annoying BUT I'd rather NOT have Android Memory sharing like LG did with the G5!! I paid for my MicroSD I own it not Android! So don't for it on anyone. Samsung learner this with the SGS7 so I'm inclined to think Sony will too.
@josie I seem to recall the Xperia S had a few updates to Kitkat thus well supported. Not sure about camera woes though you may need to elaborate in full.

Sony already gave a statement saying the Z line is no more. I think it's a REALLY terrible idea, but they know better I guess.

It's possible they maybe working on something better b

IMPORTANT! Read this before you pre-order Xperia XZs!

So I’ll start with admitting that I’m a huge Sony fan and maybe even a fanboy. However at the same time I’m smart and don’t like being taken for a ride. Almost all electronics in my house are made by Sony. I have Sony TV, Sony radio, PlayStation (I had all PlayStation models, including PSP and Vita), Sony Home Theatre, and owned many more Sony products over the years (countless Walkman’s, phones, TVs, radios, mp3 players, etc.). I can easily say that I spent in excess of £10,000 on Sony products over the years. I have also convinced countless friends and family members to choose Sony products acting as their brand ambassador for years and can only imagine how much income it got Sony. Unfortunately over the last 4 years my love and trust to Sony brand has been seriously weakened to the point where I’m seriously considering abandoning it forever. I will now tell you why.
It’s all to do with Xperias. I had Xperia Z1, Z2 and now Z5 (and would probably have more if it wasn’t due to issues with other models). It looks like I have a Stockholm syndrome as I’m also planning to buy Xperia XZ Premium however I will wait until people buy it and post their opinion to this and XDA forum (and I urge you to do the same). And this is why:
- Xperia Z3+ - https://talk.sonymobile.com/t5/Xperia-Z3/Xperia-Z3-overheating-on-32-2-A-0-253/td-p/1152305
- Xperia Z5 - https://talk.sonymobile.com/t5/Xperia-Z5-Z5-Compact-Z5-Premium/Z5C-blurry-camera-images-more-blur-on-the-left-side/td-p/1043401
- Xperia XZ - https://talk.sonymobile.com/t5/Xperia-XZ/Camera-extremely-grainy/m-p/1184016
Every time they botch something their response is appalling! They either deny the issue exists or ignore it and never fix it. My Xperia Z5 still disconnects from WiFi and Sony still didn’t fix it after few months of the problem being brought to their attention. Just go and see the pathetic responses (or complete lack thereof) on the countless forum threads where people are literally begging Sony for help!
This is why I urge you to:
1. If you placed the pre-order already: cancel it and wait for the reviews and forum threads to see if the new models are free of issues. Don’t let Sony take you for a ride and show them they have to care more about their customers!
2. If you didn’t pre-order, wait with your purchase until more people have it in their hands and can post their problems (or hopefully lack of thereof) online!
3. Do not believe the Sony marketing and do not succumb to the hype! Do you remember “No more blurred photos” and how the predictive movement feature failed to work on Xperia Xz? Yeah, exactly that Sony! Don’t let Sony treat you like that and have respect for your hard earned money.
And if you still trust them with the pre-order maybe this will change your mind. While this was done with the pre-production unit and might still be fixed in the final software release it looks like the Xperia XZ photo processing issues are still present in the new models. Please see this YouTube video for first photo comparisons with other models.
https://www.youtube.com/watch?v=Xa8OmKzCJsE
And here’s a little bonus post of mine from 2016 to prove I'm not all doom & gloom Njoy!
https://talk.sonymobile.com/t5/Xperia-Z5-Z5-Compact-Z5-Premium/Xperia-Z5-problems-finally-sorted-5th-attempt/td-p/1128684
Thanks

Got the phone already. Works perfectly fine until now, it's been 5 days. The camera is not as good but better than before. Impressed by the battery life which lasts a full day from 8 to 23. I can see why you are complaining but please do not judge anything before you even laid your hands on it.

Gotta say I got it and it's pretty nice . I have not complaints just yet. Camera is perfect with recording, photos are perfect in good light , and just fine in low light. It's snappier than XZ -- marginally. Stereo speakers may be slightly, just slightly lighter (not sure. will test and let you know). Oh, and i am not sure what they did with the network, but it is faster online LTE and wifi. maybe software, IDK. and android 7.1.1 feels like big update in some apps, like messenger. you would have to have had a modded rom, like ExistenZ to have had anything like it. No complaints at the moment.

The original poster posted the same thing in the xperia premium forum...... Anyways I'm glad to hear you guys are liking this phone I'm on the fence between this and the premium

Hello XZs Owner,
Is it possible to choose for each sim card his own ringtone?
Thanks in avance